{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-conceptii-gresite-in-materie-de-livrabilitate-care-trebuie-sa-fie-clarificate","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 concep\u021bii gre\u0219ite \u00een materie de livrabilitate care trebuie s\u0103 fie clarificate"},"content":{"rendered":"

\u00cen continuare, vom clarifica cele \"7 concep\u021bii gre\u0219ite despre livrabilitate \u00een e-mail marketing\" pe care mul\u021bi comercian\u021bi \u00eenc\u0103 le \u00een\u021beleg gre\u0219it.<\/h2>\n

1. Nu m\u0103 deranjeaz\u0103 s\u0103 fiu marcat ca spam, pot continua oric\u00e2nd s\u0103 trimit mesaje.<\/strong><\/h3>\n

Dac\u0103 oamenii v\u0103 eticheteaz\u0103 e-mailurile drept spam, aceasta se datoreaz\u0103 de obicei faptului c\u0103 nu g\u0103sesc valoare \u00een ceea ce le trimite\u021bi sau se simt satura\u021bi. Unii utilizatori chiar marcheaz\u0103 e-mailurile ca spam ca o modalitate rapid\u0103 de a se dezabona. Continuarea trimiterii de e-mailuri c\u0103tre aceste contacte poate afecta grav reputa\u021bia brandului dumneavoastr\u0103, ceea ce se traduce prin pierderea \u00eencrederii \u0219i reducerea v\u00e2nz\u0103rilor.<\/p>\n

\u00cen plus, furnizorii de servicii de internet (ISP) precum Gmail, Yahoo \u0219i Outlook sunt stric\u021bi cu conturile care primesc multe reclama\u021bii de spam. \u0218tia\u021bi c\u0103 ace\u0219ti trei furnizori gestioneaz\u0103 aproximativ 80% din adresele de e-mail din lume?<\/p>\n

\u00cenc\u0103lcarea regulilor acestora v\u0103 poate \u00eendep\u0103rta de un segment mare de poten\u021biali clien\u021bi, duc\u00e2nd la pierderi financiare \u0219i afect\u00e2nd credibilitatea m\u0103rcii dumneavoastr\u0103.<\/p>\n

2. Abona\u021bii citesc \u0219i \u00een\u021beleg politica mea de confiden\u021bialitate<\/strong><\/h3>\n

De\u0219i este esen\u021bial s\u0103 ave\u021bi o politic\u0103 de confiden\u021bialitate, nu este realist s\u0103 v\u0103 a\u0219tepta\u021bi ca to\u021bi abona\u021bii dvs. s\u0103 o citeasc\u0103.<\/p>\n

Studiile indic\u0103 faptul c\u0103 aproximativ 90% dintre utilizatori tind s\u0103 nu citeasc\u0103 politicile de confiden\u021bialitate.<\/p>\n

Prin urmare, este esen\u021bial s\u0103 clarifica\u021bi pe fiecare formular modul \u00een care le ve\u021bi utiliza datele. Fi\u021bi transparent cu privire la ceea ce ve\u021bi face cu informa\u021biile lor \u0219i clarifica\u021bi acest lucru, chiar \u0219i \u00een e-mailurile dumneavoastr\u0103.<\/p>\n

3. Prin utilizarea unui furnizor extern, IP-ul \u0219i marca mea sunt protejate.<\/strong><\/h3>\n

Furnizorii de servicii de internet pot face distinc\u021bia \u00eentre furnizorul de trimitere (platforma dvs. de e-mail marketing) \u0219i entitatea din spatele con\u021binutului (marca dvs.).<\/p>\n

Dac\u0103 furnizorul extern are o reputa\u021bie proast\u0103, acest lucru poate afecta \u00een mod direct capacitatea de livrare \u0219i reputa\u021bia m\u0103rcii dvs. \u0219i a PI.<\/p>\n

Prin urmare, nu sunte\u021bi scutit de sanc\u021biuni dac\u0103 furnizorul dvs. se angajeaz\u0103 \u00een practici \u00eendoielnice. Alege\u021bi o platform\u0103 de e-mail marketing de \u00eencredere pentru a proteja reputa\u021bia m\u0103rcii dvs.<\/p>\n

4. Investi\u021bia \u00een anun\u021buri \u00een ISP \u00eembun\u0103t\u0103\u021be\u0219te capacitatea de livrare.<\/strong><\/h3>\n

Nu exist\u0103 nicio rela\u021bie \u00eentre investi\u021biile \u00een publicitate \u0219i ratele de livrare.<\/p>\n

Cheltuielile pe Google Ads sau pe social media nu v\u0103 cresc \u0219ansele de a ajunge \u00een c\u0103su\u021bele de primire din Gmail.<\/p>\n

Dac\u0103 e-mailurile dvs. nu respect\u0103 consim\u021b\u0103m\u00e2ntul destinatarilor, acestea vor fi probabil marcate ca spam, indiferent de suma cheltuit\u0103 pe publicitate.<\/p>\n

Singura modalitate de a men\u021bine rate ridicate de livrare este de a trimite con\u021binut relevant \u0219i valoros c\u0103tre publicul dumneavoastr\u0103.<\/p>\n

5. Nu este ilegal, deci o pot face<\/strong><\/h3>\n

De\u0219i nu este ilegal s\u0103 cump\u0103ra\u021bi liste de contacte sau s\u0103 trimite\u021bi e-mailuri persoanelor care nu \u0219i-au dat acordul, aceasta nu este o strategie durabil\u0103.<\/p>\n

Marketingul prin e-mail se bazeaz\u0103 pe \u00eencredere, iar utilizatorii \u00ee\u0219i pre\u021buiesc intimitatea. Saturarea lor cu e-mailuri nesolicitate este o cale rapid\u0103 de a fi marcat ca spam.<\/p>\n

Trata\u021bi-v\u0103 abona\u021bii cu respect, trimi\u021b\u00e2ndu-le numai con\u021binut relevant \u0219i dorit. Acest lucru creeaz\u0103 loialitate pe termen lung \u0219i duce la rate mai bune de interac\u021biune.<\/p>\n

6. ISP-urile nu m\u0103 pot bloca pentru c\u0103 marca mea este bine cunoscut\u0103.<\/strong><\/h3>\n

Furnizorii de servicii de internet evalueaz\u0103 calitatea e-mailurilor pe baza feedback-ului \u0219i interac\u021biunii utilizatorilor, nu pe baza puterii brandului dvs.<\/p>\n

Fie c\u0103 sunte\u021bi un start-up sau un mare brand global, dac\u0103 e-mailurile dvs. sunt etichetate ca spam, capacitatea dvs. de livrare va avea de suferit.<\/p>\n

Furnizorii de servicii de internet acord\u0103 prioritate experien\u021bei utilizatorilor, astfel \u00eenc\u00e2t respectarea bunelor practici de marketing prin e-mail este esen\u021bial\u0103 pentru men\u021binerea accesului la c\u0103su\u021ba de primire a publicului dumneavoastr\u0103.<\/p>\n

7. Cu c\u00e2t lista mea de contacte este mai mare, cu at\u00e2t voi ob\u021bine mai multe v\u00e2nz\u0103ri<\/strong><\/h3>\n

\u00cen e-mail marketing, mai mult nu este \u00eentotdeauna mai bine. Dac\u0103 o mare parte din lista dvs. de contacte este inactiv\u0103, dezangajat\u0103 sau neactualizat\u0103, capacitatea dvs. de livrare poate avea de suferit.<\/p>\n

Datele arat\u0103 c\u0103 listele foarte bine direc\u021bionate \u0219i angajate ating rate de deschidere de p\u00e2n\u0103 la 4 ori mai mari \u0219i rate de clicuri de 2 ori mai mari.<\/p>\n

Concentrarea pe o list\u0103 curat\u0103 \u0219i implicat\u0103, mai degrab\u0103 dec\u00e2t pe volum, v\u0103 ajut\u0103 s\u0103 v\u0103 proteja\u021bi reputa\u021bia \u0219i v\u0103 cre\u0219te \u0219ansele de conversie.<\/p>\n

Pentru un marketing eficient prin e-mail, alege\u021bi MasterBase\u00ae.<\/strong><\/h3>\n

Pentru o strategie de e-mail marketing fiabil\u0103 \u0219i eficient\u0103, care respect\u0103 cele mai bune practici de livr\u0103ri, ave\u021bi \u00eencredere \u00een MasterBase\u00ae. Cu peste 20 de ani de experien\u021b\u0103 \u00een mai multe \u021b\u0103ri, MasterBase\u00ae se remarc\u0103 ca lider \u00een industria de email marketing, ajut\u00e2nd companii ca a dumneavoastr\u0103 s\u0103-\u0219i maximizeze raza de ac\u021biune \u0219i rezultatele prin solu\u021bii de email bazate pe date.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Livrabilitatea este fundamentul oric\u0103rui program de marketing prin e-mail. Indiferent c\u00e2t de creative sau bine concepute sunt e-mailurile dvs., acestea nu vor avea niciun impact dac\u0103 nu ajung \u00een c\u0103su\u021bele de primire ale publicului dvs.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/7-conceptii-gresite-in-materie-de-livrabilitate-care-trebuie-sa-fie-clarificate\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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