{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-aspektow-marketingu-e-mailowego-do-przetestowania-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 aspekt\u00f3w marketingu e-mailowego do testowania A\/B"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Wci\u0105\u017c bez test\u00f3w A\/B?<\/h2>\n<p style=\"text-align: justify;\">Stosowanie test\u00f3w A\/B ma kluczowe znaczenie dla zwi\u0119kszenia wsp\u00f3\u0142czynnika klikalno\u015bci i zmniejszenia wska\u017anika rezygnacji z subskrypcji. Jest to naj\u0142atwiejsza i najbardziej niezawodna metoda oceny projektu i tre\u015bci wiadomo\u015bci, a tak\u017ce taktyk wysy\u0142ania, aby wykry\u0107, co generuje najlepsze wyniki.<\/p>\n<p style=\"text-align: justify;\">M\u00f3wi\u0105c pro\u015bciej, testujesz dwie r\u00f3\u017cne wersje tej samej komunikacji, wysy\u0142asz ka\u017cd\u0105 z nich do niewielkiej cz\u0119\u015bci listy kontakt\u00f3w (najlepiej 10% i 10%) i czekasz, aby zobaczy\u0107, kt\u00f3ra z nich zosta\u0142a lepiej odebrana, a nast\u0119pnie wysy\u0142asz j\u0105 do pozosta\u0142ych kontakt\u00f3w na li\u015bcie (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">To w\u0142a\u015bnie robi automatycznie funkcja test\u00f3w A\/B w MasterBase\u00ae.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Cel<\/strong>Okre\u015blenie, kt\u00f3re elementy wiadomo\u015bci nale\u017cy zmieni\u0107, aby uzyska\u0107 najlepsze wyniki.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"testb2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1) Nadawca (nazwa i adres)<\/strong><\/h2>\n<p style=\"text-align: justify;\">Spr\u00f3buj u\u017cy\u0107 dw\u00f3ch r\u00f3\u017cnych nadawc\u00f3w: kto wysy\u0142a wiadomo\u015bci i sk\u0105d. Zalecamy, aby w przypadku nadawc\u00f3w zachowa\u0107 sp\u00f3jno\u015b\u0107 we wszystkich wysy\u0142anych wiadomo\u015bciach. Zwr\u00f3\u0107 wi\u0119c uwag\u0119 na to, jak nazwa i adres e-mail nadawcy wp\u0142ywaj\u0105 na wska\u017aniki otwar\u0107, aby\u015b m\u00f3g\u0142 u\u017cy\u0107 tego, kt\u00f3ry daje najlepsze wyniki w przysz\u0142o\u015bci.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Przedmiot<\/strong><\/h2>\n<p style=\"text-align: justify;\">Temat wiadomo\u015bci ma ogromne znaczenie i mo\u017ce decydowa\u0107 o tym, czy wiadomo\u015b\u0107 zostanie otwarta, czy odrzucona. Mo\u017cesz to sprawdzi\u0107 za pomoc\u0105 testu A\/B, w kt\u00f3rym zmieniasz temat wiadomo\u015bci. Spr\u00f3buj z:<\/p>\n<p style=\"text-align: justify;\">- Dostosuj temat w jednej z dw\u00f3ch wersji<\/p>\n<p style=\"text-align: justify;\">- U\u017cyj dw\u00f3ch r\u00f3\u017cnych d\u0142ugo\u015bci tekstu w jednym i drugim.<\/p>\n<p style=\"text-align: justify;\">- Do\u0142\u0105cz wezwanie do dzia\u0142ania w jednym, a bez wezwania do dzia\u0142ania w drugim.<\/p>\n<p style=\"text-align: justify;\">- W ka\u017cdym z nich u\u017cywaj innych s\u0142\u00f3w i innego stylu j\u0119zyka.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Projekt<\/strong><\/h2>\n<p style=\"text-align: justify;\">Zawsze zaleca si\u0119 posiadanie szablonu dla zwyk\u0142ych wiadomo\u015bci. Mo\u017cesz zachowa\u0107 go jako wersj\u0119 A i stworzy\u0107 nieco inny, kt\u00f3rego b\u0119dziesz u\u017cywa\u0107 jako wersji B.<\/p>\n<p style=\"text-align: justify;\">Wygl\u0105d wiadomo\u015bci mo\u017ce mie\u0107 znaczenie, wi\u0119c spr\u00f3buj zmodyfikowa\u0107 niekt\u00f3re elementy wygl\u0105du oryginalnej wersji w wersji B, aby sprawdzi\u0107, czy wp\u0142ynie to na wsp\u00f3\u0142czynnik klikalno\u015bci lub rezygnacji z subskrypcji. Niekt\u00f3re elementy projektu, kt\u00f3re mo\u017cna prze\u0142\u0105cza\u0107, to:<\/p>\n<p style=\"text-align: justify;\">- Czcionka pogrubiona\/zwyk\u0142a<\/p>\n<p style=\"text-align: justify;\">- U\u017cywanie wielkich liter<\/p>\n<p style=\"text-align: justify;\">- Rozmiar i kolor czcionki<\/p>\n<p style=\"text-align: justify;\">- Kolory t\u0142a<\/p>\n<p style=\"text-align: justify;\">- Obrazy<\/p>\n<p style=\"text-align: justify;\">- HTML kontra zwyk\u0142e wiadomo\u015bci tekstowe<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. Tre\u015b\u0107<\/strong><\/h2>\n<p style=\"text-align: justify;\">Tre\u015b\u0107 mailing\u00f3w to \u015bwietny przyk\u0142ad do testowania r\u00f3\u017cnych rzeczy. Nie ma nic lepszego ni\u017c testowanie A\/B, aby zobaczy\u0107, jak ta lub inna tre\u015b\u0107 jest odbierana przez odbiorc\u00f3w.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Posiadacz<\/strong>Jest to pierwsza rzecz, kt\u00f3r\u0105 kto\u015b widzi po otwarciu wiadomo\u015bci. Cho\u0107 powinien on by\u0107 sp\u00f3jny z tematem wiadomo\u015bci, warto go wypr\u00f3bowa\u0107. Jedn\u0105 z mo\u017cliwo\u015bci jest przekszta\u0142cenie go w link.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Uk\u0142ad<\/strong>Eksperymentuj ze zmian\u0105 rozmieszczenia tre\u015bci. Ale b\u0105d\u017a ostro\u017cny: zawsze umieszczaj najwa\u017cniejsz\u0105 rzecz na pocz\u0105tku wiadomo\u015bci.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Wezwanie do dzia\u0142ania<\/strong>Wypr\u00f3buj r\u00f3\u017cne wezwania do dzia\u0142ania w dw\u00f3ch wersjach wiadomo\u015bci, aby okre\u015bli\u0107 ich wp\u0142yw na konwersj\u0119 lub wsp\u00f3\u0142czynnik klikalno\u015bci. Wezwanie do dzia\u0142ania powinno by\u0107 \u015bci\u015ble powi\u0105zane z tematem wiadomo\u015bci.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Typ zawarto\u015bci<\/strong>Ka\u017cda wysy\u0142ana wiadomo\u015b\u0107 powinna mie\u0107 cel, aby mo\u017cna by\u0142o zmierzy\u0107, co zadzia\u0142a\u0142o, a co nie. Stosuj r\u00f3\u017cne podej\u015bcia do tre\u015bci i oceniaj je.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Linki do sieci spo\u0142eczno\u015bciowych<\/strong>Umie\u015b\u0107 ikony medi\u00f3w spo\u0142eczno\u015bciowych na g\u00f3rze wiadomo\u015bci w jednej wersji, a w drugiej umie\u015b\u0107 je na dole. Nast\u0119pnie zwr\u00f3\u0107 uwag\u0119, kt\u00f3ra z nich spowodowa\u0142a wi\u0119cej klikni\u0119\u0107.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Liczba link\u00f3w<\/strong>Je\u015bli Twoje zg\u0142oszenia maj\u0105 dobry wsp\u00f3\u0142czynnik klikalno\u015bci, spr\u00f3buj zwi\u0119kszy\u0107 liczb\u0119 link\u00f3w w jednej z dw\u00f3ch wersji. Zawsze umieszczaj link w pierwszym lub drugim akapicie tre\u015bci wiadomo\u015bci.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">D\u0142ugo\u015b\u0107 wiadomo\u015bci<\/strong>Przetestuj r\u00f3\u017cne d\u0142ugo\u015bci tekstu, aby okre\u015bli\u0107, ile tre\u015bci lub informacji najlepiej odbieraj\u0105 Twoi odbiorcy. Je\u015bli zauwa\u017cysz, \u017ce odbiorcy klikaj\u0105 tylko w pierwszy link, to znak, \u017ce powiniene\u015b skr\u00f3ci\u0107 swoj\u0105 komunikacj\u0119.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. Czas i cz\u0119stotliwo\u015b\u0107 wysy\u0142ki<\/strong><\/h2>\n<p style=\"text-align: justify;\">Jest to naj\u0142atwiejszy aspekt do przetestowania. Nie jest konieczne zmienianie czegokolwiek w samej wiadomo\u015bci, a jedynie w dniach i godzinach wysy\u0142ania.<\/p>\n<p style=\"text-align: justify;\">Zawsze mo\u017cesz pom\u00f3c, ankietuj\u0105c odbiorc\u00f3w na temat tego, kiedy i o kt\u00f3rej godzinie wol\u0105 otrzymywa\u0107 komunikacj\u0119 od Twojej firmy. Ale je\u015bli chodzi o testy A\/B, dwa g\u0142\u00f3wne czynniki, kt\u00f3re mo\u017cna oceni\u0107, wysy\u0142aj\u0105c te same tre\u015bci z tym samym uk\u0142adem, tematem i nadawc\u0105, to dzie\u0144 tygodnia i pora dnia, w kt\u00f3rej je wysy\u0142asz.<\/p>\n<p style=\"text-align: justify;\">Innym mo\u017cliwym elementem do przetestowania za pomoc\u0105 tej funkcji jest liczba wiadomo\u015bci e-mail, kt\u00f3re kontakty s\u0105 sk\u0142onne otrzyma\u0107 w ci\u0105gu tygodnia lub miesi\u0105ca. Innymi s\u0142owy, cz\u0119stotliwo\u015b\u0107. Wed\u0142ug kilku bada\u0144, zwi\u0119kszenie lub zmniejszenie cz\u0119stotliwo\u015bci komunikacji ma znacz\u0105cy wp\u0142yw na wsp\u00f3\u0142czynniki klikalno\u015bci i rezygnacji z subskrypcji.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/pl\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"ebook Podstawowy przewodnik po TESTOWANIU w e-mail marketingu\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ten artyku\u0142 ma na celu pokazanie 5 element\u00f3w komunikacji, kt\u00f3re mo\u017cna i warto oceni\u0107 za pomoc\u0105 test\u00f3w A\/B.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 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