{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"hvorfor-ingen-klikker-pa-meldingene-du-sender-pa-e-post","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Hvorfor er det ingen som klikker p\u00e5 meldingene du sender via e-post?"},"content":{"rendered":"<p style=\"text-align: justify;\">Markedsf\u00f8rere har ikke bare en utfordring i \u00e5 f\u00e5 kundene til \u00e5 \u00e5pne og lese meldingene sine. De m\u00e5 ogs\u00e5 f\u00e5 kundene til \u00e5 samhandle med merkevaren.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Det er derfor klikkfrekvensen i utsendelsene dine er s\u00e5 viktig, ettersom den gjenspeiler hvor godt du engasjerer kundene dine.<\/p>\n<p style=\"text-align: justify;\">Klikkfrekvensen kan v\u00e6re avgrunnsdypt lav. Men ikke mist motet, det kan v\u00e6re mange grunner til at en leser ikke klikker p\u00e5 en lenke i meldingen din:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Innholdet er ikke relevant.<\/li>\n<li>Teksten er upersonlig.<\/li>\n<li>CTA (call to action) er vanskelig \u00e5 finne, eller det er for mange av dem.<\/li>\n<li>Tilbudet er ikke attraktivt for mottakeren av meldingen.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">For \u00e5 f\u00e5 en bedre forst\u00e5else av temaet, er det hensiktsmessig \u00e5 se n\u00e6rmere p\u00e5 dette begrepet og avklare hvordan det skiller seg fra \u00e5pningsraten.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Hva er klikkfrekvens?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Klikkfrekvensen for en melding beregnes ut fra antall brukere som har f\u00e5tt tilsendt en melding med en lenke til en oppfordring til handling, og m\u00e5ler hvor mange av dem som faktisk har klikket p\u00e5 lenken.<\/p>\n<p style=\"text-align: justify;\">Det er ogs\u00e5 mulig \u00e5 m\u00e5le klikkfrekvensen (CTOR), som er et forholdstall, ettersom det uttrykker hvor stor prosentandel av det totale antallet personer som \u00e5pnet budskapet ditt, som fortsatte med \u00e5 klikke p\u00e5 en oppfordring til handling. \u00c5pningsraten vil derfor n\u00f8dvendigvis v\u00e6re h\u00f8yere enn klikkraten, fordi de som \u00e5pnet meldingen din, tok det f\u00f8rste skrittet, og av disse vil noen ta det andre skrittet, nemlig \u00e5 klikke p\u00e5 lenken.<\/p>\n<p style=\"text-align: justify;\">\u00c5pningsfrekvensen viser ganske enkelt bare hvor mange som har \u00e5pnet meldingen din.<\/p>\n<p style=\"text-align: justify;\">Det betyr at \u00e5pningsfrekvensen vanligvis betraktes som en evaluering av budskapets tema, personalisering, datarensing og merkevarens popularitet. Klikkfrekvensen viser derimot om leserne synes at innholdet og tilbudene dine er nyttige og relevante.<\/p>\n<p style=\"text-align: justify;\">Mens \u00e5pningsfrekvensen m\u00e5ler hvor mange som synes budskapet ditt er verdt \u00e5 legge merke til, viser klikkfrekvensen at budskapet ditt har f\u00e5tt folk til \u00e5 utf\u00f8re en handling.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Hva er en god klikkfrekvens?<\/strong><\/h2>\n<p style=\"text-align: justify;\">If\u00f8lge studier fra ulike kilder er klikkfrekvensen p\u00e5 m\u00e5lrettede eller massekommunikasjoner i gjennomsnitt 2,5%. Noen bransjer, som hobby, media og offentlige myndigheter, har klikkfrekvenser helt opp til 4,5%.<\/p>\n<p style=\"text-align: justify;\">N\u00e5r det er sagt, er det viktig \u00e5 sammenligne egne prestasjoner med andres i samme bransje.<\/p>\n<p style=\"text-align: justify;\">Med tanke p\u00e5 at forbrukerne mottar mange meldinger og reklame fra dusinvis av andre medier i innboksen hver dag, er det avgj\u00f8rende \u00e5 fange oppmerksomheten deres.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Slik kan du forbedre klikkfrekvensen din<\/strong><\/h2>\n<p style=\"text-align: justify;\">Hvis kundene dine ikke \u00e5pner meldingene dine, er det fordi de ikke bryr seg om dem. S\u00e5 enkelt og greit er det.<\/p>\n<p style=\"text-align: justify;\">Det betyr at de ikke likte tilbudet du sendte dem, at de ikke syntes innholdet var relevant, at de kom over en upersonlig melding eller noe de oppfattet som spam.<\/p>\n<p style=\"text-align: justify;\">S\u00e5 hvordan kan man snu dette ugunstige scenariet?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segmentering <\/strong><\/p>\n<p style=\"text-align: justify;\">Administrer kundedatabasen godt for \u00e5 gruppere kontakter med lignende egenskaper. Ved \u00e5 segmentere kontaktbasen din kan du sende passende innhold til disse mindre gruppene, som de samlet sett vil finne interessant.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Personalisering av innholdet<\/strong><\/p>\n<p style=\"text-align: justify;\">Ingen blir tiltrukket av irrelevante tilbud, selv ikke fra favorittmerket sitt. I en tid med personbasert markedsf\u00f8ring forventer kundene at innholdet er skreddersydd til deres behov og \u00f8nsker. Derfor er det viktig \u00e5 utnytte dataene dine og supplere dem med demografiske data fra tredjeparter for \u00e5 forst\u00e5 kundene bedre og sende dem persontilpasset innhold og anbefalinger.<\/p>\n<p><strong style=\"font-weight: bold;\">c) Forbedre oppfordringen til handling<\/strong><\/p>\n<p style=\"text-align: justify;\">S\u00f8rg for at oppfordringen til handling (CTA) er tydelig, slik at kundene vet n\u00f8yaktig hva de blir bedt om \u00e5 gj\u00f8re. Alternativt kan du vurdere \u00e5 legge til flere lenker for \u00e5 gi kundene flere muligheter til \u00e5 klikke.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">d) Kasser irrelevant innhold<\/strong><\/p>\n<p style=\"text-align: justify;\">S\u00f8rg for at budskapet bare inneholder det viktigste, bruk kreativitet i tekst og bilde, og utelat alt som er overfl\u00f8dig. S\u00f8rg for at budskapet har et klart form\u00e5l, og at alle elementene leder kundene til \u00e5 klikke p\u00e5 CTA-en.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) \u00c5 vinne tilbake kunder<\/strong><\/p>\n<p style=\"text-align: justify;\">F\u00f8lgerne dine vil falle av og listen din vil bli erodert. Det er p\u00e5 dette punktet du b\u00f8r vende deg til bounce-back-kampanjer. Motiver kundene til \u00e5 komme tilbake (og klikke p\u00e5 meldingene dine) med et attraktivt tilbud.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) L\u00e6re av tidligere erfaringer<\/strong><\/p>\n<p style=\"text-align: justify;\">Hvert eneste budskap du sender ut, er en mulighet til \u00e5 l\u00e6re, ikke bare til \u00e5 kommunisere og oppn\u00e5 konverteringer. G\u00e5 gjennom m\u00e5lingene og trekk konklusjoner, finn ut hva som fungerte og hva som ikke fungerte, med hvem og n\u00e5r. Denne erfaringen er l\u00e6ring som vil forbedre klikkfrekvensen din.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testing, testing, testing og ... testing<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00c5 sende en melding, krysse fingrene og be er en saga blott. Hvorfor gj\u00f8re det hvis du f\u00f8rst kan sende to versjoner av budskapet ditt til to sm\u00e5 segmenter av den totale basen din og evaluere hvilken versjon som ga best resultat, for s\u00e5 \u00e5 sende den videre til resten av basen.<\/p>\n<p style=\"text-align: justify;\">Lave klikkfrekvenser kan v\u00e6re frustrerende. Heldigvis kan det snus ved hjelp av de riktige teknikkene og de riktige dataene.<\/p>","protected":false},"excerpt":{"rendered":"<p>Markedsf\u00f8rere har ikke bare en utfordring i \u00e5 f\u00e5 kundene til \u00e5 \u00e5pne og lese meldingene sine. De m\u00e5 ogs\u00e5 f\u00e5 kundene til \u00e5 samhandle med merkevaren.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/hvorfor-ingen-klikker-pa-meldingene-du-sender-pa-e-post\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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