{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-mater-a-bruke-personalisering-pa-i-din-neste-e-postmarkedsforingskampanje","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 m\u00e5ter \u00e5 bruke personalisering p\u00e5 i din neste e-postmarkedsf\u00f8ringskampanje"},"content":{"rendered":"

Personalisering gj\u00f8r det mulig \u00e5 n\u00e5 hver og en av abonnentene dine som om de var noen du kjenner, en venn du stoler p\u00e5.<\/p>\n

Personalisering f\u00e5r kundene til \u00e5 elske meldingene dine, ettersom du leverer innhold som er perfekt tilpasset deres behov. Resultatet er at abonnentene dine ser frem til \u00e5 motta meldinger fra varemerket ditt.<\/p>\n

Ved \u00e5 registrere informasjon om abonnentene dine og segmentere m\u00e5lgruppen din, kan du lage persontilpassede kampanjer som gleder publikum.<\/p>\n

Personalisert e-postmarkedsf\u00f8ring er den perfekte m\u00e5ten \u00e5 n\u00e5 ut til hver enkelt av dine unike abonnenter p\u00e5. Personaliserte kampanjer genererer 18 ganger h\u00f8yere inntekter enn masseutsendelser eller ingen personalisering i det hele tatt.<\/p>\n

Vil du gj\u00f8re personalisering til en realitet for merkevaren din? Vi deler 6 m\u00e5ter \u00e5 bruke personalisering p\u00e5 i din neste e-postmarkedsf\u00f8ringskampanje.<\/p>\n

    \n
  1. Tilpass meldingen din<\/strong>Det f\u00f8les s\u00e5 mye bedre n\u00e5r en gammel venn kommer bort til deg og starter en samtale med \u00e5 si navnet ditt i stedet for \"Dear Sir\". Det gj\u00f8r en stor forskjell n\u00e5r det gjelder \u00e5 sette tonen i samtalen.\n

    Det samme gjelder for e-postmeldinger. Abonnentene vil at du skal gi dem en personlig hilsen, og de liker \u00e5 h\u00f8re sitt eget navn. Derfor er det 26% st\u00f8rre sannsynlighet for at meldinger med personlige emnelinjer blir \u00e5pnet.<\/li>\n

  2. Tilpass bildene dine<\/strong>En annen fantastisk m\u00e5te \u00e5 \u00f8ke klikkfrekvensen p\u00e5 er \u00e5 tilpasse bildene dine. Du kan tilpasse bilder basert p\u00e5 ulike data og kundeprofiler.\n

    Hvis du for eksempel har stedsdata, kan du tilpasse bilder etter sted.<\/p>\n

    Du kan ogs\u00e5 endre bilder dynamisk basert p\u00e5 andre typer data du samler inn. Det kan v\u00e6re kj\u00f8nn, status for lojalitetsprogram, v\u00e6rm\u00f8nstre, personlige preferanser og mye mer.<\/li>\n

  3. Tilpass tilbudene dine<\/strong>Personaliserte meldinger kan forbedre klikkfrekvensen med gjennomsnittlig 14% og konverteringsfrekvensen med 10%.\n

    Du kan \u00f8ke klikkfrekvensen og konverteringsraten ved \u00e5 personalisere tilbudene dine. Markedsf\u00f8rere kan bruke data til \u00e5 opprette kundeprofiler og deretter lage ulike innholdstilbud til ulike typer abonnenter.<\/p>\n

    Mulighetene for \u00e5 personalisere tilbud er mange og uendelige, men her er noen merkevarer som virkelig gj\u00f8r det bra n\u00e5r det gjelder personalisering av tilbud.<\/p>\n

    Uber personaliserer basert p\u00e5 lokasjon<\/p>\n

    Uber er et annet varemerke som tilpasser tilbudene sine etter hvor de befinner seg. De vet hvor abonnentene bor, eller i det minste hvor de vanligvis reiser, og sender tilbud basert p\u00e5 hvor de befinner seg.<\/p>\n

    Uber: stedsbasert, personlig e-postmarkedsf\u00f8ring<\/p>\n

    Du kan ha verdens beste tilbud, men hvis det ikke er relevant for kundene dine, bryr de seg ikke. Bruk dataene til \u00e5 tilpasse tilbudene til hver enkelt abonnent.<\/li>\n

  4. Tilpass produktanbefalingene dine<\/strong>I teorien ville det v\u00e6rt fantastisk om forbrukerne kj\u00f8pte det de ble anbefalt. I praksis vil abonnentene bare kj\u00f8pe anbefalinger som er relevante basert p\u00e5 tidligere kj\u00f8p eller personlige preferanser.\n

    Dagens teknologi gj\u00f8r det mulig \u00e5 integrere kundens siste kj\u00f8p, nettleserhistorikk eller til og med e-post. Markedsf\u00f8rere kan bruke data om kundeatferd til \u00e5 lage mer relevante e-postkampanjer. N\u00e5r relevansen \u00f8ker, blir det lettere \u00e5 drive kryss- og mersalg.<\/p>\n

    Spesifikke og relevante produktanbefalinger i e-postmarkedsf\u00f8ring bidrar til \u00e5 skape en langsiktig relasjon og \u00f8ker kundens livstidsverdi.<\/li>\n

  5. Tilpass basert p\u00e5 atferd<\/strong>En mer kompleks, men sv\u00e6rt nyttig taktikk for e-postmarkedsf\u00f8ring er \u00e5 personalisere basert p\u00e5 kundeatferd.\n

    Data kan samles inn fra sosiale medier, bedriftsinterne systemer (ERP, CRM), nettsider og e-postmarkedsf\u00f8ring for \u00e5 sende mer relevante tilbud. Disse sv\u00e6rt m\u00e5lrettede segmentene er basert p\u00e5 kundenes interesse, atferd og engasjement. N\u00e5r listene er segmentert, kan markedsf\u00f8rere utl\u00f8se automatiserte kundereiser med personlige tilbud.<\/p>\n

    Det finnes flere ulike m\u00e5ter \u00e5 tilpasse meldinger, automatisere innhold og segmentere lister basert p\u00e5 atferd.<\/p>\n

    Det er best \u00e5 gj\u00f8re dette gjennom tagger, slik at personalisering genereres p\u00e5 en-til-en-basis, slik at hver gang noen gj\u00f8r noe, sendes noe til dem p\u00e5 en-til-en-basis, og ikke gjennom segmentgrupper via kampanjer.<\/p>\n

    Det vi i MasterBase\u00ae kaller en-til-en-tilpasning via automat.<\/p>\n

    Hvordan du ender opp med \u00e5 bruke denne praksisen, vil avhenge av virksomheten din, dataene du samler inn og hva som fungerer best for merkevaren din.<\/p>\n

    I v\u00e5r tids markedsf\u00f8ring er bruk av data for \u00e5 forbedre kundeopplevelsen ikke bare en god m\u00e5te \u00e5 tiltrekke seg kunder p\u00e5, men ogs\u00e5 et must for \u00e5 holde seg konkurransedyktig.<\/li>\n<\/ol>\n

    I et n\u00f8tteskall<\/h4>\n

    \u00c5 tilpasse innholdet i e-postmarkedsf\u00f8ringen din er den perfekte m\u00e5ten \u00e5 n\u00e5 ut til abonnentene p\u00e5, holde budskapet relevant og \u00f8ke konverteringsraten.<\/p>\n

    Ved hjelp av en ledende leverand\u00f8r av e-postmarkedsf\u00f8ringstjenester kan du tilpasse meldingene ved hjelp av data, dynamisk innhold, segmentering og mye mer.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personalisering gj\u00f8r det mulig \u00e5 n\u00e5 hver og en av abonnentene dine som om de var noen du kjenner, en venn du stoler p\u00e5.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la 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