{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"hvordan-markedsforing-kan-dra-nytte-av-prosessautomatisering","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Hvordan markedsf\u00f8ring kan dra nytte av prosessautomatisering"},"content":{"rendered":"<p style=\"text-align: justify;\">I internettets og digitaliseringens tidsalder er det fortsatt mange markedsf\u00f8ringsprosesser som kan dra nytte av prosessautomatisering.<\/p>\n<p style=\"text-align: justify;\">Som en god markedssjef er du sikkert p\u00e5 utkikk etter m\u00e5ter \u00e5 transformere markedsavdelingen p\u00e5 for \u00e5 f\u00e5 den til \u00e5 jobbe raskere og unng\u00e5 \u00e5 g\u00e5 glipp av salgsmuligheter.<\/p>\n<p style=\"text-align: justify;\">Prosessautomatisering kan v\u00e6re den beste l\u00f8sningen for \u00e5 endre markedsf\u00f8ringen i organisasjonen.<\/p>\n<p style=\"text-align: justify;\">Det er flere aktiviteter som kan f\u00f8re til betydelige effektivitets- og tidsgevinster ved \u00e5 ta i bruk automatiserte prosesser. Spesielt kan repetitive oppgaver reduseres med nesten 80% n\u00e5r det gjelder salg og markedsf\u00f8ring.<\/p>\n<p style=\"text-align: justify;\">N\u00e5r 59% av forretningsprosessene forventes \u00e5 v\u00e6re automatisert innen 2022, vil folk f\u00e5 mye mer tid og rom til \u00e5 bruke p\u00e5 kreative oppgaver. Automatisering spiller en stadig viktigere rolle, og det blir ofte enklere fordi det er enkelt \u00e5 integrere med eksisterende IT-infrastruktur.<\/p>\n<p style=\"text-align: justify;\">Vi kan klassifisere prosessautomatisering innen markedsf\u00f8ring i tre kategorier:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operasjonell markedsf\u00f8ring<\/li>\n<li>Kundelojalitet<\/li>\n<li>Kundeopplevelse<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operasjonell markedsf\u00f8ring<\/h4>\n<p style=\"text-align: justify;\">Markedsf\u00f8ring er full av repetitive oppgaver som involverer flere systemer. I forrige uke kj\u00f8rte vi for eksempel en prosess som hjalp oss med \u00e5 raskt finne ut hvem som har fullf\u00f8rt akademiets sertifiseringskurs, slik at vi kunne lage et personlig diplom som automatisk sendes til hver person som har best\u00e5tt. Alle markedsf\u00f8ringsorganisasjoner er klar over hvor mye kjedelig arbeid som ligger spredt over flere systemer.<\/p>\n<h4 style=\"text-align: justify;\">Kundelojalitet<\/h4>\n<p style=\"text-align: justify;\">Dagens CMO-er spiller en mer direkte rolle i kundeengasjementet. Markedsavdelingen \u00f8nsker \u00e5 bruke alle datakilder for \u00e5 forbedre n\u00f8yaktigheten i den kunderettede innsatsen og relevansen av innholdet som brukes.<\/p>\n<h4 style=\"text-align: justify;\">Kundeopplevelse<\/h4>\n<p style=\"text-align: justify;\">Den kanskje mest spennende fordelen med automatiserte prosesser i markedsf\u00f8ringen er anvendelsen av maskinl\u00e6ring p\u00e5 markedsf\u00f8ringstrakten og kundeopplevelsen. Beslutninger som er regelstyrte i arbeidsflyten v\u00e5r, kan forbedres over tid, basert p\u00e5 erfaringene fra maskinl\u00e6ring.<\/p>\n<p style=\"text-align: justify;\">Her f\u00f8lger noen av m\u00e5tene man effektivt kan implementere automatiserte prosesser i markedsavdelingen.<\/p>\n<h2 style=\"text-align: justify;\">Operasjonell markedsf\u00f8ring<\/h2>\n<h4 style=\"text-align: justify;\">Pris- og konkurranseoverv\u00e5king<\/h4>\n<p style=\"text-align: justify;\">Automatiserte prosesser gj\u00f8r det mulig \u00e5 f\u00f8lge med p\u00e5 konkurrentenes nettsider og priser i sanntid og motta varsler n\u00e5r det skjer endringer. P\u00e5 den m\u00e5ten kan bedrifter justere prisene sine deretter, uten \u00e5 m\u00e5tte g\u00e5 inn p\u00e5 konkurrentenes nettsider \u00e9n etter \u00e9n.<\/p>\n<h4 style=\"text-align: justify;\">Tilrettelegging av overgangen fra gamle til nye l\u00f8sninger<\/h4>\n<p style=\"text-align: justify;\">Med det \u00f8kende antallet salgs- og markedsf\u00f8ringsprogramvare, fra salgsakselerasjon til markedsf\u00f8ringsautomatisering, migrerer bedrifter i stadig st\u00f8rre grad fra eldre systemer til nye l\u00f8sninger.<\/p>\n<p style=\"text-align: justify;\">Det kan v\u00e6re vanskelig og tidkrevende \u00e5 overf\u00f8re all denne informasjonen. Men bedrifter som velger \u00e5 implementere automatiserte prosesser, kan enkelt flytte informasjon fra ett system til et annet, uten store avbrudd i virksomheten og uten risiko for feil som kan tilskrives mennesker.<\/p>\n<h4 style=\"text-align: justify;\">Overv\u00e5king av sosiale medier<\/h4>\n<p style=\"text-align: justify;\">Sosiale medier har f\u00e5tt stor betydning, ettersom det er et milj\u00f8 der mange kampanjer og andre viktige forretningstrinn finner sted. Folk stoler ikke lenger utelukkende p\u00e5 tradisjonelle former for markedsf\u00f8ring, men st\u00f8tter i \u00f8kende grad deres digitale modalitet. Ved hjelp av automatiserte prosesser kan bedrifter f\u00e5 hjelp til \u00e5 overv\u00e5ke resultatene sine i sosiale medier.<\/p>\n<p style=\"text-align: justify;\">Du kan finne ut hvorfor et bestemt innlegg f\u00e5r flere \"liker\" og delinger basert p\u00e5 hvordan det er sammenlignet med andre, du kan analysere resultatene og om n\u00f8dvendig gj\u00f8re endringer og justeringer i profiler og innlegg.<\/p>\n<h4 style=\"text-align: justify;\">Uttrekking av markedsf\u00f8ringsdata fra ulike formater<\/h4>\n<p style=\"text-align: justify;\">Data kommer i mange forskjellige formater, fra ren tekst til papirnotater, og det kan v\u00e6re vanskelig \u00e5 lese og legge inn alt sammen. Med automatiserte prosesser kan du bruke optisk tegngjenkjenningsteknologi til \u00e5 lese informasjon fra ulike kilder og automatisk legge den inn i CRM-systemet uten at det g\u00e5r p\u00e5 bekostning av n\u00f8yaktigheten.<\/p>\n<h2 style=\"text-align: justify;\">Kundelojalitet<\/h2>\n<h4 style=\"text-align: justify;\">Etterretningsrapporter<\/h4>\n<p style=\"text-align: justify;\">Det er tidkrevende for bedrifter \u00e5 produsere etterretningsrapporter og oppdatere dem regelmessig. Den enkleste m\u00e5ten er \u00e5 lage en automatisert prosess som kan ta seg av dette og generere automatiske etterretningsrapporter. Det kan bidra til \u00e5 identifisere og fremheve nye akt\u00f8rer p\u00e5 markedet.<\/p>\n<h4 style=\"text-align: justify;\">Mersalg og kryssalg<\/h4>\n<p style=\"text-align: justify;\">Send m\u00e5lrettede meldinger til eksisterende kunder for \u00e5 selge mer basert p\u00e5 profilen deres, gjennom kryssalg eller mersalg, ved \u00e5 identifisere hva de har kj\u00f8pt og hvilke relaterte produkter som kan tilbys dem.<\/p>\n<h4 style=\"text-align: justify;\">Unders\u00f8kelser<\/h4>\n<p style=\"text-align: justify;\">Det er en periode p\u00e5 noen timer, eller kanskje et par dager, hvor bildet av tjenesten eller produktet ditt sitter i minnet til kj\u00f8peren, og denne perioden b\u00f8r utnyttes til \u00e5 gjennomf\u00f8re unders\u00f8kelser. Du m\u00e5 smi med hammeren n\u00e5r jernet er varmt. Og det finnes bare \u00e9n m\u00e5te \u00e5 gj\u00f8re det p\u00e5, nemlig med automatisk genererte sp\u00f8rreunders\u00f8kelser i sanntid.<\/p>\n<p style=\"text-align: justify;\">Det er tre bruksomr\u00e5der der automatiserte sp\u00f8rreunders\u00f8kelser er ideelle. For det f\u00f8rste for \u00e5 f\u00e5 tilbakemeldinger p\u00e5 tjenesten eller produktet ditt. For det andre for \u00e5 f\u00e5 tilbakemelding p\u00e5 opplevelsen av nettstedet ditt. Og det tredje, og viktigste, er \u00e5 f\u00e5 kunden til \u00e5 f\u00f8le seg verdsatt.<\/p>\n<p style=\"text-align: justify;\">Dessverre er det sv\u00e6rt f\u00e5 som er oppmerksomme p\u00e5 det riktige tidspunktet for \u00e5 sende ut en unders\u00f8kelse til kundene sine. Og vi mener at dette er et n\u00f8kkelelement for \u00e5 forbedre svarprosenten.<\/p>\n<h2 style=\"text-align: justify;\">Kundeopplevelse<\/h2>\n<h4 style=\"text-align: justify;\">Lagre eksisterende og ny kundeinformasjon<\/h4>\n<p style=\"text-align: justify;\">Et viktig bruksomr\u00e5de for prosessautomatisering er lagring av kundeinformasjon p\u00e5 en organisert og lett tilgjengelig m\u00e5te. Automatisk klassifisering av ulike datakategorier, samt enkel og segmentert visualisering av data p\u00e5 tvers av selskapet, kan spare mye tid og penger, og gj\u00f8r det mulig for oss \u00e5 gj\u00f8re manuell innlegging av denne informasjonen i systemene v\u00e5re til noe som h\u00f8rer fortiden til.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I internettets og digitaliseringens tidsalder er det fortsatt mange markedsf\u00f8ringsprosesser som kan dra nytte av prosessautomatisering.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is 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