{"id":15082,"date":"2024-07-10T14:41:58","date_gmt":"2024-07-10T11:41:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15082"},"modified":"2024-09-13T13:12:59","modified_gmt":"2024-09-13T10:12:59","slug":"optimize-as-suas-campanhas-de-marketing-por-correio-eletronico-com-smtp-e-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pt\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/","title":{"rendered":"Optimize as suas campanhas de marketing por correio eletr\u00f3nico com SMTP e MasterBase\u00ae."},"content":{"rendered":"<h1>Este tipo de envio \u00e9 designado por correio transacional, uma vez que constitui uma transa\u00e7\u00e3o entre as duas partes:<\/h1>\n<h2>1) O cliente realiza uma a\u00e7\u00e3o e 2) a empresa responde a essa a\u00e7\u00e3o enviando uma mensagem.<\/h2>\n<h3>Exemplos de mensagens transaccionais incluem:<\/h3>\n<ul>\n<li>Recupera\u00e7\u00e3o da palavra-passe<\/li>\n<li>Envio de extractos de conta<\/li>\n<li>Confirma\u00e7\u00f5es de compra ou envio de produtos<\/li>\n<li>Envio de ap\u00f3lices de garantia, facturas, recibos de compra, etc.<\/li>\n<\/ul>\n<h2><strong>Mensagens transaccionais<\/strong><\/h2>\n<p>As mensagens transaccionais t\u00eam uma taxa de abertura elevada, porque s\u00e3o mensagens que o cliente est\u00e1 \u00e0 espera, pelo que est\u00e1 consciente da sua chegada e abre-as num per\u00edodo de tempo bastante curto.<\/p>\n<p>S\u00e3o, por isso, uma \u00f3ptima oportunidade para incluir neles alguns apelos \u00e0 a\u00e7\u00e3o, bem como ofertas adicionais, para alimentar a rela\u00e7\u00e3o entre as partes.<\/p>\n<p>Para a sua entrega, as empresas t\u00eam normalmente processos internos que desencadeiam estas mensagens em resposta \u00e0 a\u00e7\u00e3o de desencadeamento. Por conseguinte, s\u00e3o tratadas por pessoal formado nesses processos.<\/p>\n<p>No entanto, o principal obst\u00e1culo que as empresas enfrentam \u00e9 a falta de rastreabilidade destas expedi\u00e7\u00f5es e de m\u00e9tricas que lhes permitam analisar o seu desempenho.<\/p>\n<p>Por outras palavras, trata-se de remessas sobre as quais t\u00eam pouca visibilidade e controlo.<\/p>\n<p>Al\u00e9m disso, em muitos casos, n\u00e3o disp\u00f5em de salvaguardas que lhes permitam cumprir a regulamenta\u00e7\u00e3o e os protocolos t\u00e9cnicos de envio de mensagens, situa\u00e7\u00e3o que afecta direta e negativamente as suas taxas de entrega.<\/p>\n<h2><strong>Plataforma MasterBase<\/strong><\/h2>\n<p>Na sua plataforma de Email Marketing, o MasterBase\u00ae d\u00e1 resposta a estas necessidades de tracking e estat\u00edsticas, atrav\u00e9s da funcionalidade \u00fanica de envio. Os nossos clientes podem enviar estes mailings atrav\u00e9s de Web Services ou atrav\u00e9s de mailings SMTP.<\/p>\n<p>Neste artigo, abordamos especificamente o procedimento a seguir para enviar estas mensagens via SMTP.<\/p>\n<h1><strong>O que \u00e9 o envio SMTP<\/strong><\/h1>\n<p>SMTP (Simple Mail Transfer Protocol) \u00e9 o processo de envio de mensagens de correio eletr\u00f3nico atrav\u00e9s de um servidor de correio eletr\u00f3nico que utiliza o protocolo SMTP.<\/p>\n<p>Este protocolo \u00e9 a norma da Internet para a transmiss\u00e3o de correio eletr\u00f3nico e \u00e9 utilizado para enviar mensagens de um cliente de correio eletr\u00f3nico (como o Outlook ou o Gmail) para um servidor de correio eletr\u00f3nico e de um servidor de correio eletr\u00f3nico para outro.<\/p>\n<h2><strong>Vantagens da entrega SMTP<\/strong><\/h2>\n<ol>\n<li><strong>Fiabilidade<\/strong>O SMTP garante que as mensagens s\u00e3o enviadas de forma consistente e chegam ao seu destino.<\/li>\n<li><strong>Escalabilidade<\/strong>Permite o envio de grandes volumes de correio eletr\u00f3nico sem comprometer a efici\u00eancia.<\/li>\n<li><strong>Seguran\u00e7a<\/strong>Fornece mecanismos de autentica\u00e7\u00e3o e encripta\u00e7\u00e3o, garantindo que as mensagens n\u00e3o s\u00e3o interceptadas.<\/li>\n<li><strong>Rastreabilidade<\/strong>Acompanhe cada e-mail enviado, fornecendo estat\u00edsticas detalhadas sobre aberturas e cliques.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Processo b\u00e1sico de envio SMTP<\/strong><\/h3>\n<ol>\n<li><strong>Estabelecimento de liga\u00e7\u00e3o:<\/strong> O cliente de correio (ou uma aplica\u00e7\u00e3o) estabelece uma liga\u00e7\u00e3o ao servidor SMTP na porta 25 ou 587.<\/li>\n<li><strong>Troca de mensagens:<\/strong> O cliente e o servidor trocam uma s\u00e9rie de comandos e respostas para negociar a transmiss\u00e3o do correio. Isto inclui a identifica\u00e7\u00e3o do remetente, dos destinat\u00e1rios e do conte\u00fado da mensagem.<\/li>\n<li><strong>Enviar a mensagem:<\/strong> Depois de a mensagem ter sido negociada e aceite, o servidor SMTP transmite o correio para o servidor do destinat\u00e1rio.<\/li>\n<li><strong>Entrega ao destinat\u00e1rio<\/strong>O servidor do destinat\u00e1rio recebe o correio e armazena-o na caixa de correio correspondente, a partir da qual o destinat\u00e1rio pode recuper\u00e1-lo utilizando um cliente de correio, atrav\u00e9s de protocolos como o IMAP ou o POP3, ou visualiz\u00e1-lo atrav\u00e9s da Web, se o fornecedor de correio do destinat\u00e1rio oferecer esta op\u00e7\u00e3o.<\/li>\n<\/ol>\n<h2><strong>MasterBase\u00ae e SMTP<\/strong><\/h2>\n<p>O MasterBase\u00ae fornece uma plataforma abrangente de automatiza\u00e7\u00e3o de correio eletr\u00f3nico SMTP, permitindo que as empresas forne\u00e7am correio eletr\u00f3nico \u00fanico, personalizado e altamente rastre\u00e1vel e eficaz.<\/p>\n<p>Com o MasterBase\u00ae, as empresas podem facilmente configurar regras de envio, garantir elevados n\u00edveis de capacidade de entrega e obter m\u00e9tricas detalhadas para an\u00e1lise de desempenho.<\/p>\n<p><strong>Se quiser saber mais sobre o envio \u00fanico de MasterBase\u00ae via SMTP <a href=\"https:\/\/masterbase.com\/pt\/es\/es\/es\/portal_do_cliente\/9-6-smtp-envios-unicos\/\">clique aqui<\/a>.<\/strong><\/p>\n<h3><\/h3>\n<h3><strong>Recomenda\u00e7\u00e3o final<\/strong><\/h3>\n<p>No MasterBase\u00ae, estamos preparados e temos a plataforma para o ajudar a automatizar os seus processos comerciais de forma simples, eficaz e econ\u00f3mica.<\/p>\n<p>Tire partido da nossa funcionalidade \u00fanica de envio SMTP para melhorar a efici\u00eancia e a efic\u00e1cia das suas campanhas de marketing por correio eletr\u00f3nico.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15085\" data-permalink=\"https:\/\/masterbase.com\/pt\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=852%2C551&amp;ssl=1\" data-orig-size=\"852,551\" data-comments-opened=\"1\" data-image-title=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-15085\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-300x194.png?resize=653%2C422&#038;ssl=1\" alt=\"ebook Como melhorar o percurso do cliente com mensagens transaccionais \" width=\"653\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?w=852&amp;ssl=1 852w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Entre as op\u00e7\u00f5es que uma empresa tem para comunicar com os seus clientes est\u00e3o as mensagens que s\u00e3o enviadas em resposta a uma a\u00e7\u00e3o desses clientes num ambiente dentro do ambiente da empresa.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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