{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-moduri-de-a-folosi-personalizarea-in-urmatoarea-ta-campanie-de-email-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 moduri de a folosi personalizarea \u00een urm\u0103toarea ta campanie de email marketing"},"content":{"rendered":"

Personalizarea are capacitatea de a ajunge la fiecare dintre abona\u021bii dvs. ca \u0219i cum ar fi o persoan\u0103 pe care o cunoa\u0219te\u021bi, un prieten de \u00eencredere.<\/p>\n

Personalizarea \u00eei face pe clien\u021bii dumneavoastr\u0103 s\u0103 v\u0103 \u00eendr\u0103geasc\u0103 mesajele, deoarece le oferi\u021bi con\u021binut perfect adaptat nevoilor lor. Ca urmare, abona\u021bii dvs. a\u0219teapt\u0103 cu ner\u0103bdare s\u0103 primeasc\u0103 mesaje de la marca dvs.<\/p>\n

Prin \u00eenregistrarea de informa\u021bii despre abona\u021bii dvs. \u0219i prin segmentarea audien\u021bei, pute\u021bi crea campanii personalizate care s\u0103 v\u0103 \u00eenc\u00e2nte publicul.<\/p>\n

Marketingul prin e-mail personalizat este modalitatea perfect\u0103 de a ajunge la fiecare dintre abona\u021bii dvs. unici \u00een parte. Campaniile personalizate genereaz\u0103 venituri de 18 ori mai mari dec\u00e2t marketingul prin e-mail \u00een mas\u0103 sau dec\u00e2t lipsa de personalizare.<\/p>\n

Dori\u021bi s\u0103 face\u021bi din personalizare o realitate pentru brandul dumneavoastr\u0103? V\u0103 \u00eemp\u0103rt\u0103\u0219im 6 modalit\u0103\u021bi de a utiliza personalizarea \u00een urm\u0103toarea dvs. campanie de marketing prin e-mail.<\/p>\n

    \n
  1. Personaliza\u021bi-v\u0103 mesajul<\/strong>Este mult mai bine c\u00e2nd un vechi prieten vine la tine \u0219i \u00eencepe o conversa\u021bie spun\u00e2ndu-\u021bi numele, \u00een loc de \"Drag\u0103 domnule\". Este o mare diferen\u021b\u0103 \u00een ceea ce prive\u0219te stabilirea tonului conversa\u021biei.\n

    Acela\u0219i lucru este valabil \u0219i pentru mesajele de e-mail. Abona\u021bii doresc s\u0103 le oferi\u021bi un salut personal \u0219i le place s\u0103 \u00ee\u0219i aud\u0103 propriul nume. De aceea, mesajele cu subiecte personalizate au 26% mai multe \u0219anse de a fi deschise.<\/li>\n

  2. Personaliza\u021bi-v\u0103 imaginile<\/strong>Un alt mod uimitor de a cre\u0219te ratele de click-uri este s\u0103 v\u0103 personaliza\u021bi imaginile. Pute\u021bi personaliza imaginile pe baza diferitelor date \u0219i profiluri de clien\u021bi.\n

    De exemplu, dac\u0103 ave\u021bi date de localizare, pute\u021bi personaliza imaginile \u00een func\u021bie de loca\u021bie.<\/p>\n

    De asemenea, pute\u021bi modifica dinamic imaginile pe baza altor tipuri de date pe care le colecta\u021bi. Acestea ar putea include sexul, statutul programului de loialitate, tiparele meteorologice, preferin\u021bele personale \u0219i multe altele.<\/li>\n

  3. Personaliza\u021bi-v\u0103 ofertele<\/strong>Mesajele personalizate pot \u00eembun\u0103t\u0103\u021bi ratele de click cu o medie de 14% \u0219i ratele de conversie cu 10%.\n

    V\u0103 pute\u021bi bucura de rate mai mari de clicuri \u0219i de conversii prin personalizarea ofertelor dumneavoastr\u0103. Agen\u021bii de marketing vor folosi datele pentru a crea profiluri de clien\u021bi \u0219i apoi vor crea oferte de con\u021binut diferite pentru diferite tipuri de abona\u021bi.<\/p>\n

    Posibilit\u0103\u021bile de personalizare a ofertelor sunt solide \u0219i nesf\u00e2r\u0219ite, dar iat\u0103 c\u00e2teva branduri care se remarc\u0103 \u00een ceea ce prive\u0219te personalizarea ofertelor.<\/p>\n

    Uber personalizeaz\u0103 \u00een func\u021bie de loca\u021bie<\/p>\n

    Uber este un alt brand care \u00ee\u0219i personalizeaz\u0103 ofertele \u00een func\u021bie de loca\u021bie. Ei \u0219tiu unde locuiesc abona\u021bii lor, sau cel pu\u021bin unde c\u0103l\u0103toresc de obicei, \u0219i trimit oferte \u00een func\u021bie de loca\u021bie.<\/p>\n

    Uber: marketing prin e-mail personalizat bazat pe loca\u021bie<\/p>\n

    Po\u021bi avea cea mai bun\u0103 ofert\u0103 din lume, dar dac\u0103 nu este relevant\u0103 pentru clien\u021bii t\u0103i, acestora nu le va p\u0103sa. Folosi\u021bi datele pentru a personaliza ofertele pentru fiecare dintre abona\u021bii dumneavoastr\u0103.<\/li>\n

  4. Personaliza\u021bi-v\u0103 recomand\u0103rile de produse<\/strong>\u00cen teorie, ar fi extraordinar dac\u0103 consumatorii ar cump\u0103ra ceea ce li se recomand\u0103. \u00cen practic\u0103, abona\u021bii vor cump\u0103ra recomand\u0103rile doar dac\u0103 acestea sunt relevante pe baza achizi\u021biilor anterioare sau a preferin\u021belor personale.\n

    Tehnologia actual\u0103 face posibil\u0103 integrarea achizi\u021biilor recente ale unui client, a istoricului de navigare pe internet sau chiar a e-mailurilor. Agen\u021bii de marketing pot utiliza datele privind comportamentul clien\u021bilor pentru a crea campanii de e-mail mai relevante. Atunci c\u00e2nd relevan\u021ba cre\u0219te, v\u00e2nz\u0103rile \u00eencruci\u0219ate \u0219i v\u00e2nz\u0103rile suplimentare devin mai viabile.<\/p>\n

    Recomand\u0103rile de produse specifice \u0219i relevante \u00een marketingul prin e-mail ajut\u0103 la promovarea unei rela\u021bii pe termen lung \u0219i cre\u0219te valoarea pe via\u021b\u0103 a clientului.<\/li>\n

  5. Personalizarea pe baza comportamentului<\/strong>O tactic\u0103 mai complex\u0103, dar incredibil de benefic\u0103 pentru marketingul prin e-mail este personalizarea pe baza comportamentelor clien\u021bilor.\n

    Datele pot fi colectate din social media, din sistemele interne ale companiei (ERP, CRM), de pe site-ul web \u0219i din marketingul prin e-mail pentru a trimite oferte mai relevante. Aceste segmente foarte bine direc\u021bionate se bazeaz\u0103 pe interesul, comportamentul \u0219i implicarea clien\u021bilor. Odat\u0103 ce listele sunt segmentate, comercian\u021bii pot declan\u0219a c\u0103l\u0103torii automate ale clien\u021bilor cu oferte personale.<\/p>\n

    Exist\u0103 mai multe modalit\u0103\u021bi diferite de a personaliza mesajele, de a automatiza con\u021binutul \u0219i de a segmenta listele pe baza comportamentului.<\/p>\n

    Cel mai bine este s\u0103 face\u021bi acest lucru prin intermediul etichetelor, astfel \u00eenc\u00e2t personalizarea s\u0103 fie generat\u0103 \u00een mod individual, astfel \u00eenc\u00e2t, de fiecare dat\u0103 c\u00e2nd cineva face ceva, s\u0103 i se trimit\u0103 ceva \u00een mod individual \u0219i nu prin intermediul grupurilor de segmente prin intermediul campaniilor.<\/p>\n

    Ceea ce noi, cei de la MasterBase\u00ae, numim personalizare unu-la-unu prin intermediul unui automat.<\/p>\n

    Modul \u00een care ve\u021bi ajunge s\u0103 folosi\u021bi aceast\u0103 practic\u0103 va depinde de afacerea dumneavoastr\u0103, de datele pe care le colecta\u021bi \u0219i de ceea ce func\u021bioneaz\u0103 cel mai bine pentru brandul dumneavoastr\u0103.<\/p>\n

    \u00cen zilele noastre de marketing, utilizarea datelor pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor nu este doar o modalitate excelent\u0103 de a atrage clien\u021bi, ci \u0219i o necesitate pentru a r\u0103m\u00e2ne competitivi.<\/li>\n<\/ol>\n

    Pe scurt<\/h4>\n

    Personalizarea con\u021binutului de marketing prin e-mail este modalitatea perfect\u0103 de a ajunge la abona\u021bi, de a v\u0103 p\u0103stra mesajele relevante \u0219i de a cre\u0219te ratele de conversie.<\/p>\n

    Cu ajutorul unui furnizor de servicii de marketing prin e-mail de top, pute\u021bi personaliza mesajele folosind date, con\u021binut dinamic, segmentare \u0219i multe altele.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personalizarea are capacitatea de a ajunge la fiecare dintre abona\u021bii dvs. ca \u0219i cum ar fi o persoan\u0103 pe care o cunoa\u0219te\u021bi, un prieten de \u00eencredere.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la 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