{"id":6756,"date":"2024-09-05T19:37:22","date_gmt":"2024-09-05T16:37:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6756"},"modified":"2024-09-13T13:24:02","modified_gmt":"2024-09-13T10:24:02","slug":"jak-stworzyc-skuteczna-propozycje-wartosci-dla-swoich-kampanii","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/","title":{"rendered":"Jak stworzy\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci dla swoich kampanii?"},"content":{"rendered":"<h2>Wyobra\u017a sobie, \u017ce wprowadzi\u0142e\u015b na rynek niesamowity nowy produkt, kt\u00f3ry znacz\u0105co poprawi jako\u015b\u0107 \u017cycia Twoich klient\u00f3w.<\/h2>\n<h2>Nast\u0119pnie tworzysz wiadomo\u015b\u0107, aby j\u0105 promowa\u0107 i wysy\u0142asz j\u0105 do swojej listy kontakt\u00f3w, ale kiedy sprawdzasz swoje metryki, zauwa\u017casz niepokoj\u0105cy trend.<\/h2>\n<p>Podczas gdy wska\u017anik otwar\u0107 jest wysoki, wska\u017anik klikni\u0119\u0107 jest niski. Dlaczego kontakty nie s\u0105 entuzjastycznie nastawione do nowego produktu?<\/p>\n<p>By\u0107 mo\u017ce wybrana propozycja warto\u015bci nie by\u0142a w\u0142a\u015bciwa.<\/p>\n<h3>Czym jest propozycja warto\u015bci?<\/h3>\n<p>Jest to kr\u00f3tkie o\u015bwiadczenie, kt\u00f3re zwi\u0119\u017ale wyja\u015bnia korzy\u015bci p\u0142yn\u0105ce z korzystania z okre\u015blonego produktu lub us\u0142ugi i jest g\u0142\u00f3wnym powodem, dla kt\u00f3rego potencjalny klient lub klient powinien zdecydowa\u0107 si\u0119 na zakup od Ciebie, a nie od konkurencji.<\/p>\n<p>Propozycja warto\u015bci musi motywowa\u0107 odbiorc\u0119 do klikni\u0119cia i konwersji.<\/p>\n<h3>Dlaczego propozycje warto\u015bci maj\u0105 znaczenie?<\/h3>\n<p>Poniewa\u017c s\u0105 one jedn\u0105 z pierwszych rzeczy, kt\u00f3re ludzie widz\u0105 w Twojej wiadomo\u015bci e-mail marketingowej.<\/p>\n<p>Wsp\u00f3\u0142cze\u015bni klienci otrzymuj\u0105 ponad 120 wiadomo\u015bci dziennie; je\u015bli twoja kampania nie ma atrakcyjnej i istotnej propozycji warto\u015bci, to zaprzepa\u015bci\u0142e\u015b szans\u0119 na nak\u0142onienie odbiorcy do przeczytania reszty wiadomo\u015bci i klikni\u0119cia przycisku wezwania do dzia\u0142ania.<\/p>\n<h4>Propozycja warto\u015bci wyja\u015bnia:<\/h4>\n<ul>\n<li>W jaki spos\u00f3b Twoje produkty rozwi\u0105zuj\u0105 problemy i poprawiaj\u0105 sytuacj\u0119<\/li>\n<li>Jakie konkretne korzy\u015bci zapewnia<\/li>\n<li>Dlaczego warto kupowa\u0107 u Ciebie, a nie u konkurencji?<\/li>\n<\/ul>\n<h4>Propozycja warto\u015bci nie jest:<\/h4>\n<ul>\n<li>Slogan taki jak \"Just do it\" Nike, \"Think different\" Apple czy \"Because we're worth it\" L'Or\u00e9al.<\/li>\n<li>Stwierdzenie takie jak \"pierwsi na rynku\" lub \"liderzy e-mail marketingu\".<\/li>\n<\/ul>\n<h3>Elementy propozycji warto\u015bci:<\/h3>\n<ul>\n<li><strong>Nag\u0142\u00f3wek:<\/strong> Podsumuj korzy\u015bci, kt\u00f3re zaoferujesz swoim kontaktom.<\/li>\n<li><strong>Zej\u015bcie lub akapity:<\/strong> Wyja\u015bnij szczeg\u00f3\u0142owo, czego dotyczy Twoja oferta, do kogo jest skierowana i dlaczego.<\/li>\n<li><strong>Punkty kulminacyjne:<\/strong> Lista korzy\u015bci lub funkcjonalno\u015bci.<\/li>\n<li><strong>Wsparcie wizualne:<\/strong> Wideo lub obraz, aby podkre\u015bli\u0107 sw\u00f3j przekaz.<\/li>\n<\/ul>\n<h3>Oce\u0144 swoj\u0105 obecn\u0105 propozycj\u0119 warto\u015bci, sprawdzaj\u0105c, czy odpowiada ona na nast\u0119puj\u0105ce pytania:<\/h3>\n<ul>\n<li>Jaki produkt lub us\u0142ug\u0119 sprzedaje Twoja firma?<\/li>\n<li>Jaka jest ostateczna korzy\u015b\u0107 z jego stosowania?<\/li>\n<li>Jaka jest grupa docelowa dla tego produktu lub us\u0142ugi?<\/li>\n<li>Co sprawia, \u017ce Twoja oferta jest wyj\u0105tkowa i inna?<\/li>\n<\/ul>\n<h2><strong>3 kluczowe elementy, kt\u00f3re powinna zawiera\u0107 propozycja warto\u015bci<\/strong><\/h2>\n<p>Niezale\u017cnie od tego, czy wysy\u0142asz kampani\u0119 dotycz\u0105c\u0105 nowego produktu, nowej funkcji, czy nawet nowego wpisu na blogu, istniej\u0105 3 kluczowe elementy, kt\u00f3rych nie mo\u017ce zabrakn\u0105\u0107 w Twojej propozycji warto\u015bci:<\/p>\n<ol>\n<li>\n<h3><strong> Korzy\u015bci<\/strong><\/h3>\n<p>Ludzie nie kupuj\u0105 produktu lub us\u0142ugi tylko dlatego, \u017ce lubi\u0105 wydawa\u0107 pieni\u0105dze, ale dlatego, \u017ce chc\u0105 rozwi\u0105za\u0107 problem lub uzyska\u0107 korzy\u015bci oferowane przez produkt.<\/li>\n<\/ol>\n<p>Dlatego propozycja warto\u015bci powinna koncentrowa\u0107 si\u0119 na korzy\u015bciach, jakie u\u017cytkownik odniesie z korzystania z tego produktu lub us\u0142ugi.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Przejrzysto\u015b\u0107<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Jednym z najcz\u0119stszych b\u0142\u0119d\u00f3w przy opracowywaniu propozycji warto\u015bci jest przekonanie, \u017ce u\u017cycie modnych s\u0142\u00f3w sprawi, \u017ce produkt b\u0119dzie wydawa\u0142 si\u0119 innowacyjny lub rewolucyjny.<\/p>\n<p>Wr\u0119cz przeciwnie, propozycja warto\u015bci powinna wykorzystywa\u0107 wsp\u00f3lne s\u0142ownictwo, kt\u00f3re klienci rozumiej\u0105.<\/p>\n<p>M\u00f3w j\u0119zykiem klienta. Bardzo wa\u017cne jest, aby u\u017cywa\u0107 tego samego j\u0119zyka, co klienci, aby opisa\u0107 produkt, kt\u00f3rego szukaj\u0105.<\/p>\n<p>Je\u015bli MasterBase\u00ae u\u017cy\u0142by nast\u0119puj\u0105cej propozycji warto\u015bci dla swoich potencjalnych klient\u00f3w: \"narz\u0119dzie maj\u0105ce na celu zwi\u0119kszenie przychod\u00f3w poprzez automatyzacj\u0119 komunikacji marketingowej i sprzeda\u017cowej\", istnieje du\u017ce prawdopodobie\u0144stwo, \u017ce nie sprzeda\u0142by zbyt wiele.<\/p>\n<p>Zalecamy r\u00f3wnie\u017c unikanie \u017cargonu, takiego jak \"wiod\u0105cy na \u015bwiecie\" lub \"rewolucyjny produkt\". Je\u015bli usuniesz takie wyra\u017cenia ze swojej propozycji warto\u015bci, pozwolisz ludziom naprawd\u0119 skupi\u0107 si\u0119 na tym, jak Tw\u00f3j produkt mo\u017ce im pom\u00f3c.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Zr\u00f3\u017cnicowanie<\/strong><\/h3>\n<p>Musimy za\u0142o\u017cy\u0107, \u017ce b\u0119d\u0105 istnie\u0107 konkurenci oferuj\u0105cy podobne produkty i rywalizuj\u0105cy o podobn\u0105 baz\u0119 klient\u00f3w.<\/li>\n<\/ol>\n<p>Dlatego te\u017c, aby potencjalni klienci wybrali w\u0142a\u015bnie Ciebie, Twoja propozycja warto\u015bci musi odr\u00f3\u017cnia\u0107 Tw\u00f3j produkt lub us\u0142ug\u0119 od konkurencji, podkre\u015blaj\u0105c, dlaczego jeste\u015b dla nich w\u0142a\u015bciwym wyborem.<\/p>\n<p>Zastan\u00f3w si\u0119, co odr\u00f3\u017cnia Ci\u0119 od innych dost\u0119pnych opcji i upewnij si\u0119, \u017ce podkre\u015blasz to w swojej propozycji warto\u015bci.<\/p>\n<h2>Kilka dobrych przyk\u0142ad\u00f3w propozycji warto\u015bci:<\/h2>\n<p>Trudno jest stworzy\u0107 dobr\u0105 propozycj\u0119 warto\u015bci, dlatego nie ma wielu doskona\u0142ych przyk\u0142ad\u00f3w. Nawet w wi\u0119kszo\u015bci z nich mog\u0105 by\u0107 wady lub miejsce na ulepszenia, ale naszym zdaniem s\u0105 to dobre przyk\u0142ady:<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CDUQFjAA&amp;url=http%3A%2F%2Fwww.shopify.com%2F&amp;ei=WcrYVKTFIOqwsASXr4KIDQ&amp;usg=AFQjCNHD_no0rZRLLgD_ea91dc6Ti0r79A&amp;sig2=_CvukdPLO_OWkuuc16Rymg&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>:<\/strong> Shopify to wszystko, czego potrzebujesz, aby sprzedawa\u0107 w dowolnym miejscu.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CC4QFjAA&amp;url=https%3A%2F%2Fwww.kissmetrics.com%2F&amp;ei=bsrYVKuxHOLHsQTbioGAAQ&amp;usg=AFQjCNFQjw1OZKt7YoDqbxlxDwD9JrXElg&amp;sig2=89ea7qajK7J7AUQZ5tKfcQ&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">KISSmetrics<\/a>:<\/strong> KISSmetrics zapewnia wgl\u0105d w dane potrzebne do optymalizacji marketingu.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB8QFjAA&amp;url=http%3A%2F%2Fwww.geekdom.com%2F&amp;ei=g8rYVODBO-_dsATMuYLYAw&amp;usg=AFQjCNHMKiLq9zJMNGR-ftT0ztAkS-xe0Q&amp;sig2=aGjF9ryJ_gxvcNDxolZ_9w&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Geekdom<\/a>:<\/strong> Geekdom to nowy rodzaj przestrzeni coworkingowej, w kt\u00f3rej przedsi\u0119biorcy, technolodzy, programi\u015bci, tw\u00f3rcy i kreatywni pomagaj\u0105 sobie nawzajem w budowaniu firm i innych fajnych rzeczy.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB4QFjAA&amp;url=https%3A%2F%2Fevernote.com%2F&amp;ei=lMrYVK3sJ-PnsATyxYHACA&amp;usg=AFQjCNGrjOQRxY_1Edm8FEIcQa0rNQ_8lA&amp;sig2=yVhGIhEysN5TsWLYntFdhA&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Evernote<\/a>:<\/strong> Praca twojego \u017cycia. Dla wszystkiego, co robisz, Evernote jest przestrzeni\u0105 robocz\u0105, aby to zrobi\u0107. Dla wszystkiego, co robisz, Evernote jest przestrzeni\u0105 robocz\u0105, aby to zrobi\u0107).<\/p>\n<p>Wszystkie powy\u017csze przyk\u0142ady s\u0105 bardzo jasne, koncentruj\u0105 si\u0119 na korzy\u015bciach, a wiele z nich towarzyszy tym s\u0142owom obrazami, kt\u00f3re wzmacniaj\u0105 koncepcje w prosty i jasny spos\u00f3b.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-crear-una-propuesta-de-valor-efectiva\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"16151\" data-permalink=\"https:\/\/masterbase.com\/pl\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/captura-de-pantalla-2024-09-05-185810\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=832%2C531&amp;ssl=1\" data-orig-size=\"832,531\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook C\u00f3mo crear una propuesta de valor efectiva\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=800%2C511&amp;ssl=1\" class=\"aligncenter wp-image-16151\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810-300x191.png?resize=800%2C512&#038;ssl=1\" alt=\"ebook Jak stworzy\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci \" width=\"800\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Propozycja warto\u015bci mo\u017ce stanowi\u0107 r\u00f3\u017cnic\u0119 mi\u0119dzy osi\u0105gni\u0119ciem a nieosi\u0105gni\u0119ciem celu kampanii. Dobra propozycja warto\u015bci wyja\u015bnia czytelnikowi, na czym polega oferta i dlaczego powinien zwr\u00f3ci\u0107 na ni\u0105 uwag\u0119 i podj\u0105\u0107 natychmiastowe dzia\u0142ania.<\/p>","protected":false},"author":239642484,"featured_media":16163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una propuesta de valor efectiva para tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Imagina que has lanzado un producto nuevo. 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