{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"hvordan-persontilpasning-og-automatiserte-prosesser-kan-forbedre-konverteringen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Hvordan personalisering og automatiserte prosesser kan forbedre konverteringen"},"content":{"rendered":"

<\/p>\n

Hva er personalisering av elektroniske meldinger?<\/h3>\n

Det er en markedsf\u00f8ringstaktikk som, basert p\u00e5 dataene fra abonnentene dine, utarbeider mer spesifikke meldinger tilpasset hver enkelt.<\/p>\n

Dette inneb\u00e6rer \u00e5 tilpasse innholdet basert p\u00e5 abonnentenes unike egenskaper, for eksempel navn, kj\u00f8nn, bosted og f\u00f8dselsdato, men ogs\u00e5 - og enda viktigere - deres atferd (interesser, nylige kj\u00f8p osv.).<\/p>\n

Med tanke p\u00e5 hvordan innboksen til e-postbrukere oversv\u00f8mmes av markedsf\u00f8ringsmeldinger, er personlige meldinger mye mer effektive n\u00e5r det gjelder \u00e5 fange mottakerens oppmerksomhet.<\/p>\n

De har 2,5 ganger h\u00f8yere klikkfrekvens og 6 ganger st\u00f8rre sannsynlighet for \u00e5 oppn\u00e5 en konvertering. I tillegg oppgir 73% av forbrukerne at de foretrekker \u00e5 gj\u00f8re forretninger med merkevarer som bruker personlig informasjon for \u00e5 gj\u00f8re opplevelsen mer relevant.<\/strong> (Kilde: Experian).<\/span><\/p>\n

Det har aldri v\u00e6rt enklere enn i dag \u00e5 gi abonnentene den personlige tilpasningen de \u00f8nsker, takket v\u00e6re MasterBase\u00ae.<\/a> og den differensierte automatiseringsprosessen som henter data fra ulike kilder (web, CRM, ERP, Excel-regneark) og oppretter etiketter og felter for \u00e5 tilpasse navn, emne og innhold (inkludert tekst, bilder, innholdsseksjoner med mer).<\/p>\n

Hva er en automatiseringsprosess for e-postmarkedsf\u00f8ring?<\/h3>\n

Det skjer n\u00e5r programvaren, bak kulissene, automatisk sender kampanjer til kunder og potensielle kunder i henhold til reglene du definerer.<\/p>\n

I automatiseringsprosesser basert p\u00e5 arbeidsflyt<\/em> eller arbeidsflyter (kampanjer), settes automatiske meldinger opp \u00e9n gang og sendes deretter med et gitt innhold og oppsett hver gang en abonnent oppfyller en forh\u00e5ndsdefinert betingelse.<\/p>\n

N\u00e5r det gjelder MasterBase\u00ae, er flyten den samme, men forskjellen er at innholdet ikke er forh\u00e5ndsbestemt, men konfigureres i henhold til betingelsene for hver enkelt kontakt basert p\u00e5 en Get, Manage og Act-modell, som beskrevet i detalj i artikkelen: Innhente, administrere og handle. Tre tiltak for \u00e5 oppn\u00e5 ekte 1-til-1-personalisering.<\/em><\/strong><\/p>\n

Hvordan bidrar personalisering og automatisering til \u00e5 \u00f8ke konverteringen?<\/h3>\n

N\u00e5r noen av detaljene rundt personalisering og automatisering er p\u00e5 plass, lurer du kanskje p\u00e5 hvordan inntektene faktisk \u00f8ker. Det er et stort sp\u00f8rsm\u00e5l. La oss se p\u00e5 noen svar.<\/p>\n

    \n
  1. Automatisering gir kundene det de vil ha<\/strong>\n

    E-postmarkedsf\u00f8ring har den h\u00f8yeste konverteringsraten av alle markedsf\u00f8ringsstrategier. For hver dollar som brukes p\u00e5 e-postmarkedsf\u00f8ring, er den gjennomsnittlige avkastningen 38 dollar. En slik avkastning er imidlertid bare mulig hvis kundene \u00f8nsker \u00e5 h\u00f8re fra bedriften din.<\/p>\n

    Hvis du er et stort selskap som produserer flere typer innhold, som for eksempel BuzzFeed, vil dette v\u00e6re spesielt vanskelig uten automatisering. For \u00e5 f\u00e5 abonnentene dine til \u00e5 f\u00f8lge med, m\u00e5 du vite hva de vil ha og gi dem det.<\/p>\n

    Tenk deg hvor lang tid det ville tatt BuzzFeed \u00e5 kommunisere hvis de sendte alle meldinger manuelt til alle kundene p\u00e5 sine 23 kontaktlister, i stedet for \u00e5 bruke data, personalisering og automatisering til \u00e5 levere relevante meldinger.<\/p>\n

    Ved \u00e5 ta i bruk marketing automation bruker du velpr\u00f8vde metoder, basert p\u00e5 kundedata og handlinger, som omsettes til kommunikasjon som gir abonnentene akkurat det de vil ha.<\/p>\n<\/li>\n

  2. \u00d8kt relevans f\u00f8rer til \u00f8kt salg<\/strong>\n

    Med marketing automation har du ikke bare muligheten til \u00e5 sende personaliserte meldinger som utl\u00f8ses automatisk, men du kan ogs\u00e5 m\u00e5lrette hver utsendelse mot de beste mottakerne takket v\u00e6re reglene du setter opp.<\/p>\n

    Det l\u00f8nner seg virkelig \u00e5 tilpasse hvert enkelt av disse budskapene. Faktisk har mellom 70% og 94% markedsf\u00f8rere sett en \u00f8kning i effektiviteten etter \u00e5 ha tatt i bruk personaliseringsteknikker, if\u00f8lge Venture Beat.<\/p>\n

    Jo mer relevante budskapene dine er, desto st\u00f8rre er sjansene for \u00e5 \u00f8ke salget.<\/p>\n<\/li>\n

  3. Personalisering f\u00e5r kunden til \u00e5 f\u00f8le seg spesiell<\/strong>\n

    Tidligere nevnte vi at 73% av forbrukerne foretrekker \u00e5 gj\u00f8re forretninger med merkevarer som personaliserer, og 86% av forbrukerne sier at personalisering spiller en viktig rolle i kj\u00f8psbeslutningene deres.<\/p>\n

    Selv med overbevisende statistikk til r\u00e5dighet er det fortsatt 70% av merkevarene som ikke personaliserer. Dette er sv\u00e6rt urovekkende med tanke p\u00e5 at forbrukerne bruker mer penger p\u00e5 merkevarer som sender personaliserte meldinger enn de som ikke gj\u00f8r det.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Strategier for vellykket digital kommunikasjon har utviklet seg fra \u00e5 sende identiske, standardiserte meldinger til alle abonnenter og krysse fingrene i p\u00e5vente av en konvertering, til \u00e5 sende tidsriktige, m\u00e5lrettede og personaliserte meldinger som skaper inntekter. Og alt gjennom en automatisert prosess.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/hvordan-persontilpasning-og-automatiserte-prosesser-kan-forbedre-konverteringen\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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