{"id":12045,"date":"2024-03-11T13:37:39","date_gmt":"2024-03-11T11:37:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=12045"},"modified":"2024-03-11T16:54:36","modified_gmt":"2024-03-11T14:54:36","slug":"uwierzytelnianie-w-swiecie-poczty-elektronicznej-znaczaca-rola-spf-dkim-i-dmarc","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/","title":{"rendered":"Uwierzytelnianie w \u015bwiecie poczty elektronicznej: Znacz\u0105ca rola SPF, DKIM i DMARC"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Robisz bardzo dobre pierwsze wra\u017cenie i zapewniasz ich, \u017ce nie jeste\u015b oszustem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Istota uwierzytelniania w wiadomo\u015bciach e-mail<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uwierzytelniaj swoje wiadomo\u015bci e-mail z bardzo prostego powodu: je\u015bli tego nie zrobisz, Twoje kampanie marketingowe mog\u0105 trafi\u0107 do przera\u017caj\u0105cego folderu spamu. A je\u015bli tak si\u0119 stanie, wszelkie szanse na konwersj\u0119, zaanga\u017cowanie lub zwrot z inwestycji zostan\u0105 znacznie zmniejszone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3wi\u0105c najpro\u015bciej, uwierzytelnianie s\u0142u\u017cy udowodnieniu dostawcom us\u0142ug internetowych (ISP), \u017ce wysy\u0142ane kampanie e-mail marketingowe s\u0105 legalne i zas\u0142uguj\u0105 na miejsce w skrzynce odbiorczej odbiorc\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uwierzytelniaj\u0105c sw\u00f3j adres e-mail, weryfikujesz to\u017csamo\u015b\u0107 swojej domeny, umo\u017cliwiaj\u0105c platformie MasterBase korzystanie z Twojej domeny do wysy\u0142ania wiadomo\u015bci e-mail. W ten spos\u00f3b uniemo\u017cliwisz spamerom podszywanie si\u0119 pod Twoj\u0105 to\u017csamo\u015b\u0107 i wykorzystywanie Twojego adresu e-mail do wysy\u0142ania z\u0142o\u015bliwych wiadomo\u015bci w celu oszukania tych, kt\u00f3rzy je otworz\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uwierzytelnianie poczty e-mail polega na skonfigurowaniu zestawu regu\u0142 lub protoko\u0142\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odbieraj\u0105ce serwery poczty e-mail (Gmail, Hotmail, Yahoo i inne) b\u0119d\u0105 mog\u0142y odwo\u0142ywa\u0107 si\u0119 do tych regu\u0142 podczas filtrowania wiadomo\u015bci przychodz\u0105cych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istniej\u0105 r\u00f3\u017cne sposoby uwierzytelniania poczty e-mail, z kt\u00f3rych ka\u017cdy ma w\u0142asn\u0105 procedur\u0119 konfiguracji i unikaln\u0105 perspektyw\u0119.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><\/strong><strong>SPF: Tw\u00f3j znak jako\u015bci<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">SPF, czyli Sender Policy Framework, to pierwsza ochrona przed phishingiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zasadniczo SPF weryfikuje, czy wiadomo\u015bci e-mail wysy\u0142ane z Twojej domeny s\u0105 rzeczywi\u015bcie autoryzowane przez Ciebie. W jaki spos\u00f3b? Za pomoc\u0105 listy dozwolonych serwer\u00f3w i domen, kt\u00f3ra jest publikowana w Twoim DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po otrzymaniu wiadomo\u015bci serwer odbieraj\u0105cy sprawdza t\u0119 list\u0119. Je\u015bli serwer wysy\u0142aj\u0105cy nie znajduje si\u0119 na li\u015bcie, sygna\u0142 jest jasny: nie otwieraj, nie ufaj.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DKIM: Podpis wiadomo\u015bci<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas gdy SPF dzia\u0142a na poziomie serwera, DKIM (DomainKeys Identified Mail) dodaje dodatkow\u0105 warstw\u0119 zabezpiecze\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomy\u015bl o DKIM jak o osobistym podpisie w cyfrowym \u015bwiecie. Ka\u017cda wiadomo\u015b\u0107 wysy\u0142ana poczt\u0105 elektroniczn\u0105 zawiera unikalny podpis cyfrowy, kt\u00f3ry jest weryfikowany za pomoc\u0105 klucza publicznego w systemie DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jest to krytyczny krok, kt\u00f3ry pokazuje, \u017ce zawarto\u015b\u0107 przesy\u0142ki jest legalna i nie zosta\u0142a zmieniona podczas transportu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DMARC: S\u0119dzia Twoich przesy\u0142ek<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wreszcie, DMARC (Domain-based Message Authentication, Reporting, and Conformance) jest strategiem, kt\u00f3ry znajduje si\u0119 na szczycie SPF i DKIM, wykorzystuj\u0105c informacje z obu, aby zdecydowa\u0107, co zrobi\u0107 ze zg\u0142oszeniami, kt\u00f3re nie przejd\u0105 testu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli wiadomo\u015b\u0107 e-mail nie przejdzie SPF lub DKIM, DMARC ma ostateczny g\u0142os, instruuj\u0105c serwery, jak post\u0119powa\u0107 z tymi nieudanymi dostawami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ponadto DMARC wysy\u0142a raporty o podj\u0119tych dzia\u0142aniach, daj\u0105c jasny obraz tego, jak wiadomo\u015bci s\u0105 obs\u0142ugiwane i jak mo\u017cna poprawi\u0107 autentyczno\u015b\u0107 wysy\u0142anych wiadomo\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dlaczego to wszystko ma znaczenie?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli Twoja strategia e-mail marketingu pomija uwierzytelnianie, b\u0119dziesz w niekorzystnej sytuacji. Filtry antyspamowe staj\u0105 si\u0119 coraz bardziej wyrafinowane, a bez uwierzytelnienia Twoje wiadomo\u015bci b\u0119d\u0105 mia\u0142y trudno\u015bci z dotarciem do skrzynki odbiorczej. <strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z drugiej strony, gdy uwierzytelniasz swoje wiadomo\u015bci e-mail, opr\u00f3cz poprawy dostarczalno\u015bci, budujesz solidn\u0105 reputacj\u0119 w\u015br\u00f3d dostawc\u00f3w us\u0142ug e-mail i, co wa\u017cniejsze, w\u015br\u00f3d swoich klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby jednak osi\u0105gn\u0105\u0107 prawdziwy sukces w marketingu e-mailowym i aby Twoje kampanie by\u0142y naprawd\u0119 zwyci\u0119skie, musisz pracowa\u0107 nie tylko nad uwierzytelnianiem, ale tak\u017ce nad trafno\u015bci\u0105 swoich kampanii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przez trafno\u015b\u0107 rozumiemy, \u017ce twoje kampanie s\u0105 po\u017c\u0105dane przez odbiorc\u00f3w, \u017ce ceni\u0105 je pozytywnie. W przeciwnym razie, bez wzgl\u0119du na to, jak bardzo uwierzytelnisz swoje e-maile, je\u015bli wysy\u0142asz wiadomo\u015bci, kt\u00f3re nie dodaj\u0105 warto\u015bci Twojej grupie docelowej, zmarnujesz swoje wysi\u0142ki i nie osi\u0105gniesz swoich cel\u00f3w biznesowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MasterBase\u00ae i uwierzytelnianie przez e-mail<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W MasterBase\u00ae bardzo powa\u017cnie podchodzimy do uwierzytelniania skrzynek pocztowych naszych klient\u00f3w, poniewa\u017c wiemy, \u017ce jest to kluczowy czynnik w utrzymaniu i maksymalizacji ich dostarczalno\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby komunikacja e-mailowa by\u0142a bezpieczna i skuteczna, wszyscy nasi klienci musz\u0105 mie\u0107 odpowiednie ustawienia SPF, DKIM i DMARC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby u\u0142atwi\u0107 ten proces, przygotowali\u015bmy szczeg\u00f3\u0142owe instrukcje krok po kroku, kt\u00f3re przeprowadz\u0105 Ci\u0119 przez proces konfiguracji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli jeste\u015b klientem, zach\u0119camy do skontaktowania si\u0119 z mened\u017cerem ds. sukcesu klienta w celu uwierzytelnienia adres\u00f3w e-mail poprzez poprawn\u0105 konfiguracj\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>W skr\u00f3cie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiedza o tym, czym s\u0105 SPF, DKIM i DMARC i do czego s\u0142u\u017c\u0105, nie powinna by\u0107 zarezerwowana dla specjalist\u00f3w IT. Zrozumienie ich jest niezb\u0119dne dla ka\u017cdego e-mail marketera, kt\u00f3ry chce mie\u0107 pewno\u015b\u0107, \u017ce jego kampanie dotr\u0105 do docelowych odbiorc\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wi\u0119c zacznij dzia\u0142a\u0107 i uwierzytelniaj swoje e-maile. Zobaczysz, \u017ce wska\u017aniki dostarczalno\u015bci i reputacja marki poprawi\u0105 si\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj, \u017ce ka\u017cda wiadomo\u015b\u0107 wysy\u0142ana za po\u015brednictwem poczty elektronicznej jest okazj\u0105 do nawi\u0105zania kontaktu, konwersji i zatrzymania klient\u00f3w. Nie pozw\u00f3l, aby brak uwierzytelnienia stan\u0105\u0142 na drodze do Twojego sukcesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I nigdy nie zapominaj, \u017ce aby odnie\u015b\u0107 sukces w marketingu e-mailowym, nie wystarczy dotrze\u0107 do skrzynki odbiorczej grupy docelowej, musisz tak\u017ce upewni\u0107 si\u0119, \u017ce wiadomo\u015bci s\u0105 istotne, \u017ce s\u0105 dla nich warto\u015bciowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skontaktuj si\u0119 z nami, aby zarz\u0105dza\u0107 swoim uwierzytelnianiem.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/pl\/es\/es\/es\/20-wskazowek-jak-poprawic-dostarczalnosc\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/pl\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dlaczego warto m\u00f3wi\u0107 o uwierzytelnianiu w wiadomo\u015bciach e-mail? Poniewa\u017c uwierzytelnianie wiadomo\u015bci e-mail jest jak u\u015bcisk d\u0142oni ze skrzynk\u0105 odbiorcz\u0105 klienta.<\/p>","protected":false},"author":239642484,"featured_media":12052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1424],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-autenticacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pl\/uwierzytelnianie-w-swiecie-poczty-elektronicznej-znaczaca-rola-spf-dkim-i-dmarc\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? 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