{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-sposobow-na-wykorzystanie-personalizacji-w-kolejnej-kampanii-e-mail-marketingowej","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 sposob\u00f3w na wykorzystanie personalizacji w kolejnej kampanii e-mail marketingowej"},"content":{"rendered":"

Personalizacja pozwala dotrze\u0107 do ka\u017cdego z subskrybent\u00f3w tak, jakby by\u0142 kim\u015b, kogo znasz, zaufanym przyjacielem.<\/p>\n

Personalizacja sprawia, \u017ce klienci uwielbiaj\u0105 Twoje wiadomo\u015bci, poniewa\u017c dostarczasz im tre\u015bci idealnie dopasowane do ich potrzeb. W rezultacie subskrybenci z niecierpliwo\u015bci\u0105 czekaj\u0105 na wiadomo\u015bci od Twojej marki.<\/p>\n

Rejestruj\u0105c informacje o swoich subskrybentach i segmentuj\u0105c odbiorc\u00f3w, mo\u017cesz tworzy\u0107 spersonalizowane kampanie, kt\u00f3re zachwyc\u0105 odbiorc\u00f3w.<\/p>\n

Spersonalizowany marketing e-mailowy to doskona\u0142y spos\u00f3b na dotarcie do ka\u017cdego subskrybenta z osobna. Spersonalizowane kampanie generuj\u0105 18 razy wi\u0119cej przychod\u00f3w ni\u017c masowy marketing e-mailowy lub brak personalizacji.<\/p>\n

Chcesz, aby personalizacja sta\u0142a si\u0119 rzeczywisto\u015bci\u0105 dla Twojej marki? Przedstawiamy 6 sposob\u00f3w na wykorzystanie personalizacji w kolejnej kampanii e-mail marketingowej.<\/p>\n

    \n
  1. Spersonalizuj swoj\u0105 wiadomo\u015b\u0107<\/strong>To o wiele lepsze uczucie, gdy stary znajomy podchodzi do ciebie i zaczyna rozmow\u0119 od wypowiedzenia twojego imienia, zamiast \"Szanowny Panie\". To robi du\u017c\u0105 r\u00f3\u017cnic\u0119, je\u015bli chodzi o nadanie tonu rozmowie.\n

    To samo dotyczy wiadomo\u015bci e-mail. Subskrybenci chc\u0105, aby\u015b ich osobi\u015bcie powita\u0142 i lubi\u0105 s\u0142ysze\u0107 swoje imi\u0119. Dlatego te\u017c wiadomo\u015bci ze spersonalizowanymi tematami maj\u0105 wi\u0119ksze szanse na otwarcie.<\/li>\n

  2. Personalizacja obraz\u00f3w<\/strong>Innym niesamowitym sposobem na zwi\u0119kszenie wsp\u00f3\u0142czynnika klikalno\u015bci jest personalizacja obraz\u00f3w. Obrazy mo\u017cna dostosowywa\u0107 na podstawie r\u00f3\u017cnych danych i profili klient\u00f3w.\n

    Na przyk\u0142ad, je\u015bli masz dane o lokalizacji, mo\u017cesz dostosowa\u0107 obrazy wed\u0142ug lokalizacji.<\/p>\n

    Mo\u017cesz tak\u017ce dynamicznie zmienia\u0107 obrazy w oparciu o inne rodzaje gromadzonych danych. Mo\u017ce to obejmowa\u0107 p\u0142e\u0107, status programu lojalno\u015bciowego, wzorce pogodowe, osobiste preferencje i inne.<\/li>\n

  3. Spersonalizuj swoje oferty<\/strong>Spersonalizowane wiadomo\u015bci mog\u0105 poprawi\u0107 wsp\u00f3\u0142czynniki klikalno\u015bci \u015brednio o 14% i wsp\u00f3\u0142czynniki konwersji o 10%.\n

    Personalizacja ofert pozwala zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik klikalno\u015bci i konwersji. Marketerzy b\u0119d\u0105 wykorzystywa\u0107 dane do tworzenia profili klient\u00f3w, a nast\u0119pnie tworzy\u0107 r\u00f3\u017cne oferty tre\u015bci dla r\u00f3\u017cnych typ\u00f3w subskrybent\u00f3w.<\/p>\n

    Mo\u017cliwo\u015bci personalizacji ofert s\u0105 ogromne i nieograniczone, ale oto kilka marek, kt\u00f3re naprawd\u0119 mia\u017cd\u017c\u0105, je\u015bli chodzi o personalizacj\u0119 ofert.<\/p>\n

    Uber personalizuje na podstawie lokalizacji<\/p>\n

    Uber to kolejna marka, kt\u00f3ra personalizuje swoje oferty na podstawie lokalizacji. Wiedz\u0105, gdzie mieszkaj\u0105 ich subskrybenci, a przynajmniej dok\u0105d zwykle podr\u00f3\u017cuj\u0105, i wysy\u0142aj\u0105 oferty na podstawie lokalizacji.<\/p>\n

    Uber: spersonalizowany e-mail marketing oparty na lokalizacji<\/p>\n

    Mo\u017cesz mie\u0107 najlepsz\u0105 ofert\u0119 na \u015bwiecie, ale je\u015bli nie jest ona istotna dla Twoich klient\u00f3w, nie b\u0119d\u0105 si\u0119 ni\u0105 interesowa\u0107. Wykorzystaj dane, aby spersonalizowa\u0107 oferty dla ka\u017cdego z subskrybent\u00f3w.<\/li>\n

  4. Personalizacja rekomendacji produkt\u00f3w<\/strong>Teoretycznie by\u0142oby wspaniale, gdyby konsumenci kupowali to, co zosta\u0142o im polecone. W praktyce subskrybenci kupuj\u0105 rekomendacje tylko wtedy, gdy s\u0105 one istotne w oparciu o wcze\u015bniejsze zakupy lub osobiste preferencje.\n

    Dzisiejsza technologia umo\u017cliwia integracj\u0119 ostatnich zakup\u00f3w klienta lub historii przegl\u0105dania stron internetowych, a nawet wiadomo\u015bci e-mail. Marketerzy mog\u0105 wykorzystywa\u0107 dane na temat zachowa\u0144 klient\u00f3w do tworzenia bardziej trafnych kampanii e-mailowych. Wraz ze wzrostem trafno\u015bci, cross-selling i upselling staj\u0105 si\u0119 bardziej op\u0142acalne.<\/p>\n

    Przedstawianie konkretnych i trafnych rekomendacji produkt\u00f3w w e-mail marketingu pomaga wspiera\u0107 d\u0142ugoterminowe relacje i zwi\u0119ksza warto\u015b\u0107 \u017cyciow\u0105 klienta.<\/li>\n

  5. Personalizacja na podstawie zachowania<\/strong>Bardziej z\u0142o\u017con\u0105, ale niezwykle korzystn\u0105 taktyk\u0105 marketingu e-mailowego jest personalizacja w oparciu o zachowania klient\u00f3w.\n

    Dane mog\u0105 by\u0107 zbierane z medi\u00f3w spo\u0142eczno\u015bciowych, wewn\u0119trznych system\u00f3w firmy (ERP, CRM), strony internetowej i marketingu e-mailowego w celu wysy\u0142ania bardziej odpowiednich ofert. Te wysoce ukierunkowane segmenty s\u0105 oparte na zainteresowaniach, zachowaniach i zaanga\u017cowaniu klient\u00f3w. Po podzieleniu list na segmenty, marketerzy mog\u0105 uruchamia\u0107 zautomatyzowane podr\u00f3\u017ce klient\u00f3w z osobistymi ofertami.<\/p>\n

    Istnieje kilka r\u00f3\u017cnych sposob\u00f3w personalizacji wiadomo\u015bci, automatyzacji tre\u015bci i segmentacji list na podstawie zachowania.<\/p>\n

    Najlepiej jest to zrobi\u0107 za pomoc\u0105 tag\u00f3w, aby personalizacja by\u0142a generowana indywidualnie, tak aby za ka\u017cdym razem, gdy kto\u015b co\u015b robi, co\u015b by\u0142o do niego wysy\u0142ane indywidualnie, a nie za po\u015brednictwem grup segment\u00f3w za po\u015brednictwem kampanii.<\/p>\n

    To, co w MasterBase\u00ae nazywamy personalizacj\u0105 jeden-do-jednego za pomoc\u0105 automatu.<\/p>\n

    Spos\u00f3b, w jaki ostatecznie zastosujesz t\u0119 praktyk\u0119, b\u0119dzie zale\u017ce\u0107 od Twojej firmy, gromadzonych danych i tego, co dzia\u0142a najlepiej dla Twojej marki.<\/p>\n

    W dzisiejszych czasach marketingu wykorzystywanie danych do poprawy jako\u015bci obs\u0142ugi klienta jest nie tylko \u015bwietnym sposobem na przyci\u0105gni\u0119cie klient\u00f3w, ale tak\u017ce konieczno\u015bci\u0105, aby pozosta\u0107 konkurencyjnym.<\/li>\n<\/ol>\n

    W skr\u00f3cie<\/h4>\n

    Personalizacja tre\u015bci e-mail marketingowych to doskona\u0142y spos\u00f3b na dotarcie do subskrybent\u00f3w, utrzymanie trafno\u015bci wiadomo\u015bci i zwi\u0119kszenie wsp\u00f3\u0142czynnik\u00f3w konwersji.<\/p>\n

    Z pomoc\u0105 wiod\u0105cego dostawcy us\u0142ug e-mail marketingu mo\u017cna personalizowa\u0107 wiadomo\u015bci przy u\u017cyciu danych, dynamicznych tre\u015bci, segmentacji i nie tylko.<\/p>\n

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    Personalizacja pozwala dotrze\u0107 do ka\u017cdego z subskrybent\u00f3w tak, jakby by\u0142 kim\u015b, kogo znasz, zaufanym 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