{"id":6627,"date":"2024-08-12T19:03:55","date_gmt":"2024-08-12T16:03:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6627"},"modified":"2024-09-13T13:04:31","modified_gmt":"2024-09-13T10:04:31","slug":"6-b-testing-feil-du-bor-unnga-pa-klokkene-dine","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","title":{"rendered":"6 A\/B-testfeil du b\u00f8r unng\u00e5 i kampanjene dine"},"content":{"rendered":"<h1>Hvis du tar arbeidet ditt p\u00e5 alvor og er resultatorientert, vil du ikke g\u00e5 glipp av det enorme potensialet som ligger i A\/B-testing.<\/h1>\n<p><strong>De kan hjelpe deg med \u00e5 avdekke endringer med stor gjennomslagskraft i fagstoff, design, hjemmesider og mer, som beskrevet i artikkelen v\u00e5r <a href=\"https:\/\/masterbase.com\/nb\/es\/es\/es\/5-aspekter-ved-e-postmarkedsforingen-din-som-bor-testes\/masterbase\/\">\"5 aspekter ved e-postmarkedsf\u00f8ringen din som b\u00f8r A\/B-testes\".<\/a>.<\/strong><\/p>\n<p>For \u00e5 A\/B-teste meldingene dine trenger du bare \u00e5 presentere to versjoner for to sm\u00e5 grupper av abonnentene dine, og deretter <em>lytte<\/em>. M\u00e5lingene vil fortelle deg hvilke preferanser de har, og ut fra disse kan du handle p\u00e5 kort sikt ved \u00e5 sende den mest effektive versjonen til resten av m\u00e5lgruppen din, eller p\u00e5 lang sikt ved \u00e5 gjenskape denne preferansen i fremtidige kampanjer.<\/p>\n<p><strong>Det h\u00f8res enkelt ut, og det er enda enklere hos MasterBase\u00ae, takket v\u00e6re v\u00e5r automatisering av prosessen med \u00e5 velge den mest effektive delen og sende den til den totale basen. <\/strong>Det er imidlertid ogs\u00e5 ganske lett \u00e5 gj\u00f8re feil med A\/B-testing og komme til feil konklusjon, noe som undergraver resultatene fullstendig.<\/p>\n<p>Det er smertefullt \u00e5 kj\u00f8re mange A\/B-tester bare for \u00e5 konkludere med at du ikke har l\u00e6rt noe nyttig p\u00e5 grunn av d\u00e5rlig gjennomf\u00f8ring. For \u00e5 unng\u00e5 denne frustrasjonen foresl\u00e5r vi at du f\u00f8lger disse seks tipsene for \u00e5 f\u00e5 mest mulig ut av A\/B-testene dine.<\/p>\n<ol>\n<li>\n<h3><strong> Fokuser A\/B-testingen p\u00e5 de delene av kampanjen som vil ha st\u00f8rst innvirkning p\u00e5 resultatene.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Noen ganger kan sm\u00e5 justeringer av mindre elementer gi utslag p\u00e5 barometeret, s\u00e5 fokuser testingen p\u00e5 de viktigste elementene i et budskap, for eksempel emnelinjen, oppfordringer til handling, bilder og overskrifter.<\/p>\n<p>Men det finnes ogs\u00e5 andre elementer som er verdt \u00e5 pr\u00f8ve:<\/p>\n<ul>\n<li>Annen utl\u00f8serlogikk for automatiserte meldinger<\/li>\n<li>Hvor raskt meldingen skal sendes etter at den er aktivert<\/li>\n<li>Sende eller ikke sende en serie automatiske meldinger<\/li>\n<li>Under hvilke betingelser utelates en automatisk melding i en serie?<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><strong> Begrens A\/B-testing til \u00e9n ting om gangen.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Med mindre du er i full gang med en evalueringsprosess, b\u00f8r du begrense A\/B-testing til \u00e9n endring om gangen. For eksempel<\/p>\n<ul>\n<li>Gr\u00f8nn knapp versus bl\u00e5 knapp<\/li>\n<li>Budskap med sosiale bevis vs. budskap uten sosiale bevis<\/li>\n<li>Et livsstilsimage kontra et produktimage<\/li>\n<li>Prosentvis rabatt kontra rabatt i kroner og \u00f8re.<\/li>\n<\/ul>\n<p>Hvis man endrer mer enn \u00e9n faktor mellom versjon A og B, blir det sv\u00e6rt vanskelig \u00e5 avgj\u00f8re hvilket element som er ansvarlig for forskjellen i ytelse.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Den tar utgangspunkt i en klar hypotese<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Ikke gj\u00f8r tilfeldige endringer bare for \u00e5 se hva som kan fungere. Fokuser p\u00e5 hva du er ute etter, og bruk det som grunnlag for testingen.<\/p>\n<p>Hvis du for eksempel pr\u00f8ver \u00e5 \u00f8ke konverteringen, kan du lage en versjon av budskapet der oppfordringen til handling st\u00e5r over visningen eller forh\u00e5ndsvisningen (ATL), slik at den blir mer synlig, og en annen versjon der innholdet kommer f\u00f8r oppfordringen til handling (CTA).<\/p>\n<p>Hvis du pr\u00f8ver \u00e5 avgj\u00f8re om det er lurt \u00e5 tiltale en ny abonnent med navn i emnelinjen i velkomstmeldingen, b\u00f8r du pr\u00f8ve \u00e9n emnelinje med personalisering og \u00e9n uten.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Velg et vinnende testm\u00e5l som stemmer overens med kampanjem\u00e5let ditt.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>De fleste kampanjer har som m\u00e5l \u00e5 oppn\u00e5 konverteringer, s\u00e5 A\/B-testing b\u00f8r ogs\u00e5 v\u00e6re rettet mot \u00e5 forbedre disse m\u00e5ltallene.<\/p>\n<p>En vanlig misoppfatning er at emnelinjen bare kan p\u00e5virke \u00e5pningsraten, at budskapet bare kan p\u00e5virke klikk, og at innholdet p\u00e5 landingssiden bare kan p\u00e5virke konverteringen.<\/p>\n<p>Dette er ikke sant! De ulike instansene opererer ikke isolert. Hver faktor p\u00e5virker helheten, fordi abonnentene opplever e-postmarkedsf\u00f8ringskampanjer som en helhet.<\/p>\n<p>M\u00e5let med en emnelinje er alts\u00e5 ikke \u00e5 generere \u00e5pninger, men folk som konverterer. Og p\u00e5 samme m\u00e5te er ikke m\u00e5let med innhold \u00e5 generere klikk, men \u00e5 f\u00e5 folk til \u00e5 konvertere.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Utarbeid et regelmessig testprogram, og registrer resultatene.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>A\/B-testene som ble utviklet <em>ad hoc<\/em> er ineffektive fordi de er sporadiske og fokuserer p\u00e5 ulike m\u00e5l. For \u00e5 f\u00e5 mest mulig ut av A\/B-testing trenger du en plan. Utvikle en testplan som holder oversikt:<\/p>\n<ul>\n<li>Teoriene du pr\u00f8ver \u00e5 bekrefte<\/li>\n<li>Hvilke e-postadresser bruker du for \u00e5 teste hver teori?<\/li>\n<li>Resultatene av hver test og hvordan de p\u00e5virker dine fremtidige testplaner<\/li>\n<li>Pr\u00f8v \u00e5 inkludere en A\/B-test i minst 50% i formidlingen din.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3><strong> Bekreft testresultatene<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>En individuell A\/B-test er ikke avgj\u00f8rende for alltid. P\u00e5 kort sikt kan et eventuelt l\u00f8ft v\u00e6re et resultat av nyhetseffekten. Abonnenter tiltrekkes av det nye, noe som kan f\u00f8re til at de overvurderer eventuelle endringer du gj\u00f8r.<\/p>\n<p>Nyhetseffekten avtar ganske raskt. Hvis du kj\u00f8rer den samme testen to eller tre ganger over en periode, vil nyhetseffekten ikke v\u00e6re til stede, og du vil kunne m\u00e5le den reelle effekten av endringen.<\/p>\n<p>P\u00e5 lang sikt varierer forbrukernes atferd og holdninger. Sammensetningen av kontaktlisten din kan ogs\u00e5 endre seg avhengig av hvordan du skaffer deg nye abonnenter, endringer i produkt- eller tjenestetilbudet, ekspansjon inn i eller ut av nye omr\u00e5der og andre faktorer.<\/p>\n<p>Jo mer definitiv suksessen til en test er, jo lenger kan du vente med \u00e5 bekrefte den p\u00e5 nytt. Men over tid vil du \u00f8nske \u00e5 bekrefte hver test med jevne mellomrom, minst \u00e9n eller to ganger, noe som nok en gang viser at en plan for A\/B-testing er avgj\u00f8rende.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/nb\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"wp-image-15740 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=495%2C315&#038;ssl=1\" alt=\"ebok En grunnleggende guide til TESTING i e-postmarkedsf\u00f8ring\" width=\"495\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A\/B-testing av utsendelsene dine er mer enn anbefalt, det er helt n\u00f8dvendig, ellers blir det bare gjettelek med resultatene av kampanjene dine.<\/p>","protected":false},"author":239642484,"featured_media":15770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\/B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/6-b-testing-feil-du-bor-unnga-pa-klokkene-dine\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\/B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/nb\/6-b-testing-feil-du-bor-unnga-pa-klokkene-dine\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T16:03:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"6 errores de Pruebas A\\\/B que debes evitar en tus campa\u00f1as\",\"datePublished\":\"2024-08-12T16:03:55+00:00\",\"dateModified\":\"2024-09-13T10:04:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/\"},\"wordCount\":1043,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/1.png?fit=1500%2C1500&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/\",\"name\":\"6 errores de Pruebas A\\\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/1.png?fit=1500%2C1500&ssl=1\",\"datePublished\":\"2024-08-12T16:03:55+00:00\",\"dateModified\":\"2024-09-13T10:04:31+00:00\",\"description\":\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\\\/B.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/1.png?fit=1500%2C1500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/1.png?fit=1500%2C1500&ssl=1\",\"width\":1500,\"height\":1500,\"caption\":\"email marketing test a\\\/b\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 errores de Pruebas A\\\/B que debes evitar en tus campa\u00f1as\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 A\/B-testfeil du b\u00f8r unng\u00e5 i kampanjene dine - MasterBase\u00ae - MasterBase","description":"Hvis du tar arbeidet ditt p\u00e5 alvor og er resultatorientert, vil du ikke g\u00e5 glipp av det enorme potensialet som ligger i A\/B-testing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/nb\/6-b-testing-feil-du-bor-unnga-pa-klokkene-dine\/masterbase\/","og_locale":"nb_NO","og_type":"article","og_title":"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae","og_description":"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\/B.","og_url":"https:\/\/masterbase.com\/nb\/6-b-testing-feil-du-bor-unnga-pa-klokkene-dine\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-08-12T16:03:55+00:00","article_modified_time":"2024-09-13T10:04:31+00:00","og_image":[{"width":1500,"height":1500,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"Alejandro Dur\u00e1n","Ansl. lesetid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/hu\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as","datePublished":"2024-08-12T16:03:55+00:00","dateModified":"2024-09-13T10:04:31+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/"},"wordCount":1043,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/hu\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1","articleSection":["Email Marketing"],"inLanguage":"nb-NO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","url":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","name":"6 A\/B-testfeil du b\u00f8r unng\u00e5 i kampanjene dine - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1","datePublished":"2024-08-12T16:03:55+00:00","dateModified":"2024-09-13T10:04:31+00:00","description":"Hvis du tar arbeidet ditt p\u00e5 alvor og er resultatorientert, vil du ikke g\u00e5 glipp av det enorme potensialet som ligger i A\/B-testing.","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1","width":1500,"height":1500,"caption":"email marketing test a\/b"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/hu\/"},{"@type":"ListItem","position":2,"name":"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/hu\/#website","url":"https:\/\/masterbase.com\/hu\/","name":"MasterBase\u00ae","description":"Automater som jobber for deg","publisher":{"@id":"https:\/\/masterbase.com\/hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/hu\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/hu\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/masterbase.com\/hu\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/hu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/hu\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Markedsf\u00f8ringssjef","url":"https:\/\/masterbase.com\/nb\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/1.png?fit=1500%2C1500&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1IT","jetpack-related-posts":[{"id":6365,"url":"https:\/\/masterbase.com\/nb\/el-secreto-tras-las-campanas-que-funcionan-descubre-el-poder-de-las-pruebas-a-b-en-masterbase\/masterbase\/","url_meta":{"origin":6627,"position":0},"title":"Hemmeligheten bak kampanjer som fungerer: oppdag kraften i A\/B-testing i MasterBase\u00ae.","author":"Alejandro Dur\u00e1n","date":"oktober 10, 2025","format":false,"excerpt":"Finn ut hvilken versjon av budskapet ditt som treffer m\u00e5lgruppen din best, og optimaliser kampanjene dine med A\/B-testing.","rel":"","context":"Liknende innlegg","block_context":{"text":"Liknende innlegg","link":""},"img":{"alt_text":"Prueba AB","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email03.png?fit=356%2C379&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6578,"url":"https:\/\/masterbase.com\/nb\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","url_meta":{"origin":6627,"position":1},"title":"5 aspekter ved e-postmarkedsf\u00f8ringen din som b\u00f8r A\/B-testes","author":"Alejandro Dur\u00e1n","date":"august 13, 2022","format":false,"excerpt":"I denne artikkelen vil vi vise deg fem elementer i kommunikasjonen din som det er mulig, og sv\u00e6rt nyttig, \u00e5 evaluere ved hjelp av A\/B-testing.","rel":"","context":"i &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/nb\/category\/email-marketing\/"},"img":{"alt_text":"Prueba A\/B","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2024-08-13-121247.png?fit=708%2C507&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2024-08-13-121247.png?fit=708%2C507&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2024-08-13-121247.png?fit=708%2C507&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2024-08-13-121247.png?fit=708%2C507&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":21331,"url":"https:\/\/masterbase.com\/nb\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","url_meta":{"origin":6627,"position":2},"title":"Uimotst\u00e5elige emnelinjer i e-post: Slik skriver du titler som \u00f8ker \u00e5pningsraten","author":"Alejandro Dur\u00e1n","date":"februar 10, 2025","format":false,"excerpt":"Emnelinjen i en e-post er den f\u00f8rste kontakten du har med mottakeren, og det er i stor grad den som avgj\u00f8r om meldingen din blir lest eller ignorert.","rel":"","context":"i &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/nb\/category\/email-marketing\/"},"img":{"alt_text":"email irresistibles","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6795,"url":"https:\/\/masterbase.com\/nb\/frecuencia-en-email-marketing-cual-es-la-ideal\/masterbase\/","url_meta":{"origin":6627,"position":3},"title":"Frekvens i e-postmarkedsf\u00f8ring: Hva er den ideelle frekvensen?","author":"Alejandro Dur\u00e1n","date":"februar 10, 2025","format":false,"excerpt":"Hvor ofte du sender ut e-postmarkedsf\u00f8ringskampanjer, kan v\u00e6re avgj\u00f8rende for om strategien din blir vellykket eller mislykket.","rel":"","context":"i &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/nb\/category\/email-marketing\/"},"img":{"alt_text":"Frecuencia en email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6843,"url":"https:\/\/masterbase.com\/nb\/5-avanzadas-tecnicas-de-email-marketing-que-no-puedes-dejar-de-implementar\/masterbase\/","url_meta":{"origin":6627,"position":4},"title":"5 avanserte teknikker for e-postmarkedsf\u00f8ring du ikke har r\u00e5d til \u00e5 g\u00e5 glipp av","author":"Alejandro Dur\u00e1n","date":"januar 12, 2026","format":false,"excerpt":"Bruk mer teknologi gjennom hele kundereisen for \u00e5 engasjere m\u00e5lgrupper, samle inn data og segmentere, noe som muliggj\u00f8r persontilpasset og relevant e-postmarkedsf\u00f8ringskommunikasjon.","rel":"","context":"i &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/nb\/category\/email-marketing\/"},"img":{"alt_text":"t\u00e9cnicas de email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2026\/01\/tecnicas-de-email-marketing.png?fit=500%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6719,"url":"https:\/\/masterbase.com\/nb\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","url_meta":{"origin":6627,"position":5},"title":"Faren ved \u00e5 \u00f8ke frekvensen av utsendelser","author":"Alejandro Dur\u00e1n","date":"november 14, 2023","format":false,"excerpt":"Et vanlig sp\u00f8rsm\u00e5l blant e-postmarkedsf\u00f8rere er hva som er den ideelle sendefrekvensen.","rel":"","context":"i &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/nb\/category\/email-marketing\/"},"img":{"alt_text":"3_frecuencia","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts\/6627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/comments?post=6627"}],"version-history":[{"count":6,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts\/6627\/revisions"}],"predecessor-version":[{"id":15763,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/posts\/6627\/revisions\/15763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/media\/15770"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/media?parent=6627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/categories?post=6627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/nb\/wp-json\/wp\/v2\/tags?post=6627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}