{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"czego-oczekuja-klienci-gdy-kontaktuja-sie-z-twoja-marka-za-posrednictwem-poczty-e-mail","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"Czego oczekuj\u0105 klienci, gdy kontaktuj\u0105 si\u0119 z Twoj\u0105 mark\u0105 za po\u015brednictwem poczty e-mail?"},"content":{"rendered":"

Chc\u0105 poznawa\u0107 swoje ulubione marki, wchodzi\u0107 z nimi w interakcje, wyra\u017ca\u0107 swoje opinie, prowadzi\u0107 rozmowy.<\/h3>\n

<\/p>\n

Zadowolenie i utrzymanie klient\u00f3w jest najwa\u017cniejszym celem kampanii e-mail marketingowych.<\/p>\n

Chcemy da\u0107 ci kilka wskaz\u00f3wek, jak budowa\u0107 d\u0142ugotrwa\u0142e relacje z klientami, jasno okre\u015blaj\u0105c, czego oczekuj\u0105 od komunikacji e-mail marketingowej.<\/p>\n

1) Natychmiastowe odpowiedzi:<\/h2>\n

Za ka\u017cdym razem, gdy klient generuje odpowied\u017a lub w\u0105tpliwo\u015b\u0107, nale\u017cy szybko odpowiedzie\u0107. Je\u015bli kupi kt\u00f3rykolwiek z twoich produkt\u00f3w lub us\u0142ug, pierwsz\u0105 rzecz\u0105, kt\u00f3r\u0105 powiniene\u015b zrobi\u0107, jest na przyk\u0142ad podzi\u0119kowanie mu za po\u015brednictwem wiadomo\u015bci powitalnej.<\/p>\n

Og\u00f3lnie rzecz bior\u0105c, tego typu wiadomo\u015bci e-mail maj\u0105 wysoki wska\u017anik otwar\u0107. Skorzystaj z\u00e9<\/span>chelo na ich korzy\u015b\u0107 poprzez dostarczanie tre\u015bci o warto\u015bci dodanej.<\/p>\n

Potwierd\u017a, \u017ce transakcja zako\u0144czy\u0142a si\u0119 powodzeniem. Wskaza\u0107, kiedy\u00e1<\/span>jakie s\u0105 kolejne kroki, je\u015bli takie istniej\u0105, i wyja\u015bni\u0107 oczekiwania dotycz\u0105ce przysz\u0142ych relacji.<\/p>\n

Skorzystaj z okazji, aby poinformowa\u0107 ich o swojej witrynie i jej zawarto\u015bci. Mo\u017cesz nawet poprosi\u0107 ich o wype\u0142nienie ankiety satysfakcji.<\/p>\n

2) Dalsze informacje:<\/h2>\n

Klientem jest\u00e1<\/span>\u00a0Ch\u0119tnie poda ci wi\u0119cej szczeg\u00f3\u0142\u00f3w osobistych, poniewa\u017c ma nadziej\u0119 na zainicjowanie relacji, zwi\u0119kszenie interakcji, dialog. Chce s\u0142ucha\u0107 i by\u0107 s\u0142uchanym.<\/p>\n

Generuj w\u0142a\u015bciwe pytania i nigdy nie zadawaj pyta\u0144, kt\u00f3rych p\u00f3\u017aniej nie wykorzystasz. Tw\u00f3rz ankiety i kwestionariusze, kt\u00f3re s\u0105 \u0142atwe do wype\u0142nienia i maj\u0105 rozs\u0105dn\u0105 d\u0142ugo\u015b\u0107.<\/p>\n

Relacje, kt\u00f3re budujesz, dadz\u0105 ci czas, kt\u00f3rego potrzebujesz.i<\/span>ctj.<\/span>Program powinien by\u0107 otwarty na nowe pytania w miar\u0119 rozwoju interakcji.<\/p>\n

Utworzenie centrum preferencji na swojej stronie internetowej to kolejny spos\u00f3b na dodanie warto\u015bci, zach\u0119cenie do interakcji i dowiedzenie si\u0119 wi\u0119cej o swoich klientach na podstawie rodzaju informacji, kt\u00f3re wybieraj\u0105.<\/p>\n

3. Zach\u0119\u0107 go do rozmowy o Twojej marce:<\/h2>\n

Bior\u0105c pod uwag\u0119, \u017ce klient zaakceptowa\u0142 relacj\u0119 z mark\u0105, jest to r\u00f3wnie\u017c\u00a0<\/span>mo\u017ce o tobie m\u00f3wi\u0107. Ten efekt wirusowy jest istotny dla rozwoju.<\/p>\n

Mo\u017cesz r\u00f3wnie\u017c wykorzysta\u0107 boom w mediach spo\u0142eczno\u015bciowych, aby zach\u0119ci\u0107 ich do dzielenia si\u0119 informacjami o Twojej marce.<\/p>\n

Otwieraj przestrzenie do rozmowy, zbieraj opinie i u\u0142atwiaj reagowanie na nie, zar\u00f3wno z klientami, jak i mi\u0119dzy sob\u0105.<\/p>\n

4. Reinkorporacja:<\/h2>\n

Je\u015bli klient nie odpowiada na Twoje komunikaty, mo\u017ce to by\u0107 interpretowane bardziej jako sygna\u0142, aby co\u015b z tym zrobi\u0107. a\u00a0<\/span>zmiana strategii, a nie zwyk\u0142e porzucenie, kt\u00f3re powoduje usuni\u0119cie klienta z bazy rejestracji.<\/p>\n

Stw\u00f3rz kusz\u0105c\u0105 ofert\u0119, kt\u00f3rej nie mo\u017cna si\u0119 oprze\u0107. Preg\u00fa<\/span>Komitet Region\u00f3w\u00e9<\/span>\u00a0brak odpowiedzi czy co\u00a0wyprodukowany<\/span>\u00a0dystansowanie si\u0119. Zanim stracisz nadziej\u0119 na nawi\u0105zanie kontaktu z klientem lub po prostu usuniesz go za brak odpowiedzi, opracuj taktyk\u0119, kt\u00f3ra pozwoli Ci ponownie zaanga\u017cowa\u0107 go w rozmow\u0119.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dzisiejsi klienci chc\u0105 nawi\u0105za\u0107 wi\u0119\u017a z markami. Technologia umo\u017cliwia to w szybki, zwinny i nieskomplikowany spos\u00f3b.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pl\/czego-oczekuja-klienci-gdy-kontaktuja-sie-z-twoja-marka-za-posrednictwem-poczty-e-mail\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. La tecnolog\u00eda lo permite de forma r\u00e1pida, \u00e1gil y sin complicaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pl\/czego-oczekuja-klienci-gdy-kontaktuja-sie-z-twoja-marka-za-posrednictwem-poczty-e-mail\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T17:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email?\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\"},\"wordCount\":471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-customers-want-when-engaging-with-your-brand-through-email\\\/masterbase\\\/\",\"name\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? 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