{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-rzeczy-ktore-nalezy-sprawdzic-przed-wyslaniem-wiadomosci","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 rzeczy, kt\u00f3re nale\u017cy sprawdzi\u0107 przed wys\u0142aniem wiadomo\u015bci"},"content":{"rendered":"

Opr\u00f3cz dokonania wysy\u0142ki testowej, nale\u017cy przeanalizowa\u0107 wiele innych aspekt\u00f3w.<\/strong><\/h1>\n

<\/strong><\/p>\n

Ka\u017cdy mo\u017ce pope\u0142ni\u0107 b\u0142\u0105d, zw\u0142aszcza w tym coraz bardziej wymagaj\u0105cym \u015bwiecie, w kt\u00f3rym wszyscy \u015bcigaj\u0105 si\u0119, aby dotrze\u0107 i sprzeda\u0107 przed konkurencj\u0105.<\/p>\n

Ta presja oznacza, \u017ce czasami rzeczy nie id\u0105 zgodnie z planem, a co gorsza, prowadzi to do pope\u0142niania b\u0142\u0119d\u00f3w, kt\u00f3rych nie da si\u0119 naprawi\u0107, zw\u0142aszcza je\u015bli chodzi o marketing e-mailowy.<\/p>\n

Po wys\u0142aniu wiadomo\u015bci nie mo\u017cna jej ju\u017c poprawi\u0107. Aby unikn\u0105\u0107 zak\u0142opotania, konieczno\u015bci przepraszania i z\u0142ych wynik\u00f3w, kt\u00f3re si\u0119 z tym wi\u0105\u017c\u0105, zapoznaj si\u0119 z poni\u017csz\u0105 list\u0105, kt\u00f3ra podsumowuje 10 rzeczy, kt\u00f3re nale\u017cy sprawdzi\u0107 przed ka\u017cdym wys\u0142aniem.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Brakuj\u0105ce lub uszkodzone \u0142\u0105cza<\/strong><\/h2>\n

Upewnij si\u0119, \u017ce linki dzia\u0142aj\u0105. Czy prowadz\u0105 tam, gdzie powinny. Czy jest jasne dla ludzi, \u017ce powinni klikn\u0105\u0107, a nawet dlaczego powinni klikn\u0105\u0107 w tym momencie. Sprawd\u017a linki na swoich profilach w mediach spo\u0142eczno\u015bciowych.<\/p>\n

Unikaj klasycznego b\u0142\u0119du \"nie znaleziono strony 404\". Nie ma nic gorszego ni\u017c klikni\u0119cie i frustracja.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>B\u0142\u0119dy ortograficzne<\/strong><\/h2>\n

B\u0142\u0119dy ortograficzne maj\u0105 znaczenie w marketingu, zw\u0142aszcza w wiadomo\u015bciach e-mail, kt\u00f3re s\u0105 bezpo\u015brednim i osobistym medium.<\/p>\n

Szkody dotycz\u0105 reputacji Twojej marki, z\u0142ego wra\u017cenia, jakie pozostawiasz u potencjalnych klient\u00f3w i klient\u00f3w. Nie wspominaj\u0105c ju\u017c o tym, \u017ce taki b\u0142\u0105d mo\u017ce zmieni\u0107 znaczenie i intencje tego, co zosta\u0142o napisane.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Zniekszta\u0142cone obrazy<\/strong><\/h2>\n

Jak wygl\u0105daj\u0105 Twoje zdj\u0119cia? To \u015bwietne pytanie, poniewa\u017c istniej\u0105 r\u00f3\u017cne rodzaje czytnik\u00f3w poczty e-mail (Gmail, Yahoo, Notes, Outlook), kt\u00f3re mog\u0105 zniekszta\u0142ca\u0107 zdj\u0119cia: czy s\u0105 one zmniejszone, poszerzone, pikselowane, zbyt d\u0142ugie lub po prostu niewidoczne?<\/p>\n

Pami\u0119taj, \u017ce istniej\u0105 filtry obraz\u00f3w lub blokery obraz\u00f3w, a je\u015bli postawisz na zbyt wiele obraz\u00f3w, Twoja wiadomo\u015b\u0107 mo\u017ce po prostu nic nie przekaza\u0107.<\/p>\n

Upewnij si\u0119, \u017ce obrazy wygl\u0105daj\u0105 dobrze, tak jak mia\u0142y by\u0107 wy\u015bwietlane, je\u015bli nie, popraw je przed wys\u0142aniem.<\/p>\n

Upewnij si\u0119 r\u00f3wnie\u017c, \u017ce je\u015bli obraz nie \u0142aduje si\u0119, za nim znajduje si\u0119 tekst, kt\u00f3ry go opisuje (tekst alternatywny).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Kolory<\/strong><\/h2>\n

Czy kolor liter i kolor t\u0142a s\u0105 odpowiednie? Przez odpowiednie rozumiemy to, \u017ce s\u0105 \u0142atwe do odczytania, nie zak\u0142\u00f3caj\u0105 wzroku ani koncentracji, a tak\u017ce spe\u0142niaj\u0105 cel, dla kt\u00f3rego zosta\u0142y zaprojektowane: komunikacj\u0119.<\/p>\n

Czasami, w celu wyr\u00f3\u017cnienia wiadomo\u015bci, stosuje si\u0119 twarde kolory t\u0142a (czarny, czerwony, zielony), co wprawdzie przyci\u0105ga wzrok i odr\u00f3\u017cnia j\u0105 od innych wiadomo\u015bci e-mail, ale bardzo utrudnia jej odczytanie. B\u0105d\u017a ostro\u017cny.<\/p>\n

Czasami niekt\u00f3re czytniki poczty nie wy\u015bwietlaj\u0105 koloru t\u0142a, ale bia\u0142y, a je\u015bli litery by\u0142yby r\u00f3wnie bia\u0142e, wiadomo\u015b\u0107 zostanie utracona. Upewnij si\u0119, \u017ce widoczno\u015b\u0107 wiadomo\u015bci nie zale\u017cy od koloru t\u0142a.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Uporz\u0105dkowany format<\/strong><\/h2>\n

Sprawd\u017a odst\u0119py mi\u0119dzy zdaniami, a tak\u017ce czy zdj\u0119cia maj\u0105 wystarczaj\u0105c\u0105 ilo\u015b\u0107 powietrza w stosunku do tekstu i czy przycisk wezwania do dzia\u0142ania nie nachodzi na inne elementy tre\u015bci.<\/p>\n

Sprawd\u017a, czy wszystko jest na swoim miejscu.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Podmiot \/ Nadawca<\/strong><\/h2>\n

Nadawc\u0105, czyli tym, kto wysy\u0142a wiadomo\u015b\u0107, powinna by\u0107 nazwa firmy lub nazwa, kt\u00f3ra jest najbardziej rozpoznawalna dla odbiorc\u00f3w.<\/p>\n

Je\u015bli chodzi o wiersz tematu, czasami po przes\u0142aniu wiadomo\u015bci e-mail do systemu wiersz tematu pozostaje jako opis. Uwa\u017caj! Temat wiadomo\u015bci nie jest opisem; jest to wezwanie do dzia\u0142ania, kt\u00f3re motywuje ludzi do otwarcia wiadomo\u015bci. Sprawd\u017a, czy spe\u0142nia on to za\u0142o\u017cenie.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personalizacja<\/strong><\/h2>\n

Podstawowa personalizacja obejmuje pozdrowienie i imi\u0119 osoby, do kt\u00f3rej adresowana jest wiadomo\u015b\u0107.<\/p>\n

Upewnij si\u0119, \u017ce s\u0105 poprawne. Sprawd\u017a r\u00f3wnie\u017c, czy lista kontakt\u00f3w jest aktualna i poprawnie napisana.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Zgodno\u015b\u0107 ze standardem AntiSpam<\/strong><\/h2>\n

Je\u015bli nie chcesz mie\u0107 k\u0142opot\u00f3w, przestrzegaj prawa. Upewnij si\u0119, \u017ce wiadomo\u015b\u0107 e-mail zawiera fizyczny adres Twojej firmy oraz informacj\u0119, \u017ce zosta\u0142a wys\u0142ana przez Ciebie (nazwa firmy) za po\u015brednictwem nadawcy (np. MasterBase<\/a>).<\/p>\n

Temat powinien by\u0107 jasny i zgodny z przekazem.<\/p>\n

Wreszcie, upewnij si\u0119, \u017ce nie tylko zawierasz opcj\u0119 rezygnacji z subskrypcji, ale \u017ce ona dzia\u0142a. I zawsze przestrzegaj zobowi\u0105zania, \u017ce nie b\u0119dziesz ponownie wysy\u0142a\u0107 wiadomo\u015bci do os\u00f3b, kt\u00f3re zrezygnowa\u0142y z subskrypcji.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Opcja wy\u015bwietlania w Internecie<\/strong><\/h2>\n

Zawsze do\u0142\u0105czaj opcj\u0119 \"wy\u015bwietl t\u0119 wiadomo\u015b\u0107 w Internecie\" \/ \"wy\u015bwietl online\". Poniewa\u017c nie ma absolutnej gwarancji, \u017ce wiadomo\u015b\u0107 zostanie wy\u015bwietlona w ka\u017cdym czytniku poczty dok\u0142adnie tak, jak zosta\u0142a zaprojektowana, upewnij si\u0119, \u017ce dajesz odbiorcy najbezpieczniejsz\u0105 opcj\u0119 standardowego formatu: wy\u015bwietl j\u0105 w Internecie.<\/p>\n

10.\u00a0<\/strong>\u00a0R\u00f3\u017cne urz\u0105dzenia<\/strong><\/h2>\n

Istniej\u0105 nie tylko r\u00f3\u017cne czytniki poczty e-mail, ale tak\u017ce r\u00f3\u017cne urz\u0105dzenia, na kt\u00f3rych u\u017cytkownicy sprawdzaj\u0105 swoj\u0105 skrzynk\u0119 odbiorcz\u0105: komputery stacjonarne lub telefony kom\u00f3rkowe (smartfony lub tablety). Zaleca si\u0119, aby zawsze najpierw my\u015ble\u0107 o urz\u0105dzeniach mobilnych, poniewa\u017c je\u015bli wiadomo\u015b\u0107 wygl\u0105da dobrze na urz\u0105dzeniach mobilnych, b\u0119dzie dobrze wygl\u0105da\u0107 na komputerach stacjonarnych.<\/p>\n

Najlepiej by\u0142oby jednak przetestowa\u0107 ka\u017cde z urz\u0105dze\u0144 przed wys\u0142aniem wiadomo\u015bci.<\/p>\n

Czy jest jeszcze co\u015b, co warto sprawdzi\u0107 przed wys\u0142aniem wiadomo\u015bci?<\/strong><\/p>\n

 <\/p>\n

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B\u0142\u0105dzi\u0107 jest rzecz\u0105 ludzk\u0105. Istniej\u0105 jednak b\u0142\u0119dy, kt\u00f3rych mo\u017cna unikn\u0105\u0107, wi\u0119c dobrze jest wiedzie\u0107, na co zwraca\u0107 uwag\u0119 przed wys\u0142aniem wiadomo\u015bci. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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