{"id":11945,"date":"2016-12-15T17:50:00","date_gmt":"2016-12-15T15:50:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?p=11945"},"modified":"2024-03-06T17:52:27","modified_gmt":"2024-03-06T15:52:27","slug":"jak-stworzyc-skuteczna-propozycje-wartosci","status":"publish","type":"post","link":"https:\/\/masterbase.com\/pl\/como-crear-una-propuesta-de-valor-efectiva\/masterbase\/","title":{"rendered":"Jak stworzy\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Aby wygenerowa\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 wiele aspekt\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powinien uwzgl\u0119dnia\u0107 estetyk\u0119, przewag\u0119 konkurencyjn\u0105 i zr\u00f3wnowa\u017cony rozw\u00f3j, twierdz\u0105c, \u017ce mo\u017ce \u0142atwo i wyra\u017anie zaspokoi\u0107 potrzeby swoich klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I powinien to zrobi\u0107 tak kr\u00f3tko, jak to mo\u017cliwe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie jest to \u0142atwe zadanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">Dowiedz si\u0119 wi\u0119cej:<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Czym jest propozycja warto\u015bci<\/li>\n\n\n\n<li>Dlaczego propozycje warto\u015bci maj\u0105 znaczenie<\/li>\n\n\n\n<li>3 kluczowe elementy skutecznej propozycji warto\u015bci<\/li>\n\n\n\n<li>Przyk\u0142ady zoptymalizowanych propozycji warto\u015bci<\/li>\n\n\n\n<li>Jak uwzgl\u0119dni\u0107 propozycj\u0119 warto\u015bci w komunikacji?<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-c838c5bb15b3d1d7426c4cde80e21444 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-crear-una-propuesta-de-valor-efectiva\"><strong>Dost\u0119p do eBooka tutaj<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Aby uzyska\u0107 dost\u0119p do eBooka, wystarczy posiada\u0107 konto MasterBase\u00ae. Je\u015bli go nie posiadasz, mo\u017cesz za\u0142o\u017cy\u0107 je bezp\u0142atnie.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aby wygenerowa\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 wiele aspekt\u00f3w.<\/p>","protected":false},"author":239642484,"featured_media":11947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[],"class_list":["post-11945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una propuesta de valor efectiva - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/pl\/jak-stworzyc-skuteczna-propozycje-wartosci\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear una propuesta de valor efectiva - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Para generar una propuesta de valor efectiva, hay muchos aspectos que debe considerar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/pl\/jak-stworzyc-skuteczna-propozycje-wartosci\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-15T15:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T15:52:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo crear una propuesta de valor efectiva\",\"datePublished\":\"2016-12-15T15:50:00+00:00\",\"dateModified\":\"2024-03-06T15:52:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/\"},\"wordCount\":132,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1\",\"articleSection\":[\"eBook\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/\",\"name\":\"C\u00f3mo crear una propuesta de valor efectiva - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1\",\"datePublished\":\"2016-12-15T15:50:00+00:00\",\"dateModified\":\"2024-03-06T15:52:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1\",\"width\":200,\"height\":333,\"caption\":\"C\u00f3mo crear una propuesta de valor efectiva\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-criar-uma-proposta-de-valor-eficaz\\\/base-principal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo crear una propuesta de valor efectiva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak stworzy\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/pl\/jak-stworzyc-skuteczna-propozycje-wartosci\/masterbase\/","og_locale":"pl_PL","og_type":"article","og_title":"C\u00f3mo crear una propuesta de valor efectiva - MasterBase\u00ae","og_description":"Para generar una propuesta de valor efectiva, hay muchos aspectos que debe considerar.","og_url":"https:\/\/masterbase.com\/pl\/jak-stworzyc-skuteczna-propozycje-wartosci\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2016-12-15T15:50:00+00:00","article_modified_time":"2024-03-06T15:52:27+00:00","og_image":[{"width":200,"height":333,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Alejandro Dur\u00e1n","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/zh\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo crear una propuesta de valor efectiva","datePublished":"2016-12-15T15:50:00+00:00","dateModified":"2024-03-06T15:52:27+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/"},"wordCount":132,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/zh\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1","articleSection":["eBook"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/","url":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/","name":"Jak stworzy\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1","datePublished":"2016-12-15T15:50:00+00:00","dateModified":"2024-03-06T15:52:27+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1","width":200,"height":333,"caption":"C\u00f3mo crear una propuesta de valor efectiva"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/pt\/como-criar-uma-proposta-de-valor-eficaz\/base-principal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/uk\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo crear una propuesta de valor efectiva"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/zh\/#website","url":"https:\/\/masterbase.com\/zh\/","name":"MasterBase\u00ae","description":"Automaty, kt\u00f3re pracuj\u0105 dla ciebie","publisher":{"@id":"https:\/\/masterbase.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/zh\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/masterbase.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/zh\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"G\u0142\u00f3wny specjalista ds. marketingu","url":"https:\/\/masterbase.com\/pl\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-crear-una-propuesta-de-valor-efectiva.png?fit=200%2C333&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-36F","jetpack-related-posts":[{"id":6756,"url":"https:\/\/masterbase.com\/pl\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/","url_meta":{"origin":11945,"position":0},"title":"Jak stworzy\u0107 skuteczn\u0105 propozycj\u0119 warto\u015bci dla swoich kampanii?","author":"Alejandro Dur\u00e1n","date":"5 wrze\u015bnia, 2024","format":false,"excerpt":"Propozycja warto\u015bci mo\u017ce stanowi\u0107 r\u00f3\u017cnic\u0119 mi\u0119dzy osi\u0105gni\u0119ciem a nieosi\u0105gni\u0119ciem celu kampanii. Dobra propozycja warto\u015bci wyja\u015bnia czytelnikowi, na czym polega oferta i dlaczego powinien zwr\u00f3ci\u0107 na ni\u0105 uwag\u0119 i podj\u0105\u0107 natychmiastowe dzia\u0142ania.","rel":"","context":"W \u201eEmail Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/pl\/category\/email-marketing\/"},"img":{"alt_text":"propuesta de valor","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/3.png?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/3.png?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/3.png?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/3.png?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/3.png?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6745,"url":"https:\/\/masterbase.com\/pl\/como-utilizar-su-sitio-web-para-adquirir-suscriptores-y-no-solo-visitas\/masterbase\/","url_meta":{"origin":11945,"position":1},"title":"Jak wykorzysta\u0107 swoj\u0105 stron\u0119 internetow\u0105 do pozyskiwania subskrybent\u00f3w (a nie tylko odwiedzaj\u0105cych)?","author":"Alejandro Dur\u00e1n","date":"9 wrze\u015bnia, 2025","format":false,"excerpt":"To, co nap\u0119dza wzrost, to nie ruch, ale przekszta\u0142canie odwiedzaj\u0105cych w wiarygodne kontakty dzi\u0119ki jasnym propozycjom, mniejszym tarciom i wi\u0119kszemu zaufaniu.","rel":"","context":"W \u201eEmail Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/pl\/category\/email-marketing\/"},"img":{"alt_text":"suscriptores","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/5.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/5.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/5.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/5.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/5.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6692,"url":"https:\/\/masterbase.com\/pl\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/","url_meta":{"origin":11945,"position":2},"title":"4 proste sposoby na zwi\u0119kszenie wska\u017anika otwar\u0107 w e-mail marketingu","author":"Alejandro Dur\u00e1n","date":"14 czerwca, 2023","format":false,"excerpt":"Czy Twoje e-maile s\u0105 zamiatane pod dywan... bez przynajmniej ich otwarcia?","rel":"","context":"W \u201eEmail Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/pl\/category\/email-marketing\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6707,"url":"https:\/\/masterbase.com\/pl\/para-que-se-necesitan-las-metricas-en-email-marketing\/masterbase\/","url_meta":{"origin":11945,"position":3},"title":"Dlaczego potrzebujesz wska\u017anik\u00f3w w e-mail marketingu?","author":"Alejandro Dur\u00e1n","date":"10 lutego, 2025","format":false,"excerpt":"W \u015bwiecie e-mail marketingu nie ma miejsca na improwizacj\u0119. Metryki s\u0105 niezb\u0119dne, poniewa\u017c pozwalaj\u0105 mierzy\u0107, uczy\u0107 si\u0119 i stale ulepsza\u0107.","rel":"","context":"W \u201eEmail Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/pl\/category\/email-marketing\/"},"img":{"alt_text":"m\u00e9tricas en email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6747,"url":"https:\/\/masterbase.com\/pl\/mensaje-de-bienvenida-9-aspectos-decisivos\/masterbase\/","url_meta":{"origin":11945,"position":4},"title":"Wiadomo\u015b\u0107 powitalna: 9 decyduj\u0105cych aspekt\u00f3w","author":"Alejandro Dur\u00e1n","date":"9 wrze\u015bnia, 2025","format":false,"excerpt":"Wiadomo\u015b\u0107 powitalna ma w ramach kampanii e-mail marketingowej znacznie wi\u0119ksze znaczenie ni\u017c si\u0119 wydaje.","rel":"","context":"W \u201eEmail Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/pl\/category\/email-marketing\/"},"img":{"alt_text":"Mensaje de bienvenida","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/3-6.png?fit=1114%2C319&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/3-6.png?fit=1114%2C319&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/3-6.png?fit=1114%2C319&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/3-6.png?fit=1114%2C319&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/3-6.png?fit=1114%2C319&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6323,"url":"https:\/\/masterbase.com\/pl\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","url_meta":{"origin":11945,"position":5},"title":"Ulepszanie podr\u00f3\u017cy klienta za pomoc\u0105 wiadomo\u015bci transakcyjnych","author":"Alejandro Dur\u00e1n","date":"12 maja, 2025","format":false,"excerpt":"Przesy\u0142ki transakcyjne to warto\u015bciowe wiadomo\u015bci, kt\u00f3re cz\u0119sto s\u0105 pierwszym kontaktem mi\u0119dzy firm\u0105 a jej klientem lub subskrybentem.","rel":"","context":"W \u201eEmail Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/pl\/category\/email-marketing\/"},"img":{"alt_text":"mensajes transaccionales","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/posts\/11945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/comments?post=11945"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/posts\/11945\/revisions"}],"predecessor-version":[{"id":11948,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/posts\/11945\/revisions\/11948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/media\/11947"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/media?parent=11945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/categories?post=11945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/pl\/wp-json\/wp\/v2\/tags?post=11945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}