{"id":6489,"date":"2025-12-09T21:42:00","date_gmt":"2025-12-09T19:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6489"},"modified":"2025-12-11T16:43:40","modified_gmt":"2025-12-11T14:43:40","slug":"porque-e-que-a-relevancia-e-a-chave-para-o-sucesso-do-marketing-por-correio-eletronico","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/por-que-la-relevancia-es-la-clave-para-el-exito-en-email-marketing\/masterbase\/","title":{"rendered":"Porque \u00e9 que a relev\u00e2ncia \u00e9 a chave para o sucesso do marketing por correio eletr\u00f3nico"},"content":{"rendered":"

Para ser um bom profissional de marketing por correio eletr\u00f3nico, a prioridade \u00e9 garantir que as suas mensagens s\u00e3o relevantes para os seus subscritores.<\/p>\n

<\/p>\n

Se quer que a sua lista diminua e se esgote rapidamente, envie mensagens irrelevantes. Sem d\u00favida que \u00e9 isso que vai conseguir. De facto, um estudo realizado pela famosa empresa de estudos de mercado Pesquisa Forrester<\/a> concluiu que a irrelev\u00e2ncia \u00e9 a principal raz\u00e3o pela qual as pessoas anulam a subscri\u00e7\u00e3o de uma lista de correio eletr\u00f3nico.<\/p>\n

Quase tr\u00eas quartos dos inquiridos indicaram que anulam a subscri\u00e7\u00e3o quando recebem mensagens irrelevantes. Simplesmente ignoram essas comunica\u00e7\u00f5es. E h\u00e1 um cen\u00e1rio ainda pior: receber muitos, muitos<\/em> mensagens irrelevantes. Os utilizadores anular\u00e3o definitivamente a subscri\u00e7\u00e3o destas mensagens irritantes.<\/p>\n

O que \u00e9 a relev\u00e2ncia?<\/strong><\/h3>\n

Independentemente da natureza do seu neg\u00f3cio, a relev\u00e2ncia \u00e9 a chave para o sucesso do marketing por correio eletr\u00f3nico. Quando estiver a elaborar campanhas de marketing, pense primeiro no que motivou os seus subscritores a inscreverem-se e, em seguida, fa\u00e7a a si pr\u00f3prio algumas perguntas importantes:<\/p>\n

    \n
  • Como \u00e9 que a mensagem que estou a criar se relaciona com os meus subscritores?<\/li>\n
  • Que valor \u00e9 que esta mensagem oferece aos meus subscritores?<\/li>\n
  • A mensagem ajuda os meus subscritores a resolver um problema ou estou apenas a tentar vender-lhes algo?<\/li>\n<\/ul>\n

    Se este exerc\u00edcio revelar que a mensagem que est\u00e1 a criar n\u00e3o oferece qualquer valor real aos seus subscritores, \u00e9 prov\u00e1vel que a mensagem lhes pare\u00e7a irrelevante.<\/p>\n

    Se pretende aumentar a sua lista de subscritores ou apenas mant\u00ea-la nos n\u00edveis actuais, \u00e9 essencial que cada mensagem que lhes envia seja o mais relevante poss\u00edvel.<\/p>\n

    \u00a0<\/strong><\/h3>\n

    Porque \u00e9 que a relev\u00e2ncia \u00e9 t\u00e3o importante?<\/strong><\/h3>\n

    Como j\u00e1 foi referido, a irrelev\u00e2ncia \u00e9 a raz\u00e3o n\u00famero um pela qual as pessoas abandonam as listas de correio eletr\u00f3nico que subscreveram. Se n\u00e3o conseguir envolver os seus subscritores, n\u00e3o pode esperar que eles leiam as suas mensagens e muito menos que lhes respondam.<\/p>\n

    O envio de mensagens de marketing relevantes para a sua base de subscritores melhora as taxas de resposta, aumenta as vendas, faz com que os seus subscritores voltem para mais e, mais importante ainda, aumenta o seu retorno do investimento.<\/p>\n

    H\u00e1 uma pergunta que o p\u00fablico faz a si pr\u00f3prio e que n\u00e3o se pode dar ao luxo de ignorar: \"O que \u00e9 que esta mensagem tem para mim?\"<\/p>\n

    Algumas dicas <\/strong>para a constru\u00e7\u00e3o de mensagens pertinentes:<\/strong><\/h3>\n
      \n
    • Concentre-se em resolver um problema para os subscritores:<\/strong>\u00c9 verdade que tem um produto para vender, mas mantenha a aten\u00e7\u00e3o do seu p\u00fablico na forma como esse produto pode resolver um problema para ele.<\/li>\n
    • A mensagem deve ser f\u00e1cil de compreender:<\/strong>\u00a0 A simplicidade \u00e9 essencial, especialmente num formato curto como uma mensagem de correio eletr\u00f3nico.<\/li>\n
    • Personalize as suas mensagens:<\/strong>\u00a0 Fa\u00e7a-o de acordo com o que sabe sobre os seus subscritores. Quanto mais explorar o que sabe sobre eles, mais relevantes ser\u00e3o as suas mensagens para eles.<\/li>\n
    • Segmentar as suas listas tanto quanto poss\u00edvel<\/strong>. Uma mensagem n\u00e3o serve para todos. Segmentar a sua lista de subscritores de acordo com as suas prefer\u00eancias declaradas (informa\u00e7\u00e3o expl\u00edcita) e comportamento anterior (informa\u00e7\u00e3o impl\u00edcita) facilita a sele\u00e7\u00e3o de conte\u00fados para futuras mensagens e contribui para campanhas relevantes.<\/li>\n<\/ul>\n

      Pense como um cliente. Se fosse assinante da newsletter de uma loja, o que gostaria de saber e o que acharia interessante?<\/p>\n

      Colocar-se no lugar dos seus clientes pode ajud\u00e1-lo a adaptar as suas mensagens ao que \u00e9 realmente importante para eles.<\/p>","protected":false},"excerpt":{"rendered":"

      Para ser um bom profissional de marketing por correio eletr\u00f3nico, a prioridade \u00e9 garantir que as suas mensagens s\u00e3o relevantes para os seus subscritores.<\/p>","protected":false},"author":239642484,"featured_media":7758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nPor qu\u00e9 la 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