{"id":6866,"date":"2023-01-16T21:43:00","date_gmt":"2023-01-16T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6866"},"modified":"2024-01-09T16:42:09","modified_gmt":"2024-01-09T14:42:09","slug":"hvordan-du-kan-forbedre-leveringsevnen-i-e-postmarkedsforing-for-a-na-innboksen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","title":{"rendered":"Slik forbedrer du leveringssikkerheten i e-postmarkedsf\u00f8ring for \u00e5 n\u00e5 innboksen din"},"content":{"rendered":"<h3><\/h3>\n<p>Hvis e-postene dine havner i s\u00f8ppelpostmappen, b\u00f8r du prioritere \u00e5 forbedre leveringsevnen.<\/p>\n<p>Bare hvis du n\u00e5r innboksen til mottakerne dine, vil du ha muligheten til \u00e5 engasjere publikum og drive salg fra e-postmarkedsf\u00f8ringskampanjene dine.<\/p>\n<p>Noen tips for \u00e5 forbedre leveringsevnen<\/p>\n<h2>1. Vurder situasjonen din<\/h2>\n<p>F\u00f8r noe annet er det best \u00e5 analysere situasjonen du befinner deg i. Basert p\u00e5 denne analysen kan du bestemme hva du skal gj\u00f8re videre.<\/p>\n<p>Begynn med \u00e5 sjekke leveringsdyktigheten og vurdere kvaliteten p\u00e5 listen din og resultatene av de siste kampanjene dine.<\/p>\n<p>Etter \u00e5 ha gjennomg\u00e5tt disse omr\u00e5dene, b\u00f8r du vite:<\/p>\n<ul>\n<li>Hvis e-postene dine havner i s\u00f8ppelpostmappen hos alle e-postleverand\u00f8rer<\/li>\n<li>Hvis du er inkludert i noen av de viktigste svartelistene<\/li>\n<li>Hvis autentiseringen (SPF, DKIM, DMARC) er riktig konfigurert<\/li>\n<li>Hvor engasjerte kontaktene dine er.<\/li>\n<li>Hvor stor andel av kontaktene dine er inaktive?<\/li>\n<li>Hvor stor prosentandel av kontaktene dine avslutter abonnementet eller markerer e-postene dine som s\u00f8ppelpost.<\/li>\n<li>Hvordan resultatene dine er sammenlignet med bransjens referanseverdier for e-postmarkedsf\u00f8ring<\/li>\n<\/ul>\n<h2>2. Fjern IP-en din fra svartelister for e-post<\/h2>\n<p>Hvis e-postene dine havner i s\u00f8ppelpostmappen, er det stor sjanse for at de er svartelistet. De st\u00f8rste e-postleverand\u00f8rene ser p\u00e5 de mest anerkjente svartelistene n\u00e5r de vurderer kvaliteten p\u00e5 e-postene som sendes til brukerne.<\/p>\n<p>Hvis du har funnet IP-adressen eller e-postdomenet ditt p\u00e5 noen av de store svartelistene (du kan sjekke dette med verkt\u00f8y for omd\u00f8mmeh\u00e5ndtering, for eksempel MxToolbox), kan du kontakte listeadministratorene. Be dem om hjelp og r\u00e5d om hvordan du kan forbedre utsendelsesrutinene dine, og du vil ofte oppleve at de gjerne gir deg ytterligere veiledning.<\/p>\n<p>Hvis du ikke endrer prosessene dine og m\u00e5ten du kj\u00f8rer e-postkampanjene dine p\u00e5, kan du ende opp p\u00e5 listen igjen.<\/p>\n<h2>3. Skap en unik merkevareidentitet<\/h2>\n<p>En sterk og unik merkevareidentitet kan bidra til \u00e5 \u00f8ke mottakernes engasjement for e-postene dine.<\/p>\n<p>Og siden engasjement er et viktig element i e-postleveransen, er det viktig \u00e5 bruke ditt eget tilpassede domene til \u00e5 sende e-postkampanjene dine (i motsetning til gratis e-postdomener som Gmail).<\/p>\n<p>Bruk ogs\u00e5 konsistente e-postfelt (Fra, Navn og Adresse) i alle kampanjene dine.<\/p>\n<h2>4. S\u00f8rg for at e-postene dine er riktig autentisert.<\/h2>\n<p>En annen ting som ofte for\u00e5rsaker leveringsproblemer, og som enkelt kan l\u00f8ses, er knyttet til autentisering.<\/p>\n<p>Internett-leverand\u00f8rer (ISP-er) som Gmail eller Outlook kan avvise eller filtrere e-postene dine i s\u00f8ppelpostmappen hvis de ser mistenkelige ut.<\/p>\n<p>Dette henger sammen med hvem du er, hvordan du sender e-postene dine og hva de inneholder.<\/p>\n<p>Her er hva du kan gj\u00f8re hvis du \u00f8nsker \u00e5 bli oppfattet som en p\u00e5litelig avsender:<\/p>\n<p>Send e-postene dine ved hjelp av et bedriftsdomene i stedet for et offentlig tilgjengelig gratis e-postdomene (for eksempel Gmail eller Comcast).<\/p>\n<p>Den bruker egnede autentiseringsprotokoller, for eksempel DKIM (Domain Key Identified Mail), SPF (Sender Policy Framework), DMARC (Domain-based Message Authentication, Reporting and Conformance) og BIMI (Badges for Message Identification).<\/p>\n<h2>5. Koble til mindre aktive kontakter igjen<\/h2>\n<p>I prosessen med \u00e5 evaluere mottakernes engasjement (trinn 1) har du kanskje identifisert abonnenter som nylig har blitt inaktive. Det kan for eksempel v\u00e6re personer som ikke har \u00e5pnet eller klikket p\u00e5 noen av e-postene dine de siste tre m\u00e5nedene.<\/p>\n<p>Siden denne gruppen fortsatt kan ha et kommersielt potensial, b\u00f8r du pr\u00f8ve \u00e5 gjenopprette den. Den mest popul\u00e6re m\u00e5ten \u00e5 gj\u00f8re dette p\u00e5 er \u00e5 kj\u00f8re en gjenvinningskampanje.<\/p>\n<h2>6. Rydd opp i adresselisten din<\/h2>\n<p>Listehygiene er en viktig del av e-postleveringsevnen.<\/p>\n<p>For at listen din skal anses som hygienisk, m\u00e5 du eliminere d\u00f8dvekt og involvere de som er kontinuerlig aktive.<\/p>\n<p>Siden vi i trinn 5 snakket om \u00e5 engasjere kontakter som fortsatt har forretningspotensial, b\u00f8r du n\u00e5 se p\u00e5 hvem du b\u00f8r vurdere \u00e5 fjerne fra listene dine.<\/p>\n<p>Det er to segmenter vi tenker p\u00e5 n\u00e5r vi snakker om d\u00f8dvekt.<\/p>\n<p>Det f\u00f8rste segmentet best\u00e5r av personer som spesifikt har sagt at de ikke lenger \u00f8nsker \u00e5 motta utsendelser fra deg, eller at e-postadressen deres har generert en avvisning. De b\u00f8r fjernes fra listen din umiddelbart, uansett hvor stort segmentet er.<\/p>\n<p>Den andre gruppen best\u00e5r av personer som ikke har v\u00e6rt i kontakt med kommunikasjonen din p\u00e5 lang tid (et \u00e5r eller s\u00e5). Disse kontaktene har som oftest ikke noe kommersielt potensial. Men de representerer en stor risiko for leveringsevnen din.<\/p>\n<h2>7. Gi mottakerne dine valgmuligheter<\/h2>\n<p>Her er en annen m\u00e5te du kan redusere frafallet p\u00e5 adresselisten din og forbedre leveringsevnen: Gi abonnentene dine et valg!<\/p>\n<p>Markedsf\u00f8rere har lenge visst at de b\u00f8r personalisere kundeopplevelsen. Men de gj\u00f8r det sjelden n\u00e5r det gjelder frekvensen og innholdet i e-postmarkedsf\u00f8ringskampanjene.<\/p>\n<p>Hvis du \u00f8nsker \u00e5 tilby en bedre opplevelse, kan du vurdere \u00e5 opprette et preferansesenter eller inkludere flere avmerkingsbokser i webskjemaene dine, slik at kontaktene dine kan uttrykke sine e-postpreferanser.<\/p>\n<p>Du kan ogs\u00e5 inkludere den p\u00e5 avmeldingssiden, slik at kundene dine har mulighet til \u00e5 melde seg av i stedet for \u00e5 melde seg av e-postabonnementet ditt.<\/p>\n<p>Dette trinnet kan virke vanskelig \u00e5 implementere og vedlikeholde, men det gir deg muligheten til \u00e5 holde kundene engasjert lenger. I tillegg gir du dem en f\u00f8lelse av at de har ansvaret, noe som i sin tur kan forbedre m\u00e5ten de oppfatter merkevaren din p\u00e5.<\/p>\n<h2>8. Gj\u00f8r det enkelt \u00e5 melde seg av listen din<\/h2>\n<p>Dette kan virke kontraintuitivt, men det faktum at folk melder seg av listen din, er ikke s\u00e5 farlig. Hvorfor? Fordi det betyr at de faktisk mottar e-postene dine, de er bare ikke interessert i dem.<\/p>\n<p>Problemet begynner n\u00e5r de ikke avslutter abonnementet, men a) filtrerer meldingene dine i s\u00f8ppelpostmappen eller, enda verre, b) rapporterer dem som s\u00f8ppelpost.<\/p>\n<p>N\u00e5r det gjelder h\u00e5ndtering av klager p\u00e5 s\u00f8ppelpost, er situasjonen litt vanskeligere fordi det krever endringer p\u00e5 flere steder.<\/p>\n<p>F\u00f8rst og fremst b\u00f8r du g\u00e5 gjennom p\u00e5meldingsprosessen og s\u00f8rge for at alt er transparent og tydelig. Kontaktene dine b\u00f8r forst\u00e5 hva de registrerer seg for og hvilket innhold du vil sende dem. Legg til denne informasjonen p\u00e5 landingssidene, i nettskjemaene, p\u00e5 takkesidene og i bunnteksten i e-postene dine.<\/p>\n<p>For det andre b\u00f8r du gj\u00f8re det enkelt \u00e5 melde seg av listen din. I de fleste tilfeller er det tilstrekkelig at avmeldingsprosessen ikke krever flere trinn, for eksempel innlogging p\u00e5 plattformen, og at avmeldingslenken er lett \u00e5 finne i e-postene dine.<\/p>\n<p>Det var alt for n\u00e5. Vi vil fortsette \u00e5 gi flere tips, for listen er lang.<\/p>\n<p><a href=\"https:\/\/ebook.masterbase.com\/guia-de-la-entregabilidad\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/63c7206e98d1740019f6b238\/yuihehobs04r2lh0pktfdt99nruh3cyuv1tdnpdvokeh58r6yivhk9xveo7gn6hq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hvis e-postene dine havner i s\u00f8ppelpostmappen, b\u00f8r du prioritere \u00e5 forbedre leveringsevnen.<\/p>","protected":false},"author":239642484,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/hvordan-du-kan-forbedre-leveringsevnen-i-e-postmarkedsforing-for-a-na-innboksen\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si tus emails est\u00e1n llegando a la carpeta de correos no deseados, mejorar la capacidad de entrega debe convertirse en tu prioridad.\" \/>\n<meta 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