{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"enviar-uma-mensagem-de-correio-eletronico-nao-e-o-mesmo-que-faze-la-chegar-a-caixa-de-entrada-do-destinatario","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Enviar uma mensagem de correio eletr\u00f3nico n\u00e3o \u00e9 o mesmo que faz\u00ea-la chegar \u00e0 caixa de entrada do destinat\u00e1rio."},"content":{"rendered":"<h1>Os intervenientes neste jogo dif\u00edcil s\u00e3o a experi\u00eancia, a tecnologia e mais do que algumas dificuldades.<\/h1>\n<p>A n\u00edvel mundial, apenas 20% dos envios de correio eletr\u00f3nico s\u00e3o leg\u00edtimos, ou seja, n\u00e3o s\u00e3o considerados Spam. Todos os restantes s\u00e3o-no.<\/p>\n<p>Isto leva os fornecedores de servi\u00e7os de correio eletr\u00f3nico (ou ISP) a erguerem cada vez mais barreiras para filtrarem o correio malicioso e o spam, tornando um enorme desafio chegar \u00e0s caixas de entrada dos destinat\u00e1rios.<\/p>\n<p>Por conseguinte, enviar mensagens n\u00e3o \u00e9 o mesmo que conseguir entreg\u00e1-las nas caixas de entrada dos contactos. Para o conseguir, \u00e9 necess\u00e1rio ter em conta v\u00e1rios aspectos, todos eles inclu\u00eddos no conceito de entregabilidade, cujo \u00e2mbito \u00e9 detalhado neste artigo.<\/p>\n<p>Mas, antes disso, \u00e9 bom compreender a cadeia envolvida no processo.<\/p>\n<h2>Cadeia de entregabilidade<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogue9\"  \/><\/p>\n<ul>\n<li>O originador \u00e9 a empresa ou pessoa que cria as mensagens que pretende enviar \u00e0 sua base de clientes.<\/li>\n<li>O remetente \u00e9 a empresa que oferece o servi\u00e7o de correio eletr\u00f3nico em massa, no nosso caso: MasterBase\u00ae.<\/li>\n<li>O autor envia ent\u00e3o as suas mensagens atrav\u00e9s do remetente e estas s\u00e3o enviadas atrav\u00e9s da Internet.<\/li>\n<li>As mensagens chegam ao destinat\u00e1rio, que \u00e9 normalmente a empresa que fornece o servi\u00e7o de conta de correio.<\/li>\n<li>Decidem se as mensagens ser\u00e3o ou n\u00e3o entregues aos destinat\u00e1rios, definindo se s\u00e3o Spam ou correio leg\u00edtimo.<\/li>\n<li>O destinat\u00e1rio \u00e9 o cliente ou potencial cliente a quem o autor endere\u00e7ou a correspond\u00eancia: o destinat\u00e1rio final.<\/li>\n<\/ul>\n<p>Tendo explicado a cadeia de entregabilidade, vejamos agora o que determina que um recetor (ISP) classifique uma mensagem como Spam.<\/p>\n<p>O procedimento do ISP para avaliar os seus envios \u00e9 fundamental, pois determina o sucesso ou o fracasso de uma campanha de marketing por correio eletr\u00f3nico. De que serve ter uma base de registo, desenvolver campanhas e ofertas atractivas, se no final n\u00e3o chegarem ao destinat\u00e1rio?<\/p>\n<p>Para obter uma boa capacidade de entrega, \u00e9 necess\u00e1rio abordar favoravelmente cada um dos aspectos que um fornecedor de servi\u00e7os de correio eletr\u00f3nico avalia antes de transmitir as suas mensagens.<\/p>\n<p>Vejamos quais s\u00e3o:<\/p>\n<h3>1. suporte de autentica\u00e7\u00e3o<\/h3>\n<p>Basicamente, \u00e9 responder afirmativamente \u00e0 pergunta do ISP: \u00c9 o remetente que diz ser? O pr\u00f3prio fornecedor de servi\u00e7os de correio eletr\u00f3nico fornece-lhe as ferramentas necess\u00e1rias para autenticar o seu envio: SPF, Domain Keys, SenderID e DKIM.<\/p>\n<h3>2. boas rela\u00e7\u00f5es com os FSI<\/h3>\n<p>Manter o contacto direto com o Gmail, o Hotmail ou o Yahoo para resolver eventuais problemas de envio \u00e9 algo que nem todos conseguem. Apenas as empresas com um elevado volume de entregas, uma boa reputa\u00e7\u00e3o e um bom comportamento de entrega ao longo do tempo o conseguem.<\/p>\n<h3>3. gest\u00e3o dos ressaltos<\/h3>\n<p>O tratamento eficiente de devolu\u00e7\u00f5es por parte do remetente (MasterBase\u00ae) \u00e9 essencial para manter uma boa rela\u00e7\u00e3o com os destinat\u00e1rios (ISPs).<\/p>\n<h3>4. Circuito de retorno<\/h3>\n<p>S\u00e3o mecanismos gerados pelos ISPs para comunicar aos remetentes as queixas de spam feitas pelos destinat\u00e1rios. Esta informa\u00e7\u00e3o permite ao remetente medir a qualidade do mailing, alertando o autor para poss\u00edveis problemas e, consequentemente, cuidando da reputa\u00e7\u00e3o do mailing.<\/p>\n<h3>5. Corre\u00e7\u00e3o da estrutura HTML<\/h3>\n<p>Possuir a tecnologia necess\u00e1ria para oferecer uma corre\u00e7\u00e3o autom\u00e1tica de erros nas pe\u00e7as concebidas em HTML. Qualquer erro pode fazer com que o mailing seja considerado Spam.<\/p>\n<h3>6. Seguir os conselhos de boas pr\u00e1ticas<\/h3>\n<p>Saber o que fazer e o que n\u00e3o fazer \u00e9 crucial para uma capacidade de entrega eficaz e para evitar prejudicar a sua reputa\u00e7\u00e3o de envio junto dos ISP. \u00c9 sempre uma boa ideia ouvir os conselhos e as melhores pr\u00e1ticas que o seu remetente lhe d\u00e1, para que n\u00e3o seja apanhado por spam.<\/p>\n<p>A ideia n\u00e3o \u00e9 enumerar dicas agora, mas \u00e9 bom mencionar uma que \u00e9 fundamental para a sua reputa\u00e7\u00e3o junto dos ISP:<\/p>\n<p>Afaste-se dos remetentes que alugam ou comercializam bases de contactos e n\u00e3o podem provar a sua legitimidade. A raz\u00e3o mais importante \u00e9 que \u00e9 muito prov\u00e1vel que nenhum dos destinat\u00e1rios tenha dado autoriza\u00e7\u00e3o para receber mensagens.<\/p>\n<p>Isto aumenta indubitavelmente o n\u00famero de queixas e de circuitos de feedback e prejudica a reputa\u00e7\u00e3o da sua marca junto dos ISP, independentemente de a mensagem ter sido enviada a partir de um IP do fornecedor que lhe alugou os registos.<\/p>\n<p>Em suma, deixe a capacidade de entrega nas m\u00e3os de especialistas...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/pt\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Qualquer pessoa pode enviar mensagens por correio eletr\u00f3nico, mas muito poucas conseguem coloc\u00e1-las nas caixas de entrada dos destinat\u00e1rios com \u00eaxito.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/enviar-uma-mensagem-de-correio-eletronico-nao-e-o-mesmo-que-faze-la-chegar-a-caixa-de-entrada-do-destinatario\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/enviar-uma-mensagem-de-correio-eletronico-nao-e-o-mesmo-que-faze-la-chegar-a-caixa-de-entrada-do-destinatario\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T16:09:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino\",\"datePublished\":\"2024-08-12T16:09:29+00:00\",\"dateModified\":\"2024-09-13T10:04:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/\"},\"wordCount\":795,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.png?fit=1500%2C1500&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/\",\"name\":\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.png?fit=1500%2C1500&ssl=1\",\"datePublished\":\"2024-08-12T16:09:29+00:00\",\"dateModified\":\"2024-09-13T10:04:01+00:00\",\"description\":\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.png?fit=1500%2C1500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.png?fit=1500%2C1500&ssl=1\",\"width\":1500,\"height\":1500,\"caption\":\"email marketing entregabilidad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enviar uma mensagem de correio eletr\u00f3nico n\u00e3o \u00e9 o mesmo que faz\u00ea-la chegar \u00e0 caixa de entrada do destinat\u00e1rio - MasterBase\u00ae","description":"Os intervenientes neste jogo dif\u00edcil s\u00e3o a experi\u00eancia, a tecnologia e mais do que algumas dificuldades.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/pt\/enviar-uma-mensagem-de-correio-eletronico-nao-e-o-mesmo-que-faze-la-chegar-a-caixa-de-entrada-do-destinatario\/base-principal\/","og_locale":"pt_PT","og_type":"article","og_title":"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae","og_description":"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.","og_url":"https:\/\/masterbase.com\/pt\/enviar-uma-mensagem-de-correio-eletronico-nao-e-o-mesmo-que-faze-la-chegar-a-caixa-de-entrada-do-destinatario\/base-principal\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-08-12T16:09:29+00:00","article_modified_time":"2024-09-13T10:04:01+00:00","og_image":[{"width":1500,"height":1500,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro Dur\u00e1n","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino","datePublished":"2024-08-12T16:09:29+00:00","dateModified":"2024-09-13T10:04:01+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/"},"wordCount":795,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1","articleSection":["Email Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/","url":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/","name":"Enviar uma mensagem de correio eletr\u00f3nico n\u00e3o \u00e9 o mesmo que faz\u00ea-la chegar \u00e0 caixa de entrada do destinat\u00e1rio - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1","datePublished":"2024-08-12T16:09:29+00:00","dateModified":"2024-09-13T10:04:01+00:00","description":"Os intervenientes neste jogo dif\u00edcil s\u00e3o a experi\u00eancia, a tecnologia e mais do que algumas dificuldades.","breadcrumb":{"@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1","width":1500,"height":1500,"caption":"email marketing entregabilidad"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase","description":"Aut\u00f3matos que trabalham para si","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Diretor de Marketing","url":"https:\/\/masterbase.com\/pt\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1If","_links":{"self":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/comments?post=6587"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6587\/revisions"}],"predecessor-version":[{"id":16179,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/posts\/6587\/revisions\/16179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media\/15768"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/media?parent=6587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/categories?post=6587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/pt\/wp-json\/wp\/v2\/tags?post=6587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}