{"id":20556,"date":"2025-01-09T13:26:29","date_gmt":"2025-01-09T11:26:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=20556"},"modified":"2025-04-10T19:28:37","modified_gmt":"2025-04-10T16:28:37","slug":"estatuto-importancia-e-beneficios-do-marketing-por-correio-eletronico","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/estados-de-los-envios-en-email-marketing-importancia-y-beneficios\/masterbase\/","title":{"rendered":"Estatutos do marketing por correio eletr\u00f3nico: import\u00e2ncia e vantagens"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Um conhecimento profundo do estado de cada correio eletr\u00f3nico enviado permitir-lhe-\u00e1 tomar decis\u00f5es estrat\u00e9gicas e melhorar a experi\u00eancia do utilizador.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Porque \u00e9 que \u00e9 importante saber o estado das expedi\u00e7\u00f5es?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os estados de entrega indicam em que fase ou condi\u00e7\u00e3o se encontra um e-mail enviado ao seu p\u00fablico. Estes dados ajudam-no a identificar potenciais problemas na entrega das suas mensagens e a fazer ajustes para melhorar as taxas de abertura e convers\u00e3o. Entre os benef\u00edcios de monitorizar os estados de entrega est\u00e3o os seguintes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Melhoria da taxa de entrega:<\/strong> Ao identificar as rejei\u00e7\u00f5es e os erros, pode limpar e otimizar as suas listas de contactos.<\/li>\n\n\n\n<li><strong>Prote\u00e7\u00e3o da reputa\u00e7\u00e3o do remetente:<\/strong> Evitar o envio de mensagens para endere\u00e7os errados ou inexistentes ajuda a manter uma boa reputa\u00e7\u00e3o junto dos servidores de correio eletr\u00f3nico.<\/li>\n\n\n\n<li><strong>An\u00e1lise e ajustamentos em tempo real:<\/strong> Com os relat\u00f3rios de entrega, \u00e9 poss\u00edvel detetar problemas e corrigi-los antes que afectem toda a campanha.<\/li>\n\n\n\n<li><strong>Automatiza\u00e7\u00e3o mais eficaz:<\/strong> Saber o que acontece com cada mensagem permite-lhe configurar respostas autom\u00e1ticas e novas tentativas de forma eficiente.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Estado de envio de acordo com MasterBase\u00ae.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na plataforma MasterBase\u00ae, os estados de expedi\u00e7\u00e3o s\u00e3o agrupados em quatro categorias principais: <strong>enviado para<\/strong>, <strong>recupera\u00e7\u00e3o<\/strong>, <strong>erro<\/strong> y <strong>em curso<\/strong>. Cada um tem sub-declara\u00e7\u00f5es detalhadas que o ajudam a compreender melhor o que se est\u00e1 a passar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Enviado para<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este estado indica que a mensagem foi entregue com \u00eaxito ao servidor de destino. No entanto, o estado pode mudar posteriormente se o servidor n\u00e3o conseguir coloc\u00e1-la na caixa de entrada do destinat\u00e1rio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2) Recupera\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que \u00e9 um ressalto?<br><\/strong>Uma devolu\u00e7\u00e3o \u00e9 um correio que n\u00e3o chega \u00e0 caixa de entrada a que se destinava, porque a mensagem foi devolvida pelo destinat\u00e1rio manualmente ou pelo servidor de correio eletr\u00f3nico automaticamente e, em muitos casos, sem o conhecimento do destinat\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As devolu\u00e7\u00f5es desta natureza t\u00eam um impacto negativo na sua reputa\u00e7\u00e3o como remetente e, obviamente, tamb\u00e9m t\u00eam um efeito prejudicial na sua taxa de execu\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quando \u00e9 que ocorre um ressalto?<br><\/strong>As causas das devolu\u00e7\u00f5es s\u00e3o diversas, pelo que n\u00e3o existe uma f\u00f3rmula infal\u00edvel para as evitar, mas \u00e9 poss\u00edvel presumir que, quando uma mensagem \u00e9 devolvida numa dire\u00e7\u00e3o, a mensagem seguinte enviada para a mesma caixa e do mesmo remetente tamb\u00e9m ser\u00e1, muito provavelmente, devolvida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A corre\u00e7\u00e3o de um endere\u00e7o de correio eletr\u00f3nico garante que n\u00e3o haver\u00e1 devolu\u00e7\u00f5es?<br><\/strong>N\u00e3o. Entre as muitas causas diferentes de um bounce est\u00e1 o caso de caixas de correio perfeitamente v\u00e1lidas, activas e bem introduzidas, mas em servidores de correio eletr\u00f3nico que t\u00eam problemas tempor\u00e1rios, o que tamb\u00e9m causar\u00e1 o bounce do envio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se um endere\u00e7o de correio eletr\u00f3nico for rejeitado, deve ser removido da base de dados?<br><\/strong>\u00c9 de notar que um endere\u00e7o pode causar uma devolu\u00e7\u00e3o e, posteriormente, receber uma entrega sem problemas. \u00c9 exatamente por isso que o sistema tenta reenviar as mensagens devolvidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, em qualquer remo\u00e7\u00e3o de um endere\u00e7o de correio eletr\u00f3nico da base de dados, a premissa \u00e9 analisar previamente v\u00e1rios envios para essa caixa de correio para determinar se a causa dos bounces \u00e9 ocasional ou permanente, e se cabe ou n\u00e3o ao remetente corrigir a situa\u00e7\u00e3o que est\u00e1 a causar os bounces. \u00c9, por isso, essencial conhecer os diferentes tipos de devolu\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tipos de saltos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ressaltos dif\u00edceis:<\/strong><br>Os hard bounces s\u00e3o definidos como todos os bounces que n\u00e3o chegam \u00e0 caixa de entrada de destino. Em alguns casos, ocorrem quando as mensagens s\u00e3o enviadas para um endere\u00e7o de correio eletr\u00f3nico inv\u00e1lido, quer porque o nome de dom\u00ednio n\u00e3o existe, quer porque o pr\u00f3prio endere\u00e7o n\u00e3o \u00e9 reconhecido como v\u00e1lido, por exemplo, por ter sido eliminado pelo utilizador ou pela empresa que fornece o servi\u00e7o de correio eletr\u00f3nico (muito comum no caso de contas de empresas que invalidam as caixas de correio depois de o propriet\u00e1rio ter deixado a empresa).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Outro caso comum de hard bounces \u00e9 o resultado de um endere\u00e7o mal digitado, por exemplo, uma caixa info@mailclientname.cam em vez de info@mailclientname.com.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rebatimentos suaves:<\/strong><br>Um soft bounce \u00e9 definido como um e-mail que chega ao servidor de e-mail do destinat\u00e1rio, mas n\u00e3o chega \u00e0 caixa de entrada. Um soft bounce ocorre quando h\u00e1 um problema tempor\u00e1rio com o servidor de e-mail ou com a caixa de correio em particular, o que faz com que o e-mail seja devolvido, caso em que o MasterBase\u00ae tentar\u00e1 automaticamente envi\u00e1-lo novamente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao analisar as devolu\u00e7\u00f5es, \u00e9 poss\u00edvel determinar em que casos cabe ao remetente - o utilizador do MasterBase\u00ae - evitar novas devolu\u00e7\u00f5es, corrigindo erros de digita\u00e7\u00e3o nos endere\u00e7os de correio eletr\u00f3nico ou verificando com o destinat\u00e1rio o endere\u00e7o correto ou uma conta alternativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos casos em que se verifique que a situa\u00e7\u00e3o est\u00e1 fora do seu controlo, deve remover as caixas de rejei\u00e7\u00e3o da base (como no caso de rejei\u00e7\u00f5es de spam, listas de rejei\u00e7\u00f5es e afins), a fim de melhorar a sua capacidade de entrega e as taxas de resposta e, no processo, a sua reputa\u00e7\u00e3o como remetente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Erro<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O estado de erro reflecte uma falha numa determinada fase do processo de envio. Pode dever-se a problemas de liga\u00e7\u00e3o, erros de autentica\u00e7\u00e3o ou par\u00e2metros incorrectos. Por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>530:<\/strong> Problema de autentica\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>501:<\/strong> Erro de sintaxe nos par\u00e2metros.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Em curso<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mensagens neste estado est\u00e3o \"a caminho\" do servidor de destino. Este estado \u00e9 transit\u00f3rio, mas, se for prolongado, pode tornar-se um erro.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecer o estado dos seus envios \u00e9 essencial para gerir eficazmente as suas campanhas de e-mail marketing. Gra\u00e7as a ferramentas avan\u00e7adas como o MasterBase\u00ae, pode aceder a relat\u00f3rios detalhados que lhe permitem monitorizar cada mensagem enviada e otimizar a sua estrat\u00e9gia. Desde a identifica\u00e7\u00e3o de erros at\u00e9 \u00e0 gest\u00e3o dos bounces, os dados fornecidos pela plataforma s\u00e3o fundamentais para manter uma comunica\u00e7\u00e3o eficaz e personalizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com mais de <strong>20 anos de experi\u00eancia no mercado<\/strong> e presen\u00e7a em v\u00e1rios pa\u00edses, <strong>MasterBase<\/strong> \u00e9 a op\u00e7\u00e3o ideal para enviar os seus e-mails de forma segura e eficaz. Tire partido das suas ferramentas de automatiza\u00e7\u00e3o e an\u00e1lise para aumentar os seus resultados e refor\u00e7ar a sua rela\u00e7\u00e3o com os seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/pt\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>No mundo do e-mail marketing, conhecer o estado dos seus envios de e-mail \u00e9 um aspeto fundamental para medir o desempenho das suas campanhas e otimizar os seus resultados.<\/p>","protected":false},"author":239642484,"featured_media":20636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-20556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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