{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-er-dod-fordi-e-postmarkedsforere-foretrekker-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"Er CTR d\u00f8d? Hvorfor e-postmarkedsf\u00f8rere foretrekker CTOR"},"content":{"rendered":"

Siden e-postmarkedsf\u00f8ring ble en legitim markedsf\u00f8ringskanal p\u00e5 1990-tallet, har e-postmarkedsf\u00f8rere m\u00e5lt resultatene sine etter to parametere: \u00e5pningsfrekvens og klikkfrekvens.<\/p>\n

\u00c5pningsfrekvensen m\u00e5ler prosentandelen mottakere som \u00e5pnet e-posten, noe som gj\u00f8r det lettere \u00e5 vurdere effekten av emnelinjen og forh\u00e5ndsvisningen. Klikkfrekvens (CTR) m\u00e5ler prosentandelen mottakere som har klikket p\u00e5 lenkene i e-posten, i forhold til det totale antallet abonnenter som har mottatt e-posten.<\/p>\n

Det betyr at en lav \u00e5pningsfrekvens kan svekke klikkfrekvensen, selv om en stor andel av mottakerne som \u00e5pnet e-posten din, klikket seg videre til nettstedet ditt. Med dette i bakhodet er det ikke sikkert at klikkfrekvensen er den beste indikatoren p\u00e5 engasjement.<\/p>\n

S\u00e5 hvordan m\u00e5ler du det reelle engasjementet i e-postkampanjene dine? Med Click-to-Open Rate eller CTOR.<\/p>\n

Hva er Click-to-Open Rate (CTOR)?<\/h2>\n

Klikk-til-\u00e5pen-rate (CTOR) m\u00e5ler prosentandelen av unike mottakere som har klikket p\u00e5 en lenke etter \u00e5 ha \u00e5pnet e-posten. De fleste e-postmarkedsf\u00f8rere foretrekker \u00e5 m\u00e5le engasjementet ved hjelp av CTOR, fordi dette m\u00e5let kun tar hensyn til mottakere som har \u00e5pnet og lest e-posten.<\/p>\n

Slik beregner du CTOR<\/h2>\n

Formelen for \u00e5 beregne klikkfrekvensen per \u00e5pning er enkel: Begynn med \u00e5 dele antall unike klikk p\u00e5 antall unike \u00e5pninger. Multipliser deretter dette tallet med 100. Svaret er CTOR.<\/p>\n

La oss ta et eksempel: Du sender en e-post til 5000 abonnenter. 80 abonnenter \u00e5pner e-posten, og det er totalt 40 klikk. Slik beregnes CTOR: (40\/80) x 100 = 50%. Dette betyr at CTOR er sv\u00e6rt h\u00f8y, ettersom de fleste av abonnentene som \u00e5pnet e-posten, klikket p\u00e5 lenkene.<\/p>\n

N\u00e5r du bruker denne formelen, er det viktig \u00e5 kun telle unike \u00e5pninger og klikk. Hvis en av abonnentene dine for eksempel \u00e5pner e-posten din om morgenen og klikker p\u00e5 en lenke, og senere p\u00e5 kvelden kommer tilbake til e-posten og klikker igjen. Du vil ikke at denne abonnenten skal telles to ganger, da det vil endre analysen. Derfor b\u00f8r CTOR bare telle unike \u00e5pninger og klikk.<\/p>\n

Hvordan du kan forbedre CTOR<\/h2>\n

Enten du har overv\u00e5ket CTOR lenge eller nettopp har begynt \u00e5 gj\u00f8re det, er det alltid rom for forbedringer. Her er noen tiltak du kan iverksette for \u00e5 forbedre CTOR:<\/p>\n

1. bruk CTA-knapper<\/h2>\n

En god e-post best\u00e5r av noen f\u00e5 elementer: overbevisende tekst, attraktive bilder og overbevisende oppfordringer til handling. Og i en teksttung e-post f\u00e5r CTA-knappene mye oppmerksomhet.<\/p>\n

Du kan bruke tekstbaserte CTA-er, for eksempel \"Klikk her for mer informasjon\". Noen datarapporter tyder imidlertid p\u00e5 at knapper kan \u00f8ke klikkfrekvensen.<\/p>\n

Det er viktig \u00e5 plassere CTA-en etter at tilbudet er presentert, ikke f\u00f8r. Til slutt b\u00f8r den v\u00e6re fremtredende nok til at den skiller seg ut, men ikke s\u00e5 stor at den hindrer den generelle brukeropplevelsen.<\/p>\n

2. Evaluer tilbudene dine p\u00e5 nytt<\/h2>\n

En av grunnene til at klikk-til-\u00e5pning-prosenten kan v\u00e6re lav, er at tilbudene dine ikke samsvarer med m\u00e5lgruppens interesser. Abonnentene \u00e5pner kanskje meldingen, men n\u00e5r de blar nedover, er det ingen av lenkene som appellerer til dem.<\/p>\n

Vi anbefaler at du segmenterer e-postlisten din her: Dette sikrer at du sender e-poster som virkelig interesserer abonnentene dine.<\/p>\n

3. Bedre med \u00e9n enkelt CTA<\/h2>\n

Det finnes flere taktikker du kan bruke n\u00e5r det gjelder CTA-er i e-post. Noen merker foretrekker \u00e5 bruke flere CTA-er i e-postene sine, og lar abonnentene klikke p\u00e5 den de synes er mest interessant. Dette ser man ofte i e-poster med kommersielle tilbud. Tanken er at flere CTA-er gir flere muligheter til \u00e5 \u00f8ke CTR.<\/p>\n

En ulempe med denne tiln\u00e6rmingen er at valgmulighetene blir for mange. Med andre ord: Forbrukerne synes det er vanskelig \u00e5 ta en beslutning fordi de st\u00e5r overfor for mange valgmuligheter.<\/p>\n

Med dette i bakhodet b\u00f8r du vurdere \u00e5 teste \u00e9n enkelt CTA. Hvis det bare er \u00e9n \u00f8nsket handling, kan du \u00f8ke CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Siden e-postmarkedsf\u00f8ring ble en legitim markedsf\u00f8ringskanal p\u00e5 1990-tallet, har e-postmarkedsf\u00f8rere m\u00e5lt resultatene sine etter to parametere: \u00e5pningsfrekvens og klikkfrekvens.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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