{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"avmeldingslenke-hvorfor-du-bor-inkludere-den-i-e-postmarkedsforingen-din","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Avmeldingslenke: hvorfor du b\u00f8r inkludere den i e-postmarkedsf\u00f8ringen din"},"content":{"rendered":"

<\/p>\n\n\n

En rekke publiserte studier gir dessuten ugjendrivelige bevis p\u00e5 at personvernet ble prioritert under pandemien.<\/h2>\n

Satt p\u00e5 spissen: Det er ikke lenger en mulighet, men en plikt, \u00e5 la brukerne melde seg av en e-postliste.<\/p>\n

Avmeldingsalternativet er en venn, ikke en fiende.<\/strong><\/h3>\n

Dette er en lenke i bunnteksten i meldingen som gj\u00f8r det mulig for brukerne \u00e5 avslutte abonnementet n\u00e5r de ikke lenger \u00f8nsker \u00e5 motta kommunikasjon fra bedriften din.
Du kan se det i nyhetsbrevet v\u00e5rt som du har \u00e5pnet denne bloggen for:<\/p>\n

\"E-post<\/p>\n

Avmeldingslenker beskytter e-postmeldingen din og er p\u00e5krevd i henhold til mange spamlover rundt om i verden.<\/p>\n

Det er riktignok smertefullt \u00e5 se brukere avslutte abonnementet p\u00e5 kontaktlisten din, men det er mer fordelaktig enn du tror.<\/p>\n

Vi vet at det kan virke bakvendt \u00e5 tilby kundene dine en enkel m\u00e5te \u00e5 forlate deg p\u00e5, men hvis du gir dem kvalitetsinnhold, vil de fleste av dem ikke engang se avmeldingsknappen.<\/p>\n

Noen ganger kan det likevel hende at selv det mest attraktive innholdet ikke passer for noen av abonnentene dine. Og hvis dette skjer og kontaktene dine ikke finner lenken for \u00e5 avslutte abonnementet, kan du bli flagget som s\u00f8ppelpost.<\/p>\n

Du vil ikke ha det, og vi vil ikke ha det for deg.<\/p>\n

Fordeler med \u00e5 inkludere en avmeldingslenke<\/h3>\n

Det handler ikke bare om \u00e5 ha en ren liste; det \u00e5 inkludere en avmeldingslenke i meldingene dine har mange andre fordeler.<\/p>\n

Unng\u00e5r frustrasjon p\u00e5 mottakersiden<\/h3>\n

Det hender ofte at vi, uten \u00e5 v\u00e6re klar over det, har gitt v\u00e5rt samtykke til \u00e5 motta nyhetsbrev fra et nettsted eller en merkevare, og at vi begynner \u00e5 motta meldinger som ikke interesserer oss spesielt.<\/p>\n

Det er viktig \u00e5 forst\u00e5 folks behov og preferanser, og gi dem mulighet til \u00e5 melde seg av adresselisten din hvis de \u00f8nsker det.<\/p>\n

Havner i innboksen, ikke i s\u00f8ppelposten<\/h3>\n

Det er s\u00e5 enkelt som dette: Ved \u00e5 inkludere en avmeldingslenke har du st\u00f8rre sjanse for \u00e5 lande i innboksen til kontaktene dine, i stedet for \u00e5 havne i s\u00f8ppelpostmappen.<\/p>\n

Hvis folk ikke \u00f8nsker \u00e5 motta nyhetsbrevene dine og ikke finner en avmeldingslenke n\u00e5r de leter etter den, vil de sannsynligvis markere e-posten din som s\u00f8ppelpost.<\/p>\n

Du b\u00f8r allerede vite hvor skadelig det er for omd\u00f8mmet ditt \u00e5 havne i s\u00f8ppelpostmappen. Hvis spamfrekvensen din er over den tillatte terskelen, kan kontoen din bli suspendert eller, i noen tilfeller, til og med avsluttet. Derfor b\u00f8r du alltid holde spamklager p\u00e5 et minimum.<\/p>\n

Overholde antispam-lovgivningen<\/h3>\n

Hvert land har sine egne regler for inkludering av en avmeldingslenke, ettersom dette er p\u00e5krevd i henhold til antispam-lovgivningen.<\/p>\n

Siden den tr\u00e5dte i kraft i mai 2018, har GDPR satt standarden og blitt et krav for alle merkevarer som har kontakter i EU. B\u00f8tene kan v\u00e6re p\u00e5 opptil 20 millioner euro eller 4% av den \u00e5rlige globale omsetningen, avhengig av hva som er h\u00f8yest.<\/p>\n

I henhold til artikkel 17 i denne forordningen, \"Rett til sletting\" eller \"Rett til \u00e5 bli glemt\", har de registrerte rett til \u00e5 be om at opplysningene deres slettes. Behandlingsansvarlige er forpliktet til \u00e5 slette opplysningene n\u00e5r de ikke lenger er n\u00f8dvendige for de form\u00e5lene de ble samlet inn for, eller n\u00e5r de registrerte trekker tilbake sitt samtykke til lagring og bruk av dem.<\/p>\n

Hvordan MasterBase\u00ae kan hjelpe: MasterUnsubscribe<\/h2>\n

For flere \u00e5r siden gjorde vi i MasterBase\u00ae en automatisert avmeldingsprosess tilgjengelig for kundene v\u00e5re, og vi slo fast at den m\u00e5tte oppfylle tre hovedkrav:<\/p>\n

    \n
  1. Enkelt:<\/strong>Det b\u00f8r v\u00e6re enkelt b\u00e5de \u00e5 innlemme lenken i HTML-teksten i meldingen og \u00e5 utf\u00f8re den for dem som \u00f8nsker \u00e5 avslutte abonnementet p\u00e5 en utsendelse.<\/li>\n
  2. Forsikring:<\/strong>Sikkert og feilsikkert nok til \u00e5 sikre at de som melder seg av via den, ikke mottar utsendelser igjen, selv om de ved en feiltakelse skulle bli lastet inn i kontaktbasen p\u00e5 nytt.<\/li>\n
  3. Kontanter:<\/strong> Og ikke bare effektivt, men ogs\u00e5 automatisk (nesten magisk) for dem som ligger etter leveringsplanen.<\/li>\n<\/ol>\n

    Disse egenskapene er selvf\u00f8lgelig ogs\u00e5 forutsatt som en premiss for dem som melder seg av, dvs. i ett enkelt trinn, uten \u00e5 bli bedt om ytterligere data, med mulighet (frivillig) til \u00e5 gi tilbakemelding og med alternativet \u00e5 avbryte prosessen n\u00e5r den er generert (det vi kan betrakte som et nytt abonnement).<\/p>\n

    Og slik ble MasterUnsubscribe f\u00f8dt<\/p>\n

    Hvordan fungerer MasterUnsubscribe\u00ae?<\/h2>\n

    1) For de som planlegger \u00e5 sende meldinger<\/h3>\n

    Ved hjelp av MasterBase\u00ae er det like enkelt \u00e5 aktivere denne avmeldingsmodulen som \u00e5 legge inn MasterUnsubscribe\u00ae-koden som en hyperlenke i HTML-koden i meldingen, via den assisterte redigeringsfunksjonen.<\/p>\n

    F\u00f8lgende er et trinnvis eksempel:<\/p>\n

    \"Trinn<\/p>\n

    Identifiser teksten som skal v\u00e6re lenken til MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"Trinn<\/p>\n

    Velg MasterUnsubscribe\u00ae-innstillingen fra tilpasningsikonet.<\/strong><\/p>\n

    \"Trinn<\/p>\n

    Denne handlingen limer inn MasterUnsubscribe\u00ae-parameteren (#!masterunsubscribelink!#) i meldingsteksten.<\/strong><\/p>\n

    \"Trinn<\/p>\n

    Til slutt m\u00e5 du klippe ut og lime inn denne parameteren som hyperlenken til den lenkbare teksten, i dette tilfellet \"Klikk her\".<\/strong><\/p>\n

    MasterUnsubscribe\u00ae-parameteren vil alltid v\u00e6re den samme, slik at du kan sette opp en mal som du kan bruke som grunnlag for fremtidige utsendelser.<\/p>\n

    2) For de som \u00f8nsker \u00e5 avslutte abonnementet p\u00e5 en forsendelse:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae fungerer i et par enkle trinn.<\/p>\n

    Den f\u00f8rste er \u00e5 klikke p\u00e5 alternativet for \u00e5 avslutte abonnementet:<\/p>\n

    \"u-6\"<\/p>\n

    Brukeren blir sendt til MasterUnsubscribe\u00ae-siden, der de blir henvist til boksen de ber om \u00e5 avslutte abonnementet, navnet p\u00e5 selskapet som sender forsendelsene og den interne koden for den aktuelle kontoen.<\/p>\n

    \"Trinn<\/p>\n

    N\u00e5r kontakten har sendt foresp\u00f8rselen, starter avmeldingsprosessen innen den angitte tidsrammen (24 timer). Kontakten har ogs\u00e5 mulighet (frivillig) til \u00e5 opplyse om \u00e5rsakene til avmeldingen.<\/p>\n

    \"Trinn<\/p>\n

    Hvis kontakten svarer p\u00e5 denne unders\u00f8kelsen, blir de henvist til et bekreftelsessted:<\/p>\n

    \"Trinn<\/p>\n

    Til slutt mottar kontakten et varsel om avmelding i e-postkontoen sin, som inneholder en mulighet til \u00e5 oppheve avmeldingen og abonnere p\u00e5 utsendelsene p\u00e5 nytt, i tilfelle han eller hun \u00f8nsker \u00e5 g\u00e5 tilbake i prosessen.<\/p>\n

    Ved avmelding vil kontaktpersonen se denne bekreftelsessiden.<\/span><\/p>\n

    \"avmelding\"<\/p>\n

    Avslutningsvis<\/h2>\n

    Det er viktig at bedrifter innser hvor n\u00f8dvendig det er \u00e5 ha en enkel, sikker og effektiv avmeldingsprosess for sine kontakter. MasterBase\u00ae har allerede gjort dette. Derfor oppfyller denne avmeldingsmodulen de strenge bransjestandardene og beste praksis for denne prosessen. Vi inviterer alle v\u00e5re kunder til \u00e5 l\u00e6re mer om og aktivere MasterUnsubscribe\u00ae fra v\u00e5r plattform.<\/p>\n

    \u00c5 ta h\u00e5nd om avmeldingsprosessen er det f\u00f8rste trinnet i kontaktretur. S\u00f8rg for at kommunikasjonen din er den beste opplevelsen for m\u00e5lgruppen din.<\/p>\n

    \"ebok:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    P\u00e5 grunn av de store fremskrittene i personvernreglene rundt om i verden er prosessen med \u00e5 melde av kontakter fra adresselistene dine i dag et stadig mer sensitivt tema.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace 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content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" 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