{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"porque-as-mensagens-de-boas-vindas","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Porque \u00e9 que as mensagens de boas-vindas e p\u00f3s-venda s\u00e3o fundamentais"},"content":{"rendered":"<h2>As empresas que utilizam o marketing por correio eletr\u00f3nico com o objetivo de enviar mensagens no momento certo e \u00e0s pessoas certas t\u00eam muito mais a ganhar, como mostram os estudos.<\/h2>\n<h3><strong>Mensagens de boas-vindas: essenciais para qualquer campanha de marketing por correio eletr\u00f3nico<\/strong><\/h3>\n<p>A mensagem de boas-vindas \u00e9 a primeira mensagem que um assinante recebe depois de se inscrever numa lista de endere\u00e7os ou de realizar uma a\u00e7\u00e3o-chave, como a compra de um produto ou o descarregamento de um recurso. Este tipo de mensagem \u00e9 crucial porque marca o in\u00edcio da rela\u00e7\u00e3o entre a empresa e o assinante, define o tom para as comunica\u00e7\u00f5es futuras e \u00e9 a oportunidade ideal para gerar uma primeira impress\u00e3o positiva.<\/p>\n<h2><strong>Vantagens de uma mensagem de boas-vindas<\/strong><\/h2>\n<ul>\n<li><strong>Lealdade desde o in\u00edcio:<\/strong> As mensagens de boas-vindas permitem-lhe iniciar a rela\u00e7\u00e3o com o cliente de uma forma amig\u00e1vel e personalizada. Isto cria um sentimento de envolvimento e confian\u00e7a desde o primeiro contacto.<\/li>\n<li><strong>Elevadas taxas de abertura e de cliques:<\/strong> Estudos mostram que as mensagens de boas-vindas t\u00eam, em m\u00e9dia, uma taxa de abertura de 50%, o que as torna uma das mensagens mais eficazes em qualquer estrat\u00e9gia de marketing por correio eletr\u00f3nico.<\/li>\n<li><strong>Apresenta\u00e7\u00e3o da marca e dos produtos:<\/strong> Uma mensagem de boas-vindas oferece a oportunidade de apresentar a sua empresa, destacar os principais produtos ou servi\u00e7os e direcionar os novos assinantes para conte\u00fados relevantes no seu s\u00edtio Web.<\/li>\n<li><strong>Segmenta\u00e7\u00e3o desde o in\u00edcio:<\/strong> Atrav\u00e9s das mensagens de boas-vindas, pode tamb\u00e9m come\u00e7ar a recolher dados adicionais que lhe permitir\u00e3o segmentar melhor os seus clientes desde o in\u00edcio, personalizando as suas futuras intera\u00e7\u00f5es com a sua marca.<\/li>\n<\/ul>\n<h2><strong>Carater\u00edsticas de uma mensagem de boas-vindas<\/strong><\/h2>\n<ul>\n<li><strong>Mensagem clara e concisa:<\/strong> Explique quem \u00e9 e quais os benef\u00edcios que o subscritor pode esperar da sua marca. \u00c9 tamb\u00e9m o local ideal para lhes agradecer a ades\u00e3o.<\/li>\n<li><strong>Apelo imediato \u00e0 a\u00e7\u00e3o:<\/strong> Incentive os subscritores a dar o passo seguinte, como completar o seu perfil, explorar o s\u00edtio Web, fazer a sua primeira compra ou seguir as suas redes sociais.<\/li>\n<li><strong>Design atrativo e coerente com a sua marca:<\/strong> Certifique-se de que o design da mensagem \u00e9 visualmente apelativo e reflecte a imagem da sua marca.<\/li>\n<li><strong>Oferecer valor:<\/strong> Um desconto inicial, um recurso gratuito ou um acesso exclusivo s\u00e3o excelentes formas de dar as boas-vindas aos novos subscritores.<\/li>\n<\/ul>\n<h3><strong>Hist\u00f3rias de sucesso de empresas que utilizam mensagens de boas-vindas<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> A empresa de colch\u00f5es envia uma mensagem de boas-vindas simples mas eficaz que refor\u00e7a a sua proposta de valor e incentiva os subscritores a explorarem os seus produtos. Com um design simples e um apelo \u00e0 a\u00e7\u00e3o claro, conseguiram aumentar as suas convers\u00f5es iniciais em 15%.<\/li>\n<li><strong>Netflix:<\/strong> O gigante do streaming utiliza as suas mensagens de boas-vindas para personalizar a experi\u00eancia do utilizador desde o in\u00edcio. A Netflix pergunta sobre as prefer\u00eancias de visualiza\u00e7\u00e3o dos novos subscritores, o que lhes permite oferecer recomenda\u00e7\u00f5es mais precisas e aumentar a reten\u00e7\u00e3o de utilizadores em 20%.<\/li>\n<li><strong>Airbnb:<\/strong> Nas suas mensagens de boas-vindas, a Airbnb oferece aos novos utilizadores um guia sobre como utilizar a plataforma e recomenda\u00e7\u00f5es personalizadas com base na localiza\u00e7\u00e3o. Isto levou a um aumento de 25% nas reservas de novos utilizadores.<\/li>\n<\/ul>\n<p>Em termos quantitativos, as empresas que incorporaram mensagens de boas-vindas registam melhorias significativas no envolvimento dos clientes. Um estudo da Experian mostra que as taxas de abertura destas mensagens s\u00e3o, em m\u00e9dia, 4 vezes superiores \u00e0s dos mailings promocionais tradicionais e que as taxas de cliques podem aumentar at\u00e9 10%.<\/p>\n<h3><strong>Mensagens acionadas de acordo com o ciclo de vida do cliente<\/strong><\/h3>\n<p>As mensagens temporizadas desencadeadas por determinadas ac\u00e7\u00f5es dos clientes, como uma primeira compra ou uma nova compra, revelam uma excelente resposta dos consumidores.<\/p>\n<p>Tamb\u00e9m o ajudam a saber o que enviar a seguir, o que d\u00e1 mais consist\u00eancia \u00e0s suas campanhas.<\/p>\n<p>Estas mensagens seguem o que se designa por \"estrat\u00e9gias do ciclo de vida do cliente\". O tipo de campanha que lhes \u00e9 dirigida depende da a\u00e7\u00e3o gerada e da fase do cliente (novo, em crescimento, maduro, passivo).<\/p>\n<p>De acordo com um estudo efectuado por <strong>eMarketer<\/strong>46% das empresas tiram partido de tais estrat\u00e9gias.<\/p>\n<p>78% das empresas utilizam programas de boas-vindas, seguidos de 45% que utilizam programas p\u00f3s-venda. Seguem-se as campanhas de cross-selling e up-selling e, com 33%, os programas de ativa\u00e7\u00e3o passiva de clientes.<\/p>\n<p>Sem d\u00favida, a capacidade de ativar mensagens de acordo com a fase do cliente aumenta a relev\u00e2ncia e a personaliza\u00e7\u00e3o dessas mensagens.<\/p>\n<h3><strong>Vantagens para as empresas<\/strong><\/h3>\n<p>O estudo mostra claramente os benef\u00edcios deste tipo de estrat\u00e9gia. 67% das empresas referem que o seu principal efeito \u00e9 o aumento do envolvimento da sua lista de contactos. Em segundo lugar (55%), aumentam as taxas de abertura e de cliques e 54% aumentam a satisfa\u00e7\u00e3o e a reten\u00e7\u00e3o dos clientes.<\/p>\n<p>Afirmam tamb\u00e9m ver um efeito direto nos lucros gerados, tanto atrav\u00e9s do aumento das vendas como de melhores vendas, o que tamb\u00e9m significa um maior retorno do investimento (ROI).<\/p>\n<p>Por fim, este tipo de campanha de e-mail marketing favorece tamb\u00e9m a diversidade de comunica\u00e7\u00f5es, minimizando a fadiga da sua lista de contactos, pois deixa para tr\u00e1s o mon\u00f3logo promocional, de que algumas empresas tanto abusam, e que esgota a rela\u00e7\u00e3o com os seus clientes.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/pt\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebook email Explore o poder da mensagem de boas-vindas\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Saber o que enviar e a quem enviar \u00e9 fundamental para o sucesso das campanhas de marketing por correio eletr\u00f3nico. As mensagens de boas-vindas e p\u00f3s-venda t\u00eam maior utiliza\u00e7\u00e3o e efic\u00e1cia. Fazem parte da sua estrat\u00e9gia?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/porque-as-mensagens-de-boas-vindas\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/porque-as-mensagens-de-boas-vindas\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T17:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:35:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves\",\"datePublished\":\"2024-09-05T17:15:03+00:00\",\"dateModified\":\"2024-09-13T10:35:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/\"},\"wordCount\":933,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/\",\"name\":\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"datePublished\":\"2024-09-05T17:15:03+00:00\",\"dateModified\":\"2024-09-13T10:35:02+00:00\",\"description\":\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"width\":2250,\"height\":2250,\"caption\":\"mensajes de bienvenida y post venta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/por-que-los-mensajes-de-bienveni\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Porque \u00e9 que as mensagens de boas-vindas e p\u00f3s-venda s\u00e3o fundamentais - MasterBase\u00ae","description":"Saber o que enviar e a quem \u00e9 fundamental. As mensagens de boas-vindas e p\u00f3s-venda s\u00e3o mais utilizadas e eficazes. Fazem parte da sua estrat\u00e9gia?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/pt\/porque-as-mensagens-de-boas-vindas\/base-principal\/","og_locale":"pt_PT","og_type":"article","og_title":"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae","og_description":"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?","og_url":"https:\/\/masterbase.com\/pt\/porque-as-mensagens-de-boas-vindas\/base-principal\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-09-05T17:15:03+00:00","article_modified_time":"2024-09-13T10:35:02+00:00","og_image":[{"width":2250,"height":2250,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro Dur\u00e1n","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Por qu\u00e9 los mensajes de bienvenida y post venta son claves","datePublished":"2024-09-05T17:15:03+00:00","dateModified":"2024-09-13T10:35:02+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/"},"wordCount":933,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","articleSection":["Email Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/","url":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/","name":"Porque \u00e9 que as mensagens de boas-vindas e p\u00f3s-venda s\u00e3o fundamentais - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","datePublished":"2024-09-05T17:15:03+00:00","dateModified":"2024-09-13T10:35:02+00:00","description":"Saber o que enviar e a quem \u00e9 fundamental. As mensagens de boas-vindas e p\u00f3s-venda s\u00e3o mais utilizadas e eficazes. Fazem parte da sua estrat\u00e9gia?","breadcrumb":{"@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","width":2250,"height":2250,"caption":"mensajes de bienvenida y post venta"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/zh\/por-que-los-mensajes-de-bienveni\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 los mensajes de bienvenida y post venta son claves"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase","description":"Aut\u00f3matos que trabalham para si","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Diretor de Marketing","url":"https:\/\/masterbase.com\/pt\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Ko","_links":{"self":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/comments?post=6720"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6720\/revisions"}],"predecessor-version":[{"id":16157,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6720\/revisions\/16157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media\/16160"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media?parent=6720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/categories?post=6720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/tags?post=6720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}