{"id":6522,"date":"2023-09-13T21:42:00","date_gmt":"2023-09-13T18:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6522"},"modified":"2024-01-09T16:38:38","modified_gmt":"2024-01-09T14:38:38","slug":"hvordan-du-planlegger-en-effektiv-nyhetsbrevsstrategi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/como-planificar-una-estrategia-de-newsletter-eficaz\/masterbase\/","title":{"rendered":"Slik planlegger du en effektiv nyhetsbrevsstrategi"},"content":{"rendered":"<p style=\"text-align: justify;\">Nyhetsbrev er en av de viktigste delene av e-postmarkedsf\u00f8ring. Ikke bare gir de god plass til reklame, men de bidrar ogs\u00e5 til \u00e5 pleie forholdet mellom m\u00e5lgruppen din og bedriften din.<\/p>\n<p style=\"text-align: justify;\">Ved f\u00f8rste \u00f8yekast kan det \u00e5 lage et nyhetsbrev virke som en av de enkleste delene av markedsf\u00f8ringen: Velg design, skriv teksten, velg kontaktliste og send.<\/p>\n<p style=\"text-align: justify;\">Men det er dessverre ikke s\u00e5 enkelt (eller heldigvis, for det kan utfordre kreativiteten din). I hvert fall ikke hvis du vil at det skal lykkes.<\/p>\n<p style=\"text-align: justify;\">I denne artikkelen gir vi deg en innf\u00f8ring i det grunnleggende du m\u00e5 huske p\u00e5 n\u00e5r du lager og sender ut nyhetsbrev.<\/p>\n<h2 style=\"text-align: justify;\">Fordeler med nyhetsbrev<\/h2>\n<p style=\"text-align: justify;\">Et nyhetsbrev gir en rekke fordeler, fra \u00e5 generere trafikk til nettstedet og integrere det med andre plattformer til kostnadsbesparelser.<\/p>\n<p style=\"text-align: justify;\">Noen av disse fordelene er:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Konstant kilde til trafikk:<\/strong> En av de viktigste grunnene til \u00e5 lage et nyhetsbrev er at det genererer regelmessig trafikk til nettstedet. Godt utformede, informative nyhetsbrev med relevant innhold \u00f8ker sjansen for at leseren klikker p\u00e5 oppfordringene til handling for \u00e5 f\u00e5 mer informasjon.<\/li>\n<li><strong style=\"font-weight: bold;\">Betydelige besparelser:<\/strong> Et annet aspekt som ikke b\u00f8r undervurderes, er hvor mye penger man sparer sammenlignet med andre markedsf\u00f8ringsverkt\u00f8y.<\/li>\n<li><strong style=\"font-weight: bold;\">Enkel prestasjonsm\u00e5ling:<\/strong> Et markedsf\u00f8ringsverkt\u00f8y vurderes ut fra om det oppn\u00e5r den n\u00f8dvendige relevansen eller ikke. For \u00e5 finne ut av dette m\u00e5 ytelsen kunne m\u00e5les, og n\u00e5r det gjelder nyhetsbrev, er det enkelt. Statistikkdelen i MasterBase\u00ae gir deg all reell informasjon om \u00e5pnings-, klikk- og avmeldingsfrekvenser, samt avvisningsfrekvenser, enheter som brukes til \u00e5 \u00e5pne nyhetsbrevet og n\u00e5r, lenker som klikkes p\u00e5 osv. Disse KPI-ene hjelper deg med \u00e5 beregne avkastningen p\u00e5 investeringen (ROI) og produsere relevant innhold for m\u00e5lgruppen din.<\/li>\n<li><strong style=\"font-weight: bold;\">Kan enkelt kobles til andre markedsf\u00f8ringskanaler p\u00e5 nettet:<\/strong> Nyhetsbrev og andre markedsf\u00f8ringsverkt\u00f8y, som for eksempel sosiale medier, kan kombineres og utfylle hverandre p\u00e5 en god m\u00e5te, og sist, men ikke minst, kan nyhetsbrev n\u00e5 mottakerne hvor som helst, enten de befinner seg p\u00e5 kontoret, p\u00e5 et nettbrett eller p\u00e5 mobiltelefonen.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Hva kjennetegner en vellykket nyhetsbrevstrategi?<\/h2>\n<p style=\"text-align: justify;\">Planlegging er n\u00f8kkelen til en vellykket kampanje og b\u00f8r ikke under noen omstendigheter overses. Ta deg tid til \u00e5 definere strategien din. N\u00e5r du planlegger et nyhetsbrev, er det viktig \u00e5 v\u00e6re systematisk og g\u00e5 gjennom ulike faser. Dette kan v\u00e6re en utfordring, men det er verdt det, og det vil l\u00f8nne seg i det lange l\u00f8p.<\/p>\n<h2 style=\"text-align: justify;\">Trinn 1. Sett deg m\u00e5l<\/h2>\n<p style=\"text-align: justify;\">Det f\u00f8rste steget b\u00f8r alltid v\u00e6re \u00e5 definere hva dere forventer. Ved \u00e5 g\u00e5 gjennom bedriftens m\u00e5l, visjoner og verdier f\u00e5r du en god oversikt over bedriften og dens hovedm\u00e5l. Nyhetsbrevet ditt b\u00f8r ogs\u00e5 jobbe mot disse.<\/p>\n<p style=\"text-align: justify;\">For \u00e5 identifisere m\u00e5lene med nyhetsbrevsstrategien b\u00f8r du tenke over hvorfor du \u00f8nsker \u00e5 lage kampanjen. Jo tydeligere du er p\u00e5 hva som ligger bak, desto bedre vil du lykkes. Still deg selv f\u00f8lgende sp\u00f8rsm\u00e5l:<\/p>\n<p style=\"text-align: justify;\">Hva \u00f8nsker du \u00e5 oppn\u00e5 - \u00f8nsker du \u00e5 holde eksisterende og potensielle kunder oppmerksomme p\u00e5 nye blogginnlegg, spesielle arrangementer eller produkter, eller handler det mer om \u00e5 vinne nye kunder og styrke b\u00e5ndene til eksisterende kunder?<\/p>\n<p style=\"text-align: justify;\">Hvilke m\u00e5l du b\u00f8r fokusere p\u00e5, vil avhenge av bedriften din, ettersom m\u00e5lene kan variere sterkt mellom ulike bransjer og organisasjoner.<\/p>\n<h2 style=\"text-align: justify;\">Trinn 2. Utvikle dine KPI-er<\/h2>\n<p style=\"text-align: justify;\">\u00c5 definere spesifikke KPI-er er sv\u00e6rt viktig n\u00e5r du planlegger nyhetsbrevet ditt. KPI-er er n\u00f8kkeltall som hjelper deg med \u00e5 m\u00e5le suksessen til e-postmarkedsf\u00f8ringskampanjen din, og dermed ogs\u00e5 den overordnede strategien din. De gjenspeiler hvor godt begge deler fungerer.<\/p>\n<p style=\"text-align: justify;\">Noen av n\u00f8kkeltallene inkluderer: \u00c5pningsfrekvens, klikk, leveringsevne, registrering, klikkfrekvens, avvisningsfrekvens, spamfrekvens, konvertering, nye abonnementer osv.<\/p>\n<p style=\"text-align: justify;\">Husk at KPI-ene vil avhenge av m\u00e5lene du har satt deg p\u00e5 forh\u00e5nd. Du b\u00f8r identifisere og evaluere de KPI-ene som er avgj\u00f8rende for \u00e5 n\u00e5 de definerte m\u00e5lene. P\u00e5 denne m\u00e5ten kan du analysere og evaluere kampanjene dine og objektivt avgj\u00f8re om de er vellykkede eller mislykkede, slik at du n\u00e5r som helst kan tilpasse strategien din.<\/p>\n<h2 style=\"text-align: justify;\">Trinn 3. Finn det beste tidspunktet \u00e5 sende<\/h2>\n<p style=\"text-align: justify;\">N\u00e5r du planlegger, b\u00f8r du vurdere det beste tidspunktet for utsendelse av nyhetsbrevet. Dette er avgj\u00f8rende for \u00e5 lykkes. Det er viktig at du kommuniserer med mottakerne n\u00e5r det er mest sannsynlig at de sitter foran datamaskinen eller har telefonen eller nettbrettet i hendene. Men hvordan vet du hva som er det ideelle tidspunktet?<\/p>\n<p style=\"text-align: justify;\">Test, test, test. Send den p\u00e5 ulike ukedager og tidspunkter, og avhengig av n\u00e5r \u00e5pningsraten er h\u00f8yest, kan du finne ut n\u00e5r flest mottakere leser den.<\/p>\n<h2 style=\"text-align: justify;\">Trinn 4. Utvikle retningslinjer for innhold<\/h2>\n<p style=\"text-align: justify;\">Innholdet i nyhetsbrevet er n\u00f8kkelen til \u00e5 n\u00e5 m\u00e5lene dine. Du m\u00e5 utvikle retningslinjer for innholdet i henhold til de bestemte m\u00e5lene. Derfor b\u00f8r innholdet i nyhetsbrevet v\u00e6re m\u00e5lrettet og motivere m\u00e5lgruppen til \u00e5 utf\u00f8re bestemte aktiviteter.<\/p>\n<p style=\"text-align: justify;\">Vurder hvilken type innhold som passer best for din strategi og m\u00e5lgruppe. Hvis du sliter med \u00e5 finne de rette temaene \u00e5 utvikle, anbefaler vi at du tar en titt p\u00e5 de mest vellykkede nyhetsbrevene fra andre merkevarer og selskaper. Ved \u00e5 observere markedsadferden kan du finne inspirasjon til nye innholdsomr\u00e5der, produkter og arrangementer, og du kan til og med komme et skritt eller to foran.<\/p>\n<p style=\"text-align: justify;\">En annen metode som kan fungere godt, er en forunders\u00f8kelse. Sp\u00f8r m\u00e5lgruppen din direkte om hvilket innhold de \u00f8nsker \u00e5 finne i nyhetsbrevet ditt.<\/p>\n<h2 style=\"text-align: justify;\">Trinn 5. Opprett en kontaktliste<\/h2>\n<p style=\"text-align: justify;\">Nyhetsbrevet ditt trenger naturligvis mottakere. Det er ofte en utfordring \u00e5 bygge opp en kontaktliste av h\u00f8y kvalitet, men med et par n\u00f8kkelfaktorer i bakhodet er det ikke s\u00e5 vanskelig.<\/p>\n<p style=\"text-align: justify;\">For det f\u00f8rste b\u00f8r du holde deg unna kj\u00f8pte lister. Skaden er for stor, ettersom leveringsevnen og omd\u00f8mmet ditt vil lide.<\/p>\n<p style=\"text-align: justify;\">F\u00e5 flere abonnenter med en responsiv p\u00e5meldingswidget. Integrer p\u00e5meldingsmodulen p\u00e5 hele nettstedet ditt, p\u00e5 hjemmesiden, bloggen, ressurssider osv. Og s\u00f8rg for at du ber om s\u00e5 lite informasjon som mulig n\u00e5r brukerne registrerer seg, ettersom det \u00e5 m\u00e5tte oppgi for mye informasjon kan skremme dem bort.<\/p>\n<h2 style=\"text-align: justify;\">Trinn 6. V\u00e6r oppmerksom p\u00e5 disse tre komponentene: design, innhold og juridisk informasjon.<\/h2>\n<ul style=\"text-align: justify; list-style: none;\">\n<li><strong style=\"font-weight: bold;\">Nyhetsbrevdesign, den f\u00f8rste effekten<\/strong>\n<p>Det f\u00f8rste trinnet er \u00e5 sette opp den tilh\u00f8rende malen. Du kan bruke en av malene som leveres av MasterBase\u00ae, og endre den slik du \u00f8nsker. Et annet alternativ er \u00e5 laste opp en mal som er opprettet av deg eller en tredjepart. I s\u00e5 fall m\u00e5 du s\u00f8rge for at den valgte layouten er rekursiv, slik at kampanjene dine vises perfekt p\u00e5 alle sluttenheter.<\/p>\n<p>En tydelig struktur som f\u00f8lger beste designpraksis, sikrer at abonnentene forst\u00e5r innholdet og hovedbudskapet med en gang.<\/p>\n<p>Legg til bilder for \u00e5 tiltrekke deg lesernes oppmerksomhet, etterfulgt av en kort tekst og en tydelig oppfordring til handling (CTA).<\/li>\n<li><strong style=\"font-weight: bold;\">Opprettelse av innhold <\/strong>\n<p>Det er hjertet i bulletinen og kan inneholde:<\/p>\n<p>Markedsf\u00f8ring av de nyeste bloggartiklene, nye gaver som guider, white papers, studier osv., invitasjoner til seminarer, webinarer og andre arrangementer, spesielle markedsf\u00f8ringskampanjer som adventskalendere, \u00e5rskalendere osv.<\/p>\n<p>I e-postmarkedsf\u00f8ring f\u00f8lger man denne regelen: ha et hovedbudskap. Nyhetsbrevet er et av de f\u00e5 unntakene. Her kan du henlede oppmerksomheten p\u00e5 flere typer innhold, men pass p\u00e5 at du ikke overbelaster det med for mye innhold samtidig.<\/p>\n<p>Plasser den viktigste informasjonen \u00f8verst eller n\u00e6r toppen. Jo mer abonnentene m\u00e5 skrolle nedover, desto mer sannsynlig er det at innholdet nederst ikke f\u00e5r oppmerksomhet.<\/li>\n<li><strong style=\"font-weight: bold;\">Juridiske merknader<\/strong>\n<p>Du m\u00e5 overholde visse juridiske retningslinjer. Nyhetsbrevet m\u00e5 inneholde vilk\u00e5r og betingelser og en lenke for avmelding.<\/p>\n<p>Det er ogs\u00e5 et lovkrav at mottakeren har gitt samtykke til \u00e5 motta nyhetsbrevet. Unng\u00e5 derfor \u00e5 sende uoppfordret e-post, da dette juridisk sett er \u00e5 anse som reklame.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Trinn 8. Frakt: N\u00e5 begynner det \u00e5 bli interessant<\/h2>\n<p style=\"text-align: justify;\">F\u00f8rst bruker du forh\u00e5ndsvisningen til \u00e5 sjekke hvordan nyhetsbrevet vises p\u00e5 ulike enheter. Hvis alt er i orden, kan du sende det eller planlegge det til senere...<\/p>\n<h2 style=\"text-align: justify;\">Trinn 9. Analyser og optimaliser<\/h2>\n<p style=\"text-align: justify;\">Det er ikke nok \u00e5 bare lage og sende ut et nyhetsbrev. For \u00e5 lykkes p\u00e5 lang sikt m\u00e5 du analysere resultatene grundig. P\u00e5 den m\u00e5ten kan du identifisere styrker og eventuelle svakheter og optimalisere fremtidige utsendelser.<\/p>\n<p style=\"text-align: justify;\">Den sporer de ovenfor beskrevne m\u00e5leparameterne, for eksempel \u00e5pnings- og klikkfrekvens, samt konverteringer og\/eller inntekter per klikk.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/6501c24f66d07300138dd1a1\/sdvifw80heb6xygfgitrhpjnm60l0aowsw1q2xpvfmuvt2vmlho6ic4la9zd1y8o\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Nyhetsbrev er en av de viktigste delene av e-postmarkedsf\u00f8ring. Ikke bare gir de god plass til reklame, men de bidrar ogs\u00e5 til \u00e5 pleie forholdet mellom m\u00e5lgruppen din og bedriften din.<\/p>","protected":false},"author":239642484,"featured_media":7742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/nb\/hvordan-du-planlegger-en-effektiv-nyhetsbrevsstrategi\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los newsletters o boletines son una de las piezas m\u00e1s importantes del email marketing. No s\u00f3lo ofrecen un amplio espacio para la publicidad, sino que tambi\u00e9n ayudan a nutrir la relaci\u00f3n entre la audiencia y tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/nb\/hvordan-du-planlegger-en-effektiv-nyhetsbrevsstrategi\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-13T18:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4-estrategia.png?fit=2501%2C2501&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2501\" \/>\n\t<meta property=\"og:image:height\" content=\"2501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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