{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"hva-du-trenger-a-vite-om-dryppmarkedsforing-via-e-post","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Drip e-postmarkedsf\u00f8ringskampanjer. Det du trenger \u00e5 vite"},"content":{"rendered":"<p>I denne artikkelen vil vi diskutere de viktigste tingene du trenger \u00e5 vite for \u00e5 \u00f8ke antall abonnenter med en dryppkampanje (<em>drypp<\/em>) og for \u00e5 oppn\u00e5 salg gjennom meldingssekvenser.<\/p>\n<p><strong style=\"font-weight: bold;\">Hva er en drypp-e-postkampanje?<\/strong><\/p>\n<p>En autosvarsyklus er en sekvens av meldinger som sendes via e-post til en potensiell abonnent over en viss tidsperiode.<\/p>\n<p>Dette er automatiserte \"sett og glem\"-kampanjer. De vanligste er velkomstmeldingssekvensen og sekvensen for forlatt handlekurv.<\/p>\n<p>En dryppkampanje kan v\u00e6re s\u00e5 kompleks eller s\u00e5 enkel som du \u00f8nsker. Velkomstkampanjen kan for eksempel best\u00e5 av flere meldinger som sendes fortl\u00f8pende, \u00e9n per dag, ved hjelp av en programvare for automatisk e-postrespons, for eksempel den som tilbys av MasterBase\u00ae.<\/p>\n<p>Det vil se ut som vist p\u00e5 disse bildene:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Det er imidlertid ikke bare hyppigheten av meldinger som gir slike resultater. En god dryppkampanje er effektiv fordi den er laget med tanke p\u00e5 alle grunnene til at en person b\u00f8r klikke p\u00e5 en lenke, og fordi disse sp\u00f8rsm\u00e5lene deretter ble adressert \u00e9n etter \u00e9n i l\u00f8pet av kampanjen.<\/p>\n<p>Her er et eksempel p\u00e5 en dryppkampanje for avbrutte kj\u00f8p, som inkluderer et lite hjernekart som viser de ulike grunnene til at noen kanskje ikke gjennomf\u00f8rer et kj\u00f8p.<\/p>\n<p>Grunner til \u00e5 avbryte kj\u00f8pet;<\/p>\n<ul>\n<li>Fant en bedre pris<\/li>\n<li>Frakten var veldig dyr<\/li>\n<li>Uklare retningslinjer for retur<\/li>\n<li>Du er i tvil om kvaliteten p\u00e5 produktet<\/li>\n<li>Foretrekker \u00e5 kj\u00f8pe personlig<\/li>\n<\/ul>\n<p>Tanken er at du identifiserer de viktigste faktorene i denne listen og tar dem med i kampanjen din. Jo flere av disse punktene du tar opp, desto flere mennesker vil du engasjere.<\/p>\n<p>Budskapet du bruker i dryppkampanjen din, b\u00f8r fokusere p\u00e5 et tema. Ikke gj\u00f8r den feilen \u00e5 tro at jo flere e-poster du sender, desto bedre blir resultatet. Det finnes e-poster som folk ikke \u00f8nsker \u00e5 motta.<\/p>\n<p>Du m\u00e5 finne en balanse mellom antall meldinger du sender ut, den reelle verdien av dem og det resultatet du \u00f8nsker. Den vanligste feilen som gj\u00f8res av de som administrerer en e-postliste, er \u00e5 sende meningsl\u00f8se meldinger.<\/p>\n<p><strong style=\"font-weight: bold;\">Hvor mange e-poster b\u00f8r en dryppkampanje inneholde?<\/strong><\/p>\n<p>Det er imidlertid ikke bare hyppigheten av meldinger som gir slike resultater. En god dryppkampanje er effektiv fordi den er laget med tanke p\u00e5 alle grunnene til at en person b\u00f8r klikke p\u00e5 en lenke, og fordi disse sp\u00f8rsm\u00e5lene deretter ble adressert \u00e9n etter \u00e9n i l\u00f8pet av kampanjen.<\/p>\n<p>Her er et eksempel p\u00e5 en dryppkampanje for avbrutte kj\u00f8p, som inkluderer et lite hjernekart som viser de ulike grunnene til at noen kanskje ikke gjennomf\u00f8rer et kj\u00f8p.<\/p>\n<p>Grunner til \u00e5 avbryte kj\u00f8pet;<\/p>\n<ul>\n<li>Fant en bedre pris<\/li>\n<li>Frakten var veldig dyr<\/li>\n<li>Uklare retningslinjer for retur<\/li>\n<li>Du er i tvil om kvaliteten p\u00e5 produktet<\/li>\n<li>Foretrekker \u00e5 kj\u00f8pe personlig<\/li>\n<\/ul>\n<p>Tanken er at du identifiserer de viktigste faktorene i denne listen og tar dem med i kampanjen din. Jo flere av disse punktene du tar opp, desto flere mennesker vil du engasjere.<\/p>\n<p>Budskapet du bruker i dryppkampanjen din, b\u00f8r fokusere p\u00e5 et tema. Ikke gj\u00f8r den feilen \u00e5 tro at jo flere e-poster du sender, desto bedre blir resultatet. Det finnes e-poster som folk ikke \u00f8nsker \u00e5 motta.<\/p>\n<p>Du m\u00e5 finne en balanse mellom antall meldinger du sender ut, den reelle verdien av dem og det resultatet du \u00f8nsker. Den vanligste feilen som gj\u00f8res av de som administrerer en e-postliste, er \u00e5 sende meningsl\u00f8se meldinger.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 Eksempler p\u00e5 dryppkampanjer <\/u><\/strong><\/p>\n<h2>Velkommen til kampanjen<\/h2>\n<p>Den f\u00f8rste e-posten som de fleste av m\u00e5lgruppene dine vil motta, er velkomstmeldingen. Det anbefales \u00e5 sende tre meldinger i l\u00f8pet av et par dager. Denne velkomstsekvensen har som m\u00e5l \u00e5 introdusere de bes\u00f8kende til nettstedet og bedriften din. Meldingene skal fortelle hvem, hva, hvor, n\u00e5r og hvordan bedriftens historie.<\/p>\n<p>Hva en sekvens av velkomst-e-poster b\u00f8r inneholde: F\u00f8rste e-post<\/p>\n<ul>\n<li>Presenter deg selv og\/eller selskapet du representerer.<\/li>\n<li>Fortell noe interessant eller uventet om deg eller bedriften din.<\/li>\n<li>Sett forventninger til hva du skal levere.<\/li>\n<li>Inviter dem til \u00e5 f\u00f8lge deg p\u00e5 sosiale medier, eller hvitelist e-postadressen din.<\/li>\n<li>Lever innholdsoppdateringen du har lovet dem.<\/li>\n<\/ul>\n<p>Den f\u00f8rste e-posten kan sammenlignes med en f\u00f8rste date: Inntrykket den etterlater er avgj\u00f8rende.<\/p>\n<p>Neste dag kan du sende en ny e-post.<\/p>\n<p>Dette kan inneholde en lenke til ditt beste blogginnlegg, en video eller noe annet du synes er nyttig. Det beste er om dette innholdet er eksklusivt eller \"vanskelig \u00e5 finne\" p\u00e5 nettstedet ditt.<\/p>\n<p>S\u00f8rg for at hver e-post du sender, inneholder en lenke til en annen ressurs. Den f\u00f8rste meldingen kan for eksempel inneholde en lenke til en PDF-fil, den andre en lenke til nettstedet ditt og den tredje en lenke til en video.<\/p>\n<p>\u00c5 sende publikum til forskjellige steder bidrar til \u00e5 skape en f\u00f8lelse av det uventede. Folk blir lei av \u00e5 motta det samme uke etter uke.<\/p>\n<h2>2. Upsell-kampanje<\/h2>\n<p>Et naturlig resultat av en e-postkampanje er et tilleggssalg. Dette \u00f8nsket om \u00e5 kj\u00f8pe andre produkter er en del av syklusen: Det er n\u00e5r kunden er mer \u00e5pen for en vare som utfyller det f\u00f8rste kj\u00f8pet.<\/p>\n<p>Du b\u00f8r ta hensyn til dette behovet for tilleggsprodukter i salgssyklusen din.<\/p>\n<p>Det er to m\u00e5ter \u00e5 administrere et tilleggssalg p\u00e5.<\/p>\n<p>Den f\u00f8rste er p\u00e5 nettstedet ved kj\u00f8psstedet. Du kan oppfordre publikum til \u00e5 gj\u00f8re et ekstra kj\u00f8p f\u00f8r eller umiddelbart etter at de har gjort sitt f\u00f8rste kj\u00f8p.<\/p>\n<p>Den andre m\u00e5ten er gjennom en e-postsekvens. Du m\u00e5 utf\u00f8re oppsalgssekvensen din innen femten dager etter det f\u00f8rste produktkj\u00f8pet p\u00e5 nettstedet ditt.<\/p>\n<p>Sekvensen av e-poster du bruker for et mersalg, ligner p\u00e5 den du ville brukt for en kampanje, men det er viktig \u00e5 huske p\u00e5 at personen du retter deg mot, nettopp har kj\u00f8pt noe fra deg. Derfor trenger ikke e-postsekvensen \u00e5 v\u00e6re like lang som den f\u00f8rste kampanjen. Det anbefales \u00e5 sende ut to e-poster: \u00e9n for \u00e5 informere dem om at det finnes tilbud, og \u00e9n for \u00e5 advare dem om at tilbudet snart avsluttes.<\/p>\n<h2>3. F\u00f8dselsdagssekvensen<\/h2>\n<p>Bursdagsdr\u00e5pekampanjen er en flott m\u00e5te \u00e5 komme i kontakt med publikum og generere ekstra inntekter. I tillegg kan du sende bursdags\u00f8nsker til folk, noe som er en god ting.<\/p>\n<p>For \u00e5 kj\u00f8re en bursdagskampanje m\u00e5 du vite f\u00f8dselsdatoen deres.<\/p>\n<p>Du kan f\u00e5 denne informasjonen p\u00e5 abonnementsskjemaet, men det kan v\u00e6re et vanskelig punkt for noen. Hvis du velger denne l\u00f8sningen, b\u00f8r du gj\u00f8re det valgfritt. De som ikke \u00f8nsker \u00e5 oppgi f\u00f8dselsdato, vil ganske enkelt oppgi falske data.<\/p>\n<p>Den andre m\u00e5ten \u00e5 innhente f\u00f8dselsdato p\u00e5, er n\u00e5r personen allerede st\u00e5r p\u00e5 listen din. Fordelen med denne tiln\u00e6rmingen er at du ber om disse opplysningene n\u00e5r du allerede har etablert et forhold til personen. Enda viktigere er det at de som deltar i prosessen, gj\u00f8r det p\u00e5 frivillig basis, slik at det er mer sannsynlig at dataene er sannferdige.<\/p>\n<p>En bursdags-dryppkampanje er kort og skal v\u00e6re hyggelig. Send den f\u00f8rste e-posten rundt middagstid p\u00e5 personens bursdag. Denne meldingen kan v\u00e6re et gratulasjonskort med en rabattkupong.<\/p>\n<p>Samtidig kan du dagen etter sende en oppf\u00f8lgingsmail der du informerer personen om at du stenger rabatttilbudet om syv timer. Dette er en god m\u00e5te \u00e5 huske p\u00e5 at mange har bedre ting \u00e5 gj\u00f8re p\u00e5 bursdagen sin enn \u00e5 handle p\u00e5 nettet. Det skaper ogs\u00e5 en f\u00f8lelse av frykt for \u00e5 g\u00e5 glipp av noe.<\/p>\n<p><strong style=\"font-weight: bold;\">Sammendrag<\/strong><\/p>\n<p>Vi har skissert noen av de mest brukte dryppkampanjene blant markedsf\u00f8rere. Hvis du har problemer med \u00e5 <u>tjene penger<\/u> Hvis du \u00f8nsker \u00e5 utvide listen din eller engasjere leserne dine, vil denne artikkelen forh\u00e5pentligvis v\u00e6re et rammeverk for fremtidig referanse. Dryppkampanjer b\u00f8r nemlig v\u00e6re en sentral del av e-postmarkedsf\u00f8ringsstrategien din.<\/p>\n<p>Med planlegging og bruk av e-postmarkedsf\u00f8ringsverkt\u00f8yet MasterBase\u00ae vil du kunne innlemme dem p\u00e5 en enkel m\u00e5te.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I denne artikkelen tar vi for oss det viktigste du trenger \u00e5 vite for \u00e5 \u00f8ke antall abonnenter med en drip-kampanje og for \u00e5 oppn\u00e5 salg gjennom meldingssekvenser.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/hva-du-trenger-a-vite-om-dryppmarkedsforing-via-e-post\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo abordaremos los aspectos m\u00e1s importantes que debes conocer para aumentar el n\u00famero de suscriptores con una campa\u00f1a de goteo (drip) y para obtener ventas mediante secuencias de mensajes.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/nb\/hva-du-trenger-a-vite-om-dryppmarkedsforing-via-e-post\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/marketing-por-correio-eletronico-gota-a-gota-o-que-precisa-de-saber\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/marketing-por-correio-eletronico-gota-a-gota-o-que-precisa-de-saber\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Campa\u00f1as de goteo de email marketing. 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