{"id":6508,"date":"2025-03-12T22:02:41","date_gmt":"2025-03-12T20:02:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6508"},"modified":"2025-03-18T16:19:54","modified_gmt":"2025-03-18T14:19:54","slug":"porque-e-que-as-pessoas-marcam-as-mensagens-como-spam-e-como-evita-lo","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/por-que-la-gente-marca-los-mensajes-como-spam-y-como-evitarlo\/masterbase\/","title":{"rendered":"Porque \u00e9 que as pessoas marcam as mensagens como spam e como evit\u00e1-lo"},"content":{"rendered":"<p>Entre os factores que influenciam a capacidade de entrega, um dos mais cr\u00edticos \u00e9 a <strong>taxa de reclama\u00e7\u00f5es<\/strong>.<\/p>\n<p>Este indicador \u00e9 calculado dividindo o n\u00famero de pessoas que marcam uma mensagem como spam pelo n\u00famero total de destinat\u00e1rios. Uma taxa elevada pode afetar seriamente a reputa\u00e7\u00e3o do remetente e reduzir as hip\u00f3teses de futuras mensagens de correio eletr\u00f3nico chegarem \u00e0 caixa de entrada.<\/p>\n<p>Se est\u00e1 a enfrentar este problema, provavelmente est\u00e1 a perguntar-se:<\/p>\n<p><em>\"Porque \u00e9 que estamos a ser marcados como spam, se os utilizadores subscreveram a nossa lista?\"<\/em><br \/><em>\"Somos um remetente leg\u00edtimo com um produto valioso, n\u00e3o fazemos spam!\"<\/em><\/p>\n<p>No entanto, para os destinat\u00e1rios, o spam n\u00e3o \u00e9 apenas correio n\u00e3o desejado, mas qualquer correio que j\u00e1 n\u00e3o lhes interessa ou que consideram intrusivo. Vejamos porque \u00e9 que isto acontece e como o pode evitar.<\/p>\n<ol>\n<li><strong> Falta de consentimento claro<\/strong><\/li>\n<\/ol>\n<p>Um utilizador pode ter fornecido o seu endere\u00e7o de correio eletr\u00f3nico num determinado momento, mas isso n\u00e3o significa que tenha fornecido o seu endere\u00e7o de correio eletr\u00f3nico. <strong>autoriza\u00e7\u00e3o expressa<\/strong> para receber mensagens da sua empresa.<\/p>\n<p>Existem diferentes n\u00edveis de consentimento:<\/p>\n<ul>\n<li><strong>Autoriza\u00e7\u00e3o impl\u00edcita<\/strong>Um utilizador compra um produto ou descarrega um recurso, mas n\u00e3o indicou expressamente que pretende receber comunica\u00e7\u00f5es.<\/li>\n<li><strong>Op\u00e7\u00e3o negativa<\/strong>A caixa de subscri\u00e7\u00e3o \u00e9 assinalada por defeito, o que pode dar origem a confus\u00e3o e reclama\u00e7\u00f5es.<\/li>\n<li><strong>Autoriza\u00e7\u00e3o expl\u00edcita<\/strong>O utilizador optou ativamente por receber e-mails, sem quaisquer truques ou condi\u00e7\u00f5es ocultas.<\/li>\n<\/ul>\n<p>\ud83d\udccc <strong>Caso real:<\/strong> Uma empresa de artigos desportivos estava a enviar mensagens de correio eletr\u00f3nico sobre surf a um utilizador que tinha interagido com ela no passado, mas que j\u00e1 n\u00e3o estava interessado no conte\u00fado. A falta de atualiza\u00e7\u00e3o da base de dados levou a que as mensagens fossem consideradas irritantes e marcadas como spam.<\/p>\n<p>\u2705 <strong>Solu\u00e7\u00e3o:<\/strong> Implementa um sistema de duplo opt-in para garantir que apenas as pessoas verdadeiramente interessadas se inscrevem. Al\u00e9m disso, permite-lhe gerir as prefer\u00eancias de conte\u00fado.<\/p>\n<ol start=\"2\">\n<li><strong> Frequ\u00eancia e relev\u00e2ncia inadequadas<\/strong><\/li>\n<\/ol>\n<p>O envio de demasiados e-mails ou mensagens irrelevantes pode cansar os utilizadores, levando-os a marcar os e-mails como spam em vez de anularem a subscri\u00e7\u00e3o.<\/p>\n<p>\ud83d\udccc <strong>Exemplo:<\/strong> Um utilizador compra um grelhador a g\u00e1s e depois recebe e-mails com receitas em vez de acess\u00f3rios relacionados com a sua compra. Embora n\u00e3o se trate de spam no sentido estrito, a falta de personaliza\u00e7\u00e3o transforma a mensagem numa oportunidade perdida e aumenta o risco de queixas.<\/p>\n<p>\u2705 <strong>Solu\u00e7\u00e3o:<\/strong><\/p>\n<ul>\n<li>Segmente a sua lista de acordo com os seus interesses e comportamentos.<\/li>\n<li>Ajusta a frequ\u00eancia das entregas de acordo com o n\u00edvel de envolvimento de cada utilizador.<\/li>\n<li>Utilize conte\u00fados din\u00e2micos para personalizar as mensagens.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> M\u00e1 gest\u00e3o da lista e contactos inactivos<\/strong><\/li>\n<\/ol>\n<p>As bases de dados desactualizadas aumentam o risco de spam. Se continuar a enviar e-mails a utilizadores que j\u00e1 n\u00e3o interagem consigo, as probabilidades de queixas s\u00e3o muito maiores.<\/p>\n<p>\u2705 <strong>Solu\u00e7\u00e3o:<\/strong><\/p>\n<ul>\n<li>Implementar estrat\u00e9gias de reativa\u00e7\u00e3o para contactos inactivos.<\/li>\n<li>Se um utilizador n\u00e3o interagir h\u00e1 meses, reduza a frequ\u00eancia das mensagens ou retire-o da lista.<\/li>\n<li>Respeita e processa rapidamente os pedidos de anula\u00e7\u00e3o de subscri\u00e7\u00e3o.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong> Falta de autentica\u00e7\u00e3o e conce\u00e7\u00e3o pouco fi\u00e1vel<\/strong><\/li>\n<\/ol>\n<p>Os e-mails sem autentica\u00e7\u00e3o (SPF, DKIM, DMARC) ou com linhas de assunto enganadoras podem gerar suspeitas e aumentar as queixas de spam.<\/p>\n<p>\u2705 <strong>Solu\u00e7\u00e3o:<\/strong><\/p>\n<ul>\n<li>Certifique-se de que as suas mensagens de correio eletr\u00f3nico cumprem as normas de autentica\u00e7\u00e3o.<\/li>\n<li>Utilizar nomes de remetentes reconhec\u00edveis e fi\u00e1veis.<\/li>\n<li>Evite linhas de assunto enganadoras ou sensacionalistas.<\/li>\n<\/ul>\n<p><strong>Conclus\u00e3o: Cuide da sua reputa\u00e7\u00e3o e optimize as suas entregas.<\/strong><\/p>\n<p>A redu\u00e7\u00e3o da taxa de reclama\u00e7\u00e3o \u00e9 fundamental para melhorar a capacidade de entrega e a efic\u00e1cia das suas campanhas de marketing por correio eletr\u00f3nico. A aplica\u00e7\u00e3o de boas pr\u00e1ticas na aquisi\u00e7\u00e3o, segmenta\u00e7\u00e3o e personaliza\u00e7\u00e3o de leads permitir-lhe-\u00e1 evitar que as suas mensagens sejam marcadas como spam.<\/p>\n<p>Para garantir o \u00eaxito das suas campanhas, recomendamos que utilize <strong>MasterBase<\/strong>uma plataforma l\u00edder de marketing por correio eletr\u00f3nico com mais de 20 anos de experi\u00eancia em v\u00e1rios pa\u00edses. Com as suas ferramentas avan\u00e7adas de segmenta\u00e7\u00e3o, automatiza\u00e7\u00e3o e an\u00e1lise, pode otimizar a entrega das suas mensagens e melhorar a experi\u00eancia dos seus assinantes.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=optimizacion-del-tiempo-y-frecuencia\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/pt\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=370%2C240&#038;ssl=1\" alt=\"ebook email 20 dicas para melhorar\" class=\"wp-image-14851\" style=\"width:624px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Colocar as mensagens de correio eletr\u00f3nico na caixa de entrada dos fornecedores de servi\u00e7os Internet (ISP), como o Yahoo, o Outlook ou o Gmail, \u00e9 um desafio constante.<\/p>","protected":false},"author":239642484,"featured_media":21643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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