{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"como-ser-um-melhor-profissional-de-marketing-por-correio-eletronico","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Como ser um melhor profissional de marketing por correio eletr\u00f3nico"},"content":{"rendered":"

Se \u00e9 uma das 4,1 mil milh\u00f5es de pessoas que utilizam o correio eletr\u00f3nico, ouvir isto n\u00e3o \u00e9 novidade para si. De facto, nem sequer \u00e9 uma surpresa para aqueles que utilizam o correio eletr\u00f3nico. comerciantes<\/em> enviar mensagens de correio eletr\u00f3nico. De acordo com um estudo recente da Campaign Monitor, apenas 4% das empresas poderiam classificar o desempenho das suas campanhas de correio eletr\u00f3nico como \"excelente\".<\/p>\n

N\u00e3o \u00e9 bom para os profissionais de marketing e n\u00e3o \u00e9 uma boa experi\u00eancia para os leitores. Podemos e devemos fazer melhor. Temos de criar listas de correio melhores se quisermos que a nossa m\u00e1quina de marketing digital tenha um bom desempenho hoje, amanh\u00e3 e no futuro.<\/p>\n

Ent\u00e3o... como ser um melhor comerciante de correio eletr\u00f3nico<\/em>?<\/strong><\/p>\n

Um grande comerciante de correio eletr\u00f3nico<\/em> \u00e9 aquela que envia a mensagem certa para a pessoa certa no momento certo. Por outras palavras, mensagens relevantes. E \u00e9 por isso que a segmenta\u00e7\u00e3o \u00e9 fundamental para uma estrat\u00e9gia de marketing por correio eletr\u00f3nico bem sucedida: ajuda a criar contexto para as mensagens que envia.<\/p>\n

Considere o seguinte: quando foi pedido aos consumidores que classificassem a afirma\u00e7\u00e3o \"A maioria das mensagens de marketing que recebo n\u00e3o tem conte\u00fado ou ofertas que sejam do meu interesse\", 63% concordaram ou concordaram fortemente. Note-se que estas pessoas n\u00e3o disseram que o conte\u00fado era mau, apenas que n\u00e3o era relevante.<\/p>\n

Pode escrever a melhor mensagem do mundo, mas se n\u00e3o for relevante para o seu p\u00fablico, \u00e9 apenas uma perda de tempo para o p\u00fablico e para si. Quanto mais se concentrar no contexto, mais recompensas colher\u00e1. Quanto mais personalizada for a sua mensagem, melhores resultados obter\u00e1. Basta olhar para esta tabela que compara um envio em massa com um envio personalizado, onde a relev\u00e2ncia aumenta consideravelmente.<\/p>\n

Melhorar a estrat\u00e9gia de segmenta\u00e7\u00e3o e avan\u00e7ar para a personaliza\u00e7\u00e3o \u00e9 uma forma imediata e de grande impacto de otimizar a estrat\u00e9gia de marketing por correio eletr\u00f3nico.<\/p>\n

Neste contexto, preste aten\u00e7\u00e3o a estes 3 tipos de listas que deve trabalhar para maximizar a segmenta\u00e7\u00e3o, a personaliza\u00e7\u00e3o e a individualiza\u00e7\u00e3o; por outras palavras: as relev\u00e2ncia<\/strong>.<\/p>\n

    \n
  1. Listas de ciclos de vida<\/strong><\/li>\n<\/ol>\n

    O termo ciclo de vida em marketing refere-se \u00e0 forma como comunica com os seus contactos, desde o primeiro ponto de contacto at\u00e9 ao fim do ciclo de vida do cliente. A segmenta\u00e7\u00e3o do ciclo de vida ajuda-o a acompanhar a posi\u00e7\u00e3o de um contacto no seu ciclo de vida. Normalmente, isto inclui uma lista de subscritores de blogues de marketing, leads (pistas<\/em>), contactos de marketing qualificados, clientes e evangelistas.<\/p>\n

      \n
    1. Listas de compromissos<\/strong><\/li>\n<\/ol>\n

      A segmenta\u00e7\u00e3o dos contactos \u00e9 feita com base na forma como interagiram com v\u00e1rios canais e comunica\u00e7\u00f5es em linha. Porque s\u00e3o importantes? Uma boa estrat\u00e9gia de segmenta\u00e7\u00e3o utiliza dados impl\u00edcitos e expl\u00edcitos. Os dados expl\u00edcitos s\u00e3o informa\u00e7\u00f5es que um contacto partilha voluntariamente com uma empresa. Por exemplo, as informa\u00e7\u00f5es que fornecem num s\u00edtio Web ou num formul\u00e1rio de contacto.<\/p>\n

      Os dados impl\u00edcitos s\u00e3o informa\u00e7\u00f5es obtidas a partir do comportamento do utilizador. As listas de compromisso tiram partido dos dados impl\u00edcitos para enviar mensagens mais relevantes.<\/p>\n

      De acordo com um estudo da Mailchimp, os e-mails segmentados e personalizados t\u00eam mais 14.31% de aberturas e mais 100.95% de cliques do que os e-mails n\u00e3o segmentados.<\/p>\n

        \n
      1. Listas comportamentais<\/strong><\/li>\n<\/ol>\n

        Trata-se de ac\u00e7\u00f5es que visam automaticamente os seus contactos com base nas suas interac\u00e7\u00f5es em v\u00e1rios canais: redes sociais, marketing por correio eletr\u00f3nico, s\u00edtio Web e outros. Seguem comportamentos espec\u00edficos dos seus contactos, como formul\u00e1rios que preencheram, p\u00e1ginas que visitaram, etc. De acordo com um estudo da MarketingSherpa, 39% dos comerciantes<\/em> afirmou que o \"correio eletr\u00f3nico comportamental autom\u00e1tico\" \u00e9 a t\u00e1tica mais eficaz para melhorar a efic\u00e1cia do correio eletr\u00f3nico.<\/p>\n

        No entanto, um inqu\u00e9rito em que a Econsultancy perguntou aos profissionais de marketing \"Quais das seguintes pr\u00e1ticas fazem parte dos seus esfor\u00e7os de marketing por correio eletr\u00f3nico?\" revelou que apenas 20% dos profissionais de marketing utilizavam as seguintes pr\u00e1ticas nos seus esfor\u00e7os de marketing por correio eletr\u00f3nico. comerciantes de correio eletr\u00f3nico<\/em> utiliza a segmenta\u00e7\u00e3o comportamental.<\/p>\n

        A segmenta\u00e7\u00e3o comportamental consiste em adotar uma abordagem centrada no utilizador. Por outras palavras, \u00e9 a a\u00e7\u00e3o que os seus potenciais clientes tomam para receber o que querem receber. \u00c9, no fundo, o sonho de qualquer comerciante de correio eletr\u00f3nico<\/em>: o segmento de um.<\/p>\n

        Em suma, para ser um melhor comerciante de correio eletr\u00f3nico<\/em> implica apostar na relev\u00e2ncia atrav\u00e9s da segmenta\u00e7\u00e3o, da personaliza\u00e7\u00e3o e do comportamento dos contactos. Adopte estas pr\u00e1ticas e ver\u00e1 uma melhoria significativa nas suas campanhas de marketing por correio eletr\u00f3nico.<\/p>\n

        \"ebook<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        Sejamos realistas: de um modo geral, as pessoas n\u00e3o s\u00e3o muito boas em marketing por correio eletr\u00f3nico.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - 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