{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"faren-ved-a-oke-frekvensen-av-skipsfart","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"Faren ved \u00e5 \u00f8ke frekvensen av utsendelser"},"content":{"rendered":"

Og hva skjer hvis vi \u00f8ker den?<\/strong>\u00a0Hvis vi dobler eller tredobler det?<\/strong>\u00a0<\/strong><\/h2>\n

Hvis du \u00f8ker frekvensen p\u00e5 e-postmarkedsf\u00f8ringskampanjene dine, fra \u00e9n til to eller tre ganger i uken, vil du sannsynligvis \u00f8ke salget. S\u00e5 hvorfor skulle det v\u00e6re en d\u00e5rlig ting \u00e5 sende for mange meldinger?<\/p>\n

Fordi du kan miste kunder.<\/strong><\/p>\n

Vi gjorde f\u00f8lgende test: Vi sendte ut to like typer kampanjer til et segment av kvinnelige undert\u00f8yskonsumenter. Kampanjene inneholdt et sv\u00e6rt likt tilbud.<\/p>\n

Gruppe A fikk tilsendt 6 e-postmarkedsf\u00f8ringskampanjer til hver adresse, basert p\u00e5 totalt 3000 poster. Gruppe B, 12 e-postmarkedsf\u00f8ringskampanjer per adresse, over en periode p\u00e5 3 uker.<\/p>\n

Og vi fant ut at en \u00f8kning i sendefrekvensen til gruppe B genererte 11% avmeldinger sammenlignet med 5% for gruppe A.<\/p>\n

I gruppe B kj\u00f8pte imidlertid 15% av abonnentene, sammenlignet med 6% i gruppe A.<\/p>\n

Da vi unders\u00f8kte kvaliteten p\u00e5 de avmeldte i gruppe B, viste det seg at mange av dem (70%) er gode kunder og har handlet i butikken b\u00e5de f\u00f8r og etter at testen ble gjennomf\u00f8rt. Det vil si at de meldte seg ut av kontaktlisten, men har fortsatt \u00e5 handle i butikken.<\/p>\n

N\u00e5r det gjelder kvaliteten p\u00e5 de avmeldte abonnentene, viste det seg at de hadde foretatt kj\u00f8p over gjennomsnittet f\u00f8r og etter testen, sammenlignet med gjennomsnittet i gruppe A. De var med andre ord gode kj\u00f8pere.<\/p>\n

Vi kan alts\u00e5 konkludere med at selv om leveringsfrekvensen \u00f8kte salget for den aktuelle kampanjen, genererte den en betydelig lekkasje av abonnenter, hvorav mer enn halvparten var sv\u00e6rt gode kunder.<\/p>\n

Dette viser hvor relevant ordtaket \"Br\u00f8d for i dag, sult for i morgen\" er.<\/p>\n

Hvis du \u00f8ker frekvensen p\u00e5 e-postmarkedsf\u00f8ringskampanjene dine, vil du f\u00e5 flere salg, men ogs\u00e5 et betydelig tap av abonnenter.<\/p>\n

Det er viktig \u00e5 kjenne kvaliteten p\u00e5 de som velger \u00e5 avslutte abonnementet. Hvis du mister gode eller de beste kundene .... er det da verdt \u00e5 \u00f8ke utsendelsesfrekvensen?<\/p>\n

Hvordan beholder du de beste kundene dine?<\/strong><\/h2>\n

Hvis du utf\u00f8rer denne testen og resultatene er som vist, vet du hva du kan utlede.<\/p>\n

En l\u00f8sning for \u00e5 unng\u00e5 denne lekkasjen av relevante abonnenter (kunder) er \u00e5 behandle dette segmentet av hyppige og viktige kj\u00f8pere p\u00e5 en annen m\u00e5te enn resten av segmentene i basen din.<\/p>\n

Den virkelige maskinen som noen ganger er genereringen av nye kampanjer, hindrer oss i \u00e5 se at det finnes ulike typer kj\u00f8pere, og at de b\u00f8r behandles forskjellig.<\/p>\n

Hvis viktige kunder hadde blitt ekskludert i denne frekvens\u00f8kningen, kunne man kanskje bare ha oppn\u00e5dd salgs\u00f8kningen og ikke effekten p\u00e5 avmeldinger, og taktikken ville ha v\u00e6rt st\u00f8ttende.<\/p>\n

Deretter vil det v\u00e6re mulig \u00e5 m\u00e5le om 12 forsendelser var tilstrekkelig eller om det var behov for 20, men det er gjenstand for en annen interessant test som skal gjennomf\u00f8res og analyseres.<\/p>\n

Konklusjoner<\/strong><\/h2>\n

Kort sagt er det testingen som avgj\u00f8r hva som fungerer og hva som ikke fungerer i e-postmarkedsf\u00f8ringskampanjene dine.<\/p>\n

P\u00e5 den annen side finnes det ingen oppskrift p\u00e5 den ideelle frekvensen, n\u00f8kkelen er \u00e5 kjenne m\u00e5lgruppen din og vite hvordan de vil reagere.<\/p>\n

Og til slutt har \u00f8kt frekvens en effekt som kan bidra til \u00e5 fremme forretningsm\u00e5lene dine.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Et vanlig sp\u00f8rsm\u00e5l blant e-postmarkedsf\u00f8rere er hva som er den ideelle sendefrekvensen.<\/p>","protected":false},"author":239642484,"featured_media":7734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nEl peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Una pregunta habitual entre quienes utilizan email marketing es \u00bfcu\u00e1l es la frecuencia ideal de env\u00edo?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T17:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"El peligro de aumentar la frecuencia de env\u00edo\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/\"},\"wordCount\":576,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/\",\"name\":\"El peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3_frecuencia.png?fit=3200%2C2000&ssl=1\",\"width\":3200,\"height\":2000,\"caption\":\"3_frecuencia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El peligro de aumentar la frecuencia de env\u00edo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Faren ved \u00e5 \u00f8ke hyppigheten av frakt - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/","og_locale":"nb_NO","og_type":"article","og_title":"El peligro de aumentar la frecuencia de env\u00edo - MasterBase\u00ae","og_description":"Una pregunta habitual entre quienes utilizan email marketing es \u00bfcu\u00e1l es la frecuencia ideal de env\u00edo?","og_url":"https:\/\/masterbase.com\/nb\/faren-ved-a-oke-frekvensen-av-skipsfart\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-11-14T19:43:00+00:00","article_modified_time":"2024-01-19T17:22:27+00:00","og_image":[{"width":3200,"height":2000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"Alejandro Dur\u00e1n","Ansl. lesetid":"3 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"El peligro de aumentar la frecuencia de env\u00edo","datePublished":"2023-11-14T19:43:00+00:00","dateModified":"2024-01-19T17:22:27+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/"},"wordCount":576,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"nb-NO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/","url":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/","name":"Faren ved \u00e5 \u00f8ke hyppigheten av frakt - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","datePublished":"2023-11-14T19:43:00+00:00","dateModified":"2024-01-19T17:22:27+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","width":3200,"height":2000,"caption":"3_frecuencia"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/pl\/niebezpieczenstwo-zwiekszenia-czestotliwosci-wysylek\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/bg\/"},{"@type":"ListItem","position":2,"name":"El peligro de aumentar la frecuencia de env\u00edo"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase\u00ae","description":"Automater som jobber for deg","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Markedsf\u00f8ringssjef","url":"https:\/\/masterbase.com\/nb\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=3200%2C2000&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Kn","_links":{"self":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts\/6719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/comments?post=6719"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts\/6719\/revisions"}],"predecessor-version":[{"id":21660,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts\/6719\/revisions\/21660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/media\/7734"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/media?parent=6719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/categories?post=6719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/tags?post=6719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}