{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-bledy-w-tresci-e-mail-marketingu-ktorych-nalezy-unikac","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 b\u0142\u0119dy w tre\u015bci e-mail marketingu, kt\u00f3rych nale\u017cy unika\u0107"},"content":{"rendered":"

<\/p>\n

Wi\u0119kszo\u015b\u0107 konsument\u00f3w twierdzi, \u017ce b\u0119dzie wchodzi\u0107 w interakcje tylko ze spersonalizowanymi wiadomo\u015bciami. W zwi\u0105zku z tym marki maj\u0105 trudno\u015bci z w\u0142a\u015bciw\u0105 personalizacj\u0105, ale wiele z nich nadal pope\u0142nia podstawowe b\u0142\u0119dy automatyzacji, kt\u00f3re mog\u0105 zniech\u0119ci\u0107 kupuj\u0105cych.<\/p>\n

Oto trzy typowe b\u0142\u0119dy w e-mail marketingu i sposoby ich unikni\u0119cia.<\/p>\n

Zbyt du\u017ca personalizacja<\/strong><\/h3>\n

W nat\u0142oku reklam w \u015bwiecie online wszyscy widzieli\u015bmy takie, kt\u00f3re s\u0105 tak spersonalizowane, \u017ce a\u017c onie\u015bmielaj\u0105, zw\u0142aszcza te, kt\u00f3re pojawiaj\u0105 si\u0119 po interakcji z produktem, wspomnieniu o nim lub po prostu jego obejrzeniu.<\/p>\n

Pomimo wielokrotnego zaprzeczania, \u017ce pods\u0142uchuje rozmowy u\u017cytkownik\u00f3w, Facebook znalaz\u0142 si\u0119 pod ostrza\u0142em za przera\u017caj\u0105ce kierowanie reklam w oparciu o dane, o kt\u00f3rych wi\u0119kszo\u015b\u0107 u\u017cytkownik\u00f3w nawet nie wiedzia\u0142a, \u017ce gigant spo\u0142eczno\u015bciowy je \u015bledzi.<\/p>\n

Chocia\u017c istnieje tendencja do my\u015blenia, \u017ce wiedza o wszystkich u\u017cytkownikach i personalizowanie ich do\u015bwiadcze\u0144 by\u0142oby korzystne, posuni\u0119cie si\u0119 za daleko mo\u017ce mie\u0107 zupe\u0142nie odwrotny skutek.<\/p>\n

Wierzymy, \u017ce najlepsz\u0105 strategi\u0105 jest przejrzysto\u015b\u0107. Przejrzysto\u015b\u0107 w zakresie gromadzonych danych, zapraszanie u\u017cytkownik\u00f3w do wyra\u017cenia zgody na gromadzenie danych i dostarczanie im szczeg\u00f3\u0142owych informacji na temat tego, co gromadzisz i jak je wykorzystujesz, jest obecnie strategi\u0105 z wyboru.<\/p>\n

Je\u015bli prosisz odbiorc\u00f3w o zarejestrowanie si\u0119 poprzez wype\u0142nienie formularza w celu otrzymywania newslettera lub subskrypcji bloga, zalecamy bardzo jasne okre\u015blenie, czego mog\u0105 si\u0119 spodziewa\u0107, a co wa\u017cniejsze, w jaki spos\u00f3b mog\u0105 zrezygnowa\u0107, je\u015bli chc\u0105 to zrobi\u0107. Zapewnia to znacznie wy\u017cszy poziom zaufania i pokazuje, \u017ce naprawd\u0119 masz na uwadze najlepszy interes \/ do\u015bwiadczenie u\u017cytkownik\u00f3w.<\/p>\n

S\u0142aba synchronizacja<\/strong><\/h3>\n

Pewnym sposobem na zirytowanie klient\u00f3w jest pokazanie im reklamy produktu, kt\u00f3ry im si\u0119 podoba, ale kiedy klikaj\u0105, aby go kupi\u0107, dowiaduj\u0105 si\u0119, \u017ce nie ma go w magazynie. Lub, gdy ju\u017c go kupi\u0105, wci\u0105\u017c widz\u0105 t\u0119 sam\u0105 reklam\u0119.<\/p>\n

Dlatego dzi\u015b jest wi\u0119cej ni\u017c konieczne, a wr\u0119cz niezb\u0119dne, aby m\u00f3c wysy\u0142a\u0107 kampanie e-mail marketingowe zgodnie z harmonogramem, w czasie rzeczywistym, zgodnie z danymi o zapasach produkt\u00f3w. W ten spos\u00f3b mo\u017cna dotrze\u0107 do klient\u00f3w za pomoc\u0105 kampanii e-mail marketingowych ze spersonalizowanymi promocjami i ofertami w czasie rzeczywistym, kt\u00f3re skutecznie skutkuj\u0105 konwersj\u0105, a nie odrzuceniem przez konsument\u00f3w.<\/p>\n

Brak wezwa\u0144 do dzia\u0142ania <\/strong><\/h3>\n

Jak bez w\u0105tpienia s\u0142ysza\u0142e\u015b dziesi\u0105tki razy, Twoje tre\u015bci wymagaj\u0105 co najmniej jednego wezwania do dzia\u0142ania (CTA). Dotyczy to zar\u00f3wno stron docelowych, wpis\u00f3w na blogu, jak i wiadomo\u015bci.<\/p>\n

Bez wezwania do dzia\u0142ania uniemo\u017cliwiasz odbiorcom dowiedzenie si\u0119, czego od nich oczekujesz. Z pewno\u015bci\u0105 Twoi czytelnicy s\u0105 inteligentni, ale by\u0142oby to wymaganie od nich zbyt wiele. Nie s\u0105 wr\u00f3\u017cbitami.<\/p>\n

Pierwsz\u0105 rzecz\u0105 jest posiadanie jasnej wizji swojego celu.<\/p>\n

Jakiego rezultatu oczekujesz?<\/strong><\/h3>\n

Czy chcesz promowa\u0107 napisan\u0105 przez siebie tre\u015b\u0107? Czy chcesz nag\u0142o\u015bni\u0107 nadchodz\u0105c\u0105 premier\u0119 lub wydarzenie? Czy chcesz dokona\u0107 sprzeda\u017cy?<\/p>\n

Skoncentruj tekst, obrazy i projekt wiadomo\u015bci, aby poprowadzi\u0107 czytelnik\u00f3w do tego wyniku. Nast\u0119pnie, przed wys\u0142aniem wiadomo\u015bci, upewnij si\u0119, \u017ce wezwanie do dzia\u0142ania jest jasne, anga\u017cuj\u0105ce i kieruje ich do oczekiwanego rezultatu.<\/p>\n

Doskonale, ale jak stworzy\u0107 \u015bwietne wezwanie do dzia\u0142ania? Oto kilka sugestii:<\/p>\n

# 1: Spraw, by Twoje wezwanie do dzia\u0142ania by\u0142o \u0142atwe do znalezienia<\/h3>\n

Nie ukrywaj swojego wezwania do dzia\u0142ania. U\u017cywaj jasnych kolor\u00f3w, pogrubionego tekstu lub du\u017cych przycisk\u00f3w. Umie\u015b\u0107 je w miejscu, w kt\u00f3rym b\u0119dzie si\u0119 wyr\u00f3\u017cnia\u0107.<\/p>\n

# 2: U\u017cywaj w\u0142a\u015bciwych s\u0142\u00f3w wzywaj\u0105cych do dzia\u0142ania<\/h3>\n

S\u0142owa maj\u0105 znaczenie. Je\u015bli Twoje wezwanie do dzia\u0142ania jest nudne lub niejasne, czytelnicy mog\u0105 je pomin\u0105\u0107.<\/p>\n

U\u017cywaj s\u0142\u00f3w akcji, takich jak \"czytaj wi\u0119cej\" lub \"kup teraz\". Wykorzystuj poczucie pilno\u015bci. Zach\u0119caj do ciekawo\u015bci.<\/p>\n

# 3: Nie myli\u0107<\/h3>\n

Nadmiar jest zawsze z\u0142y. Je\u015bli masz kilka wezwa\u0144 do dzia\u0142ania w jednej wiadomo\u015bci, mo\u017ce ona zosta\u0107 pomylona z innymi wiadomo\u015bciami i zdezorientowa\u0107 odbiorc\u00f3w.<\/p>\n

Zamiast podj\u0105\u0107 oczekiwane dzia\u0142anie, czytelnicy zdecyduj\u0105 si\u0119 nie podejmowa\u0107 \u017cadnych dzia\u0142a\u0144.<\/p>\n

# 4: Powt\u00f3rzenie CTA<\/h3>\n

W razie potrzeby powt\u00f3rz wezwanie do dzia\u0142ania wi\u0119cej ni\u017c jeden raz.<\/p>\n

Starasz si\u0119 jak najbardziej u\u0142atwi\u0107 czytelnikowi przej\u015bcie bezpo\u015brednio z wiadomo\u015bci e-mail do Twojej witryny lub produktu. Kilkukrotne powt\u00f3rzenie wezwania do dzia\u0142ania da im wi\u0119ksze szanse na jego zauwa\u017cenie i interakcj\u0119 z nim.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Powszechnie wiadomo, ale warto to powt\u00f3rzy\u0107: personalizacja jest kluczem do skutecznego marketingu e-mailowego, poniewa\u017c zwi\u0119ksza trafno\u015b\u0107 i zach\u0119ca odbiorc\u00f3w do czytania wiadomo\u015bci i robienia tego, co chcesz, a nie tylko ich otwierania.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 errores de contenido en email marketing que debes 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