{"id":6896,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6896"},"modified":"2023-12-24T12:21:58","modified_gmt":"2023-12-24T10:21:58","slug":"5-velprovde-strategier-for-god-e-postlistehygiene","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/5-estrategias-probadas-para-una-correcta-higiene-de-tu-lista-de-emails\/masterbase\/","title":{"rendered":"5 velpr\u00f8vde strategier for god e-postlistehygiene"},"content":{"rendered":"<p>E-posthygiene er prosessen med \u00e5 vedlikeholde en e-postdatabase ved \u00e5 fjerne gamle eller feilaktige e-postadresser og erstatte dem med bekreftede, godkjente og tilgjengelige e-postadresser.<\/p>\n<p>Det er viktig fordi det direkte p\u00e5virker resultatene av e-postmarkedsf\u00f8ringen din. En ren adresseliste vil forbedre merkevarens avsenderomd\u00f8mme, leveringsdyktighet og e-postengasjement. Omvendt vil en fors\u00f8mt adresseliste svekke alle disse aspektene.<\/p>\n<p>Men hvordan oppdager du d\u00e5rlig e-posthygiene? Og hva kan du gj\u00f8re for \u00e5 sikre at e-postdatabasen din er plettfri?<\/p>\n<h2>Tegn p\u00e5 d\u00e5rlig e-posthygiene<\/h2>\n<p>E-postdatabasen din kan v\u00e6re i d\u00e5rlig forfatning hvis du opplever f\u00f8lgende:<\/p>\n<ul>\n<li>H\u00f8ye avvisningsrater<\/li>\n<li>Redusert e-postengasjement<\/li>\n<li>\u00d8kning i antall omkomne<\/li>\n<li>\u00d8kning i antall klager p\u00e5 s\u00f8ppelpost<\/li>\n<\/ul>\n<p>Konsekvensene av d\u00e5rlig e-postlistehygiene er alvorlige, og kan blant annet f\u00f8re til at merkevarens omd\u00f8mme svekkes, at du blir svartelistet og\/eller at du blir stemplet som en akt\u00f8r som ikke overholder offentlige datareguleringer som GDPR og CCPA.<\/p>\n<p>Konsekvensene kan bli store b\u00f8ter og en t\u00f8ff kamp for \u00e5 gjenvinne forbrukernes tillit. Heldigvis er det enkelt \u00e5 unng\u00e5 disse tilbakeslagene ved hjelp av noen enkle tiltak for \u00e5 opprettholde e-posthygienen.<\/p>\n<h2>5 tips om e-posthygiene<\/h2>\n<p><strong>1. investere i e-post<\/strong><\/p>\n<p>God e-posthygiene avhenger av kvaliteten p\u00e5 meldingene i databasen. Ved \u00e5 legge til e-poster kan du vurdere kvaliteten p\u00e5 e-postdatabasen og legge til manglende e-poster eller erstatte d\u00e5rlige e-poster med gode e-poster i CRM-systemet.<\/p>\n<p>Et e-postvedlegg kan ogs\u00e5 hjelpe deg med \u00e5 fylle ut annen manglende informasjon om n\u00e5v\u00e6rende og potensielle kunder, for eksempel demografiske data, slik at du kan tilpasse kommunikasjonen bedre.<\/p>\n<p><strong>2. Prioriter personlig tilpasning av e-post\u00a0<\/strong><\/p>\n<p>Visste du at personlig tilpasset e-postmarkedsf\u00f8ring gir en gjennomsnittlig avkastning p\u00e5 122%? Forbrukerne er mer tilb\u00f8yelige til \u00e5 fortsette \u00e5 engasjere seg i e-postene dine n\u00e5r de er personlig tilpasset med navn og inneholder budskap som er relevante og spesifikke i forhold til deres interesse for det varemerket ditt tilbyr.<\/p>\n<p>Ved hjelp av personalisering forbedres resultatene av e-postene dine, noe som styrker kvaliteten p\u00e5 listen din. Personalisering oppn\u00e5s ved \u00e5 segmentere utsendelsene dine, noe vi skal se n\u00e6rmere p\u00e5 nedenfor.<\/p>\n<p><strong>3. Fjern inaktive abonnenter<\/strong><\/p>\n<p>Inaktive abonnenter kan f\u00f8re til mye d\u00f8dvekt i databasen din, noe som igjen p\u00e5virker resultatene av e-postmarkedsf\u00f8ringen din. En inaktiv abonnent er en bruker som ikke har reagert p\u00e5 noen av utsendelsene dine p\u00e5 en viss tid, fra noen uker til noen m\u00e5neder, avhengig av hvor ofte du sender e-postkampanjer.<\/p>\n<p>Det er viktig \u00e5 v\u00e6re klar over at noen av de inaktive abonnentene fortsatt har en verdi og kan komme til \u00e5 engasjere seg i kommunikasjonen din igjen i fremtiden.<\/p>\n<p>For \u00e5 avgj\u00f8re hvilke inaktive abonnenter du skal beholde, anbefales det \u00e5 starte en reaktiveringskampanje som fanger opp noen av dem som ikke har \u00e5pnet meldingene dine den siste tiden.<\/p>\n<p><strong>4. Forhindre at utsendelsene dine havner i s\u00f8ppelpostmappen.<\/strong><\/p>\n<p>Visste du at e-postspam koster bedrifter 20,5 milliarder dollar i \u00e5ret? Enhver e-postmarkedsf\u00f8rer frykter derfor mest av alt \u00e5 havne i s\u00f8ppelpostmappen.<\/p>\n<p>Selv om dette kan skje fra tid til annen selv for de beste markedsf\u00f8rere, er det nyttig \u00e5 s\u00f8rge for at databasen din er oppdatert med aktive abonnenter for \u00e5 unng\u00e5 det.<\/p>\n<p>Hvis du regelmessig rydder opp i e-postlisten din og fjerner adresser som spretter eller blokkeres, holder du den sunn og s\u00f8rger for at det ikke oppst\u00e5r leveringsproblemer som hindrer markedsf\u00f8ringen din.<\/p>\n<p><strong>5. Opprette undertrykkelseslister<\/strong><\/p>\n<p>Du \u00f8nsker \u00e5 sende e-poster som gir gjenklang hos abonnentene dine, s\u00e5 n\u00e5r de ikke lenger \u00f8nsker \u00e5 h\u00f8re fra deg, b\u00f8r e-postmarkedsf\u00f8ringen din st\u00f8tte denne beslutningen.<\/p>\n<p>En undertrykkelsesliste inneholder e-postadresser som har meldt seg av eller merket e-postene dine som s\u00f8ppelpost. En god undertrykkelsesliste b\u00f8r ogs\u00e5 inneholde e-postadresser som er blitt avvist.<\/p>\n<p>En h\u00f8y andel returnerte meldinger er et tydelig tegn p\u00e5 at e-posthygienen b\u00f8r forbedres. Hyppige avvisninger kan ogs\u00e5 f\u00f8re til at avsenderen havner p\u00e5 s\u00f8ppelpostlisten. Ved \u00e5 opprette en undertrykkelsesliste bevarer du domenets og IP-adressen din, unng\u00e5r CAN-SPAM-b\u00f8ter og holder deg unna s\u00f8ppelpostmappen.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/obtener-obtenga-y-centralice-todo-tipo-de-datos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b024618be23d001036b4b3\/35hck1lseol4p5hhrlpx8rbtd1aqfjck6q7ljebuox0jq3ruztmmuqhqxpcpb5kq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>E-posthygiene er prosessen med \u00e5 vedlikeholde en e-postdatabase ved \u00e5 fjerne gamle eller feilaktige e-postadresser og erstatte dem med bekreftede, godkjente og tilgjengelige e-postadresser.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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