{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"hvorfor-velkomstmeldingene","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Hvorfor velkomst- og ettersalgsmeldinger er viktige"},"content":{"rendered":"<h2>Unders\u00f8kelser viser at bedrifter som bruker e-postmarkedsf\u00f8ring for \u00e5 levere budskap til rett tid og til de rette personene, har mye mer \u00e5 vinne.<\/h2>\n<h3><strong>Velkomstmeldinger: avgj\u00f8rende for enhver e-postmarkedsf\u00f8ringskampanje<\/strong><\/h3>\n<p>Velkomstmeldingen er den f\u00f8rste meldingen en abonnent mottar etter at han eller hun har registrert seg p\u00e5 en adresseliste eller foretatt en viktig handling, for eksempel kj\u00f8pt et produkt eller lastet ned en ressurs. Denne typen melding er avgj\u00f8rende fordi den markerer begynnelsen p\u00e5 forholdet mellom bedriften og abonnenten, setter tonen for fremtidig kommunikasjon og er en ideell mulighet til \u00e5 skape et positivt f\u00f8rsteinntrykk.<\/p>\n<h2><strong>Fordelene med en velkomstmelding<\/strong><\/h2>\n<ul>\n<li><strong>Lojalitet fra starten av:<\/strong> Med velkomstmeldinger kan du innlede forholdet til kunden p\u00e5 en vennlig og personlig m\u00e5te. Dette skaper en f\u00f8lelse av forpliktelse og tillit allerede fra f\u00f8rste kontakt.<\/li>\n<li><strong>H\u00f8ye \u00e5pnings- og klikkfrekvenser:<\/strong> Unders\u00f8kelser viser at velkomstmeldinger i gjennomsnitt har en \u00e5pningsfrekvens p\u00e5 50%, noe som gj\u00f8r dem til et av de mest effektive budskapene i enhver e-postmarkedsf\u00f8ringsstrategi.<\/li>\n<li><strong>Introduksjon til merkevaren og produktene:<\/strong> En velkomstmelding gir deg muligheten til \u00e5 presentere bedriften din, fremheve viktige produkter eller tjenester og henvise nye abonnenter til relevant innhold p\u00e5 nettstedet ditt.<\/li>\n<li><strong>Segmentering fra begynnelsen av:<\/strong> Gjennom velkomstmeldinger kan du ogs\u00e5 begynne \u00e5 samle inn ytterligere data som gj\u00f8r det mulig for deg \u00e5 segmentere kundene dine bedre fra starten av, slik at du kan personalisere deres fremtidige interaksjon med merkevaren din.<\/li>\n<\/ul>\n<h2><strong>Kjennetegn ved en velkomstmelding<\/strong><\/h2>\n<ul>\n<li><strong>Et klart og konsist budskap:<\/strong> Forklar hvem du er og hvilke fordeler abonnenten kan forvente fra merkevaren din. Det er ogs\u00e5 det ideelle stedet \u00e5 takke dem for at de har meldt seg inn.<\/li>\n<li><strong>Umiddelbar oppfordring til handling:<\/strong> Oppfordre abonnentene til \u00e5 ta neste skritt, for eksempel \u00e5 fylle ut profilen sin, utforske nettstedet, foreta sitt f\u00f8rste kj\u00f8p eller f\u00f8lge de sosiale nettverkene dine.<\/li>\n<li><strong>Attraktiv design og samstemt med merkevaren din:<\/strong> S\u00f8rg for at budskapet er utformet p\u00e5 en visuelt tiltalende m\u00e5te som gjenspeiler merkevaren din.<\/li>\n<li><strong>Tilbyr verdi:<\/strong> En innledende rabatt, en gratis ressurs eller eksklusiv tilgang er gode m\u00e5ter \u00e5 \u00f8nske nye abonnenter velkommen p\u00e5.<\/li>\n<\/ul>\n<h3><strong>Suksesshistorier om bedrifter som bruker hilsener<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Madrassfirmaet sender en enkel, men effektiv velkomstmelding som forsterker verditilbudet deres og oppfordrer abonnentene til \u00e5 utforske produktene deres. Med et rent design og en tydelig oppfordring til handling har de klart \u00e5 \u00f8ke de f\u00f8rste konverteringene med 15%.<\/li>\n<li><strong>Netflix:<\/strong> Str\u00f8mmegiganten bruker velkomstmeldingene sine til \u00e5 tilpasse brukeropplevelsen fra starten av. Netflix sp\u00f8r om seerpreferansene til nye abonnenter, slik at de kan tilby mer n\u00f8yaktige anbefalinger og \u00f8ke brukerlojaliteten med 20%.<\/li>\n<li><strong>Airbnb:<\/strong> I velkomstmeldingene tilbyr Airbnb nye brukere en veiledning i hvordan de skal bruke plattformen, og personaliserte anbefalinger basert p\u00e5 hvor de befinner seg. Dette har f\u00f8rt til en \u00f8kning p\u00e5 25% i bestillinger fra nye brukere.<\/li>\n<\/ul>\n<p>Kvantitativt sett rapporterer bedrifter som har tatt i bruk velkomstmeldinger, om betydelige forbedringer i kundeengasjementet. En unders\u00f8kelse utf\u00f8rt av Experian viser at \u00e5pningsfrekvensen for slike meldinger i gjennomsnitt er fire ganger h\u00f8yere enn for tradisjonelle reklameutsendelser, og klikkfrekvensen kan \u00f8ke med s\u00e5 mye som 10%.<\/p>\n<h3><strong>Meldinger som utl\u00f8ses i henhold til kundens livssyklus<\/strong><\/h3>\n<p>Tidsbestemte meldinger som utl\u00f8ses av bestemte kundehandlinger, for eksempel et f\u00f8rste kj\u00f8p eller et nytt kj\u00f8p, viser utmerket forbrukerrespons.<\/p>\n<p>De hjelper deg ogs\u00e5 med \u00e5 vite hva du skal sende neste gang, noe som gj\u00f8r kampanjene dine mer konsistente.<\/p>\n<p>Disse budskapene f\u00f8lger det som kalles \"kundelivssyklusstrategier\". Hvilken type kampanje som er rettet mot dem, avhenger av hvilken handling som genereres, og hvilket stadium kunden befinner seg p\u00e5 (ny, voksende, moden, passiv).<\/p>\n<p>If\u00f8lge en studie utf\u00f8rt av <strong>eMarketer<\/strong>46% av selskapene benytter seg av slike strategier.<\/p>\n<p>78% av selskapene bruker velkomstprogrammer, etterfulgt av 45% som bruker ettersalgsprogrammer. Deretter f\u00f8lger kryss- og mersalgskampanjer og, med 33%, passive kundeaktiveringsprogrammer.<\/p>\n<p>Muligheten til \u00e5 utl\u00f8se meldinger i henhold til kundens stadium \u00f8ker utvilsomt relevansen og personaliseringen av disse meldingene.<\/p>\n<h3><strong>Fordeler for bedrifter<\/strong><\/h3>\n<p>Studien viser tydelig fordelene med denne typen strategi. 67% av bedriftene rapporterer at den viktigste effekten er at de \u00f8ker engasjementet i kontaktlisten. Dernest (55%) \u00f8ker de \u00e5pnings- og klikkfrekvensen, og 54% oppgir at de \u00f8ker kundetilfredsheten og kundebeholdningen.<\/p>\n<p>De hevder ogs\u00e5 at de ser en direkte effekt p\u00e5 inntjeningen, b\u00e5de gjennom \u00f8kt salg og bedre salg, noe som ogs\u00e5 betyr en h\u00f8yere avkastning p\u00e5 investeringen (ROI).<\/p>\n<p>Til slutt fremmer denne typen e-postmarkedsf\u00f8ringskampanjer ogs\u00e5 mangfoldet i kommunikasjonen, noe som minimerer utmattelsen av kontaktlistene dine, ettersom du slipper reklamemonologen, som noen selskaper misbruker s\u00e5 mye, og som t\u00e6rer p\u00e5 forholdet til kundene dine.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/nb\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebok-e-post Utnytt kraften i velkomst-e-posten\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c5 vite hva du skal sende og til hvem, er n\u00f8kkelen til vellykkede e-postmarkedsf\u00f8ringskampanjer. Velkomst- og ettersalgsmeldinger har st\u00f8rre bruk og effektivitet. Er de en del av strategien din?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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