{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"bruk-e-postmarkedsforing-til-a-bygge-merkevaren-din-ikke-til-a-skade-den","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Bruk e-postmarkedsf\u00f8ring til \u00e5 bygge merkevaren din, ikke til \u00e5 skade den."},"content":{"rendered":"

Hver eneste ting du gj\u00f8r eller ikke gj\u00f8r med merkevaren din, kan enten styrke eller svekke den. Hver eneste kontakt en forbruker har med varemerket ditt har en positiv eller negativ innvirkning p\u00e5 hvordan de oppfatter det, og e-postmarkedsf\u00f8ring er en del av denne virkeligheten.<\/p>\n

S\u00e5 ta en pause fra e-postmarkedsf\u00f8ringskampanjene dine og vurder om strategiene dine faktisk bygger eller \u00f8delegger merkevaren din.<\/p>\n

Er budskapene dine i tr\u00e5d med den posisjoneringen du \u00f8nsker \u00e5 gi varemerket ditt? I tillegg til om logoen er i samsvar med designet eller er godt plassert, tenker vi her p\u00e5 den samlede opplevelsen av e-postene dine.<\/p>\n

Husk at det m\u00e5lgruppen din oppfatter, er virkeligheten. Hvis merkevaren din oppfattes godt eller d\u00e5rlig, betyr det at det er slik m\u00e5lgruppen oppfatter den.<\/p>\n

Hver komponent i en e-postmarkedsf\u00f8ringsstrategi b\u00f8r evalueres ut fra hvilken innvirkning den har p\u00e5 varemerket. Legg merke til hver enkelt komponent og hvilken effekt de har.<\/p>\n

Avsender<\/strong>:<\/h2>\n

Dette er personen som sender e-posten. Det er det f\u00f8rste personen ser for \u00e5 avgj\u00f8re om han eller hun skal \u00e5pne meldingen eller avvise den.<\/p>\n

Er det bra \u00e5 sende e-post med avsendere med \"noreply@\" eller \"sales@\"? Bygg merkevaren din, ikke \u00f8delegg den.<\/p>\n

Hyppighet:<\/strong><\/h2>\n

Sender du mange e-poster hver uke eller \u00e9n annenhver m\u00e5ned? For mye eller for lite er relativt. Det henger sammen med innholdets relevans. Det finnes ingen formler eller oppskrifter.<\/p>\n

S\u00e5... hvordan vet du det? Send bare n\u00e5r du har noe relevant \u00e5 formidle.<\/p>\n

Ikke skad varemerket ditt, ikke f\u00e5 dem til \u00e5 hate varemerket ditt ved \u00e5 fylle opp postkasser eller bare kommunisere n\u00e5r du husker det.<\/p>\n

Innhold<\/strong><\/h2>\n

Kommuniserer du til forbrukerne det de \u00f8nsker \u00e5 vite?<\/p>\n

Oppfyller du personens forventninger og oppfatning av bedriften n\u00e5r det gjelder tone, v\u00e6rem\u00e5te eller m\u00e5ten du kommuniserer p\u00e5?<\/p>\n

Hvis merkevaren din er underholdende og budskapet ditt er kjedelig eller alvorlig, bygger du da opp eller forvirrer du publikum?<\/p>\n

Tilbud<\/strong><\/h2>\n

Er tilbudet ditt attraktivt for m\u00e5lgruppen? Hvis bedriften din tilbyr premiumprodukter og sender aggressive tilbud som ikke gj\u00f8r annet enn \u00e5 skade bedriftens image av eksklusivitet, kan det v\u00e6re br\u00f8d for i dag og sult for i morgen.<\/p>\n

Hvis tilbudet er \u00e5 abonnere p\u00e5 kontaktlisten via e-post med et l\u00f8fte om verdi, og det viser seg at du bare sender e-poster med massetilbud uten individuell verdi, kan du skade merkevaren din alvorlig.<\/p>\n

Varemerket ditt er overalt, til og med i innboksen til leserne dine. V\u00e6r p\u00e5 vakt. E-post er et sv\u00e6rt effektivt og kraftfullt verkt\u00f8y for b\u00e5de merkevarebygging og merkevareskade.<\/p>\n

S\u00f8rg for at du alltid bygger opp merkevaren din.<\/strong><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Bruker du e-postmarkedsf\u00f8ring til \u00e5 bygge merkevaren din?
\nOg er e-postmarkedsf\u00f8ring virkelig med p\u00e5 \u00e5 bygge den opp eller \u00f8delegge den?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nUsa el Email Marketing para 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