{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-ting-du-bor-sjekke-for-du-sender-meldingen-din","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 ting du b\u00f8r sjekke f\u00f8r du sender meldingen din"},"content":{"rendered":"

I tillegg til \u00e5 foreta en testforsendelse, er det mange andre aspekter som m\u00e5 gjennomg\u00e5s.<\/strong><\/h1>\n

<\/strong><\/p>\n

Alle kan gj\u00f8re en feil, spesielt i en stadig mer krevende verden der alle kappes om \u00e5 n\u00e5 frem og selge f\u00f8r konkurrentene.<\/p>\n

Dette presset f\u00f8rer til at ting ikke alltid g\u00e5r som planlagt, og enda verre, det f\u00f8rer til at vi gj\u00f8r feil som ikke kan rettes opp, spesielt n\u00e5r det gjelder e-postmarkedsf\u00f8ring.<\/p>\n

N\u00e5r en melding er sendt, kan den ikke lenger korrigeres. For \u00e5 unng\u00e5 forlegenhet, \u00e5 m\u00e5tte be om unnskyldning og de d\u00e5rlige resultatene dette f\u00f8rer med seg, kan du lese denne listen som oppsummerer 10 ting du b\u00f8r sjekke f\u00f8r hver sending.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Manglende eller \u00f8delagte lenker<\/strong><\/h2>\n

S\u00f8rg for at lenkene dine fungerer. G\u00e5r de dit de skal g\u00e5? Er det tydelig for folk at de b\u00f8r klikke, og hvorfor de b\u00f8r klikke akkurat der og da? Sjekk lenkene p\u00e5 profilene dine i sosiale medier.<\/p>\n

Unng\u00e5 den klassiske \"error 404 page not found\". Det finnes ikke noe verre enn \u00e5 klikke og bli frustrert.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Stavefeil<\/strong><\/h2>\n

Stavefeil har betydning i markedsf\u00f8ring, spesielt i e-post, som er et direkte og personlig medium.<\/p>\n

Skaden g\u00e5r ut over omd\u00f8mmet til merkevaren din, og det d\u00e5rlige inntrykket du etterlater hos potensielle kunder og kunder. For ikke \u00e5 snakke om at en slik feil kan endre meningen og hensikten med det som er skrevet.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Forvrengte bilder<\/strong><\/h2>\n

Hvordan ser bildene dine ut? Dette er et godt sp\u00f8rsm\u00e5l, siden det finnes forskjellige typer e-postlesere (Gmail, Yahoo, Notes, Outlook), som kan forvrenge bildene dine: er de krympet, utvidet, pikselert, for lange eller bare ikke synlige?<\/p>\n

Husk at det finnes bildefiltre eller bildeblokkere, og at hvis du satser p\u00e5 for mange bilder, kan det hende at budskapet ditt rett og slett ikke n\u00e5r frem.<\/p>\n

S\u00f8rg for at bildene ser bra ut, slik de var ment \u00e5 vises, hvis ikke, m\u00e5 du korrigere dem f\u00f8r du sender dem inn.<\/p>\n

S\u00f8rg ogs\u00e5 for at det finnes en tekst bak bildet som beskriver det (alternativ tekst) hvis det ikke lastes inn.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Farger<\/strong><\/h2>\n

Er fargen p\u00e5 bokstavene og bakgrunnsfargen passende? Med hensiktsmessig mener vi at de er lette \u00e5 lese, uten \u00e5 forstyrre \u00f8yet eller konsentrasjonen, og at de oppfyller det form\u00e5let de er utformet for: \u00e5 kommunisere.<\/p>\n

Noen ganger brukes harde bakgrunnsfarger (svart, r\u00f8d, gr\u00f8nn) for \u00e5 fremheve en melding, noe som, selv om det tiltrekker \u00f8yet og skiller den fra andre e-poster, gj\u00f8r den veldig vanskelig \u00e5 lese. V\u00e6r forsiktig.<\/p>\n

Noen ganger viser ikke enkelte e-postlesere bakgrunnsfargen, men en hvit farge, og hvis bokstavene var like hvite, ville meldingen din ha g\u00e5tt tapt. S\u00f8rg for at synligheten av meldingene dine ikke er avhengig av bakgrunnsfargen.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Ryddig format<\/strong><\/h2>\n

Sjekk avstanden mellom setningene, at bildene har nok luft i forhold til teksten, og at oppfordringsknappen ikke har overlappet med andre elementer i innholdet.<\/p>\n

Kontroller at alt er der det skal v\u00e6re.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Emne \/ Avsender<\/strong><\/h2>\n

Avsenderen, det vil si hvem som sender meldingen, b\u00f8r v\u00e6re firmanavnet ditt eller det navnet som er mest gjenkjennelig for m\u00e5lgruppen din.<\/p>\n

N\u00e5r det gjelder emnelinjen, hender det at n\u00e5r du laster opp en e-post til systemet, blir emnelinjen st\u00e5ende igjen som en beskrivelse. V\u00e6r forsiktig! Emnelinjen er ikke en beskrivelse, men en oppfordring til handling som skal motivere folk til \u00e5 \u00e5pne meldingen. Sjekk at den oppfyller denne forutsetningen.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personlig tilpasning<\/strong><\/h2>\n

Den grunnleggende personaliseringen omfatter en hilsen og navnet p\u00e5 personen meldingen er adressert til.<\/p>\n

S\u00f8rg for at de er korrekte. Sjekk ogs\u00e5 at kontaktlisten din er oppdatert og stavet riktig.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>AntiSpam-kompatibel<\/strong><\/h2>\n

Hvis du ikke vil havne i tr\u00f8bbel, m\u00e5 du overholde loven. S\u00f8rg for at e-posten inneholder en fysisk adresse for bedriften din, og at det st\u00e5r at den er sendt av deg (firmanavn) via en avsender (f.eks. MasterBase<\/a>).<\/p>\n

Gj\u00f8r emnet ditt tydelig og i tr\u00e5d med budskapet ditt.<\/p>\n

Til slutt m\u00e5 du s\u00f8rge for at du ikke bare inkluderer muligheten til \u00e5 avslutte abonnementet, men at den ogs\u00e5 fungerer. Og innfri alltid l\u00f8ftet om \u00e5 ikke sende meldinger p\u00e5 nytt til dem som har meldt seg av.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Mulighet for visning p\u00e5 nettet<\/strong><\/h2>\n

Inkluder alltid alternativet \"vis denne meldingen p\u00e5 nettet\" \/ \"vis p\u00e5 nettet\". Siden det ikke finnes noen absolutt garanti for at meldingen vises i alle e-postlesere n\u00f8yaktig slik den er utformet, m\u00e5 du s\u00f8rge for \u00e5 gi mottakeren det sikreste alternativet i et standardformat: se den p\u00e5 nettet.<\/p>\n

10.\u00a0<\/strong>\u00a0Ulike enheter<\/strong><\/h2>\n

Det finnes ikke bare forskjellige e-postlesere, men ogs\u00e5 forskjellige enheter der brukerne sjekker innboksen sin: stasjon\u00e6re PC-er eller mobiler (smarttelefoner eller nettbrett). Anbefalingen er \u00e5 alltid tenke mobil f\u00f8rst, for hvis meldingen ser bra ut p\u00e5 mobil, vil den ogs\u00e5 se bra ut p\u00e5 stasjon\u00e6re PC-er.<\/p>\n

Men ideelt sett b\u00f8r du teste for hver av de ulike enhetene f\u00f8r du sender meldingene dine.<\/p>\n

Er det noe annet du mener er viktig \u00e5 sjekke f\u00f8r du sender meldingen?<\/strong><\/p>\n

 <\/p>\n

\"ebok<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Det er menneskelig \u00e5 feile. Men det finnes feil som kan unng\u00e5s, s\u00e5 det er greit \u00e5 vite hva man b\u00f8r se etter f\u00f8r man sender av g\u00e5rde en melding. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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