{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"utilize-o-marketing-por-correio-eletronico-para-construir-a-sua-marca-e-nao-para-a-danificar","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Utilize o marketing por correio eletr\u00f3nico para construir a sua marca, n\u00e3o para a danificar."},"content":{"rendered":"<p>Tudo o que faz ou deixa de fazer com a sua marca pode fortalec\u00ea-la ou enfraquec\u00ea-la. Cada contacto que a sua marca tem com um consumidor afecta positiva ou negativamente a perce\u00e7\u00e3o que este tem dela, e o e-mail marketing faz parte desta realidade.<\/p>\n<p>Por isso, fa\u00e7a uma pausa nas suas campanhas de marketing por correio eletr\u00f3nico e analise se as suas estrat\u00e9gias est\u00e3o realmente a construir ou a destruir a sua marca.<\/p>\n<p>As suas mensagens est\u00e3o alinhadas com o posicionamento que pretende dar \u00e0 sua marca? Para al\u00e9m do facto de o log\u00f3tipo estar ou n\u00e3o em conformidade com o design ou bem colocado, estamos a referir-nos \u00e0 experi\u00eancia geral do consumidor com os seus e-mails.<\/p>\n<p>Lembre-se que, para o seu p\u00fablico, o que ele percepciona \u00e9 a realidade. Se a sua marca \u00e9 bem ou mal percepcionada, isso significa que \u00e9 assim que o seu p\u00fablico-alvo a v\u00ea.<\/p>\n<p>Cada componente de uma estrat\u00e9gia de marketing por correio eletr\u00f3nico deve ser avaliada de acordo com o impacto que tem na marca. Tome nota de cada um deles e do seu impacto.<\/p>\n<h2><strong>Remetente<\/strong>:<\/h2>\n<p>\u00c9 a pessoa que envia a mensagem de correio eletr\u00f3nico. \u00c9 a primeira coisa que a pessoa v\u00ea para decidir se quer abrir a mensagem ou rejeit\u00e1-la.<\/p>\n<p>\u00c9 correto enviar mensagens de correio eletr\u00f3nico com remetentes \"noreply@\" ou \"sales@\"? Construa a sua marca, n\u00e3o a destrua.<\/p>\n<h2><strong>Frequ\u00eancia:<\/strong><\/h2>\n<p>Envia muitos e-mails por semana? Um a cada dois meses? Demasiado ou pouco \u00e9 relativo. Est\u00e1 relacionado com a relev\u00e2ncia do conte\u00fado. N\u00e3o existem f\u00f3rmulas ou receitas.<\/p>\n<p>Ent\u00e3o... como \u00e9 que sabe? Envie apenas quando tiver algo relevante para comunicar.<\/p>\n<p>N\u00e3o prejudique a sua marca, n\u00e3o fa\u00e7a com que odeiem a sua marca, enchendo as caixas de correio ou comunicando apenas quando se lembra.<\/p>\n<h2><strong>Conte\u00fado<\/strong><\/h2>\n<p>Est\u00e1 a comunicar aos seus consumidores o que eles querem saber?<\/p>\n<p>Em termos de tom, forma ou modo de comunicar, corresponde \u00e0s expectativas da pessoa e \u00e0 perce\u00e7\u00e3o que ela tem da sua empresa?<\/p>\n<p>Se a sua marca \u00e9 divertida e as suas mensagens s\u00e3o aborrecidas ou s\u00e9rias, est\u00e1 a construir ou a confundir o seu p\u00fablico?<\/p>\n<h2><strong>Oferta<\/strong><\/h2>\n<p>A sua oferta \u00e9 atractiva para o p\u00fablico? Se a sua empresa oferece produtos premium e envia ofertas agressivas que n\u00e3o fazem mais do que prejudicar a imagem de exclusividade da sua empresa, pode ser p\u00e3o para hoje e fome para amanh\u00e3.<\/p>\n<p>Se a oferta for a subscri\u00e7\u00e3o da lista de contactos por correio eletr\u00f3nico atrav\u00e9s de uma promessa de valor e se se verificar que apenas envia ofertas em massa por correio eletr\u00f3nico sem qualquer valor individual, pode prejudicar seriamente a sua marca.<\/p>\n<p>A sua marca est\u00e1 em todo o lado, at\u00e9 nas caixas de entrada dos seus leitores. Cuidado. O correio eletr\u00f3nico \u00e9 uma ferramenta muito eficaz e poderosa tanto para construir como para danificar a marca.<\/p>\n<p><strong>Certifique-se de que constr\u00f3i sempre a sua marca.<\/strong><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 a utilizar o marketing por correio eletr\u00f3nico para construir a sua marca?<br \/>\nE o marketing por correio eletr\u00f3nico est\u00e1 realmente a constru\u00ed-lo ou a destru\u00ed-lo?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/utilize-o-marketing-por-correio-eletronico-para-construir-a-sua-marca-e-nao-para-a-danificar\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s utilizando el email marketing para construir tu marca? \u00bfY el email marketing est\u00e1 realmente construy\u00e9ndola o destruy\u00e9ndola?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/utilize-o-marketing-por-correio-eletronico-para-construir-a-sua-marca-e-nao-para-a-danificar\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-15T15:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T19:08:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5800\" \/>\n\t<meta property=\"og:image:height\" content=\"3750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla\",\"datePublished\":\"2024-01-15T15:54:55+00:00\",\"dateModified\":\"2024-01-16T19:08:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/\",\"name\":\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"datePublished\":\"2024-01-15T15:54:55+00:00\",\"dateModified\":\"2024-01-16T19:08:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"width\":5800,\"height\":3750,\"caption\":\"2EmailsTransaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\\\/masterbas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sl\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use o e-mail marketing para construir a sua marca, n\u00e3o para a prejudicar - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/pt\/utilize-o-marketing-por-correio-eletronico-para-construir-a-sua-marca-e-nao-para-a-danificar\/base-principal\/","og_locale":"pt_PT","og_type":"article","og_title":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae","og_description":"\u00bfEst\u00e1s utilizando el email marketing para construir tu marca? \u00bfY el email marketing est\u00e1 realmente construy\u00e9ndola o destruy\u00e9ndola?","og_url":"https:\/\/masterbase.com\/pt\/utilize-o-marketing-por-correio-eletronico-para-construir-a-sua-marca-e-nao-para-a-danificar\/base-principal\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-01-15T15:54:55+00:00","article_modified_time":"2024-01-16T19:08:16+00:00","og_image":[{"width":5800,"height":3750,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro Dur\u00e1n","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/sl\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla","datePublished":"2024-01-15T15:54:55+00:00","dateModified":"2024-01-16T19:08:16+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/"},"wordCount":486,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/sl\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/","url":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/","name":"Use o e-mail marketing para construir a sua marca, n\u00e3o para a prejudicar - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/sl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","datePublished":"2024-01-15T15:54:55+00:00","dateModified":"2024-01-16T19:08:16+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","width":5800,"height":3750,"caption":"2EmailsTransaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/sv\/anvand-e-postmarknadsforing-for-att-bygga-upp-ditt-varumarke-inte-for-att-skada-det\/masterbas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/lt\/"},{"@type":"ListItem","position":2,"name":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/sl\/#website","url":"https:\/\/masterbase.com\/sl\/","name":"MasterBase","description":"Aut\u00f3matos que trabalham para si","publisher":{"@id":"https:\/\/masterbase.com\/sl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/sl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/sl\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/sl\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/sl\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/sl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/sl\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Diretor de Marketing","url":"https:\/\/masterbase.com\/pt\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1KA","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/comments?post=6732"}],"version-history":[{"count":7,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6732\/revisions"}],"predecessor-version":[{"id":8574,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6732\/revisions\/8574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media\/8362"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media?parent=6732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/categories?post=6732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/tags?post=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}