{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"o-que-os-clientes-querem-quando-se-envolvem-com-a-sua-marca-atraves-do-correio-eletronico","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"O que \u00e9 que os clientes pretendem quando interagem com a sua marca atrav\u00e9s do correio eletr\u00f3nico?"},"content":{"rendered":"

Querem saber mais sobre as suas marcas favoritas, interagir com elas, dar a sua opini\u00e3o, ter uma conversa.<\/h3>\n

<\/p>\n

A satisfa\u00e7\u00e3o e a reten\u00e7\u00e3o de clientes \u00e9 o foco mais relevante das suas campanhas de marketing por correio eletr\u00f3nico.<\/p>\n

Queremos dar-lhe algumas dicas sobre como construir uma rela\u00e7\u00e3o duradoura com os seus clientes, identificando claramente o que eles esperam da sua comunica\u00e7\u00e3o de marketing por correio eletr\u00f3nico.<\/p>\n

1. respostas imediatas:<\/h2>\n

Sempre que o cliente gerar uma resposta ou d\u00favida, seja r\u00e1pido a responder. Se ele comprar algum dos seus produtos ou servi\u00e7os, a primeira coisa que deve fazer \u00e9, por exemplo, agradecer-lhe com uma mensagem de boas-vindas.<\/p>\n

Geralmente, este tipo de correio eletr\u00f3nico tem uma taxa de abertura elevada. Tire partido de\u00e9<\/span>chelo em seu benef\u00edcio, fornecendo conte\u00fados de valor acrescentado.<\/p>\n

Confirmar que a sua transa\u00e7\u00e3o foi bem sucedida. Indicar-lhe quando\u00e1<\/span>quais s\u00e3o os pr\u00f3ximos passos, se for o caso, e clarificar as expectativas para a rela\u00e7\u00e3o futura.<\/p>\n

Aproveite a oportunidade para os informar sobre o seu s\u00edtio Web e o respetivo conte\u00fado. Pode at\u00e9 pedir-lhes que preencham um inqu\u00e9rito de satisfa\u00e7\u00e3o.<\/p>\n

2) Informa\u00e7\u00f5es complementares:<\/h2>\n

O cliente \u00e9\u00e1<\/span>\u00a0est\u00e1 disposto a fornecer-lhe mais pormenores pessoais, pois espera iniciar uma rela\u00e7\u00e3o, aumentar a intera\u00e7\u00e3o, o di\u00e1logo. Ele quer ouvir e ser ouvido.<\/p>\n

Elabore as perguntas certas e nunca pergunte algo que n\u00e3o v\u00e1 utilizar mais tarde. Crie inqu\u00e9ritos e question\u00e1rios que sejam f\u00e1ceis de preencher e de dura\u00e7\u00e3o razo\u00e1vel.<\/p>\n

A rela\u00e7\u00e3o que est\u00e1 a construir dar-lhe-\u00e1 o tempo de que necessita.i<\/span>cou seja<\/span>O programa deve estar aberto a novas quest\u00f5es em fun\u00e7\u00e3o da intera\u00e7\u00e3o que se desenvolve.<\/p>\n

A cria\u00e7\u00e3o de um centro de prefer\u00eancias no seu s\u00edtio Web \u00e9 outra forma de acrescentar valor, incentivar a intera\u00e7\u00e3o e aprender mais sobre os seus clientes a partir do tipo de informa\u00e7\u00e3o que seleccionam.<\/p>\n

3. Fa\u00e7a-o falar da sua marca:<\/h2>\n

Uma vez que o cliente aceitou uma rela\u00e7\u00e3o com a sua marca, \u00e9 tamb\u00e9m\u00a0<\/span>poss\u00edvel falar de si. Este efeito viral \u00e9 relevante para o crescimento.<\/p>\n

Pode tamb\u00e9m tirar partido do boom das redes sociais para os levar a partilhar informa\u00e7\u00f5es sobre a sua marca.<\/p>\n

Abra espa\u00e7os de conversa\u00e7\u00e3o, obtenha feedback e facilite a resposta ao mesmo, tanto para si como para os seus clientes e entre si.<\/p>\n

4. Reincorporar:<\/h2>\n

O facto de o cliente n\u00e3o responder \u00e0s suas comunica\u00e7\u00f5es pode ser interpretado mais como um sinal para fazer o seguinte a\u00a0<\/span>mudan\u00e7a de estrat\u00e9gia, em vez de um simples abandono que o leva a retirar esse cliente da sua base de registos.<\/p>\n

Fazer uma oferta tentadora e irresist\u00edvel. Preg\u00fa<\/span>O Comit\u00e9 das Regi\u00f5es\u00e9<\/span>\u00a0sem resposta ou o qu\u00ea\u00a0produzido<\/span>\u00a0distanciamento. Antes de perder a esperan\u00e7a com um cliente ou simplesmente elimin\u00e1-lo por n\u00e3o responder, desenvolva t\u00e1cticas que lhe permitam voltar a envolv\u00ea-lo.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Os clientes de hoje procuram estabelecer uma liga\u00e7\u00e3o com as marcas. A tecnologia torna-o poss\u00edvel de uma forma r\u00e1pida, \u00e1gil e descomplicada.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/o-que-os-clientes-querem-quando-se-envolvem-com-a-sua-marca-atraves-do-correio-eletronico\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. 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