{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"wyslanie-wiadomosci-e-mail-to-nie-to-samo-co-dostarczenie-jej-do-skrzynki-odbiorczej-odbiorcy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Wys\u0142anie wiadomo\u015bci e-mail to nie to samo, co dostarczenie jej do skrzynki odbiorczej odbiorcy."},"content":{"rendered":"<h1>Gracze w tej trudnej grze to do\u015bwiadczenie, technologia i wi\u0119cej ni\u017c kilka trudno\u015bci.<\/h1>\n<p>Na ca\u0142ym \u015bwiecie tylko 20% wysy\u0142anych wiadomo\u015bci e-mail jest legalnych, tj. nie s\u0105 one uwa\u017cane za spam. Ca\u0142a reszta jest.<\/p>\n<p>Prowadzi to do tego, \u017ce dostawcy us\u0142ug poczty elektronicznej (lub dostawcy us\u0142ug internetowych) stawiaj\u0105 coraz wi\u0119cej barier w celu filtrowania z\u0142o\u015bliwej poczty i spamu, co sprawia, \u017ce dotarcie do skrzynek odbiorczych odbiorc\u00f3w jest ogromnym wyzwaniem.<\/p>\n<p>Dlatego wysy\u0142anie wiadomo\u015bci to nie to samo, co dostarczanie ich do skrzynek odbiorczych kontakt\u00f3w. Aby to osi\u0105gn\u0105\u0107, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 kilka aspekt\u00f3w, z kt\u00f3rych wszystkie s\u0105 zawarte w koncepcji dostarczalno\u015bci, kt\u00f3rej zakres zosta\u0142 szczeg\u00f3\u0142owo opisany w tym artykule.<\/p>\n<p>Ale najpierw dobrze jest zrozumie\u0107 \u0142a\u0144cuch zwi\u0105zany z tym procesem.<\/p>\n<h2>\u0141a\u0144cuch dostarczalno\u015bci<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>Inicjator to firma lub osoba, kt\u00f3ra tworzy wiadomo\u015bci, kt\u00f3re chcesz wys\u0142a\u0107 do swojej bazy klient\u00f3w.<\/li>\n<li>Nadawc\u0105 jest firma oferuj\u0105ca us\u0142ug\u0119 masowej elektronicznej dostawy kurierskiej, w naszym przypadku: MasterBase\u00ae.<\/li>\n<li>Nast\u0119pnie autor wysy\u0142a swoje wiadomo\u015bci za po\u015brednictwem nadawcy, a te s\u0105 przesy\u0142ane przez Internet.<\/li>\n<li>Wiadomo\u015bci docieraj\u0105 do odbiorcy, kt\u00f3rym zazwyczaj jest firma \u015bwiadcz\u0105ca us\u0142ug\u0119 konta pocztowego.<\/li>\n<li>Decyduj\u0105 one o tym, czy wiadomo\u015bci zostan\u0105 dostarczone do odbiorc\u00f3w, okre\u015blaj\u0105c, czy s\u0105 one spamem, czy legaln\u0105 poczt\u0105.<\/li>\n<li>Adresatem jest klient lub potencjalny klient, do kt\u00f3rego autor zaadresowa\u0142 mailing: adresat ko\u0144cowy.<\/li>\n<\/ul>\n<p>Po wyja\u015bnieniu \u0142a\u0144cucha dostarczalno\u015bci przyjrzyjmy si\u0119 teraz, co decyduje o tym, \u017ce odbiorca (dostawca us\u0142ug internetowych) klasyfikuje wiadomo\u015b\u0107 jako spam.<\/p>\n<p>Procedura oceny wysy\u0142ek przez dostawc\u0119 us\u0142ug internetowych jest kluczowa, poniewa\u017c decyduje o sukcesie lub pora\u017cce kampanii e-mail marketingowej. Jaki jest sens posiadania bazy rejestracyjnej, opracowywania atrakcyjnych kampanii i ofert, je\u015bli ostatecznie nie docieraj\u0105 one do odbiorcy?<\/p>\n<p>Dobra dostarczalno\u015b\u0107 jest osi\u0105gana poprzez pozytywne podej\u015bcie do ka\u017cdego z aspekt\u00f3w, kt\u00f3re dostawca us\u0142ug e-mail ocenia przed przekazaniem wiadomo\u015bci.<\/p>\n<p>Zobaczmy, czym one s\u0105:<\/p>\n<h3>1) Obs\u0142uga uwierzytelniania<\/h3>\n<p>Zasadniczo jest to odpowied\u017a twierdz\u0105ca na pytanie dostawcy us\u0142ug internetowych: Czy jeste\u015b nadawc\u0105, za kt\u00f3rego si\u0119 podajesz? Sam dostawca us\u0142ug poczty elektronicznej zapewnia niezb\u0119dne narz\u0119dzia do uwierzytelniania wysy\u0142anych wiadomo\u015bci: SPF, Domain Keys, SenderID i DKIM.<\/p>\n<h3>2) Dobre relacje z dostawcami us\u0142ug internetowych<\/h3>\n<p>Utrzymywanie bezpo\u015bredniego kontaktu z Gmailem, Hotmailem lub Yahoo w celu rozwi\u0105zania wszelkich problem\u00f3w z wysy\u0142k\u0105 jest czym\u015b, co nie ka\u017cdy mo\u017ce osi\u0105gn\u0105\u0107. Tylko firmy z du\u017c\u0105 liczb\u0105 dostaw, dobr\u0105 reputacj\u0105 i dobrym zachowaniem w zakresie dostaw w czasie mog\u0105 to zrobi\u0107.<\/p>\n<h3>3) Zarz\u0105dzanie odbiciami<\/h3>\n<p>Skuteczna obs\u0142uga odrzuce\u0144 przez nadawc\u0119 (MasterBase\u00ae) jest niezb\u0119dna do utrzymania dobrych relacji z odbiorcami (ISP).<\/p>\n<h3>4. P\u0119tla sprz\u0119\u017cenia zwrotnego<\/h3>\n<p>S\u0105 to mechanizmy generowane przez dostawc\u00f3w us\u0142ug internetowych w celu informowania nadawc\u00f3w o skargach na spam sk\u0142adanych przez odbiorc\u00f3w. Informacje te pozwalaj\u0105 nadawcy zmierzy\u0107 jako\u015b\u0107 mailingu, ostrzegaj\u0105c autora o ewentualnych problemach i w konsekwencji dbaj\u0105c o reputacj\u0119 mailingu.<\/p>\n<h3>5. Korekta struktury HTML<\/h3>\n<p>Posiada\u0107 niezb\u0119dn\u0105 technologi\u0119 do oferowania automatycznej korekty b\u0142\u0119d\u00f3w w elementach zaprojektowanych w HTML. Ka\u017cdy b\u0142\u0105d mo\u017ce spowodowa\u0107, \u017ce mailing zostanie uznany za spam.<\/p>\n<h3>6. Przestrzeganie zalece\u0144 dotycz\u0105cych dobrych praktyk<\/h3>\n<p>Wiedza o tym, co nale\u017cy, a czego nie nale\u017cy robi\u0107, ma kluczowe znaczenie dla skutecznej dostarczalno\u015bci i unikni\u0119cia zepsucia reputacji u dostawc\u00f3w us\u0142ug internetowych. Dobrym pomys\u0142em jest zawsze s\u0142uchanie rad i najlepszych praktyk dostarczanych przez nadawc\u0119, aby nie pa\u015b\u0107 ofiar\u0105 spamu.<\/p>\n<p>Nie chodzi o to, aby teraz wymienia\u0107 wskaz\u00f3wki, ale warto wspomnie\u0107 o jednej, kt\u00f3ra ma kluczowe znaczenie dla reputacji u dostawc\u00f3w us\u0142ug internetowych:<\/p>\n<p>Trzymaj si\u0119 z dala od nadawc\u00f3w, kt\u00f3rzy dzier\u017cawi\u0105 lub sprzedaj\u0105 bazy kontakt\u00f3w i nie mog\u0105 udowodni\u0107 swojej legalno\u015bci. Najwa\u017cniejszym powodem jest to, \u017ce najprawdopodobniej \u017caden z odbiorc\u00f3w nie wyrazi\u0142 zgody na otrzymywanie wiadomo\u015bci.<\/p>\n<p>Niew\u0105tpliwie zwi\u0119ksza to liczb\u0119 skarg i p\u0119tli informacji zwrotnych oraz szkodzi reputacji marki u dostawc\u00f3w us\u0142ug internetowych, niezale\u017cnie od tego, czy wiadomo\u015b\u0107 zosta\u0142a wys\u0142ana z adresu IP dostawcy, kt\u00f3ry wydzier\u017cawi\u0142 logi.<\/p>\n<p>Kr\u00f3tko m\u00f3wi\u0105c, pozostaw dostarczalno\u015b\u0107 w r\u0119kach ekspert\u00f3w...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/pl\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"Przewodnik po dostarczalno\u015bci ebook\u00f3w\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ka\u017cdy mo\u017ce wysy\u0142a\u0107 wiadomo\u015bci e-mail, ale tylko nielicznym udaje si\u0119 z powodzeniem dostarczy\u0107 je do skrzynek odbiorczych.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is 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