{"id":6489,"date":"2025-12-09T21:42:00","date_gmt":"2025-12-09T19:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6489"},"modified":"2025-12-11T16:43:40","modified_gmt":"2025-12-11T14:43:40","slug":"de-ce-relevanta-este-cheia-succesului-in-email-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/por-que-la-relevancia-es-la-clave-para-el-exito-en-email-marketing\/masterbase\/","title":{"rendered":"De ce relevan\u021ba este cheia succesului \u00een Email Marketing"},"content":{"rendered":"

Pentru a fi un bun specialist \u00een marketing prin e-mail, prioritatea este s\u0103 v\u0103 asigura\u021bi c\u0103 mesajele dvs. sunt relevante pentru abona\u021bii dvs.<\/p>\n

<\/p>\n

Dac\u0103 dori\u021bi ca lista dvs. s\u0103 se mic\u0219oreze \u0219i s\u0103 se epuizeze rapid, trimite\u021bi mesaje irelevante. F\u0103r\u0103 \u00eendoial\u0103, asta ve\u021bi ob\u021bine. De fapt, un studiu realizat de renumita firm\u0103 de cercetare de pia\u021b\u0103 Forrester Research<\/a> a ajuns la concluzia c\u0103 irelevan\u021ba este principalul motiv pentru care oamenii se dezaboneaz\u0103 de la o list\u0103 de coresponden\u021b\u0103.<\/p>\n

Aproape trei sferturi dintre responden\u021bi au indicat c\u0103 se dezaboneaz\u0103 atunci c\u00e2nd primesc mesaje irelevante. Ei ignor\u0103 pur \u0219i simplu astfel de comunic\u0103ri. \u0218i exist\u0103 un scenariu \u0219i mai r\u0103u: primirea multe, multe<\/em> mesaje irelevante. Ei se vor dezabona cu siguran\u021b\u0103 de la aceste mesaje enervante.<\/p>\n

Ce este relevan\u021ba?<\/strong><\/h3>\n

Indiferent de natura afacerii dvs., relevan\u021ba este cheia succesului marketingului prin e-mail. Atunci c\u00e2nd crea\u021bi campanii de marketing, g\u00e2ndi\u021bi-v\u0103 \u00een primul r\u00e2nd la ceea ce i-a motivat pe abona\u021bii dvs. s\u0103 se \u00eenscrie, apoi pune\u021bi-v\u0103 c\u00e2teva \u00eentreb\u0103ri importante:<\/p>\n

    \n
  • Cum se raporteaz\u0103 mesajul pe care \u00eel creez la abona\u021bii mei?<\/li>\n
  • Ce valoare ofer\u0103 acest mesaj abona\u021bilor mei?<\/li>\n
  • Mesajul \u00eei ajut\u0103 pe abona\u021bii mei s\u0103 rezolve o problem\u0103 sau \u00eencerc doar s\u0103 le v\u00e2nd ceva?<\/li>\n<\/ul>\n

    Dac\u0103 din acest exerci\u021biu reiese c\u0103 mesajul pe care \u00eel crea\u021bi nu ofer\u0103 nicio valoare real\u0103 abona\u021bilor dumneavoastr\u0103, exist\u0103 \u0219anse ca mesajul s\u0103 le par\u0103 irelevant.<\/p>\n

    Dac\u0103 dori\u021bi s\u0103 v\u0103 m\u0103ri\u021bi lista de abona\u021bi sau doar s\u0103 o men\u021bine\u021bi la nivelul actual, este esen\u021bial ca fiecare mesaj pe care \u00eel trimite\u021bi s\u0103 fie c\u00e2t mai relevant posibil.<\/p>\n

    \u00a0<\/strong><\/h3>\n

    De ce este relevan\u021ba at\u00e2t de important\u0103?<\/strong><\/h3>\n

    Dup\u0103 cum s-a men\u021bionat mai sus, irelevan\u021ba este motivul num\u0103rul unu pentru care oamenii abandoneaz\u0103 listele de coresponden\u021b\u0103 la care s-au abonat. Dac\u0103 nu reu\u0219i\u021bi s\u0103 v\u0103 atrage\u021bi abona\u021bii, nu v\u0103 pute\u021bi a\u0219tepta ca ace\u0219tia s\u0103 v\u0103 citeasc\u0103 mesajele, cu at\u00e2t mai pu\u021bin s\u0103 r\u0103spund\u0103 la ele.<\/p>\n

    Trimiterea de mesaje de marketing relevante c\u0103tre baza dvs. de abona\u021bi \u00eembun\u0103t\u0103\u021be\u0219te ratele de r\u0103spuns, cre\u0219te v\u00e2nz\u0103rile, \u00eei face pe abona\u021bi s\u0103 revin\u0103 pentru mai multe \u0219i, cel mai important, v\u0103 cre\u0219te randamentul investi\u021biilor.<\/p>\n

    Exist\u0103 o \u00eentrebare pe care publicul \u0219i-o pune \u0219i pe care nu v\u0103 pute\u021bi permite s\u0103 o ignora\u021bi: \"Ce-mi aduce mie acest mesaj?\"<\/p>\n

    C\u00e2teva sfaturi <\/strong>pentru construirea de mesaje relevante:<\/strong><\/h3>\n
      \n
    • Concentra\u021bi-v\u0103 pe rezolvarea unei probleme pentru abona\u021bi:<\/strong>Este adev\u0103rat c\u0103 ave\u021bi un produs de v\u00e2ndut, dar p\u0103stra\u021bi aten\u021bia publicului asupra modului \u00een care acel produs poate rezolva o problem\u0103 pentru el.<\/li>\n
    • Mesajul trebuie s\u0103 fie u\u0219or de \u00een\u021beles:<\/strong>\u00a0 Simplitatea este esen\u021bial\u0103, \u00een special \u00eentr-un format scurt, cum ar fi un mesaj de e-mail.<\/li>\n
    • Personaliza\u021bi-v\u0103 mesajele:<\/strong>\u00a0 F\u0103-o \u00een func\u021bie de ceea ce \u0219tii despre abona\u021bii t\u0103i. Cu c\u00e2t v\u0103 baza\u021bi mai mult pe ceea ce \u0219ti\u021bi despre ei, cu at\u00e2t mesajele dvs. vor fi mai relevante pentru ei.<\/li>\n
    • Segmenta\u021bi-v\u0103 listele c\u00e2t mai mult posibil<\/strong>. Un mesaj nu se potrive\u0219te tuturor. Segmentarea listei de abona\u021bi \u00een func\u021bie de preferin\u021bele lor declarate (informa\u021bii explicite) \u0219i de comportamentul lor anterior (informa\u021bii implicite) faciliteaz\u0103 selectarea con\u021binutului pentru mesajele viitoare \u0219i contribuie la campanii relevante.<\/li>\n<\/ul>\n

      G\u00e2ndi\u021bi-v\u0103 ca un client. Dac\u0103 v-a\u021bi abona la buletinul informativ al unui magazin, ce a\u021bi dori s\u0103 \u0219ti\u021bi \u0219i ce vi s-ar p\u0103rea interesant?<\/p>\n

      Dac\u0103 v\u0103 pune\u021bi \u00een locul clien\u021bilor dumneavoastr\u0103, v\u0103 pute\u021bi adapta mesajele la ceea ce conteaz\u0103 cu adev\u0103rat pentru ei.<\/p>","protected":false},"excerpt":{"rendered":"

      Pentru a fi un bun specialist \u00een marketing prin e-mail, prioritatea este s\u0103 v\u0103 asigura\u021bi c\u0103 mesajele dvs. sunt relevante pentru abona\u021bii dvs.<\/p>","protected":false},"author":239642484,"featured_media":7758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nPor qu\u00e9 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