{"id":6821,"date":"2025-02-10T22:13:32","date_gmt":"2025-02-10T20:13:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6821"},"modified":"2025-02-12T13:32:45","modified_gmt":"2025-02-12T11:32:45","slug":"6-pequenos-truques-para-aumentar-a-taxa-de-cliques-das-suas-mensagens","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/6-pequenos-trucos-para-aumentar-la-tasa-de-clics-en-tus-mensajes\/masterbase\/","title":{"rendered":"6 pequenos truques para aumentar a taxa de cliques das suas mensagens"},"content":{"rendered":"<p>N\u00e3o s\u00f3 reflecte interesse, como tamb\u00e9m \u00e9 o primeiro passo para uma convers\u00e3o. Aqui est\u00e3o 6 truques simples e eficazes que pode aplicar agora para melhorar as suas taxas de cliques e aumentar as suas oportunidades de vendas.\u00a0<\/p>\n<\/p>\n<ol>\n<li>\n<h2><strong> A sua mensagem deve vir de uma pessoa real, n\u00e3o de uma empresa. <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Os subscritores confiam mais nos e-mails que v\u00eam de uma pessoa real do que nos de um remetente gen\u00e9rico.<\/p>\n<p>Estudos do sector demonstraram que a personaliza\u00e7\u00e3o do nome do remetente pode aumentar as taxas de abertura e, consequentemente, as taxas de cliques.\u00a0<\/p>\n<p><strong><em>Hist\u00f3ria de sucesso:<\/em><\/strong> Uma empresa de tecnologia realizou testes A\/B com 50.000 contactos. Ao enviar e-mails de um remetente com um nome pr\u00f3prio (por exemplo, \"Lucia Perez\" em vez de \"Equipa de Marketing\"), aumentaram a taxa de abertura em 3% e a taxa de cliques em 7%.\u00a0<\/p>\n<p><strong><em>Conselho: <\/em><\/strong>Fa\u00e7a testes A\/B para encontrar a melhor abordagem para o seu sector e tipo de p\u00fablico.\u00a0<\/p>\n<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> Otimizar o texto de pr\u00e9-visualiza\u00e7\u00e3o <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>O texto de pr\u00e9-visualiza\u00e7\u00e3o \u00e9 aquela pequena frase que aparece junto ao assunto do correio eletr\u00f3nico na caixa de entrada. Embora muitas pessoas o ignorem, tem um grande impacto na decis\u00e3o de abrir o correio eletr\u00f3nico.<\/p>\n<p>Se n\u00e3o o fizer, o seu p\u00fablico ver\u00e1 as primeiras linhas do corpo da mensagem, o que pode causar confus\u00e3o ou desinteresse.\u00a0<\/p>\n<p><strong><em>Hist\u00f3ria de sucesso<\/em><\/strong>Um eCommerce melhorou a sua taxa de abertura em 10% ao incluir um texto de pr\u00e9-visualiza\u00e7\u00e3o atrativo como: *\"Hoje \u00e9 a sua \u00faltima oportunidade de aproveitar o desconto de 20%\".\u00a0<\/p>\n<p><strong><em>Aconselhamento<\/em><\/strong>:<\/p>\n<ul>\n<li>Mantenha o texto de pr\u00e9-visualiza\u00e7\u00e3o curto (menos de 50 caracteres).<\/li>\n<li>Certifique-se de que complementa o tema para gerar curiosidade.<\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong> Adicionar liga\u00e7\u00f5es \u00e0s imagens<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>N\u00e3o limite as hiperliga\u00e7\u00f5es a bot\u00f5es ou texto dentro da mensagem de correio eletr\u00f3nico. Utilize tamb\u00e9m imagens, uma vez que os utilizadores clicam nelas intuitivamente.\u00a0<\/p>\n<p><strong><em>Hist\u00f3ria de sucesso:<\/em><\/strong> Um retalhista de moda acrescentou liga\u00e7\u00f5es \u00e0s imagens dos seus produtos e registou um aumento de 12% na sua taxa de cliques.\u00a0<\/p>\n<p>Como fazer isso? Selecione a imagem no seu editor de HTML **MasterBase\u00ae** e ligue-a \u00e0 p\u00e1gina de destino relevante.\u00a0<\/p>\n<p><strong><em>Conselho: <\/em><\/strong>Utilize imagens apelativas que estejam relacionadas com o conte\u00fado da mensagem.\u00a0<\/p>\n<p>Este truque \u00e9 ideal para mensagens de correio eletr\u00f3nico com conte\u00fado visual, como cat\u00e1logos de produtos ou promo\u00e7\u00f5es especiais.\u00a0<\/p>\n<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Adicionar texto alternativo a bot\u00f5es e imagens <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Muitos servi\u00e7os de correio eletr\u00f3nico (como o Gmail, Outlook e Yahoo) bloqueiam o carregamento autom\u00e1tico de imagens, o que significa que uma boa parte dos seus subscritores pode n\u00e3o ver os bot\u00f5es de apelo \u00e0 a\u00e7\u00e3o.<\/p>\n<p>Para evitar perder cliques, certifique-se de que as imagens t\u00eam textos alternativos que descrevem a a\u00e7\u00e3o esperada.\u00a0<\/p>\n<p><strong><em>Hist\u00f3ria de sucesso:<\/em><\/strong> A Sony utiliza texto alternativo nas suas campanhas para garantir que, mesmo que as imagens n\u00e3o sejam carregadas, a mensagem permanece clara: \"Clique aqui para aceder \u00e0 oferta\".\u00a0<\/p>\n<p><strong><em>Conselhos:<\/em><\/strong><\/p>\n<ul>\n<li>Adicione texto alternativo, como: \"Clique para obter o desconto\" ou \"Veja mais detalhes aqui\".<\/li>\n<li>Editar o texto no editor HTML do MasterBase\u00ae.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h2><strong> Inclui bot\u00f5es de partilha nas redes sociais <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Para maximizar os cliques e o alcance das suas campanhas, adicione bot\u00f5es de partilha social. Ao contr\u00e1rio dos bot\u00f5es \"siga-nos\", estes permitem aos utilizadores partilhar a oferta com os seus amigos ou seguidores, o que multiplica a visibilidade da sua mensagem.\u00a0<\/p>\n<p><strong><em>Hist\u00f3ria de sucesso<\/em><\/strong><strong>:<\/strong> Um retalhista de produtos electr\u00f3nicos incluiu bot\u00f5es \"partilhar\" nas suas campanhas e obteve um aumento de 15% nos cliques e 8% mais vendas geradas por recomenda\u00e7\u00f5es sociais.\u00a0<\/p>\n<p><strong><em>Aconselhamento<\/em><\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Coloque bot\u00f5es \"partilhar\" junto a ofertas ou promo\u00e7\u00f5es em destaque.<\/li>\n<li>Certifique-se de que a liga\u00e7\u00e3o partilhada conduz a uma p\u00e1gina de destino optimizada.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h2><strong> Coloque as informa\u00e7\u00f5es mais importantes no topo da mensagem de correio eletr\u00f3nico.<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Os estudos de comportamento visual indicam que a maioria dos utilizadores l\u00ea as mensagens de correio eletr\u00f3nico segundo um padr\u00e3o em \"F\".<\/p>\n<p>Isto significa que os elementos-chave, como o log\u00f3tipo, o cabe\u00e7alho e o apelo \u00e0 a\u00e7\u00e3o, devem ser vis\u00edveis desde o in\u00edcio para captar rapidamente a aten\u00e7\u00e3o.\u00a0<\/p>\n<p><strong><em>Hist\u00f3ria de sucesso<\/em><\/strong>Uma marca de cosm\u00e9ticos reorganizou os seus e-mails de modo a colocar as principais promo\u00e7\u00f5es no topo e conseguiu um aumento de 20% na sua taxa de cliques.\u00a0<\/p>\n<p><strong><em>Aconselhamento<\/em><\/strong>:<\/p>\n<ul>\n<li>Coloque o log\u00f3tipo, a mensagem principal e o bot\u00e3o de a\u00e7\u00e3o no topo.<\/li>\n<li>Evite sobrecarregar a mensagem com demasiada informa\u00e7\u00e3o no in\u00edcio.<\/li>\n<\/ul>\n<h2><strong>Conclus\u00e3o: pequenos ajustes, grandes resultados\u00a0 <\/strong><\/h2>\n<p>Melhorar a taxa de cliques nas suas campanhas n\u00e3o requer uma transforma\u00e7\u00e3o radical, mas sim otimizar cada pequeno detalhe para maximizar o envolvimento. Desde a personaliza\u00e7\u00e3o do remetente at\u00e9 \u00e0 adi\u00e7\u00e3o de liga\u00e7\u00f5es estrat\u00e9gicas, estes truques ajud\u00e1-lo-\u00e3o a converter mais cliques em oportunidades de venda.\u00a0<\/p>\n<p>Para levar as suas campanhas ao pr\u00f3ximo n\u00edvel e optimiz\u00e1-las eficazmente, confie no MasterBase\u00ae. Com mais de 20 anos de experi\u00eancia e presen\u00e7a em v\u00e1rios pa\u00edses, \u00e9 a plataforma ideal para o ajudar a criar mailings personalizados, cativantes e eficazes, com resultados reais.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-tipos-de-email-que-usted-debe-conocer-y-utilizar\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"712\" height=\"460\" data-attachment-id=\"14878\" data-permalink=\"https:\/\/masterbase.com\/pt\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/10-tipos-de-email-que-debes-conocer-y-utilizar\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" data-orig-size=\"712,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 10 tipos de email que debes conocer y utilizar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email 10 tipos de email que debes conocer y utilizar&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=712%2C460&#038;ssl=1\" alt=\"ebook e-mail 10 tipos de e-mail que deve conhecer e utilizar\" class=\"wp-image-14878\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?w=712&amp;ssl=1 712w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Conseguir que os seus subscritores cliquem numa hiperliga\u00e7\u00e3o nas suas campanhas de marketing por correio eletr\u00f3nico \u00e9 fundamental para o sucesso de qualquer estrat\u00e9gia digital.<\/p>","protected":false},"author":239642484,"featured_media":21364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 peque\u00f1os trucos para aumentar la tasa de clics en tus mensajes - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/6-pequenos-truques-para-aumentar-a-taxa-de-cliques-das-suas-mensagens\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 peque\u00f1os trucos para aumentar la tasa de clics en tus mensajes - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conseguir que tus suscriptores hagan clic en un enlace dentro de tus campa\u00f1as de email marketing es clave para el \u00e9xito de cualquier estrategia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/6-pequenos-truques-para-aumentar-a-taxa-de-cliques-das-suas-mensagens\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T20:13:32+00:00\" \/>\n<meta property=\"article:modified_time\" 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