{"id":6663,"date":"2023-07-07T21:43:00","date_gmt":"2023-07-07T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6663"},"modified":"2023-12-29T09:04:02","modified_gmt":"2023-12-29T07:04:02","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/__trashed-2\/masterbase\/","title":{"rendered":"Jak dzia\u0142a poczta transakcyjna i jak z niej efektywnie korzysta\u0107?"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong style=\"font-weight: bold;\">Jako w\u0142a\u015bciciel firmy internetowej lub marketer, bez w\u0105tpienia musisz zdawa\u0107 sobie spraw\u0119 z istnienia mailing\u00f3w transakcyjnych i ich istotnego wp\u0142ywu na Twoje dzia\u0142ania promocyjne.<\/strong><\/span><\/p>\n<p><strong style=\"font-size: 18px; background-color: transparent; font-weight: bold;\">W rzeczywisto\u015bci, je\u015bli masz klient\u00f3w, z kt\u00f3rymi musisz regularnie kontaktowa\u0107 si\u0119 za po\u015brednictwem poczty elektronicznej (a kto nie ma?), to w pewnym sensie ju\u017c korzystasz z mailing\u00f3w transakcyjnych.<\/strong><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Czym jest przesy\u0142ka transakcyjna?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Jest to komunikacja, kt\u00f3r\u0105 firma wysy\u0142a do swoich kontakt\u00f3w, potencjalnych klient\u00f3w lub klient\u00f3w, aby umo\u017cliwi\u0107 im \u015bledzenie dzia\u0142a\u0144, kt\u00f3re podj\u0119li na stronie internetowej firmy lub w innym medium lub instancji, zar\u00f3wno online, jak i offline.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">To dzia\u0142ania podejmowane przez te kontakty, potencjalnych klient\u00f3w lub klient\u00f3w uruchamiaj\u0105 mailing transakcyjny, a najcz\u0119stszymi s\u0105 wiadomo\u015bci i powiadomienia, takie jak poni\u017csze:<\/span><\/p>\n<ul>\n<li>Potwierdzenie zakupu<\/li>\n<li>Zawiadomienie o wysy\u0142ce lub dostawie towar\u00f3w<\/li>\n<li>Pobieranie dokument\u00f3w, broszur lub artyku\u0142\u00f3w<\/li>\n<li>Status zwrot\u00f3w, wymian<\/li>\n<li>Odpowiedzi dzia\u0142u obs\u0142ugi klienta<\/li>\n<li>Listy kolekcjonerskie<\/li>\n<li>Faktury elektroniczne<\/li>\n<li>Alerty o braku p\u0142atno\u015bci, zaleg\u0142o\u015bci p\u0142atnicze<\/li>\n<li>Zasady gwarancji<\/li>\n<li>Transakcje bankowe, ubezpieczeniowe lub emerytalne<\/li>\n<\/ul>\n<p>W niekt\u00f3rych przypadkach mog\u0105 prosi\u0107 odbiorc\u0119 o podj\u0119cie dodatkowych dzia\u0142a\u0144, podczas gdy w innych po prostu staraj\u0105 si\u0119 potwierdzi\u0107, \u017ce proces zainicjowany przez kontakt zosta\u0142 pomy\u015blnie zako\u0144czony.<\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">G\u0142\u00f3wne cechy wsp\u00f3lne dla wszystkich przesy\u0142ek transakcyjnych to:<\/strong><\/p>\n<ol>\n<li>Musz\u0105 one mie\u0107 zwi\u0105zek z konkretn\u0105 transakcj\u0105 lub interakcj\u0105 dokonan\u0105 przez odbiorc\u0119 na stronie internetowej lub w aplikacji.<\/li>\n<li>Nie s\u0105 one wysy\u0142ane regularnie lub masowo, jak wiadomo\u015bci promocyjne.<\/li>\n<\/ol>\n<p>To, co sprawia, \u017ce mailingi transakcyjne s\u0105 tak pot\u0119\u017cne, to fakt, \u017ce statystycznie udowodniono, \u017ce maj\u0105 one niewiarygodnie wysoki wsp\u00f3\u0142czynnik otwar\u0107 i klikni\u0119\u0107.<\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Wystarczy spojrze\u0107 na nast\u0119puj\u0105ce kwestie <\/span><a style=\"font-size: 1em; background-color: transparent; user-select: auto;\" href=\"http:\/\/www.theemailguide.com\/images\/infographics\/easySMTP_infographic_small.jpg\">infografiki<\/a><span style=\"font-size: 1em; background-color: transparent;\"> i zwr\u00f3\u0107 uwag\u0119 na r\u00f3\u017cnic\u0119 mi\u0119dzy wysy\u0142kami transakcyjnymi a masowymi lub promocyjnymi.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" title=\"transactional_blog_2.png\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/transaccional_blog_2.png?w=600&#038;ssl=1\" alt=\"transactional_blog_2.png\"  data-constrained=\"true\" \/><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Dlaczego tak si\u0119 dzieje?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Po pierwsze, nale\u017cy zauwa\u017cy\u0107, \u017ce codzienne\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">ponad 191 milion\u00f3w wiadomo\u015bci<\/strong><span style=\"font-size: 1em; background-color: transparent;\">\u00a0na ca\u0142ym \u015bwiecie. Odpowiada to oko\u0142o\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">48 nowych wiadomo\u015bci w ka\u017cdej skrzynce odbiorczej dziennie<\/strong><span style=\"font-size: 1em; background-color: transparent;\">. Ponad po\u0142owa z nich pochodzi od firm i ma na celu promowanie produkt\u00f3w lub us\u0142ug.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Liczby takie jak te wyja\u015bniaj\u0105, dlaczego tak trudno jest przyci\u0105gn\u0105\u0107 i utrzyma\u0107 uwag\u0119 odbiorc\u00f3w za pomoc\u0105 kampanii e-mail marketingowej.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">To w\u0142a\u015bnie w tym scenariuszu poczta transakcyjna ma przej\u0105\u0107 kontrol\u0119.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Mailing transakcyjny mo\u017ce nie tylko przynie\u015b\u0107 wska\u017anik otwar\u0107 na poziomie\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">100%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">Ponadto, spo\u015br\u00f3d os\u00f3b, kt\u00f3re otworz\u0105 i przeczytaj\u0105 wiadomo\u015bci, wiele otworzy je wi\u0119cej ni\u017c jeden raz. Osi\u0105gaj\u0105 r\u00f3wnie\u017c docelowe wsp\u00f3\u0142czynniki klikalno\u015bci!\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">17%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">! Wr\u0119cz przeciwnie, wi\u0119kszo\u015b\u0107 kampanii promocyjnych i masowych wysy\u0142ek odzwierciedla jedynie\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">wsp\u00f3\u0142czynnik otwar\u0107 na poziomie 15% i wsp\u00f3\u0142czynnik klikalno\u015bci na poziomie 3%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Dzieje si\u0119 tak dlatego, \u017ce mailingi transakcyjne s\u0105 odpowiedzi\u0105 na bezpo\u015brednie dzia\u0142anie odbiorcy i dlatego s\u0105 dla niego interesuj\u0105ce; jest to co\u015b, co spodziewa si\u0119 otrzyma\u0107 lub, co najmniej, nie jest zaskoczony otrzymaniem. Taka wiadomo\u015b\u0107 nieuchronnie przyci\u0105gnie uwag\u0119 odbiorcy, gdy zobaczy j\u0105 w swojej skrzynce odbiorczej i przyst\u0105pi do jej otwarcia.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Jest to co\u015b, z czego mo\u017cna czerpa\u0107 ogromne korzy\u015bci, je\u015bli wie si\u0119, jak to zrobi\u0107.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Poprawa wsp\u00f3\u0142czynnika klikalno\u015bci i przychod\u00f3w dzi\u0119ki wysy\u0142kom transakcyjnym<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ka\u017cda z tych wysy\u0142ek stanowi doskona\u0142\u0105 okazj\u0119 do promowania firmy i dalszego anga\u017cowania klient\u00f3w. Wa\u017cne jest, aby wysy\u0142ana wiadomo\u015b\u0107 zawsze mie\u015bci\u0142a si\u0119 w zakresie transakcyjnym, aby utrzyma\u0107 zainteresowanie odbiorc\u00f3w i zachowa\u0107 zgodno\u015b\u0107 z przepisami (Can Spam, listy wyklucze\u0144 Robinson itp.).<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Jak to osi\u0105gn\u0105\u0107 i z jakimi potencjalnymi ulepszeniami?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Po pierwsze, uczy\u0144 swoje wiadomo\u015bci bardziej interesuj\u0105cymi elementami komunikacji. Korzystaj z r\u00f3\u017cnych szablon\u00f3w, w kt\u00f3rych wizerunek Twojej marki zawsze si\u0119 wyr\u00f3\u017cnia i jest \u0142atwo rozpoznawalny; nast\u0119pnie testuj A\/B r\u00f3\u017cne formaty, aby ustali\u0107, kt\u00f3re z nich dzia\u0142aj\u0105 najlepiej pod wzgl\u0119dem zwi\u0119kszania konwersji. Spraw, aby to, co widz\u0105 (projekt) i spos\u00f3b interakcji z tym, co widz\u0105 (do\u015bwiadczenie u\u017cytkownika), zapada\u0142y w pami\u0119\u0107.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Z drugiej strony, zwi\u0119ksz ekspozycj\u0119 odbiorc\u00f3w na mailingi transakcyjne tak bardzo, jak to rozs\u0105dne, w wi\u0119kszym zestawie mniejszych wiadomo\u015bci. Na przyk\u0142ad, wy\u015blij im dwie lub wi\u0119cej wiadomo\u015bci powitalnych, w serii, z elementem transakcyjnym pomi\u0119dzy nimi. Wykazano, \u017ce zwi\u0119ksza to przychody o 13% lub wi\u0119cej.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Spersonalizuj swoje mailingi transakcyjne i wykorzystaj je do sprzeda\u017cy krzy\u017cowej, odwo\u0142uj\u0105c si\u0119 do konkretnych informacji dla ka\u017cdego klienta\/u\u017cytkownika. Uwzgl\u0119dnij imi\u0119 odbiorcy w swoich wiadomo\u015bciach i, je\u015bli to mo\u017cliwe (np. wysy\u0142aj\u0105c faktury sprzeda\u017cy), zach\u0119\u0107 go do zakupu innych produkt\u00f3w lub us\u0142ug, kt\u00f3re uzupe\u0142ni\u0105 jego poprzedni zakup.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Wreszcie, naucz si\u0119 dzi\u0119kowa\u0107 w swoich wiadomo\u015bciach. Je\u015bli wysy\u0142asz klientowi faktur\u0119, wiadomo\u015b\u0107 powitaln\u0105 lub powiadomienie o odnowieniu, wyra\u017anie podzi\u0119kuj mu w temacie i tre\u015bci wiadomo\u015bci. Co\u015b tak prostego jak to mo\u017ce zwi\u0119kszy\u0107 wsp\u00f3\u0142czynniki otwar\u0107 i klikni\u0119\u0107 o ponad 35%!<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Kr\u00f3tko m\u00f3wi\u0105c, mailingi transakcyjne mog\u0105 by\u0107 pot\u0119\u017cnymi narz\u0119dziami dla przedsi\u0119biorc\u00f3w i marketer\u00f3w, je\u015bli s\u0105 inteligentnie wykorzystywane.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Wi\u0119cej szczeg\u00f3\u0142\u00f3w, wskaz\u00f3wek i porad na temat tego, jak zwi\u0119kszy\u0107 korzy\u015bci p\u0142yn\u0105ce z wysy\u0142ek transakcyjnych, w tym eBooku.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/el-poder-del-email-transaccional\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/64b0263510ca22001129ff92\/emzg426xjsy8wtsppeygq2lougf8dbqsxm5rlio22n97tqul6kqu2k218rnqsw18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Jako w\u0142a\u015bciciel firmy internetowej lub marketer, bez w\u0105tpienia musisz zdawa\u0107 sobie spraw\u0119 z istnienia mailing\u00f3w transakcyjnych i ich istotnego wp\u0142ywu na Twoje dzia\u0142ania promocyjne.<\/p>","protected":false},"author":239642484,"featured_media":7748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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