<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nUm marketing por correio eletr\u00f3nico bem sucedido n\u00e3o consiste em pedir \u00e0s pessoas que se inscrevam e enviar-lhes mensagens promocionais at\u00e9 que cancelem a sua inscri\u00e7\u00e3o. \u00c9 uma \u00f3ptima oportunidade para criar rela\u00e7\u00f5es \u00fanicas entre a sua marca e o seu p\u00fablico.<\/p>\nSe quiser tirar o m\u00e1ximo partido do seu marketing por correio eletr\u00f3nico, mude a sua abordagem e pense no processo de registo como uma viagem que transformar\u00e1 um contacto num seguidor fiel da sua marca. <\/p>\nHoje vamos analisar a cria\u00e7\u00e3o de um funil de marketing por correio eletr\u00f3nico eficaz que guiar\u00e1 o percurso dos seus clientes potenciais at\u00e9 \u00e0 convers\u00e3o. Este funil pode fazer parte de uma abordagem mais ampla que inclui v\u00e1rios canais e pontos de contacto com o cliente.<\/p>\n <\/p>\n<h2>Planeamento<\/h2>\nNesta fase, definimos os objectivos e o \u00e2mbito da nossa estrat\u00e9gia de marketing por correio eletr\u00f3nico. \u00c9 importante ser claro sobre o que queremos alcan\u00e7ar e como vamos medir o sucesso. Por outras palavras, defina os seus KPIs.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie inqu\u00e9ritos de satisfa\u00e7\u00e3o e feedback para compreender as necessidades e expectativas dos seus potenciais clientes.<\/p>\n <\/p>\n<h2>Conhecimento<\/h2>\nNesta fase, concentramo-nos em dar a conhecer a nossa marca e os nossos produtos ou servi\u00e7os a um p\u00fablico mais vasto. Para isso, deve criar uma lista de marketing por correio eletr\u00f3nico direccionada.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie boletins informativos com conte\u00fado valioso relacionado com o seu sector para estabelecer a sua autoridade no dom\u00ednio e atrair o maior n\u00famero poss\u00edvel de subscritores.<\/p>\n <\/p>\n<h2>Considera\u00e7\u00f5es<\/h2>\nAqui, os subscritores mostram um maior interesse na sua oferta. Come\u00e7am a considerar se o seu produto ou servi\u00e7o \u00e9 o que est\u00e3o \u00e0 procura. Ajuda os potenciais clientes a envolverem-se com a sua marca e os seus produtos.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nOfere\u00e7a estudos de casos ou testemunhos de compradores para demonstrar a efic\u00e1cia do seu produto e o n\u00edvel de satisfa\u00e7\u00e3o de outros clientes.<\/p>\n <\/p>\n<h2>Familiaridade<\/h2>\nNesta altura, os subscritores est\u00e3o a explorar melhor o que tem para lhes oferecer. \u00c9 importante criar uma rela\u00e7\u00e3o de confian\u00e7a. Ajude os subscritores com informa\u00e7\u00f5es importantes sobre os seus produtos.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie mensagens de correio eletr\u00f3nico com demonstra\u00e7\u00f5es de produtos, guias do utilizador ou conte\u00fados exclusivos. E concentre-se nos benef\u00edcios em vez de nas caracter\u00edsticas do produto.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Objetivo<\/h2>\nOs subscritores est\u00e3o na fase de decis\u00e3o. Precisam de compreender como \u00e9 que a sua oferta resolve os seus problemas ou satisfaz as suas necessidades.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nOfere\u00e7a descontos ou testes gratuitos para incentivar a a\u00e7\u00e3o.<\/p>\n <\/strong><\/p>\n<h2>Avalia\u00e7\u00e3o<\/h2>\nAqui, os subscritores est\u00e3o a comparar a sua oferta com a dos seus concorrentes. \u00c9 importante destacar as suas vantagens distintivas. Mostre o desempenho do seu produto em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie exemplos comparativos pormenorizados ou estudos de casos que mostrem por que raz\u00e3o a sua solu\u00e7\u00e3o \u00e9 a melhor.<\/p>\n <\/p>\n<h2>Convers\u00e3o<\/h2>\nEste \u00e9 o momento em que os subscritores se tornam clientes. Certifique-se de que o processo de compra \u00e9 f\u00e1cil e transparente.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie lembretes de carrinho abandonado e ofertas exclusivas para incentivar a compra.<\/p>\n <\/p>\n<h2>Fidelidade<\/h2>\nAgora que converteu um subscritor num cliente, \u00e9 importante mant\u00ea-lo envolvido e satisfeito para fomentar a lealdade a longo prazo. Construa rela\u00e7\u00f5es reais.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\n <\/em><\/p>\nOferece conte\u00fados exclusivos, actualiza\u00e7\u00f5es de produtos e programas de recompensas.<\/p>\nLembre-se de que cada fase do funil requer uma abordagem espec\u00edfica e um conte\u00fado relevante. Personalize as suas campanhas para cada uma delas e veja a sua taxa de convers\u00e3o disparar.<\/p>\n <\/p>\nV\u00e1 em frente, crie um funil de marketing por correio eletr\u00f3nico que conduza os seus clientes \u00e0 satisfa\u00e7\u00e3o!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Um marketing por correio eletr\u00f3nico bem sucedido n\u00e3o consiste em pedir \u00e0s pessoas que se inscrevam e enviar-lhes mensagens promocionais at\u00e9 que cancelem a sua inscri\u00e7\u00e3o. \u00c9 uma \u00f3ptima oportunidade para criar rela\u00e7\u00f5es \u00fanicas entre a sua marca e o seu p\u00fablico.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/construir-um-funil-de-marketing-por-correio-eletronico-o-caminho-eficaz-para-a-conversao\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/construir-um-funil-de-marketing-por-correio-eletronico-o-caminho-eficaz-para-a-conversao\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"construir-um-funil-de-marketing-por-correio-eletronico-o-caminho-eficaz-para-a-conversao","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Construir um funil de marketing por correio eletr\u00f3nico, o caminho eficaz para a convers\u00e3o"},"content":{"rendered":"

\n
\n\t
\n\t\t<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nUm marketing por correio eletr\u00f3nico bem sucedido n\u00e3o consiste em pedir \u00e0s pessoas que se inscrevam e enviar-lhes mensagens promocionais at\u00e9 que cancelem a sua inscri\u00e7\u00e3o. \u00c9 uma \u00f3ptima oportunidade para criar rela\u00e7\u00f5es \u00fanicas entre a sua marca e o seu p\u00fablico.<\/p>\nSe quiser tirar o m\u00e1ximo partido do seu marketing por correio eletr\u00f3nico, mude a sua abordagem e pense no processo de registo como uma viagem que transformar\u00e1 um contacto num seguidor fiel da sua marca. <\/p>\nHoje vamos analisar a cria\u00e7\u00e3o de um funil de marketing por correio eletr\u00f3nico eficaz que guiar\u00e1 o percurso dos seus clientes potenciais at\u00e9 \u00e0 convers\u00e3o. Este funil pode fazer parte de uma abordagem mais ampla que inclui v\u00e1rios canais e pontos de contacto com o cliente.<\/p>\n <\/p>\n<h2>Planeamento<\/h2>\nNesta fase, definimos os objectivos e o \u00e2mbito da nossa estrat\u00e9gia de marketing por correio eletr\u00f3nico. \u00c9 importante ser claro sobre o que queremos alcan\u00e7ar e como vamos medir o sucesso. Por outras palavras, defina os seus KPIs.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie inqu\u00e9ritos de satisfa\u00e7\u00e3o e feedback para compreender as necessidades e expectativas dos seus potenciais clientes.<\/p>\n <\/p>\n<h2>Conhecimento<\/h2>\nNesta fase, concentramo-nos em dar a conhecer a nossa marca e os nossos produtos ou servi\u00e7os a um p\u00fablico mais vasto. Para isso, deve criar uma lista de marketing por correio eletr\u00f3nico direccionada.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie boletins informativos com conte\u00fado valioso relacionado com o seu sector para estabelecer a sua autoridade no dom\u00ednio e atrair o maior n\u00famero poss\u00edvel de subscritores.<\/p>\n <\/p>\n<h2>Considera\u00e7\u00f5es<\/h2>\nAqui, os subscritores mostram um maior interesse na sua oferta. Come\u00e7am a considerar se o seu produto ou servi\u00e7o \u00e9 o que est\u00e3o \u00e0 procura. Ajuda os potenciais clientes a envolverem-se com a sua marca e os seus produtos.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nOfere\u00e7a estudos de casos ou testemunhos de compradores para demonstrar a efic\u00e1cia do seu produto e o n\u00edvel de satisfa\u00e7\u00e3o de outros clientes.<\/p>\n <\/p>\n<h2>Familiaridade<\/h2>\nNesta altura, os subscritores est\u00e3o a explorar melhor o que tem para lhes oferecer. \u00c9 importante criar uma rela\u00e7\u00e3o de confian\u00e7a. Ajude os subscritores com informa\u00e7\u00f5es importantes sobre os seus produtos.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie mensagens de correio eletr\u00f3nico com demonstra\u00e7\u00f5es de produtos, guias do utilizador ou conte\u00fados exclusivos. E concentre-se nos benef\u00edcios em vez de nas caracter\u00edsticas do produto.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Objetivo<\/h2>\nOs subscritores est\u00e3o na fase de decis\u00e3o. Precisam de compreender como \u00e9 que a sua oferta resolve os seus problemas ou satisfaz as suas necessidades.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nOfere\u00e7a descontos ou testes gratuitos para incentivar a a\u00e7\u00e3o.<\/p>\n <\/strong><\/p>\n<h2>Avalia\u00e7\u00e3o<\/h2>\nAqui, os subscritores est\u00e3o a comparar a sua oferta com a dos seus concorrentes. \u00c9 importante destacar as suas vantagens distintivas. Mostre o desempenho do seu produto em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie exemplos comparativos pormenorizados ou estudos de casos que mostrem por que raz\u00e3o a sua solu\u00e7\u00e3o \u00e9 a melhor.<\/p>\n <\/p>\n<h2>Convers\u00e3o<\/h2>\nEste \u00e9 o momento em que os subscritores se tornam clientes. Certifique-se de que o processo de compra \u00e9 f\u00e1cil e transparente.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\nEnvie lembretes de carrinho abandonado e ofertas exclusivas para incentivar a compra.<\/p>\n <\/p>\n<h2>Fidelidade<\/h2>\nAgora que converteu um subscritor num cliente, \u00e9 importante mant\u00ea-lo envolvido e satisfeito para fomentar a lealdade a longo prazo. Construa rela\u00e7\u00f5es reais.<\/p>\nDicas para campanhas de marketing por e-mail nesta fase:<\/em><\/p>\n <\/em><\/p>\nOferece conte\u00fados exclusivos, actualiza\u00e7\u00f5es de produtos e programas de recompensas.<\/p>\nLembre-se de que cada fase do funil requer uma abordagem espec\u00edfica e um conte\u00fado relevante. Personalize as suas campanhas para cada uma delas e veja a sua taxa de convers\u00e3o disparar.<\/p>\n <\/p>\nV\u00e1 em frente, crie um funil de marketing por correio eletr\u00f3nico que conduza os seus clientes \u00e0 satisfa\u00e7\u00e3o!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Um marketing por correio eletr\u00f3nico bem sucedido n\u00e3o consiste em pedir \u00e0s pessoas que se inscrevam e enviar-lhes mensagens promocionais at\u00e9 que cancelem a sua inscri\u00e7\u00e3o. \u00c9 uma \u00f3ptima oportunidade para criar rela\u00e7\u00f5es \u00fanicas entre a sua marca e o seu p\u00fablico.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pt\/construir-um-funil-de-marketing-por-correio-eletronico-o-caminho-eficaz-para-a-conversao\/base-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pt\/construir-um-funil-de-marketing-por-correio-eletronico-o-caminho-eficaz-para-a-conversao\/base-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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