?<\/strong><\/p>\n\n\n\nOs dados de parte zero s\u00e3o definidos como dados que s\u00e3o fornecidos volunt\u00e1ria e conscientemente pelo cliente.<\/p>\n\n\n\n
Estes dados podem estar relacionados com a inten\u00e7\u00e3o de compra, o contexto pessoal ou mesmo a forma como o cliente quer ser reconhecido pela marca.<\/p>\n\n\n\n
Permitem \u00e0s marcas estabelecer rela\u00e7\u00f5es directas com os consumidores e, por sua vez, personalizar melhor os seus esfor\u00e7os de marketing, servi\u00e7os, ofertas e recomenda\u00e7\u00f5es de produtos.<\/p>\n\n\n\n
Ao estabelecer uma liga\u00e7\u00e3o direta com os consumidores, em vez de fazer infer\u00eancias e suposi\u00e7\u00f5es, recolhe estes dados simplesmente perguntando.<\/p>\n\n\n\n
Se os clientes confiarem e valorizarem as suas interac\u00e7\u00f5es com uma marca, partilhar\u00e3o os seus dados de forma proactiva e intencional. As marcas podem ent\u00e3o utilizar os dados, as informa\u00e7\u00f5es e as autoriza\u00e7\u00f5es que os clientes fornecem para implementar um marketing mais personalizado.<\/p>\n\n\n\n
Os diferentes tipos de dados de acordo com a fonte de onde prov\u00eam<\/strong><\/p>\n\n\n\n\nDados da parte zero<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\nAs marcas recolhem dados de primeira fonte diretamente do cliente, normalmente durante as vendas ou atrav\u00e9s do preenchimento de formul\u00e1rios; este tipo de dados pode incluir compras anteriores, endere\u00e7os de correio, prefer\u00eancias de produtos e datas de nascimento.<\/p>\n\n\n\n
Uma vez que prov\u00e9m diretamente da fonte, fornece informa\u00e7\u00f5es valiosas sobre a forma como um cliente interage com a marca e como os seus comportamentos mudam ao longo do tempo.<\/p>\n\n\n\n
\nDados de segunda parte<\/strong><\/li>\n<\/ul>\n\n\n\nEstes s\u00e3o os primeiros dados de origem de outra organiza\u00e7\u00e3o. S\u00e3o partilhados - e n\u00e3o vendidos - entre duas empresas de confian\u00e7a e, em seguida, combinados com os dados de primeira origem para visar p\u00fablicos conhecidos e desconhecidos.<\/p>\n\n\n\n
\nDados de terceiros<\/strong><\/li>\n<\/ul>\n\n\n\nTrata-se de dados recolhidos por v\u00e1rios fornecedores, que s\u00e3o depois comprados pelas marcas.<\/p>\n\n\n\n
Este tipo de dados pode incluir uma mir\u00edade de dados pessoais ou an\u00f3nimos, como informa\u00e7\u00f5es demogr\u00e1ficas e de atividade em linha, a partir dos quais se podem inferir os interesses e as prefer\u00eancias de um consumidor.<\/p>\n\n\n\n
Os dados de terceiros t\u00eam algum valor para os profissionais de marketing, mas comportam riscos significativos.<\/p>\n\n\n\n
\nComo recolher dados de parte zero?<\/strong> <\/li>\n<\/ul>\n\n\n\nA recolha deste tipo de dados exige uma abordagem ponderada e estrat\u00e9gica. As marcas devem esfor\u00e7ar-se por criar experi\u00eancias personalizadas que sejam f\u00e1ceis, transparentes e valiosas para o consumidor, assegurando que este compreende a forma como os seus dados ser\u00e3o utilizados e os benef\u00edcios que da\u00ed adv\u00eam.<\/p>\n\n\n\n
As marcas s\u00e3o obrigadas a propor uma troca de valor que valha a pena. Quer do ponto de vista do comerciante, quer do ponto de vista do cliente, esta troca de valor \u00e9 simples: pedir, receber, dar, repetir.<\/p>\n\n\n\n
Question\u00e1rios, inqu\u00e9ritos, sorteios, c\u00f3digos QR no ponto de venda, testemunhos nas redes sociais, para citar alguns, podem incorporar mecanismos de recompensa que d\u00eaem aos consumidores uma raz\u00e3o genu\u00edna para participarem e apresentarem os seus dados.<\/p>\n\n\n\n
As vantagens da personaliza\u00e7\u00e3o<\/strong><\/p>\n\n\n\nOs consumidores adoram a personaliza\u00e7\u00e3o baseada em dados de primeira fonte. A chave \u00e9 estabelecer uma estrat\u00e9gia de mensagens inteligente que v\u00e1 al\u00e9m do \"enviar para todos\" ou da personaliza\u00e7\u00e3o que simplesmente coloca um nome na linha de assunto.<\/p>\n\n\n\n
As mensagens devem oferecer produtos pelos quais o cliente manifestou interesse, que se enquadrem no seu or\u00e7amento e que contenham conte\u00fados din\u00e2micos utilizando palavras-chave conhecidas por gerar envolvimento.<\/p>\n\n\n\n
Construir rela\u00e7\u00f5es com os clientes<\/strong><\/p>\n\n\n\nOs dados de parte zero s\u00e3o o futuro do marketing relacional e t\u00eam impacto em todo o ciclo de vida do cliente, desde a aquisi\u00e7\u00e3o e reten\u00e7\u00e3o at\u00e9 \u00e0 fideliza\u00e7\u00e3o.<\/p>\n\n\n\n
Comece j\u00e1 a construir rela\u00e7\u00f5es duradouras com os seus clientes, oferecendo-lhes uma troca de valor cativante que os fa\u00e7a avan\u00e7ar na sua viagem.<\/p>\n\n\n\n
Al\u00e9m disso, os dados de primeira origem s\u00e3o fundamentais numa altura em que a privacidade e a personaliza\u00e7\u00e3o s\u00e3o as principais prioridades dos consumidores.<\/p>\n\n\n\n
De acordo com estudos, como o realizado pela Salesforce, que indica que 76% dos consumidores esperam que as empresas compreendam as suas necessidades e expectativas, a recolha de informa\u00e7\u00f5es sobre as suas necessidades e expectativas \u00e9 um elemento-chave de uma estrat\u00e9gia empresarial bem sucedida. Dados da parte zero <\/strong>n\u00e3o \u00e9 apenas ben\u00e9fico para personalizar a experi\u00eancia do cliente, mas tamb\u00e9m para construir uma base s\u00f3lida de confian\u00e7a entre a marca e o consumidor.<\/p>\n\n\n\nEsta abordagem direta e consensual \u00e0 recolha de dados garante que as marcas se mant\u00eam alinhadas com os regulamentos de privacidade, como o GDPR e a CCPA, que d\u00e3o aos consumidores o controlo sobre os seus pr\u00f3prios dados.<\/p>\n\n\n\n
A incorpora\u00e7\u00e3o destes dados na estrat\u00e9gia de marketing de uma empresa pode proporcionar uma vantagem competitiva significativa, permitindo-lhes personalizar profundamente e antecipar as necessidades e desejos dos consumidores, promovendo assim uma rela\u00e7\u00e3o mais forte e duradoura.<\/p>\n\n\n\nO marketing relacional centra-se no desenvolvimento de rela\u00e7\u00f5es de longo prazo diretamente com os consumidores, compreendendo as suas verdadeiras necessidades e desejos, a fim de oferecer produtos e servi\u00e7os mais personalizados.<\/p>","protected":false},"author":239642484,"featured_media":7067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1422],"class_list":["post-9748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-zero-party-data"],"yoast_head":"\n
Fundamentos de Zero Party Data: Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/nocoes-basicas-sobre-dados-de-parte-zero-o-que-precisa-de-saber\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundamentos de Zero Party Data: Lo que necesitas saber - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El marketing relacional se enfoca en desarrollar relaciones a largo plazo directamente con los consumidores, comprendiendo sus verdaderas necesidades y deseos para ofrecer productos y servicios m\u00e1s personalizados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/nocoes-basicas-sobre-dados-de-parte-zero-o-que-precisa-de-saber\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T10:17:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T14:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Fundamentos de Zero Party Data: Lo que necesitas saber\",\"datePublished\":\"2024-02-12T10:17:13+00:00\",\"dateModified\":\"2024-02-16T14:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"wordCount\":835,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/contactos.png?fit=1401%2C1125&ssl=1\",\"keywords\":[\"email marketing\",\"Zero Party Data\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"name\":\"Fundamentos de Zero Party Data: Lo que necesitas saber - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/contactos.png?fit=1401%2C1125&ssl=1\",\"datePublished\":\"2024-02-12T10:17:13+00:00\",\"dateModified\":\"2024-02-16T14:00:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/contactos.png?fit=1401%2C1125&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/contactos.png?fit=1401%2C1125&ssl=1\",\"width\":1401,\"height\":1125,\"caption\":\"Zero Party Data\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fundamentos de Zero Party Data: Lo que necesitas saber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fundamentos dos dados de parte zero: o que precisa de saber - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/pt\/nocoes-basicas-sobre-dados-de-parte-zero-o-que-precisa-de-saber\/base-principal\/","og_locale":"pt_PT","og_type":"article","og_title":"Fundamentos de Zero Party Data: Lo que necesitas saber - MasterBase\u00ae","og_description":"El marketing relacional se enfoca en desarrollar relaciones a largo plazo directamente con los consumidores, comprendiendo sus verdaderas necesidades y deseos para ofrecer productos y servicios m\u00e1s personalizados.","og_url":"https:\/\/masterbase.com\/pt\/nocoes-basicas-sobre-dados-de-parte-zero-o-que-precisa-de-saber\/base-principal\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-02-12T10:17:13+00:00","article_modified_time":"2024-02-16T14:00:22+00:00","og_image":[{"width":1401,"height":1125,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro Dur\u00e1n","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Fundamentos de Zero Party Data: Lo que necesitas saber","datePublished":"2024-02-12T10:17:13+00:00","dateModified":"2024-02-16T14:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"wordCount":835,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1","keywords":["email marketing","Zero Party Data"],"articleSection":["Email Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","url":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","name":"Fundamentos dos dados de parte zero: o que precisa de saber - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1","datePublished":"2024-02-12T10:17:13+00:00","dateModified":"2024-02-16T14:00:22+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1","width":1401,"height":1125,"caption":"Zero Party Data"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ko\/%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Fundamentos de Zero Party Data: Lo que necesitas saber"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase","description":"Aut\u00f3matos que trabalham para si","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Diretor de Marketing","url":"https:\/\/masterbase.com\/pt\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-2xe","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/contactos.png?fit=1401%2C1125&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/9748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/comments?post=9748"}],"version-history":[{"count":10,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/9748\/revisions"}],"predecessor-version":[{"id":10231,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/9748\/revisions\/10231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media\/7067"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media?parent=9748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/categories?post=9748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/tags?post=9748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=372%2C237&ssl=1\")
<\/a><\/figure>","protected":false},"excerpt":{"rendered":"