{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"jak-marketing-moze-skorzystac-na-automatyzacji-procesow","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Jak marketing mo\u017ce skorzysta\u0107 na automatyzacji proces\u00f3w"},"content":{"rendered":"<p style=\"text-align: justify;\">W dobie Internetu i technologii cyfrowych nadal istnieje wiele proces\u00f3w marketingowych, kt\u00f3re mog\u0105 skorzysta\u0107 na automatyzacji proces\u00f3w.<\/p>\n<p style=\"text-align: justify;\">Jako dobry mened\u017cer marketingu, wyobra\u017cam sobie, \u017ce szukasz sposob\u00f3w na przekszta\u0142cenie swojego dzia\u0142u marketingu, aby dzia\u0142a\u0142 szybciej i nie traci\u0142 okazji sprzeda\u017cowych.<\/p>\n<p style=\"text-align: justify;\">Automatyzacja proces\u00f3w mo\u017ce by\u0107 najlepszym rozwi\u0105zaniem do pozytywnej transformacji marketingu w organizacji.<\/p>\n<p style=\"text-align: justify;\">Istnieje wiele dzia\u0142a\u0144, kt\u00f3re dzi\u0119ki wdro\u017ceniu zautomatyzowanych proces\u00f3w mog\u0105 prowadzi\u0107 do znacznego wzrostu wydajno\u015bci i skr\u00f3cenia czasu. W szczeg\u00f3lno\u015bci, powtarzalne zadania mog\u0105 zosta\u0107 zredukowane o prawie 80%, je\u015bli chodzi o sprzeda\u017c i marketing.<\/p>\n<p style=\"text-align: justify;\">Oczekuje si\u0119, \u017ce do 2022 roku 59% proces\u00f3w biznesowych zostanie zautomatyzowanych, dzi\u0119ki czemu ludzie b\u0119d\u0105 mieli znacznie wi\u0119cej czasu i miejsca na kreatywne zadania. Automatyzacja odgrywa coraz wa\u017cniejsz\u0105 rol\u0119 i cz\u0119sto jest u\u0142atwiona dzi\u0119ki \u0142atwej integracji z istniej\u0105c\u0105 infrastruktur\u0105 IT.<\/p>\n<p style=\"text-align: justify;\">Automatyzacj\u0119 proces\u00f3w w marketingu mo\u017cemy podzieli\u0107 na trzy kategorie:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Marketing operacyjny<\/li>\n<li>Lojalno\u015b\u0107 klient\u00f3w<\/li>\n<li>Do\u015bwiadczenie klienta<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Marketing operacyjny<\/h4>\n<p style=\"text-align: justify;\">Marketing jest pe\u0142en powtarzalnych zada\u0144, kt\u00f3re obejmuj\u0105 wiele system\u00f3w. Na przyk\u0142ad w zesz\u0142ym tygodniu uruchomili\u015bmy proces, kt\u00f3ry pom\u00f3g\u0142 nam szybko okre\u015bli\u0107, kto pomy\u015blnie uko\u0144czy\u0142 kursy certyfikacyjne naszej akademii, aby stworzy\u0107 spersonalizowany dyplom, kt\u00f3ry jest automatycznie wysy\u0142any e-mailem do ka\u017cdej osoby, kt\u00f3ra zda\u0142a. Ka\u017cda organizacja marketingowa zdaje sobie spraw\u0119 z ilo\u015bci \u017cmudnej pracy roz\u0142o\u017conej na wiele system\u00f3w.<\/p>\n<h4 style=\"text-align: justify;\">Lojalno\u015b\u0107 klient\u00f3w<\/h4>\n<p style=\"text-align: justify;\">Wsp\u00f3\u0142cze\u015bni CMO odgrywaj\u0105 bardziej bezpo\u015bredni\u0105 rol\u0119 w anga\u017cowaniu klient\u00f3w. Dzia\u0142 marketingu chce wykorzysta\u0107 wszystkie \u017ar\u00f3d\u0142a danych, aby poprawi\u0107 dok\u0142adno\u015b\u0107 dzia\u0142a\u0144 skierowanych do klient\u00f3w i trafno\u015b\u0107 wykorzystywanych tre\u015bci.<\/p>\n<h4 style=\"text-align: justify;\">Do\u015bwiadczenie klienta<\/h4>\n<p style=\"text-align: justify;\">By\u0107 mo\u017ce najbardziej ekscytuj\u0105c\u0105 zalet\u0105 zautomatyzowanych proces\u00f3w w marketingu jest zastosowanie uczenia maszynowego do lejka marketingowego i do\u015bwiadczenia klienta. Decyzje, kt\u00f3re s\u0105 oparte na regu\u0142ach w naszym przep\u0142ywie pracy, mog\u0105 z czasem ulec poprawie w oparciu o do\u015bwiadczenie wynikaj\u0105ce z uczenia maszynowego.<\/p>\n<p style=\"text-align: justify;\">Poni\u017cej przedstawiono niekt\u00f3re ze sposob\u00f3w skutecznego wdra\u017cania zautomatyzowanych proces\u00f3w w dziale marketingu.<\/p>\n<h2 style=\"text-align: justify;\">Marketing operacyjny<\/h2>\n<h4 style=\"text-align: justify;\">Monitorowanie cen i konkurencji<\/h4>\n<p style=\"text-align: justify;\">Zautomatyzowane procesy umo\u017cliwiaj\u0105 \u015bledzenie stron internetowych i cen konkurencji w czasie rzeczywistym oraz otrzymywanie powiadomie\u0144 o zmianach. Mo\u017ce to pozwoli\u0107 firmom na odpowiednie dostosowanie cen, bez konieczno\u015bci przegl\u0105dania stron konkurencji jedna po drugiej.<\/p>\n<h4 style=\"text-align: justify;\">U\u0142atwienie przej\u015bcia od starych do nowych rozwi\u0105za\u0144<\/h4>\n<p style=\"text-align: justify;\">Wraz z rosn\u0105c\u0105 liczb\u0105 oprogramowania sprzeda\u017cowego i marketingowego, od przyspieszenia sprzeda\u017cy po automatyzacj\u0119 marketingu, firmy coraz cz\u0119\u015bciej migruj\u0105 ze starszych system\u00f3w do nowych rozwi\u0105za\u0144.<\/p>\n<p style=\"text-align: justify;\">Przenoszenie tych wszystkich informacji mo\u017ce by\u0107 trudne i czasoch\u0142onne. Jednak firmy, kt\u00f3re decyduj\u0105 si\u0119 na wdro\u017cenie zautomatyzowanych proces\u00f3w, z \u0142atwo\u015bci\u0105 przenosz\u0105 informacje z jednego systemu do drugiego, przy niewielkim zak\u0142\u00f3ceniu dzia\u0142alno\u015bci i bez ryzyka b\u0142\u0119d\u00f3w spowodowanych przez cz\u0142owieka.<\/p>\n<h4 style=\"text-align: justify;\">Monitorowanie medi\u00f3w spo\u0142eczno\u015bciowych<\/h4>\n<p style=\"text-align: justify;\">Media spo\u0142eczno\u015bciowe nabra\u0142y istotnego znaczenia, poniewa\u017c s\u0105 \u015brodowiskiem, w kt\u00f3rym odbywa si\u0119 wiele promocji i innych istotnych krok\u00f3w biznesowych. Ludzie nie polegaj\u0105 ju\u017c wy\u0142\u0105cznie na tradycyjnych formach marketingu, ale coraz cz\u0119\u015bciej wspieraj\u0105 ich cyfrow\u0105 modalno\u015b\u0107. Dzi\u0119ki generowaniu zautomatyzowanych proces\u00f3w, firmy mog\u0105 uzyska\u0107 pomoc w monitorowaniu swoich wynik\u00f3w w \u015bwiecie medi\u00f3w spo\u0142eczno\u015bciowych.<\/p>\n<p style=\"text-align: justify;\">Mo\u017cesz okre\u015bli\u0107, dlaczego konkretny post otrzymuje wi\u0119cej \"polubie\u0144\" i udost\u0119pnie\u0144 na podstawie tego, jak wypada w por\u00f3wnaniu z innymi; mo\u017cesz analizowa\u0107 jego wydajno\u015b\u0107 i, je\u015bli to konieczne, wprowadza\u0107 zmiany i poprawki w profilach i postach.<\/p>\n<h4 style=\"text-align: justify;\">Ekstrakcja danych marketingowych z r\u00f3\u017cnych format\u00f3w<\/h4>\n<p style=\"text-align: justify;\">Bior\u0105c pod uwag\u0119, \u017ce dane pojawiaj\u0105 si\u0119 w wielu r\u00f3\u017cnych formatach, od zwyk\u0142ego tekstu po papierowe notatki, odczytanie i wprowadzenie ich wszystkich mo\u017ce by\u0107 trudne. Dzi\u0119ki zautomatyzowanym procesom mo\u017cna wykorzysta\u0107 technologi\u0119 optycznego rozpoznawania znak\u00f3w do odczytywania informacji z r\u00f3\u017cnych \u017ar\u00f3de\u0142 i automatycznego wprowadzania ich do systemu CRM bez utraty dok\u0142adno\u015bci.<\/p>\n<h2 style=\"text-align: justify;\">Lojalno\u015b\u0107 klient\u00f3w<\/h2>\n<h4 style=\"text-align: justify;\">Raporty wywiadowcze<\/h4>\n<p style=\"text-align: justify;\">Tworzenie i regularne aktualizowanie raport\u00f3w wywiadowczych jest dla firm czasoch\u0142onne. Najprostszym sposobem jest stworzenie zautomatyzowanego procesu, kt\u00f3ry mo\u017ce si\u0119 tym zaj\u0105\u0107 i generowa\u0107 automatyczne raporty wywiadowcze. Mo\u017ce to pom\u00f3c zidentyfikowa\u0107 i wyr\u00f3\u017cni\u0107 nowe podmioty wchodz\u0105ce na rynek.<\/p>\n<h4 style=\"text-align: justify;\">Upselling i cross-selling<\/h4>\n<p style=\"text-align: justify;\">Wysy\u0142anie ukierunkowanych wiadomo\u015bci do istniej\u0105cych klient\u00f3w w celu zwi\u0119kszenia sprzeda\u017cy w oparciu o ich profil, poprzez sprzeda\u017c krzy\u017cow\u0105 lub up-selling, identyfikuj\u0105c, co kupili i jakie powi\u0105zane produkty mo\u017cna im zaoferowa\u0107.<\/p>\n<h4 style=\"text-align: justify;\">Ankiety<\/h4>\n<p style=\"text-align: justify;\">Istnieje okres kilku godzin, a mo\u017ce kilku dni, kiedy obraz Twojej us\u0142ugi lub produktu pozostaje obecny w pami\u0119ci kupuj\u0105cego, co nale\u017cy wykorzysta\u0107 do przeprowadzenia ankiet. Musisz uderzy\u0107 m\u0142otkiem, gdy \u017celazo jest gor\u0105ce. A jest na to tylko jeden spos\u00f3b - automatycznie tworzone ankiety w czasie rzeczywistym.<\/p>\n<p style=\"text-align: justify;\">Istniej\u0105 trzy przypadki u\u017cycia, w kt\u00f3rych zautomatyzowane ankiety s\u0105 idealne. Po pierwsze, w celu uzyskania opinii na temat us\u0142ugi lub produktu. Drugim jest uzyskanie informacji zwrotnej na temat obs\u0142ugi witryny. Trzecim i najwa\u017cniejszym jest sprawienie, by klient poczu\u0142 si\u0119 doceniony.<\/p>\n<p style=\"text-align: justify;\">Niestety, bardzo niewiele os\u00f3b zwraca uwag\u0119 na w\u0142a\u015bciwy moment wys\u0142ania ankiety do swoich klient\u00f3w. Uwa\u017camy, \u017ce jest to kluczowy element poprawy wska\u017anika odpowiedzi.<\/p>\n<h2 style=\"text-align: justify;\">Do\u015bwiadczenie klienta<\/h2>\n<h4 style=\"text-align: justify;\">Przechowywanie informacji o istniej\u0105cych i nowych klientach<\/h4>\n<p style=\"text-align: justify;\">Wa\u017cnym przypadkiem zastosowania automatyzacji proces\u00f3w jest przechowywanie informacji o klientach w zorganizowany i \u0142atwo dost\u0119pny spos\u00f3b. Automatyczna klasyfikacja r\u00f3\u017cnych kategorii danych, a tak\u017ce prosta i podzielona na segmenty wizualizacja danych w ca\u0142ej firmie mo\u017ce zaoszcz\u0119dzi\u0107 wiele czasu i pieni\u0119dzy oraz pozwala nam sprawi\u0107, \u017ce r\u0119czne wprowadzanie tych informacji do naszych system\u00f3w stanie si\u0119 przesz\u0142o\u015bci\u0105.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>W dobie Internetu i technologii cyfrowych nadal istnieje wiele proces\u00f3w marketingowych, kt\u00f3re mog\u0105 skorzysta\u0107 na automatyzacji proces\u00f3w.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pl\/jak-marketing-moze-skorzystac-na-automatyzacji-procesow\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" 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