{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"hvordan-bli-en-bedre-e-postmarkedsforer","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Hvordan bli en bedre e-postmarkedsf\u00f8rer"},"content":{"rendered":"

Hvis du er en av de 4,1 milliardene som bruker e-post, er ikke dette noe nytt for deg. Faktisk er det ikke engang en overraskelse for dem som bruker e-post. markedsf\u00f8rere<\/em> sende e-postmeldinger. Bare 4% av bedriftene kunne vurdere resultatene av e-postkampanjene sine som \"utmerket\", if\u00f8lge en fersk unders\u00f8kelse fra Campaign Monitor.<\/p>\n

Ikke bra for markedsf\u00f8rere, og ikke en god opplevelse for leserne. Vi kan og m\u00e5 gj\u00f8re det bedre. Vi m\u00e5 bygge bedre adresselister hvis vi forventer at den digitale markedsf\u00f8ringsmaskinen v\u00e5r skal fungere godt i dag, i morgen og i fremtiden.<\/p>\n

Hvordan bli en bedre e-postmarkedsf\u00f8rer<\/em>?<\/strong><\/p>\n

En stor e-postmarkedsf\u00f8rer<\/em> er \u00e5 sende riktig budskap til riktig person til riktig tid. Med andre ord, relevante meldinger. Og det er derfor segmentering er grunnleggende for en vellykket e-postmarkedsf\u00f8ringsstrategi: Det bidrar til \u00e5 skape en kontekst for meldingene du sender ut.<\/p>\n

Tenk p\u00e5 dette: Da forbrukerne ble bedt om \u00e5 ta stilling til p\u00e5standen \"De fleste markedsf\u00f8ringsbudskapene jeg mottar, har ikke innhold eller tilbud som er av interesse for meg\", sa 63% seg enig eller helt enig. Merk at disse personene ikke sa at innholdet var d\u00e5rlig, bare at det ikke var relevant.<\/p>\n

Du kan skrive det beste budskapet i verden, men hvis det ikke er relevant for m\u00e5lgruppen din, er det bortkastet tid b\u00e5de for publikum og for deg. Jo mer du fokuserer p\u00e5 konteksten, desto mer vil du h\u00f8ste av det. Jo mer personlig budskapet ditt er, desto bedre resultater vil du f\u00e5. Bare ta en titt p\u00e5 denne tabellen, som sammenligner masseutsendelser med personaliserte utsendelser, der relevansen \u00f8ker betraktelig.<\/p>\n

\u00c5 forbedre segmenteringsstrategien og g\u00e5 i retning av personalisering er en umiddelbar og effektiv m\u00e5te \u00e5 optimalisere e-postmarkedsf\u00f8ringsstrategien p\u00e5.<\/p>\n

Med dette i bakhodet b\u00f8r du v\u00e6re oppmerksom p\u00e5 disse tre typene lister som du b\u00f8r jobbe med for \u00e5 maksimere segmentering, personalisering og individualisering; med andre ord relevans<\/strong>.<\/p>\n

    \n
  1. Lister over livssykluser<\/strong><\/li>\n<\/ol>\n

    Begrepet livssyklus i markedsf\u00f8ring refererer til m\u00e5ten du kommuniserer med kontaktene dine p\u00e5, fra det f\u00f8rste kontaktpunktet til slutten av kundens livssyklus. Livssyklussegmentering hjelper deg med \u00e5 spore hvor i livssyklusen en kontakt befinner seg. Dette omfatter vanligvis en liste over abonnenter p\u00e5 markedsf\u00f8ringsblogger, leads (spor<\/em>), kvalifiserte markedsf\u00f8ringsleads, kunder og evangelister.<\/p>\n

      \n
    1. Forpliktelseslister<\/strong><\/li>\n<\/ol>\n

      Kontaktsegmentering gj\u00f8res basert p\u00e5 hvordan de har interagert med ulike nettbaserte kanaler og kommunikasjon. Hvorfor er de viktige? En god segmenteringsstrategi bruker b\u00e5de implisitte og eksplisitte data. Eksplisitte data er informasjon som en kontakt frivillig deler med en bedrift. Det kan for eksempel v\u00e6re informasjon de oppgir p\u00e5 en nettside eller i et kontaktskjema.<\/p>\n

      Implisitte data er informasjon som innhentes fra brukeratferd. Engasjementslister utnytter implisitte data for \u00e5 sende mer relevante meldinger.<\/p>\n

      If\u00f8lge en unders\u00f8kelse fra Mailchimp har segmenterte og personaliserte e-poster 14 31% flere \u00e5pninger og 100 95% flere klikk enn ikke-segmenterte e-poster.<\/p>\n

        \n
      1. Atferdslister<\/strong><\/li>\n<\/ol>\n

        Dette er handlinger som automatisk m\u00e5lrettes mot kontaktene dine basert p\u00e5 interaksjonene deres p\u00e5 tvers av flere kanaler: sosiale medier, e-postmarkedsf\u00f8ring, nettsider og andre. De sporer spesifikk atferd hos kontaktene dine, for eksempel skjemaer de har fylt ut, sider de har bes\u00f8kt osv. If\u00f8lge en studie utf\u00f8rt av MarketingSherpa er 39% av markedsf\u00f8rere<\/em> sa at \"automatisert atferdsbasert e-post\" er den mest effektive taktikken for \u00e5 forbedre e-postens effektivitet.<\/p>\n

        En unders\u00f8kelse der Econsultancy spurte markedsf\u00f8rere: \"Hvilke av f\u00f8lgende fremgangsm\u00e5ter er en del av din e-postmarkedsf\u00f8ring?\", viste imidlertid at bare 20% av markedsf\u00f8rerne brukte f\u00f8lgende fremgangsm\u00e5ter i sin e-postmarkedsf\u00f8ring. e-postmarkedsf\u00f8rere<\/em> bruker atferdsm\u00e5lretting.<\/p>\n

        Atferdsm\u00e5lretting handler om \u00e5 ha en brukersentrert tiln\u00e6rming. Med andre ord handler det om hva potensielle kunder gj\u00f8r for \u00e5 motta det de \u00f8nsker \u00e5 motta. Det er i bunn og grunn dr\u00f8mmen til enhver e-postmarkedsf\u00f8rer<\/em>: segmentet av en.<\/p>\n

        Kort sagt, for \u00e5 bli en bedre e-postmarkedsf\u00f8rer<\/em> inneb\u00e6rer \u00e5 fokusere p\u00e5 relevans gjennom segmentering, personalisering og kontaktatferd. Hvis du tar i bruk disse metodene, vil du se en betydelig forbedring i e-postmarkedsf\u00f8ringskampanjene dine.<\/p>\n

        \"ebok<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        La oss se det i \u00f8ynene: Folk er generelt sett ikke s\u00e6rlig gode p\u00e5 e-postmarkedsf\u00f8ring.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email 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