{"id":15082,"date":"2024-07-10T14:41:58","date_gmt":"2024-07-10T11:41:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15082"},"modified":"2024-09-13T13:12:59","modified_gmt":"2024-09-13T10:12:59","slug":"optimaliser-e-postmarkedsforingskampanjene-dine-med-smtp-og-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/nb\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/","title":{"rendered":"Optimaliser e-postmarkedsf\u00f8ringskampanjene dine med SMTP og MasterBase\u00ae."},"content":{"rendered":"<h1>Denne typen forsendelser kalles transaksjonelle kurertransporter, ettersom de utgj\u00f8r en transaksjon mellom de to partene:<\/h1>\n<h2>1) Kunden utf\u00f8rer en handling, og 2) selskapet svarer p\u00e5 denne handlingen ved \u00e5 sende en melding.<\/h2>\n<h3>Eksempler p\u00e5 transaksjonsmeldinger kan v\u00e6re<\/h3>\n<ul>\n<li>Gjenoppretting av passord<\/li>\n<li>Sende kontoutskrifter<\/li>\n<li>Bekreftelser p\u00e5 kj\u00f8p eller utsendelse av produkter<\/li>\n<li>Oversendelse av garantipoliser, fakturaer, kj\u00f8pskvitteringer osv.<\/li>\n<\/ul>\n<h2><strong>Transaksjonelle meldinger<\/strong><\/h2>\n<p>Transaksjonsmeldinger har en h\u00f8y \u00e5pningsrate, fordi det er meldinger som kunden forventer, slik at de er klar over at de kommer og \u00e5pner dem i l\u00f8pet av ganske kort tid.<\/p>\n<p>De er derfor en god anledning til \u00e5 inkludere oppfordringer til handling, samt tilleggstilbud, for \u00e5 pleie forholdet mellom partene.<\/p>\n<p>For \u00e5 levere disse meldingene har bedriftene vanligvis interne prosesser som utl\u00f8ser dem som svar p\u00e5 den utl\u00f8sende handlingen. De h\u00e5ndteres derfor av personell som har f\u00e5tt oppl\u00e6ring i disse prosessene.<\/p>\n<p>Det st\u00f8rste hinderet for selskapene er imidlertid mangelen p\u00e5 sporbarhet for disse forsendelsene og p\u00e5 beregninger som gj\u00f8r det mulig for dem \u00e5 analysere resultatene.<\/p>\n<p>Dette er med andre ord forsendelser som de har liten oversikt og kontroll over.<\/p>\n<p>I mange tilfeller har de heller ikke de n\u00f8dvendige sikkerhetstiltakene som gj\u00f8r at de kan overholde regelverk og tekniske protokoller for sending av meldinger, noe som har en direkte og negativ innvirkning p\u00e5 leveringsgraden.<\/p>\n<h2><strong>MasterBase\u00ae-plattformen<\/strong><\/h2>\n<p>I sin plattform for e-postmarkedsf\u00f8ring gir MasterBase\u00ae et svar p\u00e5 disse behovene for sporing og statistikk, gjennom den unike funksjonaliteten for utsendelse. Kundene v\u00e5re kan sende disse utsendelsene via Web Services eller via SMTP-utsendelser.<\/p>\n<p>I denne artikkelen tar vi spesielt for oss fremgangsm\u00e5ten som m\u00e5 f\u00f8lges for \u00e5 sende disse meldingene via SMTP.<\/p>\n<h1><strong>Hva er SMTP-sending<\/strong><\/h1>\n<p>SMTP (Simple Mail Transfer Protocol) er prosessen med \u00e5 sende e-post via en e-postserver ved hjelp av SMTP-protokollen.<\/p>\n<p>Denne protokollen er Internett-standarden for overf\u00f8ring av e-post og brukes til \u00e5 sende meldinger fra en e-postklient (for eksempel Outlook eller Gmail) til en e-postserver, og fra en e-postserver til en annen.<\/p>\n<h2><strong>Fordeler med SMTP-levering<\/strong><\/h2>\n<ol>\n<li><strong>P\u00e5litelighet<\/strong>SMTP s\u00f8rger for at meldingene sendes konsekvent og n\u00e5r frem til bestemmelsesstedet.<\/li>\n<li><strong>Skalerbarhet<\/strong>Gj\u00f8r det mulig \u00e5 sende store mengder e-post uten at det g\u00e5r p\u00e5 bekostning av effektiviteten.<\/li>\n<li><strong>Sikkerhet<\/strong>Tilbyr mekanismer for autentisering og kryptering som sikrer at meldinger ikke blir snappet opp.<\/li>\n<li><strong>Sporbarhet<\/strong>Spor hver e-post som sendes, og f\u00e5 detaljert statistikk over \u00e5pninger og klikk.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Grunnleggende SMTP-sendingsprosess<\/strong><\/h3>\n<ol>\n<li><strong>Etablering av forbindelse:<\/strong> E-postklienten (eller et program) oppretter en forbindelse til SMTP-serveren p\u00e5 port 25 eller 587.<\/li>\n<li><strong>Utveksling av meldinger:<\/strong> Klienten og serveren utveksler en rekke kommandoer og svar for \u00e5 forhandle om overf\u00f8ring av e-post. Dette omfatter identifisering av avsender, mottakere og innholdet i meldingen.<\/li>\n<li><strong>Sende beskjeden:<\/strong> N\u00e5r meldingen er forhandlet frem og akseptert, overf\u00f8rer SMTP-serveren e-posten til mottakerens server.<\/li>\n<li><strong>Levering til adressaten<\/strong>Mottakerens server mottar e-posten og lagrer den i den tilh\u00f8rende postkassen, hvor mottakeren kan hente den ved hjelp av en e-postklient, via protokoller som IMAP eller POP3, eller se den via nettet, hvis mottakerens e-postleverand\u00f8r tilbyr denne muligheten.<\/li>\n<\/ol>\n<h2><strong>MasterBase\u00ae og SMTP<\/strong><\/h2>\n<p>MasterBase\u00ae tilbyr en omfattende SMTP-plattform for automatisering av e-post, som gj\u00f8r det mulig for bedrifter \u00e5 levere unike, personaliserte og sv\u00e6rt sporbare og effektive e-postleveranser.<\/p>\n<p>Med MasterBase\u00ae kan bedrifter enkelt konfigurere forsendelsesregler, sikre h\u00f8y leveringsdyktighet og f\u00e5 detaljerte beregninger for ytelsesanalyse.<\/p>\n<p><strong>Hvis du vil l\u00e6re mer om MasterBase\u00ae Single Sending via SMTP <a href=\"https:\/\/masterbase.com\/nb\/es\/es\/es\/kunde_portal\/9-6-smtp-enkeltforsendelser\/\">klikk her<\/a>.<\/strong><\/p>\n<h3><\/h3>\n<h3><strong>Endelig anbefaling<\/strong><\/h3>\n<p>Hos MasterBase\u00ae er vi klare og har plattformen som kan hjelpe deg med \u00e5 automatisere forretningsprosessene dine p\u00e5 en enkel, effektiv og rimelig m\u00e5te.<\/p>\n<p>Dra nytte av v\u00e5r unike SMTP-funksjonalitet for \u00e5 forbedre effektiviteten i e-postmarkedsf\u00f8ringskampanjene dine.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15085\" data-permalink=\"https:\/\/masterbase.com\/nb\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=852%2C551&amp;ssl=1\" data-orig-size=\"852,551\" data-comments-opened=\"1\" data-image-title=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-15085\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-300x194.png?resize=653%2C422&#038;ssl=1\" alt=\"ebok Hvordan forbedre kundereisen med transaksjonelle meldinger \" width=\"653\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?w=852&amp;ssl=1 852w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Blant alternativene en bedrift har for \u00e5 kommunisere med kundene sine, er meldinger som sendes som svar p\u00e5 en handling fra disse kundene i et milj\u00f8 innenfor bedriftens omgivelser.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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