{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-blednych-przekonan-na-temat-dostarczalnosci-ktore-nalezy-wyjasnic","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 b\u0142\u0119dnych przekona\u0144 na temat dostarczalno\u015bci, kt\u00f3re nale\u017cy wyja\u015bni\u0107"},"content":{"rendered":"<h2>Nast\u0119pnie wyja\u015bnimy \"7 b\u0142\u0119dnych przekona\u0144 na temat dostarczalno\u015bci w e-mail marketingu\", kt\u00f3re wielu marketer\u00f3w wci\u0105\u017c \u017ale rozumie.<\/h2>\n<h3><strong style=\"font-size: 16px;\">1. nie przeszkadza mi bycie oznaczonym jako spam, zawsze mog\u0119 wysy\u0142a\u0107 wiadomo\u015bci dalej.<\/strong><\/h3>\n<p>Je\u015bli ludzie oznaczaj\u0105 Twoje e-maile jako spam, zwykle dzieje si\u0119 tak dlatego, \u017ce nie znajduj\u0105 warto\u015bci w tym, co im wysy\u0142asz lub czuj\u0105 si\u0119 nasyceni. Niekt\u00f3rzy u\u017cytkownicy oznaczaj\u0105 nawet wiadomo\u015bci e-mail jako spam, aby szybko zrezygnowa\u0107 z subskrypcji. Dalsze wysy\u0142anie wiadomo\u015bci e-mail do takich kontakt\u00f3w mo\u017ce powa\u017cnie zaszkodzi\u0107 reputacji marki, co przek\u0142ada si\u0119 na utrat\u0119 zaufania i zmniejszenie sprzeda\u017cy.<\/p>\n<p>Ponadto dostawcy us\u0142ug internetowych (ISP), tacy jak Gmail, Yahoo i Outlook, s\u0105 surowi wobec kont, kt\u00f3re otrzymuj\u0105 wiele skarg na spam. Czy wiesz, \u017ce ci trzej dostawcy obs\u0142uguj\u0105 oko\u0142o 80% adres\u00f3w e-mail na \u015bwiecie?<\/p>\n<p>Naruszenie ich zasad mo\u017ce odci\u0105\u0107 Ci\u0119 od du\u017cego segmentu potencjalnych klient\u00f3w, prowadz\u0105c do strat finansowych i niszcz\u0105c wiarygodno\u015b\u0107 Twojej marki.<\/p>\n<h3><strong>2. Subskrybenci czytaj\u0105 i rozumiej\u0105 moj\u0105 Polityk\u0119 prywatno\u015bci<\/strong><\/h3>\n<p>Chocia\u017c posiadanie polityki prywatno\u015bci jest niezb\u0119dne, nierealistyczne jest oczekiwanie, \u017ce wszyscy subskrybenci j\u0105 przeczytaj\u0105.<\/p>\n<p>Badania wskazuj\u0105, \u017ce oko\u0142o 90% u\u017cytkownik\u00f3w ma tendencj\u0119 do pomijania czytania polityki prywatno\u015bci.<\/p>\n<p>Dlatego wa\u017cne jest, aby w ka\u017cdym formularzu jasno okre\u015bli\u0107, w jaki spos\u00f3b b\u0119dziesz wykorzystywa\u0107 ich dane. B\u0105d\u017a przejrzysty w kwestii tego, co zrobisz z ich informacjami i wyja\u015bnij to nawet w swoich wiadomo\u015bciach e-mail.<\/p>\n<h3><strong>3. Korzystaj\u0105c z zewn\u0119trznego dostawcy, moje IP i marka s\u0105 chronione.<\/strong><\/h3>\n<p>Dostawcy us\u0142ug internetowych potrafi\u0105 rozr\u00f3\u017cni\u0107 mi\u0119dzy dostawc\u0105 wysy\u0142aj\u0105cym (platform\u0105 e-mail marketingu) a podmiotem stoj\u0105cym za tre\u015bci\u0105 (Twoj\u0105 mark\u0105).<\/p>\n<p>Je\u015bli zewn\u0119trzny dostawca ma z\u0142\u0105 reputacj\u0119, mo\u017ce to bezpo\u015brednio wp\u0142yn\u0105\u0107 na dostarczalno\u015b\u0107 i reputacj\u0119 Twojej marki i Twojej w\u0142asno\u015bci intelektualnej.<\/p>\n<p>Dlatego te\u017c nie jeste\u015b zwolniony z kar, je\u015bli Tw\u00f3j dostawca anga\u017cuje si\u0119 w w\u0105tpliwe praktyki. Wybierz niezawodn\u0105 platform\u0119 e-mail marketingu, aby chroni\u0107 reputacj\u0119 swojej marki.<\/p>\n<h3><strong>4. Inwestowanie w reklamy w ISP poprawia dostarczalno\u015b\u0107.<\/strong><\/h3>\n<p>Nie ma zwi\u0105zku mi\u0119dzy inwestycjami w reklam\u0119 a wska\u017anikami dostarczalno\u015bci.<\/p>\n<p>Wydatki na Google Ads lub media spo\u0142eczno\u015bciowe nie zwi\u0119kszaj\u0105 szans na dotarcie do skrzynek odbiorczych w Gmailu.<\/p>\n<p>Je\u015bli Twoje wiadomo\u015bci e-mail nie b\u0119d\u0105 respektowa\u0107 zgody odbiorc\u00f3w, prawdopodobnie zostan\u0105 oznaczone jako spam, niezale\u017cnie od kwoty wydanej na reklam\u0119.<\/p>\n<p>Jedynym sposobem na utrzymanie wysokiego wska\u017anika dostarczalno\u015bci jest wysy\u0142anie odbiorcom odpowiednich i warto\u015bciowych tre\u015bci.<\/p>\n<h3><strong>5. To nie jest nielegalne, wi\u0119c mog\u0119 to zrobi\u0107<\/strong><\/h3>\n<p>Chocia\u017c kupowanie list kontaktowych lub wysy\u0142anie wiadomo\u015bci e-mail do os\u00f3b, kt\u00f3re nie wyrazi\u0142y na to zgody, nie jest nielegalne, nie jest to zr\u00f3wnowa\u017cona strategia.<\/p>\n<p>Marketing e-mailowy opiera si\u0119 na zaufaniu, a u\u017cytkownicy ceni\u0105 swoj\u0105 prywatno\u015b\u0107. Nasycanie ich niechcianymi wiadomo\u015bciami e-mail to szybka droga do bycia oznaczonym jako spam.<\/p>\n<p>Traktuj swoich subskrybent\u00f3w z szacunkiem, wysy\u0142aj\u0105c tylko istotne i po\u017c\u0105dane tre\u015bci. Buduje to d\u0142ugoterminow\u0105 lojalno\u015b\u0107 i skutkuje lepszymi wska\u017anikami interakcji.<\/p>\n<h3><strong>6. Dostawcy us\u0142ug internetowych nie mog\u0105 mnie zablokowa\u0107, poniewa\u017c moja marka jest znana.<\/strong><\/h3>\n<p>Dostawcy us\u0142ug internetowych oceniaj\u0105 jako\u015b\u0107 wiadomo\u015bci e-mail na podstawie opinii u\u017cytkownik\u00f3w i interakcji, a nie si\u0142y marki.<\/p>\n<p>Niezale\u017cnie od tego, czy jeste\u015b startupem, czy du\u017c\u0105 globaln\u0105 mark\u0105, je\u015bli Twoje wiadomo\u015bci e-mail zostan\u0105 oznaczone jako spam, ucierpi na tym dostarczalno\u015b\u0107.<\/p>\n<p>Dostawcy us\u0142ug internetowych traktuj\u0105 priorytetowo do\u015bwiadczenia u\u017cytkownik\u00f3w, wi\u0119c przestrzeganie dobrych praktyk marketingu e-mailowego ma kluczowe znaczenie dla utrzymania dost\u0119pu do skrzynki odbiorczej odbiorc\u00f3w.<\/p>\n<h3><strong>7. Im wi\u0119ksza moja lista kontakt\u00f3w, tym wi\u0119ksza sprzeda\u017c.<\/strong><\/h3>\n<p>W e-mail marketingu wi\u0119cej nie zawsze znaczy lepiej. Je\u015bli du\u017ca cz\u0119\u015b\u0107 listy kontakt\u00f3w jest nieaktywna, niezaanga\u017cowana lub nieaktualna, dostarczalno\u015b\u0107 mo\u017ce ucierpie\u0107.<\/p>\n<p>Dane pokazuj\u0105, \u017ce wysoce ukierunkowane i zaanga\u017cowane listy osi\u0105gaj\u0105 do 4 razy wy\u017csze wsp\u00f3\u0142czynniki otwar\u0107 i 2 razy wy\u017csze wsp\u00f3\u0142czynniki klikalno\u015bci.<\/p>\n<p>Skupienie si\u0119 na czystej i zaanga\u017cowanej li\u015bcie, a nie na ilo\u015bci, pomaga chroni\u0107 reputacj\u0119 i zwi\u0119ksza szanse na konwersj\u0119.<\/p>\n<h3><strong>Aby skutecznie prowadzi\u0107 marketing e-mailowy, wybierz MasterBase\u00ae.<\/strong><\/h3>\n<p>Aby uzyska\u0107 niezawodn\u0105 i skuteczn\u0105 strategi\u0119 e-mail marketingu, kt\u00f3ra spe\u0142nia najlepsze praktyki w zakresie dostarczalno\u015bci, zaufaj MasterBase\u00ae. Dzi\u0119ki ponad 20-letniemu do\u015bwiadczeniu w wielu krajach, MasterBase\u00ae wyr\u00f3\u017cnia si\u0119 jako lider w bran\u017cy marketingu e-mailowego, pomagaj\u0105c firmom takim jak Twoja zmaksymalizowa\u0107 zasi\u0119g i wyniki dzi\u0119ki rozwi\u0105zaniom e-mailowym opartym na danych.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/pl\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" class=\"aligncenter wp-image-12050\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108-300x193.png?resize=535%2C344&#038;ssl=1\" alt=\"ebook email 20 wskaz\u00f3wek\" width=\"535\" height=\"344\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dostarczalno\u015b\u0107 jest podstaw\u0105 ka\u017cdego programu marketingu e-mailowego. Bez wzgl\u0119du na to, jak kreatywne lub dobrze zaprojektowane s\u0105 twoje e-maile, nie wywr\u0105 one wp\u0142ywu, je\u015bli nie dotr\u0105 do skrzynek odbiorczych odbiorc\u00f3w.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pl\/7-blednych-przekonan-na-temat-dostarczalnosci-ktore-nalezy-wyjasnic\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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