{"id":6508,"date":"2025-03-12T22:02:41","date_gmt":"2025-03-12T20:02:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6508"},"modified":"2025-03-18T16:19:54","modified_gmt":"2025-03-18T14:19:54","slug":"dlaczego-ludzie-oznaczaja-wiadomosci-jako-spam-i-jak-tego-uniknac","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/por-que-la-gente-marca-los-mensajes-como-spam-y-como-evitarlo\/masterbase\/","title":{"rendered":"Dlaczego ludzie oznaczaj\u0105 wiadomo\u015bci jako spam i jak tego unikn\u0105\u0107?"},"content":{"rendered":"<p>W\u015br\u00f3d czynnik\u00f3w wp\u0142ywaj\u0105cych na dostarczalno\u015b\u0107, jednym z najbardziej krytycznych jest <strong>odsetek skarg<\/strong>.<\/p>\n<p>Wska\u017anik ten jest obliczany poprzez podzielenie liczby os\u00f3b, kt\u00f3re oznaczy\u0142y wiadomo\u015b\u0107 jako spam przez ca\u0142kowit\u0105 liczb\u0119 odbiorc\u00f3w. Wysoki wska\u017anik mo\u017ce powa\u017cnie wp\u0142yn\u0105\u0107 na reputacj\u0119 nadawcy i zmniejszy\u0107 szanse na dotarcie kolejnych wiadomo\u015bci do skrzynki odbiorczej.<\/p>\n<p>Je\u015bli borykasz si\u0119 z tym problemem, prawdopodobnie zastanawiasz si\u0119:<\/p>\n<p><em>\"Dlaczego jeste\u015bmy oznaczani jako spam, je\u015bli u\u017cytkownicy subskrybuj\u0105 nasz\u0105 list\u0119?\"<\/em><br \/><em>\"Jeste\u015bmy legalnym nadawc\u0105 z warto\u015bciowym produktem, nie spamujemy!\".<\/em><\/p>\n<p>Jednak dla odbiorc\u00f3w spam to nie tylko niechciana poczta, ale ka\u017cda poczta, kt\u00f3ra nie jest ju\u017c dla nich interesuj\u0105ca lub kt\u00f3r\u0105 uwa\u017caj\u0105 za natr\u0119tn\u0105. Przyjrzyjmy si\u0119, dlaczego tak si\u0119 dzieje i jak mo\u017cna tego unikn\u0105\u0107.<\/p>\n<ol>\n<li><strong> Brak wyra\u017anej zgody<\/strong><\/li>\n<\/ol>\n<p>U\u017cytkownik m\u00f3g\u0142 w pewnym momencie poda\u0107 sw\u00f3j adres e-mail, ale nie oznacza to, \u017ce go poda\u0142. <strong>wyra\u017ana zgoda<\/strong> aby otrzymywa\u0107 wiadomo\u015bci od firmy.<\/p>\n<p>Istniej\u0105 r\u00f3\u017cne poziomy zgody:<\/p>\n<ul>\n<li><strong>Domniemane zezwolenie<\/strong>U\u017cytkownik kupuje produkt lub pobiera zas\u00f3b, ale nie zaznaczy\u0142 wyra\u017anie, \u017ce chce otrzymywa\u0107 wiadomo\u015bci.<\/li>\n<li><strong>Opcja negatywna<\/strong>Pole subskrypcji jest domy\u015blnie zaznaczone, co mo\u017ce prowadzi\u0107 do nieporozumie\u0144 i skarg.<\/li>\n<li><strong>Wyra\u017ane zezwolenie<\/strong>U\u017cytkownik aktywnie wyrazi\u0142 zgod\u0119 na otrzymywanie wiadomo\u015bci e-mail, bez \u017cadnych ukrytych sztuczek lub warunk\u00f3w.<\/li>\n<\/ul>\n<p>\ud83d\udccc <strong>Prawdziwy przypadek:<\/strong> Firma produkuj\u0105ca artyku\u0142y sportowe wysy\u0142a\u0142a e-maile dotycz\u0105ce surfowania do u\u017cytkownika, kt\u00f3ry wsp\u00f3\u0142pracowa\u0142 z ni\u0105 w przesz\u0142o\u015bci, ale nie by\u0142 ju\u017c zainteresowany tre\u015bci\u0105. Brak aktualizacji bazy danych oznacza\u0142, \u017ce wiadomo\u015bci by\u0142y uznawane za irytuj\u0105ce i oznaczane jako spam.<\/p>\n<p>\u2705 <strong>Rozwi\u0105zanie:<\/strong> Wdra\u017ca system podw\u00f3jnej zgody, aby zapewni\u0107, \u017ce tylko naprawd\u0119 zainteresowane osoby subskrybuj\u0105. Ponadto umo\u017cliwia zarz\u0105dzanie preferencjami dotycz\u0105cymi tre\u015bci.<\/p>\n<ol start=\"2\">\n<li><strong> Nieodpowiednia cz\u0119stotliwo\u015b\u0107 i znaczenie<\/strong><\/li>\n<\/ol>\n<p>Wysy\u0142anie zbyt wielu nieistotnych e-maili lub wiadomo\u015bci mo\u017ce zm\u0119czy\u0107 u\u017cytkownik\u00f3w, prowadz\u0105c ich do oznaczania e-maili jako spamu zamiast rezygnacji z subskrypcji.<\/p>\n<p>\ud83d\udccc <strong>Przyk\u0142ad:<\/strong> U\u017cytkownik kupuje grill gazowy, a nast\u0119pnie otrzymuje e-maile z przepisami zamiast akcesori\u00f3w zwi\u0105zanych z jego zakupem. Cho\u0107 nie jest to spam w \u015bcis\u0142ym tego s\u0142owa znaczeniu, brak personalizacji sprawia, \u017ce wiadomo\u015b\u0107 staje si\u0119 niewykorzystan\u0105 szans\u0105 i zwi\u0119ksza ryzyko reklamacji.<\/p>\n<p>\u2705 <strong>Rozwi\u0105zanie:<\/strong><\/p>\n<ul>\n<li>Segmentuj swoj\u0105 list\u0119 wed\u0142ug zainteresowa\u0144 i zachowa\u0144.<\/li>\n<li>Dostosowuje cz\u0119stotliwo\u015b\u0107 dostaw do poziomu zaanga\u017cowania ka\u017cdego u\u017cytkownika.<\/li>\n<li>Wykorzystaj dynamiczn\u0105 zawarto\u015b\u0107 do personalizacji wiadomo\u015bci.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> S\u0142abe zarz\u0105dzanie list\u0105 i nieaktywne kontakty<\/strong><\/li>\n<\/ol>\n<p>Nieaktualne bazy danych zwi\u0119kszaj\u0105 ryzyko spamu. Je\u015bli nadal wysy\u0142asz e-maile do u\u017cytkownik\u00f3w, kt\u00f3rzy nie wchodz\u0105 ju\u017c z Tob\u0105 w interakcje, szanse na skargi s\u0105 znacznie wy\u017csze.<\/p>\n<p>\u2705 <strong>Rozwi\u0105zanie:<\/strong><\/p>\n<ul>\n<li>Wdro\u017cenie strategii reaktywacji nieaktywnych kontakt\u00f3w.<\/li>\n<li>Je\u015bli u\u017cytkownik nie wchodzi\u0142 w interakcje od miesi\u0119cy, zmniejsz cz\u0119stotliwo\u015b\u0107 post\u00f3w lub usu\u0144 go z listy.<\/li>\n<li>Szanuje i szybko przetwarza pro\u015bby o anulowanie subskrypcji.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong> Brak uwierzytelnienia i niewiarygodna konstrukcja<\/strong><\/li>\n<\/ol>\n<p>Wiadomo\u015bci e-mail bez uwierzytelnienia (SPF, DKIM, DMARC) lub z myl\u0105cymi tematami mog\u0105 wzbudza\u0107 podejrzenia i zwi\u0119ksza\u0107 liczb\u0119 skarg na spam.<\/p>\n<p>\u2705 <strong>Rozwi\u0105zanie:<\/strong><\/p>\n<ul>\n<li>Upewnij si\u0119, \u017ce Twoje wiadomo\u015bci e-mail s\u0105 zgodne ze standardami uwierzytelniania.<\/li>\n<li>U\u017cywaj rozpoznawalnych i wiarygodnych nazw nadawc\u00f3w.<\/li>\n<li>Unikaj myl\u0105cych lub sensacyjnych temat\u00f3w.<\/li>\n<\/ul>\n<p><strong>Wniosek: Zadbaj o swoj\u0105 reputacj\u0119 i zoptymalizuj dostawy.<\/strong><\/p>\n<p>Zmniejszenie wska\u017anika skarg jest kluczem do poprawy dostarczalno\u015bci i skuteczno\u015bci kampanii e-mail marketingowych. Stosowanie dobrych praktyk w zakresie pozyskiwania lead\u00f3w, segmentacji i personalizacji pozwoli unikn\u0105\u0107 oznaczania wiadomo\u015bci jako spam.<\/p>\n<p>Aby zapewni\u0107 sukces swoich kampanii, zalecamy korzystanie z <strong>MasterBase\u00ae<\/strong>wiod\u0105ca platforma e-mail marketingu z ponad 20-letnim do\u015bwiadczeniem w wielu krajach. Dzi\u0119ki zaawansowanym narz\u0119dziom do segmentacji, automatyzacji i analizy mo\u017cna zoptymalizowa\u0107 dostarczanie wiadomo\u015bci i poprawi\u0107 do\u015bwiadczenia subskrybent\u00f3w.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=optimizacion-del-tiempo-y-frecuencia\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/pl\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=370%2C240&#038;ssl=1\" alt=\"ebook email 20 wskaz\u00f3wek jak poprawi\u0107\" class=\"wp-image-14851\" style=\"width:624px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dostarczanie wiadomo\u015bci e-mail do skrzynek odbiorczych dostawc\u00f3w us\u0142ug internetowych (ISP), takich jak Yahoo, Outlook czy Gmail, jest ci\u0105g\u0142ym wyzwaniem.<\/p>","protected":false},"author":239642484,"featured_media":21643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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