{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"o-perigo-de-aumentar-a-frequencia-dos-transportes-maritimos","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"O perigo de aumentar a frequ\u00eancia de envio"},"content":{"rendered":"

Al\u00e9m disso, o que acontece se o aumentarmos?<\/strong>\u00a0Se o duplicarmos ou triplicarmos?<\/strong>\u00a0<\/strong><\/h2>\n

Se aumentar a frequ\u00eancia de envio das suas campanhas de marketing por correio eletr\u00f3nico, de uma para duas ou tr\u00eas vezes por semana, \u00e9 prov\u00e1vel que aumente as suas vendas. Ent\u00e3o, porque \u00e9 que seria mau enviar demasiadas mensagens?<\/p>\n

Porque pode perder clientes.<\/strong><\/p>\n

Fizemos o seguinte teste: envi\u00e1mos 2 tipos de campanhas equivalentes a um segmento de consumidoras de roupa interior feminina. As campanhas continham uma oferta muito semelhante.<\/p>\n

De um total de 3.000 registos, o grupo A recebeu 6 campanhas de marketing por correio eletr\u00f3nico para cada endere\u00e7o. Grupo B, 12 campanhas de marketing por correio eletr\u00f3nico por endere\u00e7o, durante um per\u00edodo de 3 semanas.<\/p>\n

Verific\u00e1mos que o aumento da frequ\u00eancia de envio para o grupo B gerou 11% de anula\u00e7\u00e3o de subscri\u00e7\u00f5es, em compara\u00e7\u00e3o com 5% para o grupo A.<\/p>\n

No entanto, no grupo B, 15% dos subscritores compraram, em compara\u00e7\u00e3o com 6% no grupo A.<\/p>\n

Ao investigar a qualidade dos que cancelaram a subscri\u00e7\u00e3o no grupo B, verificou-se que muitos deles (70%) s\u00e3o bons clientes e fizeram compras na loja, tanto antes como depois da realiza\u00e7\u00e3o do teste. Ou seja, cancelaram a subscri\u00e7\u00e3o da lista de contactos, mas continuaram a fazer compras na loja.<\/p>\n

No que se refere \u00e0 qualidade dos n\u00e3o subscritores, verificou-se que fizeram compras acima da m\u00e9dia antes e depois do teste, em compara\u00e7\u00e3o com a m\u00e9dia do grupo A. Por outras palavras, eram bons compradores.<\/p>\n

Pode concluir-se, portanto, que, embora a frequ\u00eancia de entrega tenha aumentado as vendas para esta promo\u00e7\u00e3o espec\u00edfica, gerou uma fuga consider\u00e1vel de assinantes, mais de metade dos quais eram muito bons clientes.<\/p>\n

Isto prova a pertin\u00eancia do ditado \"P\u00e3o para hoje, fome para amanh\u00e3\".<\/p>\n

Se aumentar a frequ\u00eancia das suas campanhas de marketing por correio eletr\u00f3nico, obter\u00e1 mais vendas, mas tamb\u00e9m uma perda significativa de subscritores.<\/p>\n

\u00c9 importante conhecer a qualidade daqueles que optam por cancelar a subscri\u00e7\u00e3o. Se estiver a perder bons ou os melhores clientes .... vale a pena aumentar a frequ\u00eancia de envio?<\/p>\n

Como \u00e9 que mant\u00e9m os seus melhores clientes?<\/strong><\/h2>\n

Se efetuar este teste e os resultados forem os apresentados, j\u00e1 sabe o que deduzir.<\/p>\n

Uma solu\u00e7\u00e3o para evitar esta fuga de subscritores (clientes) relevantes \u00e9 tratar este segmento de compradores frequentes e importantes de uma forma diferente dos outros segmentos da sua base.<\/p>\n

A verdadeira m\u00e1quina que \u00e9, por vezes, a gera\u00e7\u00e3o de novas campanhas impede-nos de ver que existem diferentes tipos de compradores e que estes devem ser tratados de forma diferente.<\/p>\n

Se, neste aumento de frequ\u00eancia, tivessem sido exclu\u00eddos clientes importantes, talvez s\u00f3 se tivesse conseguido o aumento das vendas e n\u00e3o o impacto no cancelamento da assinatura, e a t\u00e1tica teria sido favor\u00e1vel.<\/p>\n

Depois disso, ser\u00e1 poss\u00edvel avaliar se 12 remessas foram suficientes ou se foram necess\u00e1rias 20, mas isso \u00e9 objeto de outro teste interessante a realizar e analisar.<\/p>\n

Conclus\u00f5es<\/strong><\/h2>\n

Em suma, os testes determinam claramente o que funciona e o que n\u00e3o funciona nas suas campanhas de marketing por correio eletr\u00f3nico.<\/p>\n

Por outro lado, n\u00e3o h\u00e1 receitas para a frequ\u00eancia ideal, a chave \u00e9 conhecer o seu grupo-alvo e saber como ele vai reagir.<\/p>\n

Por \u00faltimo, o aumento da frequ\u00eancia tem efeitos cuja an\u00e1lise pode funcionar a favor dos seus objectivos comerciais.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Uma pergunta comum entre os profissionais de marketing por correio eletr\u00f3nico \u00e9: qual \u00e9 a frequ\u00eancia de envio ideal?<\/p>","protected":false},"author":239642484,"featured_media":7734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nEl peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/o-perigo-de-aumentar-a-frequencia-dos-transportes-maritimos\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Una pregunta habitual entre quienes utilizan email marketing es \u00bfcu\u00e1l es la frecuencia ideal de env\u00edo?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/o-perigo-de-aumentar-a-frequencia-dos-transportes-maritimos\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T17:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"El peligro de aumentar la frecuencia de env\u00edo\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/\"},\"wordCount\":576,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/\",\"name\":\"El peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"width\":3200,\"height\":2000,\"caption\":\"3_frecuencia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/faren-ved-a-oke-frekvensen-av-skipsfart\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El peligro de aumentar la frecuencia de env\u00edo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O perigo de aumentar a frequ\u00eancia dos envios - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/pt\/o-perigo-de-aumentar-a-frequencia-dos-transportes-maritimos\/base-principal\/","og_locale":"pt_PT","og_type":"article","og_title":"El peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae","og_description":"Una pregunta habitual entre quienes utilizan email marketing es \u00bfcu\u00e1l es la frecuencia ideal de env\u00edo?","og_url":"https:\/\/masterbase.com\/pt\/o-perigo-de-aumentar-a-frequencia-dos-transportes-maritimos\/base-principal\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-11-14T19:43:00+00:00","article_modified_time":"2024-01-19T17:22:27+00:00","og_image":[{"width":3200,"height":2000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro Dur\u00e1n","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"El peligro de aumentar la frecuencia de env\u00edo","datePublished":"2023-11-14T19:43:00+00:00","dateModified":"2024-01-19T17:22:27+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/"},"wordCount":576,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/","url":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/","name":"O perigo de aumentar a frequ\u00eancia dos envios - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","datePublished":"2023-11-14T19:43:00+00:00","dateModified":"2024-01-19T17:22:27+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","width":3200,"height":2000,"caption":"3_frecuencia"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/uk\/"},{"@type":"ListItem","position":2,"name":"El peligro de aumentar la frecuencia de env\u00edo"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase","description":"Aut\u00f3matos que trabalham para si","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Diretor de Marketing","url":"https:\/\/masterbase.com\/pt\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Kn","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/comments?post=6719"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6719\/revisions"}],"predecessor-version":[{"id":21660,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6719\/revisions\/21660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media\/7734"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media?parent=6719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/categories?post=6719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/tags?post=6719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}