{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"dlaczego-wiadomosci-powitalne","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Dlaczego wiadomo\u015bci powitalne i posprzeda\u017cowe s\u0105 kluczowe"},"content":{"rendered":"<h2>Jak pokazuj\u0105 badania, firmy korzystaj\u0105ce z marketingu e-mailowego w celu dostarczania wiadomo\u015bci we w\u0142a\u015bciwym czasie i do w\u0142a\u015bciwych os\u00f3b maj\u0105 znacznie wi\u0119cej do zyskania.<\/h2>\n<h3><strong>Wiadomo\u015bci powitalne: niezb\u0119dne w ka\u017cdej kampanii e-mail marketingowej<\/strong><\/h3>\n<p>Wiadomo\u015b\u0107 powitalna to pierwsza wiadomo\u015b\u0107, kt\u00f3r\u0105 subskrybent otrzymuje po zapisaniu si\u0119 na list\u0119 mailingow\u0105 lub podj\u0119ciu kluczowej akcji, takiej jak zakup produktu lub pobranie zasobu. Ten rodzaj wiadomo\u015bci ma kluczowe znaczenie, poniewa\u017c wyznacza pocz\u0105tek relacji mi\u0119dzy firm\u0105 a subskrybentem, nadaje ton przysz\u0142ej komunikacji i jest idealn\u0105 okazj\u0105 do wygenerowania pozytywnego pierwszego wra\u017cenia.<\/p>\n<h2><strong>Korzy\u015bci z wiadomo\u015bci powitalnej<\/strong><\/h2>\n<ul>\n<li><strong>Lojalno\u015b\u0107 od samego pocz\u0105tku:<\/strong> Wiadomo\u015bci powitalne pozwalaj\u0105 zainicjowa\u0107 relacj\u0119 z klientem w przyjazny i spersonalizowany spos\u00f3b. Tworzy to poczucie zaanga\u017cowania i zaufania od pierwszego kontaktu.<\/li>\n<li><strong>Wysoki wsp\u00f3\u0142czynnik otwar\u0107 i klikni\u0119\u0107:<\/strong> Badania pokazuj\u0105, \u017ce wiadomo\u015bci powitalne maj\u0105 \u015brednio wska\u017anik otwarcia 50%, co czyni je jednymi z najbardziej skutecznych wiadomo\u015bci w ka\u017cdej strategii e-mail marketingu.<\/li>\n<li><strong>Wprowadzenie do marki i produkt\u00f3w:<\/strong> Wiadomo\u015b\u0107 powitalna oferuje mo\u017cliwo\u015b\u0107 przedstawienia swojej firmy, podkre\u015blenia kluczowych produkt\u00f3w lub us\u0142ug i skierowania nowych subskrybent\u00f3w do odpowiednich tre\u015bci w witrynie.<\/li>\n<li><strong>Segmentacja od samego pocz\u0105tku:<\/strong> Dzi\u0119ki wiadomo\u015bciom powitalnym mo\u017cesz r\u00f3wnie\u017c zacz\u0105\u0107 gromadzi\u0107 dodatkowe dane, kt\u00f3re pozwol\u0105 Ci lepiej segmentowa\u0107 klient\u00f3w od samego pocz\u0105tku, personalizuj\u0105c ich przysz\u0142e interakcje z Twoj\u0105 mark\u0105.<\/li>\n<\/ul>\n<h2><strong>Charakterystyka wiadomo\u015bci powitalnej<\/strong><\/h2>\n<ul>\n<li><strong>Jasny i zwi\u0119z\u0142y przekaz:<\/strong> Wyja\u015bnij, kim jeste\u015b i jakich korzy\u015bci subskrybent mo\u017ce oczekiwa\u0107 od Twojej marki. Jest to r\u00f3wnie\u017c idealne miejsce, aby podzi\u0119kowa\u0107 im za do\u0142\u0105czenie.<\/li>\n<li><strong>Natychmiastowe wezwanie do dzia\u0142ania:<\/strong> Zach\u0119\u0107 subskrybent\u00f3w do wykonania kolejnego kroku, takiego jak uzupe\u0142nienie profilu, zapoznanie si\u0119 z witryn\u0105, dokonanie pierwszego zakupu lub obserwowanie sieci spo\u0142eczno\u015bciowych.<\/li>\n<li><strong>Atrakcyjny wygl\u0105d i sp\u00f3jno\u015b\u0107 z mark\u0105:<\/strong> Upewnij si\u0119, \u017ce projekt wiadomo\u015bci jest atrakcyjny wizualnie i odzwierciedla wizerunek Twojej marki.<\/li>\n<li><strong>Oferowanie warto\u015bci:<\/strong> Pocz\u0105tkowa zni\u017cka, darmowy zas\u00f3b lub ekskluzywny dost\u0119p to doskona\u0142e sposoby na powitanie nowych subskrybent\u00f3w.<\/li>\n<\/ul>\n<h3><strong>Historie sukcesu firm korzystaj\u0105cych z wiadomo\u015bci powitalnych<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Firma produkuj\u0105ca materace wysy\u0142a prost\u0105, ale skuteczn\u0105 wiadomo\u015b\u0107 powitaln\u0105, kt\u00f3ra wzmacnia ich propozycj\u0119 warto\u015bci i zach\u0119ca subskrybent\u00f3w do zapoznania si\u0119 z ich produktami. Dzi\u0119ki czystemu projektowi i wyra\u017anemu wezwaniu do dzia\u0142ania uda\u0142o im si\u0119 zwi\u0119kszy\u0107 pocz\u0105tkow\u0105 konwersj\u0119 o 15%.<\/li>\n<li><strong>Netflix:<\/strong> Gigant streamingowy wykorzystuje swoje wiadomo\u015bci powitalne do personalizacji do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w od samego pocz\u0105tku. Netflix pyta o preferencje ogl\u0105dania nowych subskrybent\u00f3w, co pozwala im oferowa\u0107 dok\u0142adniejsze rekomendacje i zwi\u0119kszy\u0107 retencj\u0119 u\u017cytkownik\u00f3w o 20%.<\/li>\n<li><strong>Airbnb:<\/strong> W wiadomo\u015bciach powitalnych Airbnb oferuje nowym u\u017cytkownikom przewodnik po tym, jak korzysta\u0107 z platformy i spersonalizowane rekomendacje oparte na lokalizacji. Doprowadzi\u0142o to do wzrostu liczby rezerwacji od nowych u\u017cytkownik\u00f3w o 25%.<\/li>\n<\/ul>\n<p>Pod wzgl\u0119dem ilo\u015bciowym firmy, kt\u00f3re w\u0142\u0105czy\u0142y wiadomo\u015bci powitalne, zg\u0142aszaj\u0105 znaczn\u0105 popraw\u0119 zaanga\u017cowania klient\u00f3w. Badanie przeprowadzone przez Experian pokazuje, \u017ce wsp\u00f3\u0142czynnik otwar\u0107 tych wiadomo\u015bci jest \u015brednio 4 razy wy\u017cszy ni\u017c w przypadku tradycyjnych mailing\u00f3w promocyjnych, a wsp\u00f3\u0142czynnik klikalno\u015bci mo\u017ce wzrosn\u0105\u0107 nawet o 10%.<\/p>\n<h3><strong>Wiadomo\u015bci uruchamiane zgodnie z cyklem \u017cycia klienta<\/strong><\/h3>\n<p>Wiadomo\u015bci czasowe wyzwalane przez okre\u015blone dzia\u0142ania klient\u00f3w, takie jak pierwszy zakup lub nowy zakup, wykazuj\u0105 doskona\u0142\u0105 reakcj\u0119 konsument\u00f3w.<\/p>\n<p>Pomagaj\u0105 r\u00f3wnie\u017c wiedzie\u0107, co wys\u0142a\u0107 w nast\u0119pnej kolejno\u015bci, co zapewnia wi\u0119ksz\u0105 sp\u00f3jno\u015b\u0107 kampanii.<\/p>\n<p>Komunikaty te s\u0105 zgodne z tak zwanymi \"strategiami cyklu \u017cycia klienta\". Rodzaj kampanii skierowanej do nich zale\u017cy od wygenerowanego dzia\u0142ania i etapu klienta (nowy, rosn\u0105cy, dojrza\u0142y, pasywny).<\/p>\n<p>Wed\u0142ug badania przeprowadzonego przez <strong>eMarketer<\/strong>46% firm korzysta z takich strategii.<\/p>\n<p>78% firm korzysta z program\u00f3w powitalnych, a 45% z program\u00f3w posprzeda\u017cowych. W dalszej kolejno\u015bci znajduj\u0105 si\u0119 kampanie cross-sellingowe i up-sellingowe oraz, z 33%, pasywne programy aktywizacji klient\u00f3w.<\/p>\n<p>Niew\u0105tpliwie mo\u017cliwo\u015b\u0107 wyzwalania wiadomo\u015bci w zale\u017cno\u015bci od etapu klienta zwi\u0119ksza trafno\u015b\u0107 i personalizacj\u0119 tych wiadomo\u015bci.<\/p>\n<h3><strong>Korzy\u015bci dla firm<\/strong><\/h3>\n<p>Badanie wyra\u017anie pokazuje korzy\u015bci p\u0142yn\u0105ce z tego typu strategii. 67% firm zg\u0142osi\u0142o, \u017ce ich g\u0142\u00f3wnym efektem jest zwi\u0119kszenie zaanga\u017cowania ich listy kontakt\u00f3w. Po drugie (55%) zwi\u0119kszaj\u0105 wsp\u00f3\u0142czynniki otwar\u0107 i klikni\u0119\u0107, a 54% zwi\u0119ksza zadowolenie i utrzymanie klient\u00f3w.<\/p>\n<p>Twierdz\u0105 r\u00f3wnie\u017c, \u017ce widz\u0105 bezpo\u015bredni wp\u0142yw na generowane zyski, zar\u00f3wno poprzez zwi\u0119kszon\u0105 sprzeda\u017c, jak i lepsz\u0105 sprzeda\u017c, co oznacza r\u00f3wnie\u017c wy\u017cszy zwrot z inwestycji (ROI).<\/p>\n<p>Wreszcie, ten rodzaj kampanii e-mail marketingowej sprzyja r\u00f3wnie\u017c r\u00f3\u017cnorodno\u015bci komunikacji, minimalizuj\u0105c zm\u0119czenie listy kontakt\u00f3w, poniewa\u017c pozostawia za sob\u0105 monolog promocyjny, kt\u00f3rego niekt\u00f3re firmy tak bardzo nadu\u017cywaj\u0105 i kt\u00f3ry wyczerpuje relacje z klientami.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/pl\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"E-mail ebook Wykorzystaj moc e-maila powitalnego\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Wiedza o tym, co wysy\u0142a\u0107 i do kogo, jest kluczem do udanych kampanii e-mail marketingowych. Wiadomo\u015bci powitalne i posprzeda\u017cowe maj\u0105 wi\u0119ksze zastosowanie i skuteczno\u015b\u0107. Czy s\u0105 one cz\u0119\u015bci\u0105 Twojej strategii?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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