{"id":6896,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6896"},"modified":"2023-12-24T12:21:58","modified_gmt":"2023-12-24T10:21:58","slug":"5-estrategias-comprovadas-para-uma-boa-higiene-da-lista-de-correio-eletronico","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/5-estrategias-probadas-para-una-correcta-higiene-de-tu-lista-de-emails\/masterbase\/","title":{"rendered":"5 estrat\u00e9gias comprovadas para uma boa higiene da lista de correio eletr\u00f3nico"},"content":{"rendered":"<p>A higiene do correio eletr\u00f3nico \u00e9 o processo de manuten\u00e7\u00e3o de uma base de dados de correio eletr\u00f3nico, removendo endere\u00e7os de correio eletr\u00f3nico antigos ou incorrectos e substituindo-os por endere\u00e7os de correio eletr\u00f3nico verificados, aceites e acess\u00edveis.<\/p>\n<p>\u00c9 importante porque afecta diretamente o desempenho do seu marketing por correio eletr\u00f3nico. Uma lista de distribui\u00e7\u00e3o limpa melhora a reputa\u00e7\u00e3o de remetente da sua marca, a capacidade de entrega e o envolvimento com o correio eletr\u00f3nico. Por outro lado, uma lista de correio negligenciada prejudica todos estes aspectos.<\/p>\n<p>Mas como \u00e9 que se detecta uma m\u00e1 higiene do correio eletr\u00f3nico? E o que pode fazer para garantir que a sua base de dados de correio eletr\u00f3nico \u00e9 impec\u00e1vel?<\/p>\n<h2>Sinais de m\u00e1 higiene do correio eletr\u00f3nico<\/h2>\n<p>A sa\u00fade da sua base de dados de correio eletr\u00f3nico pode estar a ser afetada se se verificar o seguinte:<\/p>\n<ul>\n<li>Taxas de rejei\u00e7\u00e3o elevadas<\/li>\n<li>Redu\u00e7\u00e3o do envolvimento com o correio eletr\u00f3nico<\/li>\n<li>Aumento do n\u00famero de v\u00edtimas<\/li>\n<li>Aumento do n\u00famero de queixas de spam<\/li>\n<\/ul>\n<p>As consequ\u00eancias de uma m\u00e1 higiene das listas de correio eletr\u00f3nico s\u00e3o graves e incluem manchar a reputa\u00e7\u00e3o da sua marca, ser colocado numa lista negra e\/ou ser rotulado como n\u00e3o estando em conformidade com os regulamentos de dados governamentais, como o RGPD e a CCPA.<\/p>\n<p>Estas consequ\u00eancias podem resultar em coimas pesadas e numa batalha dif\u00edcil para recuperar a confian\u00e7a dos consumidores. Felizmente, \u00e9 f\u00e1cil evitar estes contratempos com algumas ac\u00e7\u00f5es simples que manter\u00e3o a higiene do seu correio eletr\u00f3nico.<\/p>\n<h2>5 dicas de higiene do correio eletr\u00f3nico<\/h2>\n<p><strong>1. investir no correio eletr\u00f3nico<\/strong><\/p>\n<p>Uma boa higiene do correio eletr\u00f3nico depende da qualidade das mensagens na sua base de dados. O appending de correio eletr\u00f3nico ajuda-o a avaliar a qualidade da sua base de dados de correio eletr\u00f3nico e ajuda-o a adicionar mensagens em falta ou a substituir as mensagens m\u00e1s por mensagens boas no seu CRM.<\/p>\n<p>Um anexo de correio eletr\u00f3nico pode tamb\u00e9m ajud\u00e1-lo a preencher outras informa\u00e7\u00f5es em falta sobre os seus clientes actuais e potenciais, tais como dados demogr\u00e1ficos, permitindo uma maior personaliza\u00e7\u00e3o das suas comunica\u00e7\u00f5es.<\/p>\n<p><strong>2. Dar prioridade \u00e0 personaliza\u00e7\u00e3o do correio eletr\u00f3nico\u00a0<\/strong><\/p>\n<p>Sabia que o marketing personalizado por correio eletr\u00f3nico gera um ROI m\u00e9dio de 122%? \u00c9 mais prov\u00e1vel que os consumidores continuem a interagir com os seus e-mails quando estes s\u00e3o personalizados com o seu nome e oferecem mensagens que s\u00e3o relevantes e espec\u00edficas para o seu interesse no que a sua marca oferece.<\/p>\n<p>Atrav\u00e9s da personaliza\u00e7\u00e3o, o desempenho dos seus e-mails melhora, o que refor\u00e7a a qualidade da sua lista. A personaliza\u00e7\u00e3o \u00e9 conseguida atrav\u00e9s da segmenta\u00e7\u00e3o dos seus envios, que veremos mais adiante.<\/p>\n<p><strong>3. Remover assinantes inactivos<\/strong><\/p>\n<p>Os assinantes inactivos podem estar a acrescentar muito peso morto \u00e0 sua base de dados, o que, por sua vez, afecta o desempenho do seu marketing por correio eletr\u00f3nico. Um assinante inativo \u00e9 um utilizador que n\u00e3o interagiu com nenhuma das suas mensagens durante um determinado per\u00edodo de tempo, de algumas semanas a alguns meses, dependendo da frequ\u00eancia com que envia campanhas de correio eletr\u00f3nico.<\/p>\n<p>\u00c9 importante notar que alguns assinantes inactivos ainda t\u00eam valor e podem voltar a interagir com as suas comunica\u00e7\u00f5es no futuro.<\/p>\n<p>Para determinar quais os subscritores inactivos a manter, recomenda-se o in\u00edcio de uma campanha de reativa\u00e7\u00e3o que recupere alguns dos que n\u00e3o abriram as suas mensagens num passado recente.<\/p>\n<p><strong>4. Evitar que as suas mensagens caiam na pasta de spam.<\/strong><\/p>\n<p>Sabia que o spam de correio eletr\u00f3nico custa \u00e0s empresas 20,5 mil milh\u00f5es de d\u00f3lares por ano? Consequentemente, o pior medo de qualquer profissional de marketing por correio eletr\u00f3nico \u00e9 acabar na pasta de spam.<\/p>\n<p>Embora isto possa acontecer de vez em quando, mesmo aos melhores profissionais de marketing, certificar-se de que a sua base de dados est\u00e1 actualizada com subscritores activos \u00e9 uma t\u00e1tica \u00fatil para o evitar.<\/p>\n<p>A limpeza regular da sua lista de correio eletr\u00f3nico, eliminando os endere\u00e7os rejeitados ou bloqueados, ir\u00e1 mant\u00ea-la saud\u00e1vel e garantir que nenhum problema de capacidade de entrega prejudica o seu desempenho de marketing.<\/p>\n<p><strong>5. Criar listas de supress\u00e3o<\/strong><\/p>\n<p>Pretende enviar mensagens de correio eletr\u00f3nico que tenham impacto nos seus subscritores, pelo que, quando estes deixarem de querer receber not\u00edcias suas, as suas opera\u00e7\u00f5es de marketing por correio eletr\u00f3nico devem apoiar essa decis\u00e3o.<\/p>\n<p>Uma lista de supress\u00e3o cont\u00e9m endere\u00e7os de correio eletr\u00f3nico que anularam a subscri\u00e7\u00e3o ou marcaram os seus e-mails como spam. Uma boa lista de supress\u00e3o tamb\u00e9m deve conter endere\u00e7os de correio eletr\u00f3nico devolvidos.<\/p>\n<p>Uma elevada percentagem de mensagens devolvidas \u00e9 um sinal \u00f3bvio de que a higiene do correio eletr\u00f3nico precisa de ser melhorada. As devolu\u00e7\u00f5es frequentes tamb\u00e9m podem levar a que o remetente v\u00e1 para a lista de correio eletr\u00f3nico de spam. Ao criar uma lista de supress\u00e3o, estar\u00e1 a preservar a boa reputa\u00e7\u00e3o do seu dom\u00ednio e IP, a evitar as penaliza\u00e7\u00f5es do CAN-SPAM e a manter-se afastado da pasta de spam.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/obtener-obtenga-y-centralice-todo-tipo-de-datos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b024618be23d001036b4b3\/35hck1lseol4p5hhrlpx8rbtd1aqfjck6q7ljebuox0jq3ruztmmuqhqxpcpb5kq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A higiene do correio eletr\u00f3nico \u00e9 o processo de manuten\u00e7\u00e3o de uma base de dados de correio eletr\u00f3nico, removendo endere\u00e7os de correio eletr\u00f3nico antigos ou incorrectos e substituindo-os por endere\u00e7os de correio eletr\u00f3nico verificados, aceites e acess\u00edveis.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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