{"id":15082,"date":"2024-07-10T14:41:58","date_gmt":"2024-07-10T11:41:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15082"},"modified":"2024-09-13T13:12:59","modified_gmt":"2024-09-13T10:12:59","slug":"optimizati-va-campaniile-de-email-marketing-cu-smtp-si-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/","title":{"rendered":"Optimizeaz\u0103-\u021bi campaniile de e-mail marketing cu SMTP \u0219i MasterBase\u00ae."},"content":{"rendered":"<h1>Acest tip de expediere se nume\u0219te curierat tranzac\u021bional, deoarece constituie o tranzac\u021bie \u00eentre cele dou\u0103 p\u0103r\u021bi:<\/h1>\n<h2>1) Clientul efectueaz\u0103 o ac\u021biune \u0219i 2) compania r\u0103spunde la acea ac\u021biune prin trimiterea unui mesaj.<\/h2>\n<h3>Exemple de mesaje tranzac\u021bionale includ:<\/h3>\n<ul>\n<li>Recuperarea parolei<\/li>\n<li>Trimiterea extraselor de cont<\/li>\n<li>Confirm\u0103ri de achizi\u021bie sau de expediere a produselor<\/li>\n<li>Trimiterea de poli\u021be de garan\u021bie, facturi, chitan\u021be de achizi\u021bie etc.<\/li>\n<\/ul>\n<h2><strong>Mesaje tranzac\u021bionale<\/strong><\/h2>\n<p>Mesajele tranzac\u021bionale au o rat\u0103 de deschidere ridicat\u0103, deoarece sunt mesaje pe care clientul le a\u0219teapt\u0103, astfel \u00eenc\u00e2t acesta este con\u0219tient de sosirea lor \u0219i le deschide \u00eentr-o perioad\u0103 destul de scurt\u0103 de timp.<\/p>\n<p>Prin urmare, acestea reprezint\u0103 o ocazie excelent\u0103 de a include \u00een ele c\u00e2teva apeluri la ac\u021biune, precum \u0219i oferte suplimentare, pentru a alimenta rela\u021bia dintre p\u0103r\u021bi.<\/p>\n<p>Pentru transmiterea acestora, \u00eentreprinderile dispun de obicei de procese interne care declan\u0219eaz\u0103 aceste mesaje ca r\u0103spuns la ac\u021biunea declan\u0219atoare. Prin urmare, acestea sunt gestionate de personal instruit \u00een aceste procese.<\/p>\n<p>Cu toate acestea, principalul obstacol cu care se confrunt\u0103 companiile este lipsa trasabilit\u0103\u021bii acestor transporturi \u0219i a parametrilor care le-ar permite s\u0103 analizeze performan\u021ba acestora.<\/p>\n<p>Cu alte cuvinte, acestea sunt transporturi asupra c\u0103rora au pu\u021bin\u0103 vizibilitate \u0219i control.<\/p>\n<p>\u00cen plus, \u00een multe cazuri, acestea nu dispun de garan\u021bii care s\u0103 le permit\u0103 s\u0103 respecte reglement\u0103rile \u0219i protocoalele tehnice pentru trimiterea mesajelor, o situa\u021bie care afecteaz\u0103 \u00een mod direct \u0219i negativ ratele lor de livr\u0103ri.<\/p>\n<h2><strong>Platforma MasterBase\u00ae<\/strong><\/h2>\n<p>\u00cen platforma sa de Email Marketing, MasterBase\u00ae ofer\u0103 un r\u0103spuns la aceste nevoi de urm\u0103rire \u0219i statistic\u0103, prin func\u021bionalitatea unic\u0103 de trimitere. Clien\u021bii no\u0219tri pot trimite aceste e-mailuri prin intermediul serviciilor web sau prin SMTP.<\/p>\n<p>\u00cen acest articol vom aborda \u00een mod special procedura de urmat pentru a trimite aceste mesaje prin SMTP.<\/p>\n<h1><strong>Ce este trimiterea SMTP<\/strong><\/h1>\n<p>SMTP (Simple Mail Transfer Protocol) este procesul de trimitere a e-mailurilor prin intermediul unui server de e-mail folosind protocolul SMTP.<\/p>\n<p>Acest protocol este standardul Internet pentru transmiterea e-mailurilor \u0219i este utilizat pentru a trimite mesaje de la un client de e-mail (cum ar fi Outlook sau Gmail) la un server de e-mail \u0219i de la un server de e-mail la altul.<\/p>\n<h2><strong>Avantajele livr\u0103rii SMTP<\/strong><\/h2>\n<ol>\n<li><strong>Fiabilitate<\/strong>SMTP se asigur\u0103 c\u0103 mesajele sunt trimise constant \u0219i ajung la destina\u021bie.<\/li>\n<li><strong>Scalabilitate<\/strong>Permite trimiterea unor volume mari de e-mailuri f\u0103r\u0103 a compromite eficien\u021ba.<\/li>\n<li><strong>Securitate<\/strong>Ofer\u0103 mecanisme de autentificare \u0219i criptare, asigur\u00e2nd c\u0103 mesajele nu sunt interceptate.<\/li>\n<li><strong>Trasabilitate<\/strong>Urm\u0103ri\u021bi fiecare e-mail trimis, oferind statistici detaliate privind deschiderile \u0219i clicurile.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Procesul de baz\u0103 de trimitere SMTP<\/strong><\/h3>\n<ol>\n<li><strong>Stabilirea conexiunii:<\/strong> Clientul de e-mail (sau o aplica\u021bie) stabile\u0219te o conexiune la serverul SMTP pe portul 25 sau 587.<\/li>\n<li><strong>Schimbul de mesaje:<\/strong> Clientul \u0219i serverul schimb\u0103 o serie de comenzi \u0219i r\u0103spunsuri pentru a negocia transmiterea mesajului. Aceasta include identificarea expeditorului, a destinatarilor \u0219i a con\u021binutului mesajului.<\/li>\n<li><strong>Trimiterea mesajului:<\/strong> Odat\u0103 ce mesajul a fost negociat \u0219i acceptat, serverul SMTP transmite mesajul c\u0103tre serverul destinatarului.<\/li>\n<li><strong>Livrarea la destinatar<\/strong>Serverul destinatarului prime\u0219te e-mailul \u0219i \u00eel stocheaz\u0103 \u00een c\u0103su\u021ba po\u0219tal\u0103 corespunz\u0103toare, de unde destinatarul \u00eel poate prelua cu ajutorul unui client de e-mail, prin protocoale precum IMAP sau POP3, sau \u00eel poate vizualiza pe web, dac\u0103 furnizorul de e-mail al destinatarului ofer\u0103 aceast\u0103 op\u021biune.<\/li>\n<\/ol>\n<h2><strong>MasterBase\u00ae \u0219i SMTP<\/strong><\/h2>\n<p>MasterBase\u00ae ofer\u0103 o platform\u0103 complet\u0103 de automatizare a e-mailurilor SMTP, permi\u021b\u00e2nd \u00eentreprinderilor s\u0103 livreze e-mailuri unice, personalizate, u\u0219or de urm\u0103rit \u0219i eficiente.<\/p>\n<p>Cu MasterBase\u00ae, companiile pot configura cu u\u0219urin\u021b\u0103 regulile de expediere, pot asigura niveluri ridicate de livr\u0103ri \u0219i pot ob\u021bine m\u0103sur\u0103tori detaliate pentru analiza performan\u021bei.<\/p>\n<p><strong>Dac\u0103 dori\u021bi s\u0103 afla\u021bi mai multe despre MasterBase\u00ae Single Sending via SMTP <a href=\"https:\/\/masterbase.com\/ro\/es\/es\/es\/portal_clienti\/9-6-smtp-transporturi-unice\/\">face\u021bi clic aici<\/a>.<\/strong><\/p>\n<h3><\/h3>\n<h3><strong>Recomandare final\u0103<\/strong><\/h3>\n<p>La MasterBase\u00ae, suntem preg\u0103ti\u021bi \u0219i avem platforma necesar\u0103 pentru a v\u0103 ajuta s\u0103 v\u0103 automatiza\u021bi procesele de afaceri simplu, eficient \u0219i ieftin.<\/p>\n<p>Profita\u021bi de func\u021bionalitatea noastr\u0103 unic\u0103 de trimitere SMTP pentru a \u00eembun\u0103t\u0103\u021bi eficien\u021ba \u0219i eficacitatea campaniilor dvs. de e-mail marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15085\" data-permalink=\"https:\/\/masterbase.com\/ro\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=852%2C551&amp;ssl=1\" data-orig-size=\"852,551\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-15085\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-300x194.png?resize=653%2C422&#038;ssl=1\" alt=\"ebook Cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi c\u0103l\u0103toria clientului cu ajutorul mesageriei tranzac\u021bionale \" width=\"653\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?w=852&amp;ssl=1 852w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Printre op\u021biunile pe care le are o \u00eentreprindere pentru a comunica cu clien\u021bii s\u0103i se num\u0103r\u0103 mesajele care sunt trimise ca r\u0103spuns la o ac\u021biune a acestor clien\u021bi \u00eentr-un mediu din mediul \u00eentreprinderii.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiza tus campa\u00f1as de email marketing con SMTP y MasterBase\u00ae - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Este tipo de env\u00edos recibe el nombre de mensajer\u00eda transaccional, pues constituye una transacci\u00f3n entre las dos partes:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/optimizati-va-campaniile-de-email-marketing-cu-smtp-si-masterbase\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiza tus campa\u00f1as de email marketing con SMTP y MasterBase\u00ae - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Este tipo de env\u00edos recibe el nombre de mensajer\u00eda transaccional, pues constituye una transacci\u00f3n entre las dos partes:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/optimizati-va-campaniile-de-email-marketing-cu-smtp-si-masterbase\/baza-de-master\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T11:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Mesa-de-trabajo-66.png?fit=2739%2C1866&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2739\" \/>\n\t<meta property=\"og:image:height\" content=\"1866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta 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