{"id":17635,"date":"2024-11-07T17:48:33","date_gmt":"2024-11-07T15:48:33","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17635"},"modified":"2024-11-21T17:52:22","modified_gmt":"2024-11-21T15:52:22","slug":"ce-inseamna-implicarea-in-e-mail-marketing-si-de-ce-este-importanta","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/que-significa-el-compromiso-en-email-marketing-y-por-que-es-importante\/masterbase\/","title":{"rendered":"Ce \u00eenseamn\u0103 implicarea \u00een e-mail marketing \u0219i de ce este important\u0103"},"content":{"rendered":"

Este esen\u021bial ca destinatarii dvs. s\u0103 interac\u021bioneze cu mesajele dvs., deoarece acest lucru indic\u0103 faptul c\u0103 apreciaz\u0103 comunicarea cu marca dvs. \u0219i c\u0103 au \u00eencredere \u00een aceasta.<\/h2>\n

\u00cen plus, implicarea afecteaz\u0103 \u00een mod direct capacitatea de livrare a e-mailurilor dvs. Cu c\u00e2t ob\u021bine\u021bi mai mult\u0103 implicare, cu at\u00e2t este mai probabil ca furnizorii de servicii de internet s\u0103 aib\u0103 \u00eencredere \u00een mesajele dvs. po\u0219tale: aceasta \u00eenseamn\u0103 c\u0103 vor accepta mai multe mesaje de la compania dvs. \u0219i vor ajunge la contactele dvs. mai rapid \u0219i mai eficient.<\/p>\n

Acesta este un aspect \u0219i mai important \u00een prezent, deoarece mul\u021bi utilizatori folosesc conturi de la servicii precum Gmail, Yahoo \u0219i Outlook, care monitorizeaz\u0103 cu aten\u021bie activitatea fiec\u0103rui e-mail pentru a m\u0103sura nivelul de interac\u021biune.<\/p>\n

Fiecare e-mail pe care \u00eel trimite\u021bi este o oportunitate de a consolida implicarea \u0219i rela\u021bia cu abona\u021bii dvs. Men\u021binerea unui angajament ridicat este esen\u021bial\u0103 pentru o strategie de succes.<\/p>\n

Ac\u021biuni care influen\u021beaz\u0103 implicarea \u00een e-mail marketing<\/strong><\/h3>\n

Printre ac\u021biunile care indic\u0103 o implicare pozitiv\u0103 se num\u0103r\u0103 deschiderile, clicurile pe linkuri \u0219i clasarea mesajelor dvs. de c\u0103tre destinatari \u00een folderele personale, deoarece acest lucru arat\u0103 c\u0103 mesajele dvs. sunt utile \u0219i dorite.<\/p>\n

Dar exist\u0103 \u0219i ac\u021biuni negative, care includ dezabonarea, marcarea ca spam sau atunci c\u00e2nd destinatarii \u0219terg pur \u0219i simplu mesajul f\u0103r\u0103 a-l deschide.<\/p>\n

Aceste ac\u021biuni indic\u0103 o lips\u0103 de interes \u0219i v\u0103 pot afecta capacitatea de livrare.<\/p>\n

Strategii de cre\u0219tere a implic\u0103rii publicului dvs. \u021bint\u0103<\/strong><\/h3>\n

Iat\u0103 c\u00e2teva strategii pentru a \u00eembun\u0103t\u0103\u021bi implicarea \u00een e-mailurile dvs. \u0219i pentru a optimiza eficien\u021ba campaniilor dvs.<\/p>\n

    \n
  1. \n

    Optimiza\u021bi liniile subiectului <\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Liniile subiectului sunt cartea dumneavoastr\u0103 de vizit\u0103. Dac\u0103 destinatarii \u0219terg mesajul f\u0103r\u0103 s\u0103-l deschid\u0103 sau \u00eel trimit \u00een folderul nedorit, probabil c\u0103 acest lucru se datoreaz\u0103 faptului c\u0103 linia subiectului nu li s-a p\u0103rut relevant\u0103.<\/p>\n

    Investi\u021bi timp \u00een crearea unor linii de subiect clare, intrigante, aliniate la con\u021binut, pentru a capta aten\u021bia \u0219i a cre\u0219te num\u0103rul de deschideri.<\/p>\n

      \n
    1. \n

      Trimite\u021bi con\u021binut \u0219i oferte relevante <\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Asigura\u021bi-v\u0103 c\u0103 con\u021binutul are sens pentru destinatarii dvs. \u0219i este \u00een concordan\u021b\u0103 cu rela\u021bia lor cu dvs.<\/p>\n

      Pute\u021bi folosi e-mailurile pentru a \u00eemp\u0103rt\u0103\u0219i o postare recent\u0103 pe blog sau pentru a eviden\u021bia produse \u0219i oferte personalizate care \u00eei intereseaz\u0103.<\/p>\n

      Cele mai eficiente campanii sunt cele care ofer\u0103 con\u021binut personalizat \u0219i oferte bazate pe istoricul achizi\u021biilor, vizitele pe site-ul dvs. web sau interesele declarate ale contactelor dvs.<\/p>\n

      Dac\u0103 observa\u021bi c\u0103 rata de deschidere este \u00een sc\u0103dere, acesta poate fi un semn c\u0103 con\u021binutul dvs. nu mai corespunde a\u0219tept\u0103rilor abona\u021bilor dvs. Men\u021binerea relevan\u021bei con\u021binutului dvs. este esen\u021bial\u0103 pentru un angajament sus\u021binut.<\/p>\n

        \n
      1. \n

        Utiliza\u021bi personalizarea inteligent\u0103<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Personalizarea este una dintre cele mai eficiente strategii de cre\u0219tere a implic\u0103rii. Cu c\u00e2t ave\u021bi mai multe informa\u021bii despre contactele dvs., cu at\u00e2t mai bine le pute\u021bi segmenta \u0219i le pute\u021bi trimite mesaje relevante.<\/p>\n

        Lua\u021bi \u00een considerare utilizarea datelor precum loca\u021bia, preferin\u021bele, istoricul achizi\u021biilor \u0219i multe altele pentru a personaliza campaniile \u0219i pentru a face fiecare mesaj mai apropiat \u0219i mai valoros pentru destinatar.<\/p>\n

        Un studiu realizat de Direct Marketing Association indic\u0103 faptul c\u0103 campaniile personalizate genereaz\u0103 cu p\u00e2n\u0103 la 760% mai multe venituri dec\u00e2t campaniile generale. Acest lucru arat\u0103 c\u0103 personalizarea este esen\u021bial\u0103 pentru o strategie de e-mail marketing de succes.<\/p>\n

          \n
        1. \n

          Men\u021bine\u021bi igiena listei dvs. de contacte <\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Cur\u0103\u021barea listei este esen\u021bial\u0103 pentru a asigura niveluri ridicate de implicare. Revizui\u021bi lista dup\u0103 fiecare trimitere \u0219i elimina\u021bi contactele care nu interac\u021bioneaz\u0103 cu mesajele dvs. pentru o perioad\u0103 \u00eendelungat\u0103 de timp, deoarece aceste adrese v\u0103 afecteaz\u0103 negativ capacitatea de livrare.<\/p>\n

          Igiena listei este deosebit de important\u0103 pentru a \u00eempiedica furnizorii de servicii de internet s\u0103 v\u0103 eticheteze mesajele drept spam. Aminti\u021bi-v\u0103 c\u0103 o list\u0103 activ\u0103 \u0219i bine \u00eentre\u021binut\u0103 este mult mai valoroas\u0103 dec\u00e2t o list\u0103 lung\u0103 \u0219i \u00eenvechit\u0103.<\/p>\n

            \n
          1. \n

            Optimiza\u021bi-v\u0103 mesajele pentru dispozitivele mobile <\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Majoritatea utilizatorilor \u00ee\u0219i verific\u0103 e-mailurile de pe dispozitive mobile, astfel \u00eenc\u00e2t este esen\u021bial ca mesajele dvs. s\u0103 fie concepute pentru a ar\u0103ta bine pe ecranele mici.<\/p>\n

            Asigura\u021bi-v\u0103 c\u0103 utiliza\u021bi un design receptiv, care permite destinatarilor s\u0103 vizualizeze \u0219i s\u0103 navigheze cu u\u0219urin\u021b\u0103 prin con\u021binutul dvs. Un design optimizat cre\u0219te probabilitatea ca destinatarii s\u0103 interac\u021bioneze cu mesajul dumneavoastr\u0103, fie f\u0103c\u00e2nd clic pe linkuri, fie explor\u00e2nd con\u021binutul.<\/p>\n

              \n
            1. \n

              Seta\u021bi o frecven\u021b\u0103 de trimitere adecvat\u0103 <\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Echilibrul \u00een ceea ce prive\u0219te frecven\u021ba de trimitere este esen\u021bial. Dac\u0103 trimite\u021bi prea multe mesaje, risca\u021bi s\u0103 v\u0103 enerva\u021bi abona\u021bii \u0219i s\u0103 duce\u021bi la dezabonare sau reclama\u021bii. Dac\u0103 trimite\u021bi prea pu\u021bine, v\u0103 pute\u021bi pierde relevan\u021ba.<\/p>\n

              Analizeaz\u0103 datele campaniei tale pentru a g\u0103si frecven\u021ba care se potrive\u0219te cel mai bine publicului t\u0103u \u0219i programeaz\u0103 \u00een func\u021bie de interesul \u0219i implicarea pe care le observi.<\/p>\n

              De ce este important\u0103 implicarea \u00een e-mail marketing?<\/strong><\/h3>\n

              Angajamentul ridicat nu numai c\u0103 \u00eembun\u0103t\u0103\u021be\u0219te experien\u021ba abona\u021bilor \u0219i consolideaz\u0103 rela\u021bia acestora cu brandul dvs., dar aduce beneficii \u0219i reputa\u021biei dvs. ca expeditor.<\/p>\n

              Furnizorii de servicii de internet m\u0103soar\u0103 gradul de implicare pentru a decide care mesaje ajung \u00een c\u0103su\u021ba de primire \u0219i care ajung \u00een folderul spam. Prin urmare, cu c\u00e2t rata de implicare este mai mare, cu at\u00e2t sunt mai bune rezultatele dvs. \u00een materie de livr\u0103ri.<\/p>\n

              Pentru a ob\u021bine un angajament puternic \u0219i durabil, este esen\u021bial s\u0103 ave\u021bi o platform\u0103 de e-mail marketing fiabil\u0103 \u0219i avansat\u0103. MasterBase\u00ae este o alegere excelent\u0103 pentru gestionarea trimiterilor dvs. de e-mail marketing.<\/p>\n

              Cu peste 20 de ani de experien\u021b\u0103 \u00een mai multe \u021b\u0103ri, MasterBase\u00ae v\u0103 ofer\u0103 toate instrumentele de care ave\u021bi nevoie pentru a v\u0103 optimiza campaniile, a men\u021bine o list\u0103 curat\u0103 \u0219i a construi rela\u021bii puternice cu abona\u021bii dumneavoastr\u0103.<\/p>\n

               <\/p>\n

              \"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

              \u00cen marketingul prin e-mail, angajamentul reprezint\u0103 suma interac\u021biunilor pe care destinatarii le au cu mesajele pe care le trimite\u021bi: dac\u0103 deschid mesajul, fac clic pe linkuri, \u00eel salveaz\u0103, printre alte ac\u021biuni.<\/p>","protected":false},"author":239642484,"featured_media":17636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nQu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/ce-inseamna-implicarea-in-e-mail-marketing-si-de-ce-este-importanta\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En email marketing, por compromiso se entiende la suma de interacciones que tus destinatarios tienen con los mensajes que les env\u00edas: si abren el mensaje, si hacen clic en los enlaces, si lo guardan, entre otras acciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/ce-inseamna-implicarea-in-e-mail-marketing-si-de-ce-este-importanta\/baza-de-master\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T15:48:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T15:52:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante\",\"datePublished\":\"2024-11-07T15:48:33+00:00\",\"dateModified\":\"2024-11-21T15:52:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/\"},\"wordCount\":983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/\",\"name\":\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"datePublished\":\"2024-11-07T15:48:33+00:00\",\"dateModified\":\"2024-11-21T15:52:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"width\":612,\"height\":408,\"caption\":\"compromiso en email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ce \u00eenseamn\u0103 implicarea \u00een e-mail marketing \u0219i de ce este important\u0103 - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/ro\/ce-inseamna-implicarea-in-e-mail-marketing-si-de-ce-este-importanta\/baza-de-master\/","og_locale":"ro_RO","og_type":"article","og_title":"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae","og_description":"En email marketing, por compromiso se entiende la suma de interacciones que tus destinatarios tienen con los mensajes que les env\u00edas: si abren el mensaje, si hacen clic en los enlaces, si lo guardan, entre otras acciones.","og_url":"https:\/\/masterbase.com\/ro\/ce-inseamna-implicarea-in-e-mail-marketing-si-de-ce-este-importanta\/baza-de-master\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-11-07T15:48:33+00:00","article_modified_time":"2024-11-21T15:52:22+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"Alejandro Dur\u00e1n","Timp estimat pentru citire":"5 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante","datePublished":"2024-11-07T15:48:33+00:00","dateModified":"2024-11-21T15:52:22+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/"},"wordCount":983,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","articleSection":["Email Marketing"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/","url":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/","name":"Ce \u00eenseamn\u0103 implicarea \u00een e-mail marketing \u0219i de ce este important\u0103 - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","datePublished":"2024-11-07T15:48:33+00:00","dateModified":"2024-11-21T15:52:22+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","width":612,"height":408,"caption":"compromiso en email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase\u00ae","description":"Automate care lucreaz\u0103 pentru dumneavoastr\u0103","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u0218ef Marketing Ofiicer","url":"https:\/\/masterbase.com\/ro\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-4Ar","_links":{"self":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts\/17635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/comments?post=17635"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts\/17635\/revisions"}],"predecessor-version":[{"id":17638,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts\/17635\/revisions\/17638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/media\/17636"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/media?parent=17635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/categories?post=17635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/tags?post=17635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}